What Phoenix Academy does

Phoenix Academy is a coeducational, non-selective state secondary school and sixth form for students aged 11-18, located at The Curve, Shepherds Bush, London (W12 0RQ), within the London Borough of Hammersmith and Fulham. The school operates as part of the Future Academies Multi-Academy Trust, which provides centralised governance, shared resources, and access to the Future Teacher Training (Ofsted-rated Outstanding) ITT programme. Core academic products include a secondary curriculum for Years 7-11 and a Sixth Form offering 12 A-Level subjects (Biology, Chemistry, Classical Civilisation, Economics, English Literature, Geography, History, Maths, Physics, Politics, Psychology, Sociology), with 2025 results showing nearly 40% of students receiving Russell Group offers and ~60% of grades at A*-B.

Beyond academic delivery, Phoenix Academy runs a Careers Education and Work Experience programme with employer partnerships (BBC, L'Oreal, Blenheim Chalcot, Construction Youth Trust, Imperial Health Charity) and university partnerships (Imperial College London, Wadham College Oxford, Fitzwilliam College Cambridge), a Wednesday afternoon Sixth Form Enrichment Programme covering guest speakers, volunteering, CV writing, and leadership development, and a dedicated SEND/inclusion and wellbeing function. Two ancillary commercial lines exist: a Facilities Hire service offering a 3G pitch, indoor sports hall, Main Hall (capacity ~400), and meeting rooms for weddings, corporate events, and filming; and The Curve Project, a special initiative housed within the school.

The business model is state-funded — no tuition fees are charged, and revenue derives principally from per-pupil government grants routed through Future Academies Trust, supplemented by facilities hire income. The school holds an OFSTED 'Outstanding' rating on every measure, positions teachers recruited from leading universities, and markets itself as a knowledge-rich, character-driven institution. There is no proprietary technology platform, no AI/ML product surface, and no venture funding; the operation is a service-delivery educational institution rather than a technology business.

Name

Phoenix Academy

Legal name

Phoenix Academy

Website

https://phoenix.futureacademies.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Academy is a state-funded coeducational secondary school and sixth form in Shepherd's Bush, London, serving students aged 11-18 as part of Future Academies Multi-Academy Trust. It delivers a knowledge-rich curriculum with 12 A-Level subjects, an enrichment and careers programme, and holds an OFSTED Outstanding rating.

Ownership category

akta.pro rank

Product category

Secondary Education (K-12)

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• Secondary education
• Sixth form education
• A-Level programmes
• Careers education
• School facilities hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. State Education Funding: Phoenix Academy operates as a state-funded secondary school receiving government funding for education services. The school is part of Future Academies Multi-Academy Trust which manages funding and educational operations.

Distribution channels2 records

Marketing channels4 records

Core offering

Phoenix Academy is a state-funded, non-selective coeducational secondary school and sixth form for students aged 11-18 in Shepherd's Bush, London, operating under Future Academies Multi-Academy Trust. It provides a knowledge-rich GCSE curriculum (Years 7-11), a Sixth Form programme offering 12 A-Level subjects, careers education and work experience, a Wednesday-afternoon enrichment programme, and character development with the school motto of 'libertas per cultum' (freedom through education).

Product overview

Phoenix Academy is a mixed, non-selective secondary school and sixth form (ages 11-18) based in Shepherd's Bush, London, operating as part of Future Academies Multi-Academy Trust. The school's core educational offering includes a comprehensive secondary curriculum and a dedicated Sixth Form programme with 12 A-Level subjects. Beyond academics, Phoenix Academy provides a Careers Education and Work Experience programme with employer partnerships, a Sixth Form Enrichment Programme featuring weekly sessions with guest speakers and university preparation, and Facilities Hire services for sports and events. The Academy also supports teacher development through Future Teacher Training (an Ofsted-rated Outstanding ITT programme) and operates The Curve Project as a special initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• A-Level Sixth Form Programme Academic sixth form programme offering 12 A-Level subjects (Biology, Chemistry, Classical Civilisation, Economics, English Literature, Geography, History, Maths, Physics, Politics, Psychology, Sociology) for students aged 16-18, with record-breaking academic outcomes including approximately 40% of students receiving Russell Group university offers, a quarter of all grades at A*/A and nearly 60% at A*-B.
• Careers Education and Work Experience Comprehensive careers programme for Phoenix Academy students including work experience placements with organisations such as King's College Hospital, BBC, L'Oreal, Shell and ITV, alongside partnerships with Construction Youth Trust, Imperial College London, Imperial Health Charity and universities providing university preparation support.
• Facilities Hire Venue hire service offering sports facilities (3G pitch, indoor sports hall), event spaces (Main Hall up to 400 people, Dining Room, Meeting Rooms) and special event hosting including weddings, corporate events and filming locations, booked via [email protected].
• Future Teacher Training Ofsted-rated Outstanding initial teacher training programme offering Apprenticeship and SCITT-PGCE routes into education, ranked in the top three ITT courses in the country with placements across the Trust's London and Hertfordshire academies.
• Sixth Form Enrichment Programme Wednesday afternoon enrichment programme for sixth form students including guest speakers, careers advice, work experience assistance, volunteering, CV writing, university campus tours, leadership development and mental health support through Wellbeing Assemblies and partnerships with the MIND charity.
• The Curve Project Special project initiative offered at Phoenix Academy, with details available on a dedicated project page on the school's website.

Quantifiable outcome

• On Results Day August 2025, almost 40% of students received an offer from a Russell Group University; a quarter of all grades were A*/A; nearly 60% were A*-B; average grade across A Level currently sits at a B-

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Blenheim ChalcotcoreStrategic or Co-development PartnerWhite City employer partnership providing unique opportunities for Phoenix Sixth Form students, including workshops and leadership development activities hosted by Blenheim Chalcot.
• BBCcoreStrategic or Co-development PartnerWhite City employer partnership providing work experience and career opportunities for sixth form students.
• L'OrealcoreStrategic or Co-development PartnerWhite City employer partnership offering career exposure and work experience opportunities for students.
• Construction Youth TrustminorStrategic or Co-development PartnerProvides leadership and public speaking workshops and opportunities for sixth form students through enrichment programme.
• Imperial Health CharityminorStrategic or Co-development PartnerPartnership supporting careers education and enrichment activities.
• Imperial College LondoncoreStrategic or Co-development PartnerUniversity partnership providing campus tours, university preparation support, and Future Scholars programme for ambitious students.
• Wadham College, University of OxfordcoreStrategic or Co-development PartnerUniversity partnership supporting Oxbridge preparation and university applications for high-achieving students.
• Fitzwilliam College, University of CambridgecoreStrategic or Co-development PartnerUniversity partnership supporting Oxbridge preparation and university applications.
• Henry Boot DevelopmentminorStrategic or Co-development PartnerProvides leadership workshops and career development opportunities for students through enrichment programme.
• The Elephant GroupminorStrategic or Co-development PartnerUniversity access programme partnership helping prepare students for competitive university applications.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mossbourne Community Academy: An Outstanding-rated London state secondary school and sixth form with a knowledge-rich curriculum and strong university destinations. Frequently cited benchmark for high-performing urban non-selective state schools.
• Reach Academy Feltham: A secondary school and sixth form within the same Future Academies Multi-Academy Trust, sharing the trust's educational philosophy, curriculum approach, and teacher training pipeline. Direct sibling peer in the same operating group.
• Harris Academy Bermondsey: A high-performing Outstanding-rated London state secondary and sixth form within the Harris Federation MAT. Comparable in scale, academic outcomes, and a similar employer/partnership-driven enrichment model.
• Chelsea Academy: An Outstanding-rated state secondary school and sixth form in inner London with a similar character-education and academic-excellence ethos. Comparable mixed, non-selective admissions model with strong Russell Group destinations.
• London Academy of Excellence: A selective sixth form in East London with strong Russell Group university preparation and corporate sponsor partnerships. Comparable sixth-form-focused academic model and employer engagement approach.
• West London Free School: An Outstanding-rated state secondary school in Hammersmith, London, with a knowledge-rich curriculum and Oxbridge-preparation focus. Very similar academic positioning and London borough catchment to Phoenix Academy.
• Burlington Danes Academy: A large Outstanding-rated state secondary school and sixth form in the White City area of London, part of Ark Schools. Serves a similar West London demographic with a comparable knowledge-rich curriculum and sixth form model.
• Hammersmith Academy: A state secondary school and sixth form located immediately adjacent to Phoenix Academy in the London Borough of Hammersmith and Fulham. Directly comparable demographic, catchment, and product offering (secondary + sixth form).
• ARK Academy Wembley: An Outstanding-rated state secondary school within Ark Schools, serving a similar diverse urban London demographic with a comparable academic and character curriculum ethos.
• Highbury Grove School: An Outstanding-rated London state secondary school and sixth form with a knowledge-rich curriculum, comparable mixed urban intake, and similar emphasis on Russell Group and Oxbridge preparation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/phoenixacadw12
• Instagraminstagram.com/phoenixacademylondon
• LinkedInlinkedin.com/school/phoenixacademylondon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Academy