Phoenix, LLC

What Phoenix, LLC does

Phoenix, LLC is a Virginia-based mental health services provider operating as a private limited liability company since 2011. Headquartered in Roanoke, Virginia, with a secondary office in Rocky Mount, the company delivers in-home and community-based behavioral health services to adults aged 18 and older under Virginia Medicaid funding. Its primary population includes adults with serious mental illness, co-occurring developmental disabilities, and substance use disorders, with services structured to support community stabilization and independence over institutional care. Referral channels span managed care organizations, physicians, behavioral health agencies, the Virginia Department of Social Services, the court system, and self-referrals.

The company's service portfolio centers on three core programs: Mental Health Skill Building (goal-directed training targeting functional skills, medication management, symptom management, and community living), Community Stabilization (24/7 crisis intervention, care coordination, and brief therapeutic interventions for non-hospitalized individuals in acute psychiatric crisis), and Outpatient Counseling (licensed-eligible clinician services for psychological, behavioral, and substance abuse concerns). These are supported by an extended set of ancillary services including therapeutic groups, job skills training, housing assistance, family support, substance abuse treatment, healthcare coordination, community involvement, and activities of daily living support. Operations are delivered by a multi-disciplinary clinical team spanning social work, rehabilitation, positive behavior support, substance abuse counseling, and mental health disciplines, following individualized service plans (ISPs) tailored to each client. The model incorporates telemedicine-assisted assessment capabilities alongside in-person service delivery.

Phoenix, LLC operates on a Medicaid-reimbursement managed services revenue model with no disclosed direct consumer pricing. Go-to-market is entirely referral-driven and sales-led, with the company's professional website functioning as the primary marketing surface for service descriptions, referral forms, employment applications, and mental health educational content. The organization employs 9 staff, reports no parent company or institutional investors, has no disclosed funding rounds, and is concentrated entirely within Virginia Medicaid as its single payer.

Name

Phoenix, LLC

Legal name

Phoenix, LLC

Website

https://phoenixllc.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix, LLC is a Virginia Medicaid-funded behavioral health provider delivering in-home and community-based mental health services — including skill building, crisis stabilization, and outpatient counseling — to adults with serious mental illness across Roanoke and Rocky Mount.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

Keywords

• Community mental health
• Behavioral health services
• Mental health counseling
• Mental health skill building
• Psychiatric crisis services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medicaid-Funded Mental Health Services: Phoenix LLC operates as a Medicaid provider delivering mental health skill building, outpatient counseling, and community stabilization services. Revenue is generated through Medicaid reimbursement for eligible services including face-to-face activities, goal-directed training, and care coordination as defined in individual service plans (ISPs).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Phoenix, LLC provides in-home and community-based mental health services for adults 18+ with serious mental illness, co-occurring developmental disabilities, and substance use disorders. The company's three core programs are Mental Health Skill Building (goal-directed training for community stability), Community Stabilization (24/7 crisis intervention and care coordination), and Outpatient Counseling (individual therapy). These are supported by ancillary services including medication management, therapeutic groups, job skills training, housing assistance, family support, substance abuse treatment, healthcare coordination, and activities of daily living support, primarily funded through Virginia Medicaid.

Product overview

Phoenix, LLC is a mental health services provider offering an integrated suite of community-based mental health services for adults ages 18+ in Roanoke, VA and surrounding areas. The company operates a multi-service model centered around three core programs: Mental Health Skill Building (goal-directed training for community stability), Community Stabilization (24/7 crisis intervention and care coordination), and Outpatient Counseling (individual therapy services). These core services are supported by ancillary programs including medication management, therapeutic groups, job skills training, housing assistance, family support, substance abuse services, healthcare coordination, and activities of daily living support. The organization serves adults with serious emotional illness, developmental disabilities, and substance use disorders as primary or secondary diagnoses, primarily funded through Virginia Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Skill Building

Quantifiable outcome

• Community stability and independence in least restrictive environment
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Alcoholics AnonymousminorOthersPhoenix LLC maintains a resource list connecting patients and families with AA for addiction recovery support. Not a formal partnership but a referral resource listed on their helpful links page for patients seeking 12-step program support.
• National Alliance on Mental Illness (NAMI)minorOthersPhoenix LLC lists NAMI as a helpful resource for patients and families, connecting individuals with the leading mental health advocacy organization for education, support, and awareness programs.
• National Alliance on Mental Illness VirginiaminorOthersState-level NAMI affiliate listed as a resource for Virginia residents seeking local mental health support, education, and advocacy services.
• American Foundation for Suicide PreventionminorOthersListed as a resource for suicide prevention education and support, connecting patients with national awareness and prevention programs.
• Depression and Bipolar Support AllianceminorOthersResource connection for patients seeking support for depression and bipolar disorders, providing peer-based support group information and education.
• Roanoke Comprehensive Treatment CenterminorOthersOpioid treatment provider in Roanoke area listed as a referral resource for patients needing medication-assisted treatment for opioid use disorders.
• The Advocacy AllianceminorOthersAdvocacy organization listed as a community resource for individuals seeking mental health advocacy and support services.
• Arc of VirginiaminorOthersState affiliate of advocacy organization for individuals with developmental disabilities, providing resource connection for Phoenix LLC patients with co-occurring developmental disabilities.
• Roanoke Housing AuthorityminorOthersHousing assistance resource for patients needing housing support, aligned with Phoenix LLC's goal of helping individuals avoid homelessness and maintain community stability.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dominion Care: Virginia-based behavioral health and developmental services provider delivering community-based mental health programs including skills building, crisis services, and outpatient supports. Highly comparable to Phoenix LLC in geography, service mix, and SMI target population.
• Sevita Health: National provider of community-based behavioral health, IDD, and home and community-based services across multiple states. Comparable in wraparound SMI service delivery and Medicaid funding model, though at significantly larger scale than Phoenix.
• Pyramid Healthcare: Behavioral health provider offering community-based mental health and substance use treatment, outpatient counseling, and care coordination. Comparable service portfolio targeting adults with serious mental illness under Medicaid reimbursement.
• Intercept Health: Virginia-based mental health provider offering in-home and community-based behavioral health services, outpatient therapy, and crisis stabilization across the Commonwealth. Directly competes with Phoenix for referrals, MCO contracts, and clinical staff.
• RHA Health Services: Multi-state behavioral health and IDD services organization operating community-based mental health, substance use, and developmental disability programs. Closely comparable service model to Phoenix but at much greater geographic and operational scale.

Emerging players

• BrightView Health: Outpatient addiction and mental health treatment provider expanding Medicaid-funded community services across multiple states. Overlaps with Phoenix on co-occurring SUD and mental health treatment under Medicaid.

Broad incumbents

• Acadia Healthcare: Large behavioral health operator providing acute inpatient, residential, and outpatient mental health and SUD services nationwide. Operates broadly in the same Medicaid-funded behavioral health space as Phoenix at much larger facility-based scale.
• Magellan Health: National managed behavioral health care and specialty services company serving Medicaid, Medicare, and commercial populations. Represents both an incumbent competitor for MCO contracts and a potential payer/customer relationship for Phoenix in Virginia.

Others

• Centene Corporation: Major Medicaid managed care plan operator with significant Virginia membership through its plans. Functions as a critical payer/customer for community mental health providers like Phoenix rather than a direct competitor.

Regional players

• Riverside Behavioral Health Center: Virginia-based hospital-affiliated behavioral health provider offering inpatient and outpatient mental health services in the Hampton Roads and surrounding regions. Provides overlapping outpatient mental health services to Medicaid populations within Virginia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/phoenixllcroanoke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix, LLC