Phoenix Photo

Name

Phoenix Photo

Legal name

Phoenix Photo

Website

https://phoenix-photo.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Photo is a French photography and event services company that operates proprietary photo booths (Borne Selfie, Borne Immersion) and provides on-site photography at tourist sites, theme parks, restaurants, weddings, and corporate events across France, employing direct staff rather than subcontractors.

Ownership category

akta.pro rank

Product category

Event Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industries

Party Photography & Videography Services (HSACACAH), Photography & Scenic Viewpoint Tours (THAJAAAI)

Keywords

• Event photography services
• Photo booth rental
• Wedding photography
• Tourist site photography
• Corporate event coverage

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Photography Services at Venues: On-site photography services at restaurants, theme parks, tourist attractions, and other exploitation sites. Photographers capture moments for visitors with instant printing.
2. Photo Booth Rental: Rental of Borne Selfie and Borne Immersion photo booths for events. Includes customizable branding, filters, and instant photo delivery.
3. Wedding Photography: Full-service wedding photography coverage from bride preparation through cake cutting. Company employs direct staff rather than subcontractors.
4. Event Animation Services: Photo and animation services for corporate events, trade shows, privatizations, and public events. Includes Fujifilm Never Stop, golf opens, and other external events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Phoenix Photo operates as a French photography and event services company that provides on-site photography and photo booth experiences at tourist sites, theme parks, restaurants, weddings, and corporate events across France. The company owns 100% of two proprietary photo booth products — the Borne Selfie (selfie booth with instant printing) and Borne Immersion (immersive photo booth with multi-screen theming) — and deploys permanent in-house photography teams at exploitation sites while also providing mobile services for external events.

Product overview

Phoenix Photo operates as a unified service offering centered around photo and animation experiences. The core portfolio consists of two proprietary photo booth products — the Borne Selfie (selfie booth with instant printing) and Borne Immersion (immersive photo booth with multi-screen theming) — supplemented by photography services for weddings, corporate events, and seasonal celebrations. Mobile photography services are delivered across exploitation sites including theme parks (Parc Astérix, Aquaboulevard, Vitam), tourist locations (Tour Eiffel, Parc Zoologique de Paris), and restaurants. All technology and creative designs are proprietary, enabling full customization of booths, filters, and themed decorations for events.

Differentiator

Problem solved

Functional benefit

Brands

• Borne Selfie: A selfie photo booth with high-quality camera and instant photo printing, fully customizable (filters, photos, envelopes, covering). The company owns 100% of the technology.
• Borne Immersion

Products and services

• Borne Selfie

Quantifiable outcome

• Over 200 weddings covered by the company's own teams rather than subcontractors

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fujifilm FrancecoreGTM or Marketing Partner · 19 May 2022Fujifilm France partnered with Phoenix Photo for the Fujifilm Never Stop event at Hippodrome de Longchamp. Phoenix Photo provided photo animation with Instax, photo frames, photo reporting, and the Borne Immersion. Fujifilm also invited Phoenix Photo to their CPrint printing trade show presence.
• Aquarium de LyonminorGTM or Marketing Partner · 1 March 2022Phoenix Photo animated the Aquarium de Lyon's stand at the SBE trade show at Matmut Stadium Gerland, Lyon. Phoenix Photo's selfie booth and photographers engaged visitors at the stand.
• Golf du Coudray-MontceauxcoreStrategic or Co-development Partner · 1 January 2022For the fifth consecutive year, Phoenix Photo was trusted with covering the Open des clubs partenaires golf event. The company captured all unique moments of the partnership day.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Snappr: On-demand photography marketplace for events, commercial shoots, and headshots with a software-led booking workflow. Comparable to Phoenix Photo's professional services offering as an emerging platform play in event photography.
• The Knot Worldwide: Global wedding marketplace connecting couples with photographers, venues, and vendors. Indirectly comparable to Phoenix Photo's wedding photography segment via the customer acquisition and marketplace layer.

Broad incumbents

• Studio Harcourt: Iconic Parisian portrait and event photography studio founded in 1933, serving luxury brand events, corporate clients, and high-profile individuals. A broader incumbent in French professional photography that overlaps with Phoenix Photo's premium event work.

Direct peers

• Pixi: iPad-based photo booth platform offering instant sharing, GIFs, and digital galleries for events and brand activations. Targets the same event-services and venue activation market as Phoenix Photo.
• Simplebooth: Provider of photo booth hardware and software bundles targeted at event rental businesses. Competes in the same customizable photo booth rental market as Phoenix Photo.
• Photo-Me International: UK-listed global operator of photo booths and on-site printing kiosks in public spaces, amusement parks, and retail venues. Closest publicly traded direct peer to Phoenix Photo's photo booth and venue exploitation model, with overlapping activity across leisure and tourism sites.
• Breeze Booth: Photo booth software with DSLR and iPad support, including green screen, video, and social sharing features. Competes directly with Phoenix Photo's Borne Immersion for event and venue deployments.
• DSLR Booth: Photo booth software for professional photographers and event companies, offering DSLR-powered capture, instant printing, and branded outputs. Directly comparable to Phoenix Photo's event booth rental offering.
• Darkroom Software: Photo booth workflow and event photography software for professional photographers, with printing, sharing, and gallery features. Competes for the same event booth rental customers as Phoenix Photo.
• Snappic: Photo booth software platform powering iPad-based booths with instant sharing, filters, and branded overlays. Targets the same event-photography and venue booth market as Phoenix Photo's Borne Selfie/Borne Immersion products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_phoenixphoto
• Facebookfacebook.com/PhoenixPhoto95220
• LinkedInlinkedin.com/company/phoenix-photo.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Photo