Photosport

What Photosport does

Photosport operates a niche, direct-to-consumer sports photography service that captures action photographs of individual athletes during games, from warm-ups through post-game celebrations, and delivers every image digitally to the customer along with full reproduction rights. The service is priced at a flat fee of $250 per Action Photo Shoot and is targeted at families and individual athletes who want professional-quality game photography — a problem the company identifies with parents struggling to capture quality action shots themselves. Customers locate their photos through the PhotoReflect e-commerce platform via name, date, or event browsing, and can additionally purchase prints, enlarged representations, and other photo merchandise through the same storefront.

The underlying technology is not built by Photosport itself; rather, Photosport is a branded storefront running on the PhotoReflect platform, a long-running e-commerce product owned and operated by PhotoReflect LLC (a subsidiary of Express Digital Graphics, Inc.). The PhotoReflect platform provides photo hosting, password and watermark-based photo protection, event-based organization, shopping cart, order tracking, and PCI-compliant third-party payment processing, along with social sharing integrations for Facebook and Twitter. Photosport's value proposition rests on comprehensive single-athlete coverage and transfer of reproduction rights — features enabled by the platform rather than developed in-house.

Commercially, Photosport runs a transactional, pay-per-shoot business with additional revenue from photo product transactions processed through the PhotoReflect storefront. The company has approximately 7 employees, is headquartered in North Charleston, South Carolina, operates domestically only, and shows no signs of institutional investment, venture funding, or strategic acquisitions. Business operations have been continuous since the platform's founding in 1999, with copyright notices extending to 2026. The operation is best characterized as a small, lifestyle-oriented photography business using a shared third-party commerce platform rather than a venture-backed or high-growth technology company.

Name

Photosport

Legal name

PhotoReflect LLC

Website

https://photosport.photoreflect.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Photosport is a small sports photography service offering individual athletes and families a $250 flat-rate action photo shoot at games, delivering all digital images with reproduction rights through the PhotoReflect e-commerce platform.

Ownership category

akta.pro rank

Product category

Sports Photography Services

NAICS

Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Sports photography services
• Action photo shoots
• Youth sports photos
• Event photo delivery
• Digital photo reproduction

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sports Photography Services: Photosport charges a flat fee of $250 for an 'ACTION Photo Shoot' which includes exclusive coverage of an athlete for an entire game, professional images, and all reproduction rights delivered digitally.
2. Photo Products: Customers can purchase photo products through the PhotoReflect platform, including prints, enlarged representations, and other photo merchandise. Third-party payment processors handle secure payment collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Photosport provides professional sports photography services for athletes and their families, capturing the athlete's full action throughout an entire game from warm-ups through post-game celebrations and delivering all digital images with reproduction rights. The company sells its services through the PhotoReflect e-commerce platform at a flat fee of $250 per Action Photo Shoot, alongside photo product purchases such as prints and enlargements.

Product overview

Photosport operates as a professional sports photography service utilizing the PhotoReflect e-commerce platform for online sales and delivery. The company offers a core Action Photo Shoot service at $250 covering entire games with digital delivery of all images with reproduction rights. The PhotoReflect platform provides the underlying infrastructure for photo management, search, shopping cart, order processing, and digital delivery. Additional services include Digital Delivery for selling digital images and PhotoCard for email-based photo card delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Photo Shoot A professional sports photography service that provides exclusive coverage of an individual athlete during an entire game, from warm-ups through post-game celebrations, delivering all digital images with full reproduction rights for a flat $250 fee. Targeted at families and individual athletes seeking comprehensive action photography.
• Digital Delivery A service that enables photographers to sell digital images directly to clients for personal use, with optional management of formal photography rights. Customers receive digital files of their photos through the PhotoReflect platform.
• PhotoCard Service An email-based photo delivery service that sends photo cards from a customer to a designated recipient, requiring the email addresses of both sender and recipient to complete the request.
• Photo Products (Prints, Enlargements, Merchandise) Customizable photo products available for purchase through the PhotoReflect platform, including prints and enlarged representations of photos, with options to add text, frames, and filters, and secure payment processing via PCI-compliant third-party processors.

Quantifiable outcome

• Complete game coverage including warm-ups and post-game celebration delivered digitally

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Express Digital Graphics, Inc.coreTechnology or IntegrationExpress Digital Graphics, Inc. is the parent company that owns the PhotoReflect.Com service mark. PhotoReflect LLC operates under this parent company. PhotoReflect provides the e-commerce platform, photo hosting, ordering system, and payment processing infrastructure that Photosport uses to deliver photography services to customers.

Scale indicators1 record

Recent moves5 records

Others

• PicTime: Photography gallery, storefront, and e-commerce platform used by professional photographers—an infrastructure-level alternative that could substitute for the PhotoReflect platform Photosport relies on.
• ShootProof: Photography business platform providing galleries, contracts, invoicing, and print sales—an enabling alternative a sports photographer could use in place of PhotoReflect.
• Forever Studios: Photo preservation, archive, and print fulfillment service for photographers, addressing long-term product and storage needs that Photosport customers access through PhotoReflect's product sales.
• Pixieset: All-in-one photography business platform offering galleries, client delivery, and online stores—an adjacent enabling service for sports photographers that overlaps with PhotoReflect functionality.
• SmugMug: Photo storage, sharing, and sales platform serving professional photographers—an infrastructure alternative to PhotoReflect for hosting and selling sports photography online.

Emerging players

• GotPhoto: School, sports, and event photography SaaS platform with storefronts and ordering workflows for photographers—an emerging platform peer competing for the same photographer users and end-customer families.

Direct peers

• GamedayPix: Sports action photography service capturing youth athletes at games and delivering digital images to families—directly mirroring Photosport's core event coverage and online delivery business.
• Replay Photos: Youth and amateur sports action photography service that captures game-day photos and sells digital and print products to families—the closest direct comparable to Photosport's flat-fee, full-coverage model.
• PhotoDay: Sports and school photography platform providing photographer storefronts, galleries, and e-commerce workflows for athletic-event coverage—an end-to-end competitor servicing the same youth-athlete customer segment.

Broad incumbents

• Lifetouch: Long-established school and youth-sports photography business (now part of Shutterfly) serving leagues and schools at scale—a broad incumbent with overlapping customers and materially stronger distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/photosport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photosport