Pho Van

What Pho Van does

Pho Van is a privately-held, family-owned Vietnamese restaurant operating a single dine-in location at 11651 SW Beaverton Hillsdale Hwy in Beaverton Town Square, Beaverton, Oregon. Founded in 1992 by the Van family, the restaurant serves authentic Vietnamese cuisine including signature pho noodle soups (beef, chicken, vegetarian, and short rib varieties), regional noodle soups (Bún Bò Huế, Mì Quảng, Mì Hoành Thánh, Bún Đồ Biển), rice entrées (Cơm), vermicelli bowls (Bún), appetizers (Gỏi Cuốn, Chả Giò, caramelized chicken wings, Thịt Lá Lốt), salads, and hand rolls. The business is open daily from 11:00 am to 8:30 pm.

The restaurant runs on the Toast point-of-sale and online ordering platform, which handles in-restaurant transactions, customer pickup orders via an online storefront, and the Pho Van Rewards loyalty program. The menu is priced à la carte, with pho ranging from $17.50 to $24.00, appetizers from $7.50 to $15.00, and rice and vermicelli entrées from $18.25 to $20.75; a $0.50 to-go container surcharge applies per item on takeout orders.

Pho Van serves individual diners and families in-store and via pickup, plus a small catering operation for groups of 5 to 20 guests booked through a dedicated catering contact. Revenue is generated entirely through food and beverage sales across dine-in, takeout, and catering channels. The business has no parent company, no subsidiaries, no funding rounds, and no disclosed management team beyond the founding Van family. It maintains a Facebook page as its primary social channel and uses Toast for digital ordering.

Name

Pho Van

Legal name

Pho Van

Website

https://phovanrestaurant.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pho Van is a family-owned Vietnamese restaurant in Beaverton, Oregon, founded in 1992, serving pho, noodle soups, rice and vermicelli entrées, and appetizers via dine-in, pickup, online ordering, and catering.

Ownership category

akta.pro rank

Product category

Vietnamese Restaurant / Casual Dining

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Vietnamese restaurant
• Pho noodle soup
• Asian cuisine dining
• Restaurant catering
• Casual dining

Headquarters

HQ city

Portland, Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Direct food sales through dine-in, take-out, and catering orders at the Beaverton restaurant location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pho Van is a family-owned Vietnamese restaurant that prepares and serves authentic Vietnamese cuisine, including signature pho noodle soups, rice entrees, vermicelli noodle bowls, hand rolls, appetizers, and salads. The restaurant offers dine-in service, take-out and phone orders, online ordering through the Toast platform, and catering for groups. A Toast-powered rewards points program supports customer loyalty.

Product overview

Pho Van is a single-location Vietnamese restaurant operating as a unified dining service rather than a platform. The restaurant offers dine-in, take-out, catering, and online ordering through Toast. Its product portfolio includes signature Vietnamese noodle soups (pho, bun bo hue, mi quang), rice entrees, vermicelli bowls, hand rolls, appetizers, and salads. The business also operates a Toast-powered rewards program for customer loyalty and provides catering services for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Services
• Pho Van Rewards Program
• Restaurant Dine-In Service
• Online Ordering for Pickup

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ToastcoreTechnology or IntegrationPho Van uses Toast point-of-sale and online ordering platform to manage orders, process payments, and track rewards points. Customers can sign up for Pho Van Rewards through Toast and opt in to receive promotions and discounts.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Pho Hoa: Established Vietnamese noodle soup chain with multiple locations and a long operating history. Directly comparable to Pho Van in cuisine focus (pho-centric menu), full-service format, and family/independent origin, though at a larger multi-unit scale.
• Pho Saigon: Long-running Vietnamese restaurant serving the Portland metro area with traditional pho and Vietnamese entrees. Comparable to Pho Van in cuisine focus, full-service format, and regional market overlap.
• Luc Lac Vietnamese Kitchen: Portland-based Vietnamese restaurant offering pho, rice plates, and Vietnamese street food in a casual full-service setting. Directly comparable to Pho Van on cuisine, service model, and Portland-metro market.
• Tan Vu Restaurant: Beaverton, Oregon Vietnamese restaurant offering pho and traditional Vietnamese dishes. Most directly comparable peer given shared Beaverton submarket and similar family-owned, full-service positioning.
• Bistro 13 Vietnamese Kitchen & Bar: Portland Vietnamese restaurant offering a modern take on pho and Vietnamese small plates. Comparable to Pho Van in core cuisine and full-service model, though with a more contemporary presentation.
• Pho Oregon Restaurant: Portland-metro Vietnamese restaurant specializing in pho noodle soups and traditional Vietnamese fare. Directly comparable on cuisine, service model, and regional market to Pho Van.
• Lemongrass Vietnamese Restaurant: Portland-area Vietnamese restaurant with full table service and a broad menu including pho, rice dishes, and appetizers. Comparable to Pho Van in cuisine, service style, and local market positioning.
• Mai Wah Restaurant: Portland-area Vietnamese and Asian restaurant with a focus on traditional pho and noodle dishes. Comparable to Pho Van in cuisine type, full-service format, and Pacific Northwest market presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phovanbeavertontownsquare
• LinkedInlinkedin.com/company/pho-van

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pho Van