Le Paysan du Haut-Rhin

Name

Le Paysan du Haut-Rhin

Legal name

PHR - Paysan du Haut-Rhin

Website

https://phr.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alsace

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Print and Digital Subscriptions: PHR operates primarily as a subscription-based agricultural newspaper. Readers pay for access to both print and digital content. The subscription model provides recurring revenue with an established professional readership base.
2. Print and Digital Advertising: The publication sells advertising space to agricultural businesses, equipment manufacturers, cooperatives, and other sector players. Advertising revenue supplements subscription income.
3. Classified Ads (Petites Annonces): The platform features a dedicated classified ads section for agricultural equipment, land, livestock, and employment opportunities, generating transaction-based revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Le Paysan du Haut-Rhin (PHR) is a regional subscription-based agricultural newspaper serving the Alsace region of France. It delivers print and digital journalism covering livestock farming, crops, vineyards, agricultural techniques, professional life, and practical matters for the Haut-Rhin and Bas-Rhin departments. Content is distributed via a paywalled website, email newsletters, RSS feeds, social media, and a printed weekly edition.

Product overview

PHR operates as an agricultural press outlet offering a digital news platform with subscription-based access to agricultural journalism content. The core product is the phr.fr website providing articles, videos, and services covering livestock farming (élevage), crops (cultures), vineyards (vigne), techniques, professional life, and practical farming topics in Alsace. Supporting services include a newspaper subscription (both print and digital), an audio reader feature (liseuse audio) for listening to articles, small classified ads (petites annonces), legal notices (annonces légales), and a video library. Users can subscribe for full access to content, with some articles reserved for paying subscribers, and social login via Facebook is available for account access.

Differentiator

Problem solved

Functional benefit

Products and services

• PHR Newspaper Subscription

Quantifiable outcome

• 66% of readers express desire to continue receiving the print newspaper, indicating strong retention

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Chambre d'agriculture AlsacecoreStrategic or Co-development PartnerThe Chambre d'agriculture Alsace is featured as a key institutional partner. PHR regularly covers the Chamber's leadership, policy positions, and initiatives. Joint coverage of agricultural developments in the Alsace region strengthens both organizations' reach.
• SNPAR (Syndicat national de la presse agricole et rurale)coreStrategic or Co-development PartnerPHR is affiliated with SNPAR, the national union of agricultural and rural press. Stéphane Janus, Director of PHR, serves as President of SNPAR since 2025. The syndicate organizes congresses and advocates for the agricultural press sector.
• L'Est agricole et viticolecoreStrategic or Co-development PartnerPHR is published alongside L'Est agricole et viticole, another agricultural newspaper under the same editorial direction. Stéphane Janus serves as Director of both publications since 2023, representing a shared editorial and operational structure.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Réussir: French group publishing a portfolio of regional agricultural titles (Réussir Vigne, Réussir Lait, etc.) and magazines. Comparable as a multi-title agricultural press group; demonstrates a template PHR/L'Est agricole could follow for cross-regional roll-up.
• La France Agricole: Leading national French agricultural weekly (and digital platform), covering farming news, markets and technical content nationally. Comparable in editorial mission but operates at a much larger national scale than PHR's regional Alsace focus.
• Agra Presse: French agricultural news agency and daily briefing service for agribusiness professionals. Comparable in providing professional agricultural news and market intelligence to a B2B audience, though distributed via a subscription newswire rather than a regional newspaper.

Emerging players

• Terre-net Média: Digital-first French agricultural media (Terre-net and Web-agri) serving farmers and agribusiness. Comparable in audience and agricultural-news category, with a digital-native model that contrasts with PHR's print-rooted operation.

Direct peers

• Paysan Breton: Regional French agricultural weekly with subscription model targeting farmers in a defined French region (Brittany). Directly comparable in format, B2B subscription press, and regional agricultural trade coverage.
• L'Est agricole et viticole: Sister regional agricultural newspaper under the same editor/director (Stéphane Janus since 2023). Closest possible comparability: identical subscription-and-advertising business model covering Eastern France ag/viticulture news.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PHRPaysanduhautRhin
• LinkedInlinkedin.com/company/le-paysan-du-haut-rhin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Paysan du Haut-Rhin