What Phuc Long Premium does

Phuc Long Premium is the premium line of Phúc Long Coffee & Tea, a private company headquartered in Ho Chi Minh, Vietnam. Per firmographic data, the premium entity was founded in 2022 and operates with 1-10 employees, maintaining a web presence at phuclong.com.vn. The operating status is recorded as active, based on the accessibility of the company website, and the legal name in the source data is "Phúc Long Coffee & Tea." The entity is reported to serve the Southeast Asia region, though no specific country breakdown or store footprint is provided in the input.

The source data does not disclose product details, underlying technology, pricing structure, customer segments, revenue model, distribution channels, or value proposition. There is no evidence of proprietary technology, digital platform, app, or API in the provided material. The company is reported to have no parent company, no subsidiaries, no funding rounds, no management team entries, and no M&A or partnership activity on record.

Given the extreme data thinness, this description is limited to the name, legal identity, location, and founding year on record. Any inference beyond what is explicitly stated — including the relationship between the 2022-dated "Phuc Long Premium" entity and the broader, established Phúc Long Coffee & Tea retail brand — would require data not present in the input.

Name

Phuc Long Premium

Legal name

Phúc Long Coffee & Tea

Website

https://phuclong.com.vn

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Phuc Long Premium is the premium line of Phúc Long Coffee & Tea, a private Vietnamese coffee and tea brand headquartered in Ho Chi Minh. Founded in 2022 per firmographic data, it operates with 1-10 employees and a stated service market of Southeast Asia.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Tea Retail

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beverage-Led QSR (Bubble Tea, Smoothies, Specialty Drinks) (THAFAAAL)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Specialty coffee beverages
• Tea drinks retail
• Coffee shop services
• Bubble tea
• Vietnamese coffee chain

Headquarters

HQ city

Ho Chi Minh

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Phuc Long Premium (doing business as Phúc Long Coffee & Tea) is a coffee and tea retail brand operating in Vietnam under the website phuclong.com.vn. The brand serves specialty coffee and tea beverages directly to end consumers through its branded outlets in the Southeast Asian market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• KOI Thé: Asian milk tea chain with strong Vietnamese footprint; closest direct competitor on premium milk tea and fruit tea, sharing similar store design, menu, and price positioning.
• Gong Cha: Global bubble tea brand with extensive presence in Vietnam; competes head-to-head with Phuc Long on freshly brewed tea drinks, toppings, and the to-go beverage-led QSR format.
• Highlands Coffee: Vietnam's largest domestic coffee chain with hundreds of cafés; directly competes with Phuc Long on café-based coffee and tea consumption in the same geographies and customer segments.
• Hightea Vietnam: Vietnamese specialty tea and coffee café chain; competes directly with Phuc Long on premium tea drinks, ambience-led cafés, and urban young-professional customers.
• The Coffee House: Leading Vietnamese specialty coffee chain offering espresso-based drinks, tea, and light food in a café format; directly comparable concept, price tier, and target consumer to Phuc Long.
• Royal Tea: Vietnam-based milk tea and coffee chain with growing store count; comparable bubble-tea-led concept, similar price band, and overlap on target demographic.
• Toco Toco: Vietnamese bubble tea brand operating a wide café network domestically; directly comparable beverage-led QSR with overlapping customer base and product mix.

Emerging players

• Mixue: China-origin beverage and ice cream chain rapidly franchising across Southeast Asia including Vietnam; targets similar price-sensitive tea/coffee consumers and is reshaping competitive dynamics in the segment.

Broad incumbents

• Costa Coffee: International coffee chain operating in Vietnam and broader SEA; competes in the café/coffee segment though with a wider portfolio and less beverage-led specialisation than Phuc Long.
• Starbucks: Global coffee incumbent with established Vietnam presence; competes for the same premium coffee occasions but at a higher price tier and broader product/portfolio offering.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/cty-tnhh-mtv-golden-cup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phuc Long Premium