New World Phu Quoc Resort

What New World Phu Quoc Resort does

New World Phu Quoc Resort is a luxury all-pool-villa resort located on Khem Beach on the southeastern tip of Phu Quoc Island, Vietnam's largest island, in the An Giang Special Zone. Operated under the New World Hotels & Resorts brand and managed by Rosewood Hotel Group, the property opened in May 2021 and sits within the Sun Group integrated tourism ecosystem. It serves affluent leisure travelers, families, multigenerational groups, couples, MICE clients (minimum 60 guests), and wedding/celebration parties, with pricing structured in Vietnamese Dong across seven villa configurations from 125 to 415 square meters.

The resort's core offering combines 366 private thatched-roof pool villas with six F&B outlets (The Bay Kitchen, LUA Grill & Bar, COCO Beach House, ZOYA Indo-Arabic Dining, The Lounge, Pool Bar), The Zen Spa (16 treatment rooms), The Hub entertainment center, Aqua World Water Park, Kids' Club, a 120-meter infinity pool, Kem Beach Driving Range, and the Sun Tropical Ballroom — Phu Quoc's largest event venue with capacity for up to 1,000 guests. Technology infrastructure comprises standard property management, reservation, and guest-facing digital platforms integrated with Rosewood Hotel Group's global systems, but no proprietary AI/ML capability is disclosed.

The business model is multi-stream, anchored by villa accommodation revenue and complemented by F&B, events and weddings, spa, and ancillary recreational revenue (karaoke, bowling, water park). Distribution runs through direct channels (own website, call center), OTAs and GDS via Rosewood, travel agencies, a dedicated corporate sales team for MICE, and Sun Group partnership channels including Sun Phu Quoc Airways. Pricing applies published rates in VND (exclusive of 5% service charge and taxes) with dynamic seasonal variation, group tiers, and loyalty-style discounts (up to 30% direct booking, 35% via airline partnership).

Name

New World Phu Quoc Resort

Legal name

Rosewood Hotel Group

Website

https://phuquoc.newworldhotels.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

New World Phu Quoc Resort is a luxury 366-pool-villa beachfront resort on Khem Beach, Phu Quoc, Vietnam, operated by Rosewood Hotel Group within the Sun Group ecosystem, serving affluent leisure travelers, families, MICE groups, and weddings via villa stays, six F&B outlets, spa, entertainment facilities, and Phu Quoc's largest 1,000-guest ballroom.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Beachfront & Waterfront Villas (THAMAEAE), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Luxury resort accommodations
• Beachfront villa rentals
• MICE event venues
• Wellness spa services
• Destination dining experiences

Headquarters

HQ city

Phu Quoc City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Villa Accommodation: The resort's primary revenue stream is from renting 366 private pool villas across seven configurations ranging from 125 to 415 square meters. Room revenue is generated through direct website bookings, telephone reservations, travel agency partnerships, and OTA channels, with pricing varying by villa category and seasonal demand.
2. Food & Beverage: Five dining venues — The Bay Kitchen, LUA Grill & Bar, COCO Beach House, ZOYA Indo Arabic Dining, The Lounge, and Pool Bar — generate F&B revenue through covers, banquets, destination dining experiences (e.g., Dining Under The Stars), in-villa dining, karaoke packages, and event catering. Spa treatments at The Zen, karaoke at The Hub, bowling, golf driving range, and water park access contribute to ancillary recreational revenue.
3. Events & Weddings: Revenue from hosting corporate meetings, conferences, weddings, and events in the Sun Tropical Ballroom (capacity up to 1,000 guests), outdoor event spaces, and pool villas. Group booking minimums of 60 guests with tiered event packages and organizer reward vouchers drive MICE revenue.
4. Spa & Wellness: The Zen Spa, featuring 16 treatment rooms, generates revenue through à la carte spa treatments (e.g., Ultimate Relaxation at 2,500,000 VND per session, Early Bird massage packages) and wellness packages including the Wellness Indulgence offer with pre-stay and in-stay discount tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

New World Phu Quoc Resort is a luxury all-villa beachfront resort on Khem Beach in Phu Quoc, Vietnam, offering 366 private pool villas across seven configurations (125-415 sqm). The property provides six dining venues, a 16-room spa, multi-purpose entertainment center, water park, kids' club, golf driving range, and Phu Quoc's largest ballroom (capacity up to 1,000 guests) for leisure travelers, families, weddings, and MICE groups.

Product overview

New World Phu Quoc Resort is a luxury villa resort offering 366 thatched-roof villas in seven configurations (ranging from 125 to 415 square meters) with private pools. The resort features five dining venues (The Bay Kitchen, LUA Grill & Bar, COCO Beach House, ZOYA Indo-Arabic Dining, The Lounge, Pool Bar), extensive recreational facilities including The Zen Spa (16 treatment rooms), Aqua World Water Park, The Hub entertainment center, Kid's Club, Health Club, and Kem Beach Driving Range. Event capabilities include the Sun Tropical Ballroom (capacity 1,000 guests) for meetings, weddings, and banquets. The resort is located on Khem Beach in Phu Quoc, Vietnam, and is part of Rosewood Hotel Group.

Differentiator

Problem solved

Functional benefit

Brands

• The Bay Kitchen: Contemporary casual dining restaurant serving local, regional, and international cuisine for breakfast, lunch, and dinner
• LUA Grill & Bar
• COCO Beach House
• ZOYA Indo Arabic Dining
• The Lounge
• Pool Bar
• The Zen Spa
• The Hub
• Aqua World Water Park
• Sun Tropical Ballroom

Products and services

• Garden Pool Villa Entry-level thatched-roof villa accommodation with private swimming pool, approximately 125 square meters, featuring a peaceful garden setting. Available for individual and group bookings.
• Premium Pool Villa Enhanced villa accommodation with private swimming pool, offering upgraded amenities and premium location within the resort.
• Deluxe Pool Villa Luxurious villa accommodation with private swimming pool and separate living space, providing spacious retreat amidst tropical surroundings.
• Grand Pool Villa Premium villa accommodation with private swimming pool, offering larger space and enhanced luxury amenities for an elevated resort experience.
• Grand Deluxe Pool Villa Top-tier villa accommodation with private swimming pool, featuring the largest villa sizes up to 415 square meters with premium amenities.
• The Bay Kitchen Contemporary all-day dining restaurant offering international buffet breakfast and Asian cuisine for lunch and dinner, located at the resort's main dining area.
• LUA Grill & Bar Interactive woodfire and charcoal cooking restaurant featuring Mediterranean-Italian cuisine with locally sourced ingredients and open-kitchen experience.
• COCO Beach House Beachfront restaurant offering fresh seafood and Vietnamese grilled specialties with cocktails, providing relaxed tropical dining atmosphere.
• ZOYA Indo-Arabic Dining Indian-Arabic cuisine restaurant inspired by the Silk Road, located on the second floor of The Bay Kitchen, serving dinner from 18:30-22:30.
• The Zen Spa Serene spa facility with 16 treatment rooms offering beauty and health treatments aimed at relieving tension and stress, providing tranquil relaxation retreat.
• Aqua World Water Park On-site water park featuring exciting water slides and splash zones for both adventurous adults and active children, part of Phase 2 expansion.
• The Hub Entertainment Center Multi-functional entertainment center including seven private karaoke rooms, Social Square for larger groups, family rooms, bowling lanes, game room, and bar.
• Sun Tropical Ballroom (Events & Weddings) Largest ballroom in Phu Quoc with capacity up to 1,000 guests, featuring modern facilities suitable for weddings, conferences, and upscale banquets.

Quantifiable outcome

• Beachfront event venue — Sun Tropical Ballroom is the largest event space in Phu Quoc with capacity up to 1,000 guests
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sun Phu Quoc AirwayscoreGTM or Marketing Partner · 1 November 2025Sun Phu Quoc Airways, a Sun Group airline, launched operations on 1 November 2025 connecting visitors to Phu Quoc. New World Phu Quoc Resort offers an exclusive Island Paradise promotion for Sun Phu Quoc Airways passengers: 35% off Best Flexible Rate, 20% off all restaurants and bars (excluding alcohol), and 20% off spa treatments when booked directly via the resort website using promotion code SPAOFFER with valid airline ticket presentation. This partnership positions the resort as the preferred accommodation for the airline's passengers.
• Sun World Hon ThomminorGTM or Marketing PartnerSun World Hon Thom is part of the Sun Group entertainment ecosystem on Phu Quoc, featuring the world's longest three-wire cable car (7,899.9 meters, Guinness World Record), Aquatopia Water Park, and Ciao Beach. The resort's 5 Nights of Joy anniversary package includes Sun World Hon Thom roundtrip cable car tickets, creating bundled destination experiences for guests.
• Rosewood Hotel GroupcoreStrategic or Co-development PartnerNew World Hotels & Resorts is part of Rosewood Hotel Group, one of the world's leading global lifestyle and hospitality management groups. Rosewood manages 16+ properties across China, the Philippines, and Vietnam, providing New World Phu Quoc with global brand credibility, centralized reservation systems, GDS distribution, loyalty programs, and centralized marketing. New World Hotels & Resorts focuses on upper-upscale hotels in gateway and getaway locations in Greater China and Asia.
• Sun GroupcoreStrategic or Co-development PartnerNew World Phu Quoc Resort is a member of Sun Group (Sun Group Corporation), Vietnam's leading tourism and real estate developer. Sun Group owns and operates major Phu Quoc attractions including Sun World Hon Thom, Sunset Town (Kiss Bridge, Kiss of The Sea, Symphony of The Sea), Sun Phu Quoc Airways, and multiple resort and residential properties in the southern Phu Quoc entertainment complex. The resort serves as Sun Group's flagship luxury accommodation within its integrated island destination.
• Sunset Town (Sun Group)minorGTM or Marketing PartnerSunset Town is the entertainment and nightlife district within Sun Group's Phu Quoc development, featuring Kiss Bridge (a landmark pedestrian bridge), Kiss of The Sea show (Asia's largest outdoor water, music, and laser spectacle with fireworks at 9:30 PM), Symphony of The Sea show, and Vui Fest Bazaar. The resort promotes these attractions to guests and includes complimentary Kiss of The Sea show tickets in its Summer Together package.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amanoi Vietnam: Aman's flagship Vietnam property with private-pool villas on a beachfront/coastal site, targeting the same ultra-high-net-worth leisure segment with a comparable villa-based, design-led luxury experience.
• Four Seasons The Nam Hai, Hoi An: Vietnam luxury beachfront villa resort offering private-pool villas, multiple dining venues, spa, and event facilities, competing for the same affluent leisure, family, and wedding travelers in Vietnam.
• Vinpearl Resort Phu Quoc: Large-scale integrated luxury resort on Phu Quoc operated by Vinpearl, offering comparable villa accommodations, extensive F&B, water park, and event venues for the same affluent family and domestic/international leisure segments.
• Banyan Tree Lang Co: Vietnam-based luxury all-pool-villa resort with comparable product (private pool villas, multiple F&B outlets, spa, golf) and a similar affluent leisure and MICE target customer across Asia.
• Six Senses Con Dao: Vietnam-based luxury villa resort on a private island with private-pool villas, multiple F&B outlets, and spa, targeting the same ultra-affluent leisure and celebration travelers in the Vietnamese luxury villa tier.
• Premier Village Phu Quoc Resort (Accor): Accor-managed luxury villa resort on Phu Quoc offering private-pool villas and family amenities, directly competing for the same affluent leisure and multigenerational family traveler on the island.
• The Ritz-Carlton, Bali: Luxury beachfront villa resort in a comparable tropical island destination, offering private-pool villas, F&B outlets, spa, and event venues for affluent leisure and family travelers in the Asia-Pacific luxury tier.
• JW Marriott Emerald Bay Phu Quoc: Adjacent luxury resort on Phu Quoc operated by Marriott, also positioned in the upper-upscale leisure segment with extensive F&B and event facilities, serving the same affluent family and MICE inbound flow on the same island.
• InterContinental Phu Quoc Long Beach Resort: Beachfront luxury resort on Phu Quoc operated by InterContinental (IHG), targeting overlapping international leisure, family, and MICE demand with comparable villa and event product offerings.

Broad incumbents

• Rosewood Phuket: Sister property within Rosewood Hotel Group's luxury portfolio in a comparable Southeast Asia beach/island destination, sharing brand standards, loyalty, and distribution but operated as part of a broader global portfolio rather than the standalone New World brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@newworldphuquocresort2902
• Facebookfacebook.com/newworldphuquocresortofficial
• LinkedInlinkedin.com/company/new-world-phu-quoc-resort
• Instagraminstagram.com/newworldphuquocresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New World Phu Quoc Resort