Physiomins France

What Physiomins France does

Physiomins France is a French nutricosmetics and dietary-supplement brand founded in 1985, operating as a subsidiary of Groupe NOVI. The company develops and markets a 92-SKU catalog organized into three pillars: compléments alimentaires (dietary supplements in liquid, capsule, tablet, and gummy forms targeting weight management, beauty, sleep, immunity, energy, digestion, and menopause), crèmes corps (body cosmetics including slimming creams, anti-cellulite gels, and drainage products), and nutrition protéinée (high-protein, low-sugar meal replacements, bars, breakfasts, snacks, and savory items). Its formulations are based on phytotherapy and phytonutrition using plant complexes rather than single-ingredient extracts, and are endorsed by consulting dietitian Caroline Pagnoux. The brand's signature differentiator is the "In & Out" holistic concept, which pairs internal supplements with external cosmetics, and a curated "Cure" model that bundles 2–3 complementary products into multi-week programs priced between €44 and €68.

The business operates a hybrid distribution model. Direct revenue comes from D2C e-commerce at physiomins.com, supported by a free online diagnostic questionnaire that funnels users into recommended product combinations. Wholesale revenue comes from an extensive physical retail network spanning Beauty Success, Esthetic Center franchise outlets, JFG Clinic aesthetic centers, independent beauty institutes, and a flagship Physiomins-branded store in Nogent-sur-Marne. Products are manufactured by parent Groupe NOVI at its St-Astier facility and distributed across France, Belgium, Luxembourg, Portugal, Switzerland, Guadeloupe, and Reunion Island through 200+ partner locations. The company reports 1,200+ verified customer reviews with a 4.8/5 average.

Go-to-market combines product-led self-service (diagnostic tool, curated cure bundles), content marketing through a health-advice blog ("Nos Conseils") and a free e-book, and a recently formalized B2B distributor recruitment program ("Devenir Distributeur") targeting beauty and wellness professionals. Pricing is unit-based, not subscription, with free shipping above €60. Marketing channels emphasize organic social (Facebook, Instagram, LinkedIn), email/newsletter, and bottom-of-funnel social proof. Reported corporate headcount is 5, consistent with a lean brand-management structure that outsources manufacturing to the parent group.

Name

Physiomins France

Legal name

NOVI

Website

https://physiomins.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Physiomins France is a 1985-founded French nutricosmetics and dietary-supplement brand operating under Groupe NOVI, selling 92 SKUs of plant-based supplements, body cosmetics, and high-protein nutrition to individual consumers through its own e-commerce site and 200+ retail partners across seven countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements & Wellness

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Dietary supplements
• Weight management products
• Protein nutrition snacks
• Body care cosmetics
• Natural health products

Headquarters

HQ city

St-Astier

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales of dietary supplements, body care cosmetics, and protein nutrition products through physiomins.com. Customers purchase individual products or curated cure programs.
2. B2B Distribution to Retail Partners: Wholesale distribution to Beauty Success stores, Esthetic Centers, JFG Clinics, and independent beauty institutes who resell products to end consumers.
3. Distributor Program: Recruitment and support of beauty/wellness professionals as distributors, providing training, merchandising materials, and sales tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Physiomins develops, brands, and sells French-made phytotherapy-based dietary supplements, slimming and anti-cellulite body cosmetics, and protein-enriched nutrition products. Products are sold individually and as curated multi-product Cure programs and In & Out routines addressing weight loss, skin beauty, sleep, immunity, digestion, and active lifestyle needs.

Product overview

Physiomins France is a dietary supplement and cosmetic company offering a comprehensive product portfolio organized into three main categories: (1) Compléments alimentaires - dietary supplements in capsule, tablet, and liquid forms for weight loss (Minceur), wellness (Bien-être), and beauty (Beauté); (2) Crèmes Corps - body cosmetics including slimming creams, anti-cellulite gels, drainage and circulation products; (3) Nutrition Protéinée - protein-based meal replacements and snacks including bars, breakfast products, soups, meals, and savory snacks. The company also offers Cures (bundled treatment programs of 3 complementary products) and Routines In & Out (combining dietary supplements with body cosmetics for holistic wellness). Key products include the CURE BRÛLEUR DE GRAISSES (fat burning cure), CURE STOP GRIGNOTAGE (anti-snacking cure), CURE SILHOUETTE LEGERE (draining cure), Jeunesse marine collagen, Silhouette Légère drainage supplement, and protein bars. Products are approved by their consulting dietitian Caroline Pagnoux and manufactured in France since 1985. The company operates as a brand of the NOVI group.

Differentiator

Problem solved

Functional benefit

Products and services

• Dietary Supplements for Weight Loss (Minceur & Perte de poids) Phytotherapy-based dietary supplements including draineurs (draining), brûle-graisse (fat burners), and coupe-faim (appetite suppressants), formulated for weight management, water retention reduction, and appetite control. Targeted at individual consumers seeking to lose weight and reduce localized fat deposits.
• Dietary Supplements for Wellness & Health (Bien-être & Santé) Dietary supplements supporting vitality and energy, digestion and microbiota, sleep, and immunity. Targeted at consumers seeking natural support for everyday health concerns.
• Dietary Supplements for Skin, Hair & Nail Beauty Beauty supplements including marine collagen formulations for skin radiance, anti-aging, and hair and nail strengthening. Targeted at consumers seeking visible beauty benefits from within.
• Body Cosmetics (Crèmes Corps) Topical slimming creams, anti-cellulite gels, drainage products, circulation gels, and skin beauty creams for external body care. Targeted at consumers seeking complementary topical treatments to internal supplements.
• Protein Bars High-protein, low-sugar protein bars in multiple flavors (chocolate, coffee, pistachio, strawberry, etc.) designed as meal replacements or between-meal snacks. Targeted at consumers following a weight management program or active lifestyle.
• Protein Breakfast & Drinks High-protein, low-sugar breakfast products including mueslis, protein drinks, hot chocolate, cappuccino, and smoothies for morning nutrition. Targeted at consumers on weight management or fitness nutrition plans.
• Protein Soups, Meals & Desserts Protein meal replacements including soups, protein pasta dishes such as spaghetti bolognese, pancakes, and desserts formulated for weight loss programs. Targeted at consumers replacing standard meals as part of a calorie-controlled diet.
• Protein Snacks & Appetizers Protein snacks including madeleines, brownies, waffles, protein chips, and similar savory snacks formulated with low carbohydrates and reduced sugar. Targeted at consumers seeking healthy, portion-controlled snacking options.
• Cure Programs (Cures) Curated multi-product treatment programs combining 2-3 complementary Physiomins products that work in synergy, designed for 7-30 day cycles targeting specific goals (fat burning, anti-snacking, drainage, immunity, anti-fatigue). Targeted at consumers seeking a structured regimen rather than individual products.
• In & Out Routines Holistic wellness routines pairing internal dietary supplements (In) with external body cosmetics (Out) for comprehensive body care, including routines for flat stomach, anti-cellulite, energy boosting, stubborn zones, and toning. Targeted at consumers seeking a holistic inside-out approach.
• Personalized Online Diagnostic Free online questionnaire-based diagnostic that helps customers identify their wellness needs and recommends appropriate Physiomins product combinations within approximately 2 minutes. Targeted at prospective customers to guide them to suitable products.

Quantifiable outcome

• 4.8/5 customer satisfaction rating from 1200+ verified reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Groupe NOVIcoreOthersParent company of Physiomins brand. NOVI is the parent organization overseeing the Physiomins brand and manufacturing operations. Address: 1 rue des Lys, 24110 St-Astier.
• JFG ClinicmajorChannel Partner/ Reseller/ DistributorSpecialized beauty and slimming clinic network offering Physiomins products. Multiple locations across France including Paris, Lyon, Marseille, and other cities. Known for aesthetic and weight management services.
• Profil DietminorChannel Partner/ Reseller/ DistributorDiet and nutrition focused partner distributing Physiomins products. Website: profil-diet.com
• Artisan BrossierminorChannel Partner/ Reseller/ DistributorArtisanal beauty retailer offering Physiomins products. Website: lartisanbrossier.com

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Arkopharma: France's leading plant-based phytotherapy supplement brand. Highly comparable to Physiomins on the phytotherapy angle, broad supplement portfolio, and French pharmacy/beauty channel distribution.
• Biocyte: French beauty-from-within supplement and nutrition brand with a focus on skin, hair, slimming, and anti-aging. Directly comparable to Physiomins' beauty and weight-management supplement lines.
• Nutergia: French health and nutrition brand offering dietary supplements and functional nutrition with a strong wellness and metabolism focus. Direct overlap with Physiomins on supplement formats, target use cases, and French pharmacy/retail distribution.
• Juvamine: French mass-market dietary supplement brand (Bayer subsidiary) covering weight management, beauty, and wellness. Comparable to Physiomins on core segments, French retail distribution, and broad supplement catalog.
• Les 3 Chênes: French natural health, beauty, and slimming supplement brand with a broad SKU portfolio sold across French retail and e-commerce. Directly comparable on product breadth, natural positioning, and target consumer.
• Forté Pharma: French dietary supplement brand with strong weight-management, slimming, and beauty positioning. Directly comparable to Physiomins across target customers, retail distribution in pharmacies and beauty chains, and phytotherapy-based formulations.
• Yves Ponroy: French natural health products brand specializing in dietary supplements and diet programs. Direct overlap with Physiomins on weight-management positioning, plant-based formulations, and French consumer target.
• NHCO Nutrition: French amino-acid and supplement brand targeting diet, beauty, and wellness. Comparable to Physiomins on supplement portfolio composition, French pharmacy/parapharmacy channel, and target use cases.

Broad incumbents

• Pierre Fabre: Large French pharmaceutical and dermo-cosmetic group with health, nutrition, and supplement activities. Comparable as a broad incumbent with overlapping wellness and beauty positioning, though significantly larger and more diversified than Physiomins.

Emerging players

• Nutri&Co: French DTC-native supplement brand with a digital-first, subscription-oriented model. Competes with Physiomins in the same target use cases but with a more modern tech stack and direct-to-consumer acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PhysiominsFrance
• LinkedInlinkedin.com/company/physiomins-france
• Instagraminstagram.com/physiomins.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiomins France