Physio Reform

What Physio Reform does

Physio Reform is a privately held, direct-to-consumer physiotherapy practice operating two clinic locations in Auckland, New Zealand (Glen Innes and Flat Bush). Founded in 2014 by Director and Physiotherapist Rowan Royeppen, the practice provides musculoskeletal and sports physiotherapy alongside complementary services including acupuncture, massage therapy, podiatry, and telehealth video consultations. It serves both ACC claimants (New Zealand's government-backed personal injury scheme) and private fee-paying patients, with no GP referral required for ACC-covered treatments. Cumulative patient volume exceeds 14,000 clients since inception.

The practice's technology stack is deliberately lean and entirely third-party: Physitrack/PhysiApp for remote video consultations, Gensolve for online appointment booking, and a Squarespace-hosted website for content marketing and lead capture. Clinical service delivery relies on conventional allied-health techniques — manual therapy, exercise prescription, dry needling, acupuncture, strapping, and therapeutic massage — with no proprietary technology, AI/ML capability, or in-house software development. The team comprises roughly 9 staff across physiotherapists, acupuncturists, and administration, including clinicians with credentials from AUT, University of Otago, University of Lahore, and University of Central Lancashire.

Physio Reform generates revenue through three streams: ACC-subsidized physiotherapy (often with patient-paid surcharges), private fee-for-service treatments (pricing opaque, available on request), and ancillary services such as acupuncture, massage, podiatry, and telehealth. Patient acquisition is driven by organic search, the company website, and limited social media presence; there is no enterprise sales motion or B2B channel. Operating status is active and revenue is not publicly disclosed, but the practice exhibits the characteristics of a stable, single-market small business rather than a scaling venture.

Name

Physio Reform

Legal name

PhysioReform

Website

https://physioreform.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Physio Reform is a privately held Auckland physiotherapy practice operating two clinics (Glen Innes and Flat Bush), delivering musculoskeletal and sports physiotherapy, acupuncture, massage, podiatry, and telehealth to ACC claimants and private fee-paying patients in New Zealand.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Physical Medicine & Rehabilitation (PM&R) / Non-Operative Musculoskeletal (HLAKALAL), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

Keywords

• Physiotherapy services
• Musculoskeletal rehabilitation
• Sports injury treatment
• Manual therapy
• ACC registered provider

Headquarters

HQ city

Glen Innes

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ACC Covered Physiotherapy: Physiotherapy treatments covered by the Accident Compensation Corporation (ACC) for qualifying injuries. No referral required. Patients may incur ACC surcharges on top of ACC contribution.
2. Private Pay Physiotherapy: Private fee-for-service physiotherapy for patients without ACC claims or seeking treatments outside ACC coverage.
3. Additional Services: Revenue from acupuncture, massage therapy, podiatry, and telehealth consultations offered as complementary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Physio Reform is a private physiotherapy practice in Auckland, New Zealand, providing musculoskeletal and sports physiotherapy, acupuncture, massage therapy, podiatry, and telehealth consultations across two clinic locations (Glen Innes and Flat Bush). The clinic is an ACC registered provider enabling no-referral access to subsidized treatments for qualifying injuries, alongside private fee-for-service offerings.

Product overview

Physio Reform is a physiotherapy clinic offering a unified suite of healthcare services across multiple Auckland locations. The core offering centers on physiotherapy with integrated complementary services including acupuncture, massage therapy, podiatry, and telehealth consultations. Services are delivered at two clinic locations (Glen Innes and Flat Bush) with ACC registration for covered treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy service using proven techniques to restore movement and function for injuries, disabilities, or health conditions. Includes massage, joint mobilization, dry needling, strapping/bracing, and exercise prescription. Target patients include those with sports injuries, post-operative rehabilitation needs, joint pain, and muscle injuries.
• Acupuncture Acupuncture treatment using fine needles inserted into specific body points for therapeutic purposes. Complements physiotherapy by reducing pain and swelling to accelerate rehabilitation progress. Offered by registered NZASA acupuncturists.
• Massage Therapy Therapeutic massage services including deep tissue, relaxation, and therapeutic massage to manipulate soft tissue and enhance wellbeing. Available for general wellness and as a complement to physiotherapy rehabilitation.
• Telehealth Consultation Online video physiotherapy consultation service allowing remote access to physiotherapy guidance, self-management techniques, rehabilitation program revisions, and injury advice via the Physitrack/PhysiApp platform. Patients download the app and join scheduled video calls with physiotherapists.
• Podiatry Medical specialist services for conditions relating to the lower limb and feet, treating injuries and complications from ongoing health issues. Provided by a musculoskeletal podiatrist.

Quantifiable outcome

• Over 14,000 satisfied clients served

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Physitrack/PhysiAppsupportingTechnology or IntegrationTelehealth video consultation platform used for remote patient consultations. Patients download PhysiApp from Android or Apple app stores and join scheduled video calls with physiotherapists for guidance on rehabilitation programs, injury management, and exercise progressions.
• Accident Compensation Corporation (ACC)coreOthersACC is a New Zealand government corporation that provides personal injury cover for all residents and visitors. Physio Reform is a registered ACC provider, offering physiotherapy treatments subsidized by ACC for qualifying injuries. No referral required from a GP.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Active+: New Zealand physiotherapy and rehabilitation group with a national network of clinics. Comparable as a multi-site ACC-registered physiotherapy provider offering similar MSK and sports rehab services, but at materially greater scale.
• Habit Health: One of New Zealand's largest physiotherapy, rehabilitation, and workplace health networks with multiple clinics nationwide. Comparable because it offers ACC-registered physiotherapy and multi-disciplinary rehab services across many sites, far broader than PhysioReform's footprint.
• TBI Health: New Zealand-wide provider of physiotherapy, pain management, and rehabilitation services. Comparable because it serves the same ACC-covered MSK and chronic pain cohorts with multi-disciplinary teams.
• Healthia: ASX-listed allied health group operating physiotherapy, podiatry, and related clinics across Australia and New Zealand. Comparable as a multi-site physiotherapy/podiatry operator with shared services and scale advantages over a single-practice competitor.

Others

• Physitrack: Provider of the telehealth and exercise prescription platform (PhysiApp) used by PhysioReform. Comparable not as a clinical competitor but as a technology ecosystem partner whose pricing or product changes directly affect PhysioReform's digital service.
• Gensolve: Provider of the online appointment booking system integrated with PhysioReform's clinics. Comparable as an enabling technology partner rather than a clinical peer.

Direct peers

• Auckland Physio: Auckland physiotherapy practice providing ACC-registered physiotherapy and rehabilitation. Comparable as a similarly sized Auckland-based PT clinic competing for the same patient base.
• MUSCLETECH Physiotherapy: Auckland-based physiotherapy clinic offering ACC-registered MSK and sports physiotherapy. Comparable in scope (manual therapy, sports injuries, post-op rehab) and as a direct local competitor in the Auckland catchment.

Regional players

• Back in Motion: Large Australian physiotherapy network with hundreds of clinics. Comparable in offering (MSK physiotherapy, sports rehab, ACC-equivalent insurer work in AU) and multi-disciplinary model, though it primarily operates in Australia rather than New Zealand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/physioreform

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Reform