Physiothérapie Universelle

What Physiothérapie Universelle does

Physiothérapie Universelle is a Montreal-headquartered network of multidisciplinary rehabilitation clinics founded in 1982 by physiotherapist Alain Besner. The company delivers a broad clinical service portfolio spanning physiotherapy, occupational therapy, acupuncture, massage therapy, osteopathy, therapeutic Pilates, and aquatic physiotherapy, alongside specialized programs in pediatric care, concussion management, vestibular and TMJ rehabilitation, pelvic health, running analysis, and golf-specific conditioning. Service delivery relies on in-clinic multidisciplinary teams of university-trained licensed professionals operating across 25+ locations in Greater Montreal and additional sites across Quebec (Drummondville, Gatineau, Sherbrooke, Saguenay, Quebec City, Rive-Nord, Rive-Sud).

The business operates on a fee-for-service professional services model. Patients book appointments via phone or a self-serve online platform, with services billed per session and direct billing available to private insurers, CNESST (Quebec workers' compensation), and SAAQ (Quebec auto insurance). Three distinct customer segments are served: individuals (Particuliers), employers purchasing B2B services such as ergonomic assessments and return-to-work programs, and insurers/physicians requiring functional capacity evaluations and rehabilitation coordination. Patient engagement is supported through the Lifemark Connect portal and a content-marketing-driven blog. Since February 2018, the company has operated as part of Lifemark Health Group, itself a subsidiary of Loblaw Companies Limited, providing access to a national 200+ location, 4,000+ employee network while preserving local clinic-level branding and operations.

Name

Physiothérapie Universelle

Legal name

Physiothérapie Universelle

Website

https://physiotherapieuniverselle.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Physiothérapie Universelle is a Montreal-based network of 25+ multidisciplinary rehabilitation clinics offering physiotherapy, occupational therapy, and specialized rehabilitation services across Quebec, serving individual patients, employers, and government payers since 1982.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

akta.pro secondary industries

Vestibular Rehabilitation & Balance Therapy (HSADAIAF), Neurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s) (HSABADAE)

Keywords

• Rehabilitation clinic services
• Physiotherapy treatments
• Occupational therapy services
• Workplace injury rehabilitation
• Multidisciplinary therapy network

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare consultations including physiotherapy, occupational therapy, massage therapy, acupuncture, osteopathy, and specialized treatments. Services provided to private patients with or without insurance coverage.
2. Workers Compensation (CNESST): Billable services to Commission des normes, de l'équité, de la santé et de la sécurité du travail for work accident rehabilitation.
3. Auto Insurance (SAAQ): Billable services to Société de l'assurance automobile du Québec for road accident rehabilitation and treatment.
4. Employer Services: Corporate health services including workplace assessments, disability management, return-to-work programs, ergonomic evaluations, and preventive training sold to employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Physiothérapie Universelle operates a multidisciplinary rehabilitation clinic network delivering physiotherapy, occupational therapy, acupuncture, osteopathy, massotherapy, therapeutic Pilates, aquatic therapy, kinesiology, psychology, and specialized programs (concussion, vestibular, TMJ, pelvic health, running assessment, pediatric care, Fit FORE Golf) to private patients. It also provides employer services such as ergonomic assessments, return-to-work programs, disability management, and pre-employment screening, plus insurer/physician offerings such as PRISM interdisciplinary rehabilitation and functional capacity evaluations, with direct billing to CNESST, SAAQ, and private insurers.

Product overview

Physiothérapie Universelle is a Quebec-based healthcare provider offering a comprehensive multi-disciplinary network of rehabilitation clinics. The company operates on a platform-plus-modules model centered around core physiotherapy and occupational therapy services, with specialized therapeutic offerings including acupuncture, massage therapy, osteopathy, therapeutic Pilates, and aquatic physiotherapy. Specialized programs target specific conditions such as pediatric care, concussion management, vestibular disorders, TMJ problems, pelvic health, and golf performance. The company serves three distinct client segments: individuals (Particuliers), employers (Employeurs), and insurers/physicians (Assureurs/Médecins), with dedicated service bundles for B2B clients including return-to-work programs, disability management, and occupational health services. Digital services include an online booking system and patient portal. The company became part of the Lifemark family in 2018, expanding its national reach across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy (Physiothérapie) Treatment of musculoskeletal problems using thermotherapy, exercise, electrotherapy, and manual therapy, including vestibular rehabilitation for vertigo, TMJ treatment, pelvic floor rehabilitation, global postural rehabilitation (RPG), the McKenzie approach, and dry needling. Delivered by licensed physiotherapists to adults, children, athletes, and post-surgical or accident patients across Quebec.
• Occupational Therapy (Ergothérapie) Rehabilitation service helping individuals regain autonomy when conditions prevent engagement in daily activities at home, work, or during leisure. Includes technical aids, pediatric occupational therapy, external reactivation, sensory rehabilitation, mental health support, and hand therapy.
• Acupuncture Traditional Chinese medicine practice involving insertion of fine needles at specific body points, used for pain relief, general condition improvement, and treatment of musculoskeletal issues, fatigue, stress, insomnia, menopause symptoms, seasonal allergies, and respiratory issues.
• Massotherapy (Massothérapie) Massage therapy service providing muscle relaxation, tension release, improved circulation, and enhanced joint mobility, offered as a standalone service or to optimize the effects of physiotherapy or occupational therapy treatments.
• Osteopathy (Ostéopathie) Manual therapy aimed at restoring mobility to muscles, tendons, ligaments, and fascias by rebalancing parts of the body and regulating functions through manual examination and palpation.
• Therapeutic Pilates (Pilates Thérapeutique) Active rehabilitation focusing on body strengthening with emphasis on stabilization, improving strength, flexibility, mobility, balance, coordination, and spinal alignment. Sessions are offered privately, semi-privately, or in small groups with STOTT PILATES-trained therapists.
• Aquatic Physiotherapy / Pool Therapy (Thérapie en piscine) Rehabilitation conducted in a heated pool at 86°F providing a gravity-free environment for safe exercise, used for recovery from operations, work, road, and sports accidents, arthritis, joint pain, muscle pain, back pain, and fibromyalgia.
• Running Assessment (Évaluation de course à pied) Specialized running analysis using HD cameras and advanced gait analysis software, including muscle assessment, technique analysis, shoe recommendations, and personalized exercise and training programs.
• Pediatric Physiotherapy (Physiothérapie pédiatrique) Physiotherapy services for children aged 0–17 addressing congenital torticollis, plagiocephaly, motor development delays, traumatic brain injuries, and pediatric pelvic floor rehabilitation.
• Pediatric Occupational Therapy (Ergothérapie pédiatrique) Occupational therapy for children with developmental challenges affecting autonomy, covering fine motor difficulties, writing problems, sensory issues, feeding difficulties, developmental coordination disorder (DCD/dyspraxia), autism spectrum disorder (ASD), and ADHD.
• Medical Consultations (Consultations médicales) Medical consultations with general practitioners working in collaboration with the clinic, including referral pathways to specialists such as neurologists, orthopedists, and rheumatologists.
• Fit FORE Golf Golf-specific performance and injury prevention program including targeted exercises, injury risk reduction, and optimization of swing and physical condition, designed for golfers of all levels from beginner to advanced.
• Kinesiology Exercise science service providing functional testing, work conditioning/hardening, functional movement screening, and athletic therapy, available at select clinics.
• Psychology and Psychotherapy Services Mental health services including psychological assessments, psychotherapy, and mental health interventions for individuals with anxiety disorders, adjustment disorders, and mood disorders (depression).
• Concussion Care (Soins des commotions cérébrales) Specialized rehabilitation service for concussion management and traumatic brain injury rehabilitation, available at select clinics.
• Vestibular Rehabilitation (Rééducation vestibulaire) Treatment for vertigo and balance disorders including benign paroxysmal positional vertigo (BPPV), dizziness, and vestibular dysfunction, available at select clinics.
• TMJ Rehabilitation (Rééducation de l'ATM) Treatment for temporomandibular joint disorders causing headaches, jaw clicking, bruxism, occlusion problems, and cervical pain, available at select clinics.
• Pelvic Health (Santé pelvienne) Pelvic floor rehabilitation for urinary incontinence, pelvic pain, and pre/postpartum conditions, including perineal rehabilitation and visceral massage.
• Shockwave Therapy (Thérapie par ondes de choc radiales) Non-painful treatment using radial shock waves for chronic pain and injuries, effective for tendinitis, bursitis, plantar fasciitis, and conditions unresponsive to conventional treatments.
• NeuroCryoStimulation Immediate and durable pain relief treatment providing anti-inflammatory effects, increased tissue circulation, and muscle relaxation, used for sports injuries, orthopedic conditions, and chronic diseases.
• Rehabilitation Solutions for Employers Comprehensive services for employers including functional capacity evaluations, workplace ergonomics, return-to-work programs, disability management, occupational health and safety, pre-employment screening, and preventive training.
• Rehabilitation Solutions for Insurers and Doctors Services for insurance companies and physicians including interdisciplinary rehabilitation programs (PRISM), fibromyalgia programs (PROFF), functional capacity evaluations, work conditioning, and vocational rehabilitation.
• Online Booking System Online appointment booking platform allowing patients to select service and clinic, view available times, and book appointments directly at any Physiothérapie Universelle location.
• Patient Portal (Portail Client) Patient portal accessed through Lifemark Connect, enabling clients to manage appointments and access their health records across the Physiothérapie Universelle network.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LifemarkcoreStrategic or Co-development Partner · 1 February 2018Since February 2018, Physiothérapie Universelle became part of the Lifemark family, one of Canada's most trusted rehabilitation service providers. Lifemark operates over 200 locations across Canada with more than 4,000 employees. This partnership provides national reach with local clinic presence and access to a broader network of rehabilitation professionals and resources.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lifemark Health Group: Parent company of Physiothérapie Universelle and Canada's largest rehab network with 200+ locations and 4,000+ clinicians; serves as the broader incumbent platform of which PU is a regional Quebec operating brand, with overlapping service lines and national payer/employer contracts.

Emerging players

• Physio Mobile: Quebec provider offering in-home and mobile physiotherapy and rehab services; overlaps with PU's clinical scope but competes in a delivery setting (home-based) where PU's clinic network is less focused.

Others

• Bonjour Santé: Quebec healthcare appointment-booking platform adjacent to PU's own online booking system; not a clinical competitor but a comparable ecosystem participant influencing patient acquisition in Quebec rehab.
• SAAQ (Société de l'assurance automobile du Québec) contracted rehab providers: Quebec public payer and its contracted rehab provider network; not a competitor in services but a structural counterpart whose coverage and pricing rules directly shape PU's revenue model.

Direct peers

• Kinatex Sports Physio: Quebec-based physiotherapy network specializing in sports rehab, manual therapy, and multidisciplinary care; competes head-to-head with PU in Greater Montreal and across Quebec for insured and private-pay patients.
• Activ Physio: Quebec physiotherapy clinic group offering outpatient rehab, manual therapy, and post-surgical recovery; smaller-scale direct competitor in overlapping Quebec geographies with similar insurer-billing workflows.
• Clinique Physio Atlas / Global Health Care: Quebec-based multidisciplinary rehabilitation network operating physiotherapy, occupational therapy, and massage therapy clinics; competes with PU in the same Quebec metros with similar professional-services model and payer mix.
• CBI Health Group: One of Canada's largest community healthcare, rehabilitation, and mental health service networks; operates physiotherapy, occupational therapy, and multidisciplinary rehab clinics across multiple provinces with employer and insurer contracts — directly comparable in business model, payer mix, and service breadth to PU.
• Action Sport Physio: Quebec-headquartered physiotherapy chain with clinics across the province; offers physiotherapy, osteopathy, massage therapy, and specialized programs, directly competing with PU for referrals from CNESST/SAAQ and private patients.
• Wellbe (formerly Alavita / Cura Vita): Quebec health services operator with physiotherapy, occupational therapy, and rehabilitation offerings; competes in private and employer channels for rehabilitation talent and patient referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/physioth%C3%A9rapie-universelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiothérapie Universelle