Professional Insurance Agents of Louisiana

What Professional Insurance Agents of Louisiana does

Professional Insurance Agents of Louisiana (PIA of Louisiana) is a 501(c)(6) nonprofit professional trade association incorporated in Louisiana in 1943 and headquartered in Baton Rouge. It serves independent property-and-casualty insurance agencies across the state through a membership-based model, organized around five pillars: Inform, Educate, Advocate, Protect, and Connect. Members receive legislative advocacy, continuing education, professional designations (CISR, CIC, CRM, CPRM, CSRM, CPIA, TRA), access to E&O and specialty insurance placements, and a peer network anchored by six regional chapters and an annual convention.

The association generates revenue primarily through tiered annual agency membership dues ($632-$832 depending on agency size), $500 associate memberships, $25-$165 chapter dues, convention registration and exhibit/sponsorship fees, and advertising sales in The Agent's Voice magazine (published 10 times per year and distributed to nearly 700 organizations). It does not develop proprietary technology products but distributes curated third-party platforms to members via the PIA Tech Council (e.g., AgencyBloc, HawkSoft, EZLynx, Anthem Software, Agent Sync, Cover Desk, CyberFin, Dyad, Ensure Analytics, Xanatek). Core insurance product placements include a Hartford flood program, BizLock and ABA/Great American cyber programs, and Imperial PFS premium financing. The association is affiliated with PIA National, which provides federal lobbying, national designations, and additional resources.

Its operating model is sales-led, driven by state-office staff, PIA Ambassadors who recruit and retain members through personal outreach, and six local chapter boards (Acadiana, Baton Rouge, New Orleans, North Shore, Northeast, Northwest) that host regular events. Distribution channels include the members-only online portal, the website piaoflouisiana.com, email, a private Facebook group, and event-based marketing. The organization is small, with seven employees, and has sustained continuous operations for over 80 years, including 82 consecutive annual conventions.

Name

Professional Insurance Agents of Louisiana

Legal name

Professional Insurance Agents of Louisiana, Inc.

Website

https://piaoflouisiana.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Insurance Agents of Louisiana is a 1943-founded nonprofit trade association serving independent insurance agencies across Louisiana via membership, offering advocacy, continuing education, professional designations, E&O and specialty insurance placements, and a six-chapter network.

Ownership category

akta.pro rank

Product category

Insurance Trade Association

NAICS

Professional Organizations (813920), Business Associations (813910), Insurance Agencies and Brokerages (52421)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Professional insurance association
• Independent insurance agents
• Insurance continuing education
• Insurance industry advocacy
• Insurance trade association

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: PIA of Louisiana's primary revenue is annual membership dues paid by insurance agencies and associate members. Agency membership fees are tiered by agency size: Tier 1 (5 or fewer licensed employees) at $632/year; Tier 2 (6–15 employees) at $732/year; Tier 3 (16+ employees) at $832/year. Associate membership is $500/year. Life & Health agency membership is $100/year. All tiers include a $100 one-time initiation fee.
2. Convention and Event Revenue: The association generates revenue through its annual convention by charging registration fees for attendees and exhibit fees for partner companies. Agent registration starts at $300 for members; non-member exhibit fees start at $500 (members) and $750 (non-members); sponsorship opportunities range from $300 to $1,000 and above.
3. Publication Advertising: The Agent's Voice magazine, published 10 times a year and distributed to nearly 700 organizations, generates revenue through advertising sales. Advertisers pay at contract signing with a 5% discount for full-year commitments; monthly invoicing is also available.
4. Chapter Dues: Local chapter membership provides supplemental revenue. Chapter annual dues range from $25 (Baton Rouge, North Shore) to $165 (New Orleans, which includes luncheons for one employee), with Acadiana at $50, Northwest at $40, and Northeast at $30.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PIA of Louisiana is a 501(c)(6) nonprofit professional trade association serving independent insurance agencies across Louisiana. It sells tiered annual memberships (Tier 1 $632, Tier 2 $732, Tier 3 $832, Associate $500, L&H $100) that bundle state and national PIA affiliation, access to professional designation programs (CISR, CIC, CRM, CPRM, CSRM, CPIA, TRA), E&O insurance placement, exclusive partner programs (flood, cyber, premium financing), legislative advocacy, and participation in six local chapters and the annual convention.

Product overview

Professional Insurance Agents of Louisiana (PIA) operates as a membership-based association organized around five core pillars: Inform, Educate, Advocate, Protect, and Connect. The Educate pillar offers seven professional designation programs (CISR, CISR Elite, CIC, CRM, CPRM, CSRM, CPIA, and TRA) through the Risk & Insurance Education Alliance, plus Online CE via WebCE and In-House CE training. The Protect pillar provides E&O insurance placement, cyber liability insurance products (BizLock, ABA/Great American), flood insurance through The Hartford, and premium financing through IPFS. The Inform pillar publishes The Agent's Voice Magazine (10x/year). The Connect pillar operates six local chapters throughout Louisiana and a Young Insurance Professionals (YIPs) subgroup. The Advocate pillar focuses on legislative representation and includes a Political Action Committee (PIALAPAC).

Differentiator

Problem solved

Functional benefit

Brands

• Young Insurance Professionals of Louisiana (YIPs): Association for young insurance professionals providing career development, networking, and education opportunities.
• 1752 Club
• PIA Ambassadors

Products and services

• PIA of Louisiana Agency Membership Tiered annual membership for independent property and casualty insurance agencies in Louisiana, including Tier 1 ($632/yr, ≤5 P&C licensed employees), Tier 2 ($732/yr, 6-15 employees), and Tier 3 ($832/yr, 16+ employees). Includes PIA National and State membership plus a $100 one-time initiation fee.
• Associate Membership

Quantifiable outcome

• Nearly 700 organizations reached through The Agent's Voice magazine
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and secondary.

• PIA NationalcoreStrategic or Co-development PartnerPIA of Louisiana is an affiliated state chapter of the National Association of Professional Insurance Agents (PIA National). PIA National provides federal lobbying, national advocacy, professional designations, agency operations resources, technology tools, E&O insurance through the PIA Trust, and the PIA Partnership program. Agency membership includes PIA National membership.
• Imperial PFS (IPFS)coreGTM or Marketing PartnerPIA partners with Imperial PFS for premium financing services available to member agencies. IPFS is a Platinum Partner of PIA. The partnership offers competitive financing rates for PIA members and a revenue-sharing opportunity where agencies earn additional income through normal business activities.
• The HartfordcoreGTM or Marketing PartnerThe Hartford provides a flood insurance program exclusively for PIA members. Features include a dedicated book transfer team, local sales director, training and CE credits, proprietary flood CAT e-alerts, and an online platform for flood zone determinations, claims reporting, and policy database management. PIA members receive special commission rates with no minimum production requirements.
• BizLocksecondaryGTM or Marketing PartnerBizLock is a cyber risk management and insurance partner available through PIA of Louisiana. PIA members can purchase BizLock cyber coverage for their own agencies and can also sell BizLock cyber products to their clients.
• ABA Insurance Services / Great American Insurance CompanysecondaryGTM or Marketing PartnerPIA National has partnered with ABA Insurance Services and Great American Insurance Company (rated A+ by A.M. Best) to provide a cyber insurance program for PIA members and their small and mid-sized business clients. Coverage includes social engineering, fraudulent funds transfer, ransomware, business interruption, data breach, network security, and media liability.
• Risk & Insurance Education Alliance (formerly The National Alliance)coreStrategic or Co-development PartnerThe Risk & Insurance Education Alliance (formerly The National Alliance) provides nationally recognized professional designation programs (CISR, CIC, CRM, CPRM, CSRM) to PIA members. PIA has expanded its offerings through this alliance, which provides prestigious designations, nationally recognized instructors, and designation exam administration.
• WebCEsecondaryTechnology or IntegrationPIA of Louisiana provides online continuing education courses through WebCE. The platform offers state-approved CE courses per license type, with CE credits submitted to the LDI the day following course completion. No exam required, only small quizzes and an exit quiz.
• PIA Tech Council Partners (AgencyBloc, Agent Sync, Anthem Software, blueC 802 Inc., Cover Desk, CyberFin, Dyad, Ensure Analytics, EZLynx, GAIL by Lula, HawkSoft, Xanatek)secondaryTechnology or IntegrationThe PIA Tech Council provides member agencies with access to technology integrations and tools from approved vendors including agency management systems (AgencyBloc, HawkSoft, EZLynx, Anthem Software), insurance platforms (Agent Sync, Cover Desk), and specialized tools (CyberFin, Dyad, Ensure Analytics, Xanatek, GAIL by Lula, blueC 802 Inc.).
• Rough NotessecondaryGTM or Marketing PartnerRough Notes Advantage Plus is available to PIA members through the PIA partnership program, providing agency marketing and reference tools.
• ACORDsecondaryTechnology or IntegrationACORD provides forms and end-user licenses accessible to PIA members. PIA offers ACORD End User Licenses for member agencies through its agency operations resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Agents Council for Technology (ACT): An IIABA-hosted initiative providing technology resources and standards for independent agencies. Comparable to PIA of Louisiana's PIA Tech Council offering; both curate third-party technology vendors for member agencies.
• Insurance Journal: A leading independent insurance industry news and information publisher serving agents and brokers nationwide. Comparable to the Inform pillar of PIA of Louisiana (e.g., The Agent's Voice magazine) but at a much larger digital scale.

Direct peers

• Professional Insurance Agents of Mississippi: A regional PIA state chapter serving Mississippi independent insurance agents, sharing PIA National affiliation, tiered dues, designation offerings, and chapter-based service model. Highly structurally comparable.
• National Association of Professional Insurance Agents (PIA National): The national parent affiliate that supplies PIA of Louisiana's designations, technology, federal advocacy, and the PIA Trust. Operates at the national scale across all 50 states, making it the closest structural peer and strategic counterpart.
• Independent Insurance Agents (Big I / IIABA): The largest U.S. national association for independent insurance agents, direct competitor to PIA National. Compares to PIA of Louisiana because Louisiana members must choose between Big I-affiliated and PIA-affiliated state associations.
• Risk & Insurance Education Alliance (formerly The National Alliance): The education partner that delivers PIA of Louisiana's CIC, CISR, CRM, CPRM, and CSRM designations. A core operational counterpart whose curriculum pipeline is foundational to PIA of Louisiana's member value proposition.
• Independent Insurance Agents of Louisiana (IIA of Louisiana / Big I): The competing state-level professional association for independent insurance agents in Louisiana, affiliated with the national Independent Insurance Agents (Big I) instead of PIA National. Most directly comparable to PIA of Louisiana in mission, membership base, and chapter structure.
• Professional Insurance Agents of Texas: A neighboring PIA state chapter serving independent P&C agents in Texas. Highly comparable in structure, product mix, revenue model (dues/events/advertising), and chapter-based service model.

Broad incumbents

• CPCU Society (Chartered Property Casualty Underwriters): The premier professional designation society for the P&C insurance industry, offering the CPCU designation. Comparable to PIA of Louisiana because both serve insurance professionals seeking credentials, education, and networking, though CPCU focuses on individual designations rather than agency advocacy.
• Council of Insurance Agents & Brokers (CIAB): A larger trade association representing commercial insurance brokers and agents nationally. Adjacent rather than directly competing because it skews toward large commercial brokers rather than independent P&C retail agents, but shares the advocacy and education mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Professional-Insurance-Agents-of-Louisiana-153753538033579
• LinkedInlinkedin.com/company/professional-insurance-agents-of-louisiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Insurance Agents of Louisiana