Professional Insurance Agents of Virginia and DC

Professional Association Servicespiavadc.com

PIA of VA & DC is a non-profit professional association serving independent insurance agents in Virginia and the District of Columbia through membership dues, continuing education, designation programs, legislative advocacy, and association-endorsed insurance products.

Company typePrivate
Founded-
HeadquartersGlen Allen, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Professional Insurance Agents of Virginia and DC does

Professional Insurance Agents of Virginia and DC (PIA of VA & DC, Inc.) is a non-profit professional membership association founded in 1936 and headquartered in Glen Allen, Virginia. The organization serves independent insurance agents and agencies operating in Virginia and the District of Columbia, providing legislative representation, professional education, designation programs, networking events, and access to association-endorsed insurance products.

The association's core offerings include a continuing education calendar with courses approved for Virginia CE credits, multi-part designation programs (CPIA, CISR, CIC), pre-licensing training for Property & Casualty and Life & Health candidates, and the Tech Connect webinar series covering technology topics for insurance agencies. Member technology infrastructure is provided through the GrowthZone CMS platform, which powers the member portal at members.piavadc.com. The association does not operate proprietary technology; it relies on third-party platforms for member management, event registration, and course delivery.

PIA of VA & DC generates revenue through annual membership dues, course and designation fees (e.g., $25–$450 per course, with member and non-member pricing tiers), and event registration. It also operates as a distribution channel for insurance products through PIA Insurance Services, its cornerstone partner, offering Errors & Omissions, Cyber Liability, Umbrella Liability, Employment Practices Liability, and Flood Insurance products. The organization is supported by a sponsorship ecosystem of more than 20 carrier partners tiered as Cornerstone, Strategic Collaborators, and Engagement Partners.

Professional Insurance Agents of Virginia and DC firmographics

Firmographics

Name: Professional Insurance Agents of Virginia and DC
Legal name: PIA of VA and DC, Inc.
Website: https://piavadc.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: PIA of VA & DC is a non-profit professional association serving independent insurance agents in Virginia and the District of Columbia through membership dues, continuing education, designation programs, legislative advocacy, and association-endorsed insurance products.
Ownership category
akta.pro rank

Where Professional Insurance Agents of Virginia and DC is headquartered

Location

Headquarters

HQ city: Glen Allen
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Professional Insurance Agents of Virginia and DC business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Membership Dues: Annual membership fees for insurance agents and agencies to access legislative representation, professional development, networking, and member benefits.
Education and Training Courses: Continuing education courses, CPIA designation programs, pre-licensing courses (Property & Casualty, Life & Health), and specialized webinars offered at member and non-member pricing.
Events and Conventions: Annual convention (Backstage Pass to Casino Royale 2026), golf tournament, and other networking events with registration fees.

Pricing tiers

Model	Billing	Price
Subscription	One time	CPIA 3-Sustain Success Webinar
Subscription	One time	Ethics - How to Maintain Ethical Behavior
Subscription	One time	Precision in Protection E&O Training
Freemium	One time	Tech Connect Webinar
Subscription	One time	Property & Casualty Pre-Licensing
Subscription	One time	Life & Health Pre-Licensing
Subscription	One time	CIC Commercial Casualty II
Subscription	One time	CIC Commercial Property Webinar

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Professional Insurance Agents of Virginia and DC product offering

Product offering

Core offering

PIA of VA & DC is a nonprofit professional membership association that provides legislative representation, continuing education, designation programs (CPIA, CISR, CIC), pre-licensing training, and member benefits such as Errors & Omissions insurance access to independent insurance agents operating in Virginia and Washington DC. Revenue is generated through annual membership dues, paid education courses and webinars, and registration fees for annual events such as the convention and golf tournament.

Product overview

PIA of VA & DC operates as a professional association for insurance agents, offering a platform-plus-services model. The core offering is the Events and Education Calendar, which provides access to continuing education courses, designation programs (CPIA, CISR, CIC), pre-licensing training, and the Tech Connect webinar series. These educational services are supplemented by insurance product partnerships through PIA Insurance Services, including Errors & Omissions, Cyber Liability, Umbrella Liability, and Employment Practices Liability coverage. The association also facilitates business partnerships with insurance carriers and provides member access through an online portal.

Differentiator

Problem solved

Functional benefit

Brands

PIA Insurance Services: Insurance products and services offered to members including Errors & Omissions, Umbrella Liability, Cyber Liability, and Employment Practices Liability

Products and services

Annual Membership for Independent Insurance Agents Annual membership product for independent insurance agents and agencies in Virginia and DC, providing legislative advocacy, professional development, networking, and member benefits such as access to Errors & Omissions insurance products.
CPIA Designation Program Three-part continuing education program focused on errors and omissions risk management, sales management, and agency operations for insurance professionals, leading to the CPIA designation.
CIC Commercial Insurance Course Commercial insurance designation course covering commercial property, casualty, and other commercial lines topics leading to the CIC (Certified Insurance Counselor) designation.
Tech Connect Webinar Series Ongoing educational webinar series for insurance agencies covering AI applications, agency management systems, cybersecurity, and digital marketing topics; free for members.
Pre-Licensing Training (Property & Casualty and Life & Health) Pre-licensing training courses for individuals seeking Virginia Property & Casualty or Life & Health insurance licenses, offered in-person in Glen Allen and online on-demand using ExamFX materials.
Errors & Omissions Insurance Program for Members Association-endorsed Errors & Omissions insurance program available to member agencies through carrier partners including Utica, Liberty Mutual, CITA, and Johnson & Johnson.
Annual Convention (Backstage Pass to Casino Royale 2026) Annual paid convention gathering for PIA of VA & DC members with networking, industry programming, and sponsor showcases; the 2026 edition is themed Backstage Pass to Casino Royale.

Companies that use Professional Insurance Agents of Virginia and DC

Customer profile

Segments1 record

Ideal customer profiles1 record

Professional Insurance Agents of Virginia and DC technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Professional Insurance Agents of Virginia and DC partnerships and signals

Strategic signal

Partnerships

22 partnerships are on record, tiered cornerstone, strategic collaborator, engagement and minor.

PIA Insurance ServicescornerstoneTechnology or IntegrationPIA Insurance Services is the organization's cornerstone partner providing insurance products to members including Errors & Omissions coverage through Utica, Liberty Mutual, CITA, and Johnson & Johnson, as well as Umbrella Liability, Cyber Liability, and Employment Practices Liability products.
Donegalstrategic collaboratorStrategic or Co-development PartnerStrategic Collaborator partner offering insurance products to PIA members.
Erie Insurancestrategic collaboratorStrategic or Co-development PartnerStrategic Collaborator partner offering insurance products to PIA members.
Narragansettstrategic collaboratorStrategic or Co-development PartnerStrategic Collaborator partner offering insurance products to PIA members.
Progressivestrategic collaboratorStrategic or Co-development PartnerStrategic Collaborator partner offering insurance products to PIA members.
AmerisafeengagementStrategic or Co-development PartnerEngagement Partner offering workers compensation insurance products to members.
Augusta MutualengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Auto OwnersengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Builders MutualengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Elephant InsuranceengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
GrangeengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
HanoverengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
IronpeakengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Johnson & JohnsonengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
KeystoneengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
LoudounengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Main Street AmericaengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
MMG InsuranceengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Northern NeckengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Penn NationalengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
Utica FirstengagementStrategic or Co-development PartnerEngagement Partner offering insurance products to members.
The Hartford (Flood Insurance)minorStrategic or Co-development PartnerFlood insurance products available through PIA National partnership with The Hartford.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Professional Insurance Agents of Virginia and DC competitors and assessment

Company assessment

Broad incumbents

CPCU Society: The national professional society for Chartered Property Casualty Underwriters. Overlaps with PIA of VA & DC's audience of P&C insurance professionals and competes for designation-driven continuing education spend.
PIA National (National Association of Professional Insurance Agents): The national parent/affiliate organization of which PIA of VA & DC is a state chapter. It provides national brand, federal legislative representation, and national product partnerships (e.g., The Hartford flood) that the VA & DC chapter extends locally.
National Association of Insurance and Financial Advisors (NAIFA): A broader financial-services and insurance industry association with state chapters. Adjacent rather than direct — it serves life and financial advisors more than P&C independents — but competes for the same professional-development wallet.

Direct peers

PIA of Florida: Another large-state PIA affiliate with a comparable membership association structure, CE calendar, E&O programs, and carrier sponsorship tiers — useful benchmark for scale and partner economics.
Independent Insurance Agents of Virginia (IIA of Virginia / Big "I" of Virginia): The Big "I" state affiliate serving independent agents in Virginia — PIA of VA & DC's principal in-state competitor for members, education, and carrier relationships.
Independent Insurance Agents & Brokers of America (Big "I"): The competing national trade association for independent insurance agents in the U.S., with its own state affiliates (including in Virginia). Competes with PIA chapters for the same independent-agent membership, education, and advocacy mandate.
PIA of New York: A sister-state PIA affiliate offering the same membership, CE, designation, and carrier-partnership model to independent agents in another state — directly comparable operating model and product set.

Others

ExamFX: The pre-licensing and continuing-education content vendor whose materials PIA of VA & DC uses to deliver P&C and L&H pre-licensing courses — an upstream supplier and adjacent provider in the same agent-education value chain.
Insurance Journal: A leading insurance-industry news and education media outlet that delivers market intelligence, webinars, and CE-style content to independent agents — an indirect competitor for the agent's attention and education budget.
Rough Notes (The Rough Notes Company): A long-standing publisher of insurance agency management resources, training, and CE content for independent agents — overlaps with PIA's continuing-education and reference-material value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Professional Insurance Agents of Virginia and DC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Professional Insurance Agents of Virginia and DC leadership team

Management profile

Number of profiles

Profiles1 record

Professional Insurance Agents of Virginia and DC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Professional Insurance Agents of Virginia and DC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Insurance Agents of Virginia and DC

What does Professional Insurance Agents of Virginia and DC do?

Is Professional Insurance Agents of Virginia and DC a public or private company?

Professional Insurance Agents of Virginia and DC is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Professional Insurance Agents of Virginia and DC founded?

Professional Insurance Agents of Virginia and DC was founded in -1. It employs 1 to 10 people.

Where is Professional Insurance Agents of Virginia and DC based?

Professional Insurance Agents of Virginia and DC is headquartered in Glen Allen, United States, in the North America region.

How does Professional Insurance Agents of Virginia and DC make money?

Three revenue lines are on record. Membership Dues are the primary driver. The others are education and Training Courses and events and Conventions.

Who are Professional Insurance Agents of Virginia and DC's main competitors?

Broad incumbents on record are CPCU Society, PIA National (National Association of Professional Insurance Agents) and National Association of Insurance and Financial Advisors (NAIFA). Direct peers are PIA of Florida, Independent Insurance Agents of Virginia (IIA of Virginia / Big "I" of Virginia), Independent Insurance Agents & Brokers of America (Big "I") and PIA of New York. Others are ExamFX, Insurance Journal and Rough Notes (The Rough Notes Company).

Does Professional Insurance Agents of Virginia and DC have an API?

No public API is recorded for Professional Insurance Agents of Virginia and DC.