PICH Event Management
PICH Event Management is a Singapore-based boutique event management firm specializing in sports, lifestyle, and corporate events for blue-chip clients like OCBC, EY, Great Eastern, and Prudential across Southeast Asia.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PICH Event Management does
PICH Event Management is a Singapore-based boutique event management firm founded in 2014, operating with a team of approximately 8 employees and over 50 years of collective event execution experience. The company provides end-to-end event management services across two core verticals: Sports & Lifestyle Events (including cycling, running, charity, and esports events) and Exhibitions & Conferences. Its proprietary Speedway Championship, a unique team-based bicycle racing format inaugurated at OCBC Cycle Singapore in 2015, serves as a differentiated event IP. PICH's business model is professional services-based, with custom quote-based pricing tied to specific event deliverables and revenue earned through service fees for event conceptualization, route planning, operations, venue management, volunteer coordination, and sponsor integration.
The company serves blue-chip clients primarily in Singapore's banking and financial services sector — notably OCBC (10+ year partnership on OCBC Cycle), EY (annual Dinner and Dance events), Great Eastern (Women's Run), and Prudential (Tour de France Singapore Criterium) — alongside government agencies (Sentosa Development Corporation), nonprofit organizations (Habitat for Humanity, Club Rainbow), and global brands (PUBG Mobile, Bang & Olufsen, Jordan, Rubbermaid). Through its partner brand OrangeVision, PICH extends into the China market for exhibitions and brand activations. The company has executed events ranging from 200 to 50,000 participants, with the 2019 Speedway Championship live stream drawing over 200,000 regional viewers. PICH has demonstrated repeat-client engagement and won Gold for Best Consumer Event: Esports at the Marketing Events Awards 2019 for the SEA Clash of Champions Mobile Legends tournament. The firm is privately held, privately funded, and headquartered in Woodlands, Singapore.
PICH Event Management firmographics
Firmographics- Name
- PICH Event Management
- Legal name
- PICH Event Management
- Website
- https://pichevent.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PICH Event Management is a Singapore-based boutique event management firm specializing in sports, lifestyle, and corporate events for blue-chip clients like OCBC, EY, Great Eastern, and Prudential across Southeast Asia.
- Ownership category
- akta.pro rank
PICH Event Management industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN)
Keywords
Where PICH Event Management is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
PICH Event Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Management Services: Professional event management services including sports events, corporate events, exhibitions, and conferences. Revenue generated through service fees for event planning, execution, and management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PICH Event Management product offering
Product offeringCore offering
PICH Event Management provides end-to-end event management services for sports events (mass participation cycling, running, esports), corporate events (dinners and dances, product launches, conferences), and exhibitions primarily in Singapore and Southeast Asia, with selective China-market reach through partner OrangeVision. The company owns a proprietary event format, the Speedway Championship, a team-based bicycle race concept blending multiple racing disciplines, inaugurated at OCBC Cycle Singapore in 2015 and hosted annually since. Services cover event conceptualization, route design and operations, venue management, volunteer and participation management, branding strategy, AV and stage programming, exhibition design and production, and guest programming.
Product overview
PICH Event Management is an event management company offering a comprehensive suite of event services centered around two core offerings: Sports & Lifestyle Events and Exhibition & Conferences. The company operates proprietary products including the Speedway Championship, a unique team-based bicycle racing format. Through its partner brand OrangeVision, PICH provides integrated marketing solutions including branding strategy, exhibition design and production, and corporate gifts. The portfolio includes recurring mass-participation cycling events (OCBC Cycle, Tour de France Prudential Singapore Criterium, PRURide Seeker's Society), running events (Great Eastern Women's Run), corporate events (EY Fiesta, OCBC Bank launches), esports tournaments (PUBG Mobile Global Championship, SEA Clash of Champions), charity events (Bare Your Sole), maritime industry events (Amazing Maritime Challenge), and exhibition services in China through OrangeVision. The company also provides career and internship programs and manages event volunteers for large-scale sports events.
Differentiator
Problem solved
Functional benefit
Brands
- Speedway Championship: A unique bicycle race concept developed by PICH, combining speed, endurance and team racing disciplines.
Products and services
- Sports & Lifestyle Events Management End-to-end event management service for sports and lifestyle events, including event conceptualization, route design and operation, venue management, volunteer management, participation management, and sponsor integration. Targeted at corporate brands, sports federations, and event rights holders seeking execution partners for mass participation events.
- Exhibition & Conferences Management End-to-end event management service for exhibitions and conferences, including branding strategy, event conceptualization, venue management, AV and stage programming, exhibition design and production, and guest programme and entertainment. Targeted at brands and corporations seeking memorable exhibition and conference experiences.
- Speedway Championship A unique proprietary team-based bicycle racing format developed by PICH, blending criterium, time trial, and relay racing disciplines. Teams of 4 riders race along a short but technical circuit at top speed. Inaugurated at OCBC Cycle Singapore in 2015 and hosted annually. Used by event organizers and sports brands as a novel competitive event format.
Quantifiable outcome
- 98% positive race experience rating for Great Eastern Women's Run 2025
- +3 more outcomes
Companies that use PICH Event Management
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
PICH Event Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PICH Event Management partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and flagship.
- The Kallang (Singapore Sports Hub)minorOCBC Group partnered with The Kallang (formerly Singapore Sports Hub) to support the growing pickleball community. PICH executed the media event launching this partnership.
- OrangeVisioncoreOrangeVision is a partner of PICH Event Management. Founded by professionals from various verticals within the marketing field, OrangeVision provides integrated marketing solutions specializing in exhibition management, design and production. They focus on China market exhibitions and events, bringing creativity and deep understanding of client objectives. The success is demonstrated with over 80% of repeat clients every year.
- OCBCflagshipOCBC is a long-standing partner and client of PICH for OCBC Cycle Singapore - one of Singapore's largest mass cycling events. The partnership has spanned over 10 years, with PICH providing end-to-end event management including route planning, participant management, and operations.
- Great EasterncoreGreat Eastern is a key client partner for the Great Eastern Women's Run - Singapore's only women-only run. PICH works alongside co-organizer Imagine+ to deliver the annual event.
- Prudential SingaporecorePrudential Singapore partners with PICH for PRURide Seekers Society cycling program and Tour de France Prudential Singapore Criterium. The program provides a launchpad for novice cyclists to enter the racing scene.
- PUBG MobilecorePICH managed athlete arrangements and logistics for PUBG Mobile Global Championship 2021 Grand Finals - the most prominent e-Sports event in PUBG Mobile history, held concurrently in Singapore and Dubai.
- Imagine+coreImagine+ is the co-organizer of Great Eastern Women's Run alongside PICH, with 2025 marking the first year of partnership.
- Tour de FranceflagshipPICH holds the rights to host the Tour de France Prudential Singapore Criterium - bringing elite cycling to Singapore with professional riders including Mark Cavendish, Biniam Girmay, Jasper Philipsen, and Primoz Roglic.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
PICH Event Management competitors and assessment
Company assessmentBroad incumbents
- Octagon: Global sports marketing agency producing major sports events and sponsorships including mass participation properties. Closely comparable to PICH's sports events business and broader cycling/event sponsorship work but at global scale.
- Jack Morton Worldwide: Global brand experience agency producing live, digital and hybrid events for enterprise clients. Overlaps with PICH on corporate events and brand activations but operates at significantly larger scale and global footprint.
- George P. Johnson Experience Marketing: Global experiential marketing agency producing large-scale brand experiences, corporate events and exhibitions for major multinationals. A broader incumbent offering similar services to PICH but at global scale and across all industries.
- Sparks: Global experiential marketing agency producing corporate events, brand experiences and trade show programs. Comparable to PICH's corporate events and exhibition service line.
- MKG: Experiential marketing agency producing brand experiences, live events and corporate activations. Overlaps with PICH on corporate event production and brand activation but at global scale.
Others
- Endeavor (IMG/WME): Global sports and entertainment company owning IMG, which operates major sports events and rights (similar to PICH's Tour de France and OCBC Cycle work). Much larger incumbent with overlapping sports event and brand experience capabilities.
Direct peers
- Kingsmen Creatives: Singapore-headquartered experiential design and event management firm with exhibition, museum and corporate event capabilities. Direct competitor for corporate and exhibition clients in the same regional market as PICH.
- Pico: Pico is a major Asia-based experiential marketing and event management group operating across exhibitions, corporate events and brand activations. Highly comparable to PICH in service mix (sports events + corporate events + exhibitions) and geographic footprint across Asia-Pacific.
Regional players
- SingEx (Singapore Exhibition Services): Singapore-headquartered venue operator and exhibition organizer running large trade shows and conventions. Comparable in regional event/exhibition infrastructure rather than direct competitive overlap with PICH's services model.
Emerging players
- The Creative Group (Event Agency): Singapore-based event management and brand activation agency serving corporate and lifestyle clients in Southeast Asia. Niche regional peer overlapping with PICH on corporate events and brand activations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PICH Event Management social profiles
Digital presencePICH Event Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
PICH Event Management leadership team
Management profileNumber of profiles
Profiles4 records
PICH Event Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PICH Event Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PICH Event Management
What does PICH Event Management do?
PICH Event Management provides end-to-end event management services for sports events (mass participation cycling, running, esports), corporate events (dinners and dances, product launches, conferences), and exhibitions primarily in Singapore and Southeast Asia, with selective China-market reach through partner OrangeVision. The company owns a proprietary event format, the Speedway Championship, a team-based bicycle race concept blending multiple racing disciplines, inaugurated at OCBC Cycle Singapore in 2015 and hosted annually since. Services cover event conceptualization, route design and operations, venue management, volunteer and participation management, branding strategy, AV and stage programming, exhibition design and production, and guest programming.
Is PICH Event Management a public or private company?
PICH Event Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PICH Event Management founded?
PICH Event Management was founded in -1. It employs 1 to 10 people.
Where is PICH Event Management based?
PICH Event Management is headquartered in Singapore, Singapore, in the Asia region.
How does PICH Event Management make money?
One revenue line is on record: event Management Services.
Who are PICH Event Management's main competitors?
Broad incumbents on record are Octagon, Jack Morton Worldwide, George P. Johnson Experience Marketing, Sparks and MKG. Endeavor (IMG/WME) is listed as an others. Direct peers are Kingsmen Creatives and Pico. SingEx (Singapore Exhibition Services) is listed as a regional player. The Creative Group (Event Agency) is listed as an emerging player.
Does PICH Event Management have an API?
No public API is recorded for PICH Event Management.
What industry is PICH Event Management in?
PICH Event Management's product category is Event Management Services. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAGAHAL, Corporate Event Planning & Management Services (Agencies/Planners). Its NAICS code is 7113 and its SIC code is 7990.