What Pubg mobile does

PUBG Mobile is a battle royale mobile game operated by Proxima Beta Pte. Limited, a Singapore-incorporated private limited company (headquartered at 10 Anson Road, #21-07 International Plaza, Singapore 079903) that functions as a subsidiary of South Korea-based KRAFTON, Inc., the owner of the underlying PlayerUnknown's Battlegrounds intellectual property. The title was launched in 2018 and currently ships version V4.5 (as of 2026), supporting up to 100 players competing in last-player-standing combat on iOS, Android, and Windows platforms, with the global APK distributed at approximately 1.4 GB. The product is expanded through named sub-modes including Metro Royale (tactical combat), World of Wonder (a user-generated content / creative mode), and the Ptopia Design Project (a paid global creator competition with a US $50,000 prize pool). Legal entities are maintained for regulatory compliance in the Netherlands (Proxima Beta Europe B.V., Amsterdam) and the United Kingdom (Image Frame Investment UK Limited, London).

Technically, the client is built on a mobile gaming engine described as a modified Unity/Unreal-based architecture and incorporates open-source components including opus, protobuf, zstd, libzip, ogg, libvorbis, lwIP, and Firebase. Development was performed by Tencent under KRAFTON's license, and Tencent continues to provide technology and development support (Tencent Modifications are credited on multiple open-source components; business inquiries route to [email protected]). The product architecture supports tier-one IP integrations, demonstrated by the Spider-Man: Brand New Day themed mode in V4.5 (2026) and a Naruto: Shippuden crossover featuring the Aberrant Aphrodite Set and Gilt Set.

The business model is freemium: the base game is free-to-download with revenue generated through in-app purchases of consumable cosmetics, the seasonal Royale Pass (currently A20), and premium items such as the multi-form Druvaen X-Suit system. Transactions are processed through both the in-game store and the Midasbuy dedicated purchasing portal (midasbuy.com), which enables regional payment methods and pricing across 19+ supported language markets. Indirect revenue and engagement are sustained through the dedicated PUBG Mobile Esports platform (esports.pubgmobile.com), which hosted the 2025 PMGO Open Qualifiers across all regions. The target customer is global mobile gamers, ranging from casual players to competitive esports participants, with no enterprise channel exposure.

Name

Pubg mobile

Legal name

Proxima Beta Pte. Limited

Website

https://pubgmobile.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PUBG Mobile is a free-to-play battle royale mobile game operated by KRAFTON subsidiary Proxima Beta Pte. Limited, serving hundreds of millions of global mobile gamers through freemium in-app purchases, tier-one IP collaborations, and a dedicated esports platform.

Ownership category

akta.pro rank

Product category

Mobile Gaming

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Mobile Esports Tournaments (MPAGANAF), Game Subscription & Membership Services (BPAMAKAD), Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• Battle royale game
• Mobile gaming
• Free-to-play
• In-app purchases
• Esports platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-App Purchases (Consumables): Players purchase consumable items such as Royale Pass access, X-Suits, cosmetic sets (Aberrant Aphrodite Set, Gilt Set), and themed items during limited-time events. Revenue is generated through microtransactions with varying price points based on item rarity and exclusivity.
2. Midasbuy Platform Purchases: Players can purchase in-game currency and items through the Midasbuy platform (midasbuy.com), which serves as a dedicated purchasing portal for PUBG Mobile content, enabling regional pricing and payment methods.
3. Esports and Competitive: The esports platform (esports.pubgmobile.com) supports competitive tournaments and community events, driving engagement and indirect revenue through sustained player base and in-app purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

PUBG Mobile is a free-to-play battle royale mobile game where up to 100 players parachute onto an island, scavenge weapons and equipment, and fight to be the last player or team standing. Revenue is generated through in-app purchases of consumable items, seasonal Royale Pass subscriptions, premium X-Suit cosmetics, and themed IP collaboration content. The offering extends across multiple game modes (Classic battle royale, Metro Royale tactical mode, World of Wonder creative mode, Ptopia Design Project creator program) and a dedicated esports platform supporting global qualifier tournaments.

Product overview

PUBG Mobile is a battle royale mobile game developed by Proxima Beta Pte. Limited (a Krafton company) operating under KRAFTON, Inc. The core product is the PUBG Mobile battle royale game where 100 players compete on various maps. The offering extends beyond the core game through Metro Royale (tactical game mode), World of Wonder (user-generated content creation platform), and the Ptopia Design Project (global creator program). Revenue is generated through in-game purchases including Royale Pass subscriptions, X-Suit premium cosmetics, and UC (Unknown Cash). The esports platform supports competitive play with official tournaments. Additional services include Security Center, Redeem Code system, and Wiki documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Royale: A game mode within PUBG Mobile featuring tactical gameplay
• World of Wonder (WOW)
• Ptopia Design Project (PDP)
• PUBG Mobile Esports

Products and services

• PUBG Mobile Core free-to-play battle royale mobile game where up to 100 players parachute onto an island, scavenge for weapons and equipment, and fight to be the last player or team standing. Features multiple maps, multiple game modes, and regular version updates. Available on iOS, Android, and Windows platforms.
• Metro Royale A specialized game mode within PUBG Mobile featuring tactical combat and extraction mechanics. Distinct from classic battle royale, with enhanced tactical elements and specialized equipment.
• World of Wonder (WOW) A creative mode in PUBG Mobile where players freely combine gameplay devices, scene objects, and game parameters to create their own custom games and maps for others to play.
• Ptopia Design Project (PDP) PUBG Mobile's first global player-creation project. Players design game content with a chance to be added to the game. Prize pool worth US $50,000.
• PUBG Mobile Esports The official esports platform for PUBG Mobile competitive play, featuring tournaments, global qualifiers (e.g., 2025 PMGO Open Qualifiers across all regions), and competitive rankings.
• Royale Pass A20 A seasonal subscription-based purchase system offering exclusive rewards, missions, and cosmetic items. The A20 series is the current season's Royale Pass with new A Series content available now.
• X-Suit Premium character cosmetic sets with enhanced visual effects. The Druvaen X-Suit is the first X-Suit with three upgradable forms and an exclusive finisher emote.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ATTACHminorStrategic or Co-development Partner · 25 October 2025PUBGMOBILE X ATTACH collaboration announced on 2025/10/25. This is a gameplay event collaboration featuring the ATTACH brand within the Classic game mode. The collaboration brings themed content into the game for a limited time.
• Naruto: ShippudencoreStrategic or Co-development PartnerPUBG MOBILE x Naruto: Shippuden collaboration featuring the Aberrant Aphrodite Set and other themed content. This IP crossover brings popular Naruto characters and cosmetic items into the PUBG Mobile universe, cross-promoting to both fan bases and driving player engagement through exclusive themed content.
• Spider-Man (Marvel)coreStrategic or Co-development PartnerPUBG Mobile x Spider-Man collaboration featuring the 'Spider-Man: Brand New Day' themed mode (V4.5). This major IP collaboration brought Spider-Man themed content and gameplay modes to PUBG Mobile, driving significant player engagement and cross-promotion.
• MidasbuycoreChannel Partner/ Reseller/ DistributorMidasbuy is the official purchasing platform for PUBG Mobile, enabling players to buy in-game currency, Royale Pass, and premium items. Midasbuy sets store codes and device IDs for transaction tracking. It is listed as a third-party cookie on PUBG Mobile's website and serves as the primary external monetization distribution channel.
• KRAFTON, Inc.coreOthersKRAFTON, Inc. is the parent company and IP holder of the PUBG franchise. © 2026 KRAFTON, Inc. All Rights Reserved. KRAFTON owns the underlying PlayerUnknown's Battlegrounds IP and oversees the broader PUBG franchise, including mobile adaptations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Roblox: Roblox is a mobile-first UGC platform with creator-driven content (similar to PUBG Mobile's WOW mode and PDP project). While broader in scope, Roblox represents the destination model where UGC eclipses first-party content, a trajectory PUBG Mobile's creative tools are moving toward.
• Supercell (Brawl Stars): Brawl Stars (Supercell/Tencent) is a mobile competitive multiplayer game with strong esports and a freemium model. While not a battle royale, it competes for the same mobile competitive gaming demographic and has a comparable global esports operation.
• Apex Legends Mobile: Apex Legends Mobile (EA/Respawn) is a mobile battle royale shooter from the same genre as PUBG Mobile. While it has scaled back some operations, it represents a direct mobile battle royale competitor targeting overlapping player demographics.

Direct peers

• Call of Duty: Mobile: Call of Duty: Mobile (Activision Blizzard/King) is a mobile FPS game with battle royale and multiplayer modes, directly competing with PUBG Mobile for the same mobile shooter audience. Similar scale, esports operations, and freemium monetization model.
• Mobile Legends: Bang Bang: Mobile Legends: Bang Bang (Moonton, owned by ByteDance) is a mobile MOBA with a massive competitive esports ecosystem similar to PUBG Mobile's PMGO qualifiers. Both games are among the highest-grossing mobile titles in Southeast Asia and share a strong mobile esports focus.
• Genshin Impact: Genshin Impact (HoYoverse) is one of the highest-grossing mobile games globally, with a comparable gacha-style IAP monetization model, frequent version updates, IP collaborations, and a strong global community. Competes for mobile gaming wallet share across international markets.
• Fortnite Mobile: Fortnite Mobile (Epic Games) is a direct mobile battle royale competitor with similar squad-based gameplay, IP collaborations, and UGC creative tools (Fortnite Creative). Competes with PUBG Mobile in the same mobile shooter category.
• Honor of Kings / Arena of Valor: Honor of Kings (Tencent, formerly Arena of Valor) is a top-grossing mobile multiplayer game with a globally recognized esports scene. Built by Tencent (same developer as PUBG Mobile), it competes for the same mobile gaming wallet share and demographic in many regions.
• Garena Free Fire: Garena Free Fire is a mobile battle royale game directly competing with PUBG Mobile in the same genre, with similar squad-based mechanics, mobile-first design, and freemium IAP monetization. Particularly dominant in Southeast Asia and Latin America, markets where PUBG Mobile also competes heavily.

Regional players

• Battlegrounds Mobile India (BGMI): BGMI is the India-specific version of PUBG Mobile, operated by KRAFTON directly after the original PUBG Mobile was banned in India in 2020. Although a sister product, it serves the same player base and represents how PUBG Mobile's IP is regionally adapted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PUBGMOBILE
• YouTubeyoutube.com/pubgmobile
• Facebookfacebook.com/PUBGMobile
• Instagraminstagram.com/pubgmobile
• LinkedInlinkedin.com/company/pubg-mobile-esports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pubg mobile