PICH Event Management

What PICH Event Management does

PICH Event Management is a Singapore-based boutique event management firm founded in 2014, operating with a team of approximately 8 employees and over 50 years of collective event execution experience. The company provides end-to-end event management services across two core verticals: Sports & Lifestyle Events (including cycling, running, charity, and esports events) and Exhibitions & Conferences. Its proprietary Speedway Championship, a unique team-based bicycle racing format inaugurated at OCBC Cycle Singapore in 2015, serves as a differentiated event IP. PICH's business model is professional services-based, with custom quote-based pricing tied to specific event deliverables and revenue earned through service fees for event conceptualization, route planning, operations, venue management, volunteer coordination, and sponsor integration.

The company serves blue-chip clients primarily in Singapore's banking and financial services sector — notably OCBC (10+ year partnership on OCBC Cycle), EY (annual Dinner and Dance events), Great Eastern (Women's Run), and Prudential (Tour de France Singapore Criterium) — alongside government agencies (Sentosa Development Corporation), nonprofit organizations (Habitat for Humanity, Club Rainbow), and global brands (PUBG Mobile, Bang & Olufsen, Jordan, Rubbermaid). Through its partner brand OrangeVision, PICH extends into the China market for exhibitions and brand activations. The company has executed events ranging from 200 to 50,000 participants, with the 2019 Speedway Championship live stream drawing over 200,000 regional viewers. PICH has demonstrated repeat-client engagement and won Gold for Best Consumer Event: Esports at the Marketing Events Awards 2019 for the SEA Clash of Champions Mobile Legends tournament. The firm is privately held, privately funded, and headquartered in Woodlands, Singapore.

Name

PICH Event Management

Legal name

PICH Event Management

Website

https://pichevent.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PICH Event Management is a Singapore-based boutique event management firm specializing in sports, lifestyle, and corporate events for blue-chip clients like OCBC, EY, Great Eastern, and Prudential across Southeast Asia.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN)

Keywords

• Event management services
• Sports event management
• Corporate event planning
• Exhibition design production
• Mass participation events

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Professional event management services including sports events, corporate events, exhibitions, and conferences. Revenue generated through service fees for event planning, execution, and management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PICH Event Management provides end-to-end event management services for sports events (mass participation cycling, running, esports), corporate events (dinners and dances, product launches, conferences), and exhibitions primarily in Singapore and Southeast Asia, with selective China-market reach through partner OrangeVision. The company owns a proprietary event format, the Speedway Championship, a team-based bicycle race concept blending multiple racing disciplines, inaugurated at OCBC Cycle Singapore in 2015 and hosted annually since. Services cover event conceptualization, route design and operations, venue management, volunteer and participation management, branding strategy, AV and stage programming, exhibition design and production, and guest programming.

Product overview

PICH Event Management is an event management company offering a comprehensive suite of event services centered around two core offerings: Sports & Lifestyle Events and Exhibition & Conferences. The company operates proprietary products including the Speedway Championship, a unique team-based bicycle racing format. Through its partner brand OrangeVision, PICH provides integrated marketing solutions including branding strategy, exhibition design and production, and corporate gifts. The portfolio includes recurring mass-participation cycling events (OCBC Cycle, Tour de France Prudential Singapore Criterium, PRURide Seeker's Society), running events (Great Eastern Women's Run), corporate events (EY Fiesta, OCBC Bank launches), esports tournaments (PUBG Mobile Global Championship, SEA Clash of Champions), charity events (Bare Your Sole), maritime industry events (Amazing Maritime Challenge), and exhibition services in China through OrangeVision. The company also provides career and internship programs and manages event volunteers for large-scale sports events.

Differentiator

Problem solved

Functional benefit

Brands

• Speedway Championship: A unique bicycle race concept developed by PICH, combining speed, endurance and team racing disciplines.

Products and services

• Sports & Lifestyle Events Management End-to-end event management service for sports and lifestyle events, including event conceptualization, route design and operation, venue management, volunteer management, participation management, and sponsor integration. Targeted at corporate brands, sports federations, and event rights holders seeking execution partners for mass participation events.
• Exhibition & Conferences Management End-to-end event management service for exhibitions and conferences, including branding strategy, event conceptualization, venue management, AV and stage programming, exhibition design and production, and guest programme and entertainment. Targeted at brands and corporations seeking memorable exhibition and conference experiences.
• Speedway Championship A unique proprietary team-based bicycle racing format developed by PICH, blending criterium, time trial, and relay racing disciplines. Teams of 4 riders race along a short but technical circuit at top speed. Inaugurated at OCBC Cycle Singapore in 2015 and hosted annually. Used by event organizers and sports brands as a novel competitive event format.

Quantifiable outcome

• 98% positive race experience rating for Great Eastern Women's Run 2025
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• The Kallang (Singapore Sports Hub)minorChannel Partner/ Reseller/ Distributor · 25 October 2025OCBC Group partnered with The Kallang (formerly Singapore Sports Hub) to support the growing pickleball community. PICH executed the media event launching this partnership.
• OrangeVisioncoreStrategic or Co-development PartnerOrangeVision is a partner of PICH Event Management. Founded by professionals from various verticals within the marketing field, OrangeVision provides integrated marketing solutions specializing in exhibition management, design and production. They focus on China market exhibitions and events, bringing creativity and deep understanding of client objectives. The success is demonstrated with over 80% of repeat clients every year.
• OCBCflagshipChannel Partner/ Reseller/ DistributorOCBC is a long-standing partner and client of PICH for OCBC Cycle Singapore - one of Singapore's largest mass cycling events. The partnership has spanned over 10 years, with PICH providing end-to-end event management including route planning, participant management, and operations.
• Great EasterncoreChannel Partner/ Reseller/ DistributorGreat Eastern is a key client partner for the Great Eastern Women's Run - Singapore's only women-only run. PICH works alongside co-organizer Imagine+ to deliver the annual event.
• Prudential SingaporecoreChannel Partner/ Reseller/ DistributorPrudential Singapore partners with PICH for PRURide Seekers Society cycling program and Tour de France Prudential Singapore Criterium. The program provides a launchpad for novice cyclists to enter the racing scene.
• PUBG MobilecoreStrategic or Co-development PartnerPICH managed athlete arrangements and logistics for PUBG Mobile Global Championship 2021 Grand Finals - the most prominent e-Sports event in PUBG Mobile history, held concurrently in Singapore and Dubai.
• Imagine+coreChannel Partner/ Reseller/ DistributorImagine+ is the co-organizer of Great Eastern Women's Run alongside PICH, with 2025 marking the first year of partnership.
• Tour de FranceflagshipGTM or Marketing PartnerPICH holds the rights to host the Tour de France Prudential Singapore Criterium - bringing elite cycling to Singapore with professional riders including Mark Cavendish, Biniam Girmay, Jasper Philipsen, and Primoz Roglic.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Octagon: Global sports marketing agency producing major sports events and sponsorships including mass participation properties. Closely comparable to PICH's sports events business and broader cycling/event sponsorship work but at global scale.
• Jack Morton Worldwide: Global brand experience agency producing live, digital and hybrid events for enterprise clients. Overlaps with PICH on corporate events and brand activations but operates at significantly larger scale and global footprint.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing large-scale brand experiences, corporate events and exhibitions for major multinationals. A broader incumbent offering similar services to PICH but at global scale and across all industries.
• Sparks: Global experiential marketing agency producing corporate events, brand experiences and trade show programs. Comparable to PICH's corporate events and exhibition service line.
• MKG: Experiential marketing agency producing brand experiences, live events and corporate activations. Overlaps with PICH on corporate event production and brand activation but at global scale.

Others

• Endeavor (IMG/WME): Global sports and entertainment company owning IMG, which operates major sports events and rights (similar to PICH's Tour de France and OCBC Cycle work). Much larger incumbent with overlapping sports event and brand experience capabilities.

Direct peers

• Kingsmen Creatives: Singapore-headquartered experiential design and event management firm with exhibition, museum and corporate event capabilities. Direct competitor for corporate and exhibition clients in the same regional market as PICH.
• Pico: Pico is a major Asia-based experiential marketing and event management group operating across exhibitions, corporate events and brand activations. Highly comparable to PICH in service mix (sports events + corporate events + exhibitions) and geographic footprint across Asia-Pacific.

Regional players

• SingEx (Singapore Exhibition Services): Singapore-headquartered venue operator and exhibition organizer running large trade shows and conventions. Comparable in regional event/exhibition infrastructure rather than direct competitive overlap with PICH's services model.

Emerging players

• The Creative Group (Event Agency): Singapore-based event management and brand activation agency serving corporate and lifestyle clients in Southeast Asia. Niche regional peer overlapping with PICH on corporate events and brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PICHEventManagement
• LinkedInlinkedin.com/company/pich-event-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICH Event Management