Pick Szeged
OTP Bank-PICK Szeged is a Hungarian professional men's handball club competing in NB I, the Hungarian Cup, and the EHF Champions League. Founded in 1961, the club operates the 8,251-seat PICK Aréna and a youth academy in Szeged, Hungary.
- Company typePrivate
- Founded1961
- HeadquartersSzeged, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pick Szeged does
OTP Bank-PICK Szeged, legally organized as PICK Kézilabda Zrt., is a Hungarian professional men's handball club founded in 1961 and headquartered at Szeged, Hungary. The club fields a senior men's team competing in the top-tier Hungarian NB I (K&H Liga), the Hungarian Cup, and the EHF Champions League — the most prestigious European club competition — and is in its 50th NB I season and 23rd Champions League campaign as of 2025-2026. The senior team plays home matches at the PICK Aréna, an 8,251-seat, 29,000 sqm venue opened on December 9, 2021 that also houses the Ludányi Márton sports hall, a 440-seat VIP lounge, 7 Skyboxes, fan shop, rehabilitation center, gym, and youth academy dormitory.
The business model blends four revenue streams: ticketing (single-match and season tickets valid across NB I, Hungarian Cup, and Champions League home matches, with a roughly 20% loyalty discount on season tickets); commercial sponsorship anchored by title sponsor OTP Bank (Hungary's largest commercial bank) and main sponsor PICK, supplemented by Groupama, Merkantil Bank, Lexus Szeged, Szerencsejáték/Tippmix, and SMP Solutions; Hummel-branded merchandise sold through the Shoprenter-powered official webshop; and broadcasting/streaming rights via EHF TV and domestic coverage on M4 Sport. Adjacent monetization includes VIP hospitality (Skybox rentals for 12–24 guests, 440 VIP seats), corporate entertainment packages, and European prize money.
Customer segments span individual spectators (98,434 total attendance across 24 home matches in 2024-25, averaging 4,101 per game), season ticket holders, corporate VIP and hospitality clients, and participants in the PICK Kézilabda Tábor summer camp. Community engagement is built around the #HandballFamily program spanning an estimated 413 Hungarian settlements, the #kékek mobile app, the official podcast, and CSR initiatives including the Pick Szeged Down Foundation partnership. The PICK Kézilabda Akadémia youth academy, established January 1, 2020, feeds the senior pipeline with multiple graduates promoted to the first team and coaching staff. Historical achievements include 5 Hungarian championships (1996, 2007, 2018, 2020, 2021), 8 Hungarian Cup titles (most recently 2025), and the 2014 EHF Cup — making the club the first Hungarian men's handball club to win an international trophy.
Pick Szeged firmographics
Firmographics- Name
- Pick Szeged
- Legal name
- PICK Kézilabda Zrt.
- Website
- https://pickhandball.hu
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OTP Bank-PICK Szeged is a Hungarian professional men's handball club competing in NB I, the Hungarian Cup, and the EHF Champions League. Founded in 1961, the club operates the 8,251-seat PICK Aréna and a youth academy in Szeged, Hungary.
- Ownership category
- akta.pro rank
Pick Szeged industry classification
Industry- Product category
- Professional Sports (Men's Handball Club)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
Keywords
Where Pick Szeged is headquartered
LocationHeadquarters
- HQ city
- Szeged
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
Pick Szeged business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket and Season Ticket Sales: Revenue from match tickets and season tickets for all home games including Hungarian league (NB I/K&H Liga), Hungarian Cup, and Champions League matches. Season tickets offer 20% discount compared to individual match prices.
- Merchandise Sales: Webshop sales of branded merchandise including jerseys, accessories, plush mascot figures, and club memorabilia through the official webshop platform.
- Sponsorship and Title Rights: Naming rights (OTP Bank-PICK Szeged), main sponsor PICK, along with sponsors including OTP Bank, Groupama, Merkantil Bank, Lexus, Tippmix/Szerencsejáték, and SMP Solutions. VIP hospitality services with catering also offered.
- Broadcasting Rights: Revenue from participation in European competitions (Champions League) and domestic league broadcasting arrangements, including M4 Sport television coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season tickets valid for all domestic and European home matches with 20% discount |
| Transaction based/ take rate | Pay-as-you-go | Individual match tickets for regular season games |
| Other | Multi-year contract | VIP Lounge packages for championship and Champions League matches |
| One time/ perpetual license | Pay-as-you-go | Webshop merchandise pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pick Szeged product offering
Product offeringCore offering
Pick Szeged operates a professional men's handball sports organization that competes in the Hungarian NB I (K&H Liga), the EHF Champions League, and the Hungarian Cup. The club sells tickets and season tickets to home matches at the 8,251-capacity PICK Aréna, offers VIP hospitality and Skybox rentals, runs an official Hummel-branded merchandise webshop, and operates a youth handball academy (PICK Kézilabda Akadémia) for player development.
Product overview
OTP Bank-PICK Szeged is a Hungarian professional men's handball club based in Szeged. The club operates primarily as a sports organization with its core product being the professional men's handball team competing in the Hungarian NB I, EHF Champions League, and Hungarian Cup. The club's portfolio also includes the PICK Aréna (a multi-purpose sports venue with 8,251-seat capacity opened in December 2021), the PICK Kézilabda Akadémia (youth academy established in 2020), a VIP hospitality service, an official merchandise webshop (Hummel-branded apparel and accessories via Shoprenter), the #kékek podcast series and mobile application, the annual PICK Kézilabda Tábor summer camp, and a ticketing/season ticket sales platform. The club was founded in 1961, has won 5 Hungarian championship titles and 8 Hungarian Cup titles, and achieved its greatest international success by winning the EHF Cup in 2014.
Differentiator
Problem solved
Functional benefit
Products and services
- OTP Bank-PICK Szeged Men's Handball Team Professional men's handball team competing in the Hungarian NB I (K&H Liga), the EHF Champions League, and the Hungarian Cup. 5-time Hungarian champion, 8-time Hungarian Cup winner, and 2014 EHF Cup champion. Targeted at handball fans, spectators, and the regional #HandballFamily community.
Quantifiable outcome
- 98,434 total spectators in 24 home matches (2024-25 season)
- +3 more outcomes
Companies that use Pick Szeged
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Pick Szeged technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Pick Szeged partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- OTP BankcoreTitle sponsor. The club plays as 'OTP Bank-PICK Szeged'. OTP Bank is Hungary's largest commercial bank and provides naming rights sponsorship.
- PICKcoreMain sponsor and original club name. PICK is a Hungarian meat processing company and the club's founding sponsor partner.
- Groupama Biztosító Zrt.majorInsurance company sponsor. Advertises travel insurance products on club channels. Visible at arena and in matchday materials.
- Szerencsejáték Zrt. (Tippmix)majorState-owned gambling company. Tippmix sports betting sponsor visible during matches and promotional campaigns.
- Lexus SzegedmajorAutomobile dealer sponsor. Provides sponsor vehicles to the club. Luxury car sponsorship with presence at events.
- KÉSZ GroupminorConstruction/engineering group. Joint initiatives such as the 'Jó tanuló, jó sportoló' awards presentation.
- European Handball Federation (EHF)coreGoverning body for European handball. Club participates in EHF Champions League and EHF competitions. EHF provides competition framework and TV streaming via EHF TV.
- Magyar Kézilabda Szövetség (MKSZ)coreHungarian Handball Federation. Organizes Hungarian league (NB I/K&H Liga) and Hungarian Cup. Club participates in all domestic competitions.
- Down Alapítvány (Down Syndrome Foundation)minorCharity partner. Club donated 379,047 Ft and organized special match events for Down Syndrome awareness. Annual collaboration since 2024.
- Reménysugár AlapítványminorCharity foundation supporting children's medical treatment. Club regularly donates funds to support foundation's work.
- ÁGOTA AlapítványminorCharity partner receiving chocolate donations from annual 'Kék-fehér csokigyűjtés' (Blue-white chocolate collection) with MTK football club.
- Regional Municipalities and SchoolsminorVarious regional partnerships with towns (Makó, Hódmezővásárhely, Kistelek, Bordány, etc.) hosting special sector events and 'Rendhagyó tesi óra' school visits.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Pick Szeged competitors and assessment
Company assessmentDirect peers
- IFK Kristianstad: Swedish men's handball club drawn with Pick Szeged in Champions League Group D for 2025/26; similar-sized European handball club with arena-based operations.
- Telekom Veszprém KC: Hungary's flagship men's handball club and Pick Szeged's primary domestic rival, competing in the same NB I league and regularly meeting Pick in domestic cups and title races; direct substitute on-court and commercially.
- GOG: Danish men's handball club drawn with Pick Szeged in Champions League Group D for 2025/26; direct European peer at a comparable competitive level.
- Łomża Industria Kielce: Polish men's handball club and regular Champions League participant; comparable regional Central European handball brand operating in a similarly sized handball market.
- FC Barcelona Handball: Section of FC Barcelona competing in Europe's top men's handball competition; comparable in running a major multi-sport brand with elite handball operation and Champions League ambitions.
- Paris Saint-Germain Handball: Top French and European men's handball club, defeated by Pick Szeged in 2024–25 Champions League; exemplifies the elite Champions League peer set Pick is competing within.
- Montpellier Handball: French men's handball club Pick Szeged defeated in the 2014 EHF Cup final — direct historical European competitor at a similar competitive tier.
- THW Kiel: German men's handball powerhouse and a Champions League regular; Pick Szeged opened PICK Arena against THW Kiel in 2021, illustrating their direct European competitive relationship.
- Aalborg Håndbold: Top Danish men's handball club competing regularly in European competitions; comparable mid-sized Champions League peer with arena-based commercial model.
- SC Magdeburg: German top-flight men's handball club and Champions League competitor; comparable in scale, Champions League participation pattern, and arena-based operating model to Pick Szeged.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pick Szeged social profiles
Digital presencePick Szeged financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pick Szeged leadership team
Management profileNumber of profiles
Profiles11 records
Pick Szeged subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pick Szeged funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pick Szeged M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pick Szeged
What does Pick Szeged do?
Pick Szeged operates a professional men's handball sports organization that competes in the Hungarian NB I (K&H Liga), the EHF Champions League, and the Hungarian Cup. The club sells tickets and season tickets to home matches at the 8,251-capacity PICK Aréna, offers VIP hospitality and Skybox rentals, runs an official Hummel-branded merchandise webshop, and operates a youth handball academy (PICK Kézilabda Akadémia) for player development.
Is Pick Szeged a public or private company?
Pick Szeged is a private company. It is classified as unknown and is currently operating.
When was Pick Szeged founded?
Pick Szeged was founded in 1961. It employs 11 to 50 people.
Where is Pick Szeged based?
Pick Szeged is headquartered in Szeged, Hungary, in the Europe region.
How does Pick Szeged make money?
Four revenue lines are on record. Ticket and Season Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship and Title Rights and broadcasting Rights.
Who are Pick Szeged's main competitors?
Direct peers on record are IFK Kristianstad, Telekom Veszprém KC, GOG, Łomża Industria Kielce, FC Barcelona Handball, Paris Saint-Germain Handball, Montpellier Handball, THW Kiel, Aalborg Håndbold and SC Magdeburg.
Does Pick Szeged have an API?
No public API is recorded for Pick Szeged.
What industry is Pick Szeged in?
Pick Szeged's product category is Professional Sports (Men's Handball Club). Its primary akta.pro industry code is MPAKAAAM, Handball Leagues. Its NAICS code is 711211 and its SIC code is 7997.