What Szerencsejáték Zrt. does

Szerencsejáték Zrt. is the Hungarian state-owned national lottery and betting operator, established in 1952 and headquartered in Budapest. The company holds a statutory monopoly on lottery products in Hungary and is supervised by SZTFH. It serves Hungarian adult consumers through a multi-channel distribution model combining an extensive physical retail network, a transactional online betting platform, and proprietary mobile applications (Okoslottó, Tippmix Radar), supported by the Játékoskártya loyalty program.

The product portfolio spans draw-based lotteries (Ötöslottó, Hatoslottó, Skandináv lottó, Eurojackpot, Luxor, Joker, Kenó, Puttó, Napi Mázli, Lutri), a sports betting suite (Tippmix, Tippmixpro, V-sport, Totó, Góltotó), horse racing (Kincsem+), and physical and electronic scratch tickets (Sorsjegy, E-sorsjegy). Draw events are televised on Duna TV as part of a public-broadcaster partnership that anchors consumer awareness. The technology stack is a conventional transactional platform — retail terminals, web, and mobile — with no disclosed AI/ML components.

Revenue is generated through the gross gaming yield on wagers across all product categories, retention of unclaimed prizes, and yield on the Játékoskártya stored-value and loyalty flows. The business is entirely B2C and consumer-discretionary, with no enterprise or institutional customers. Recent strategic activity has centered on digital channel build-out (E-sorsjegy, mobile apps) and brand reinforcement via broadcast partnerships, while the company navigates a 2026 SZTFH regulatory investigation into the validity of recent lottery draws.

Name

Szerencsejáték Zrt.

Legal name

Szerencsejáték Zrt.

Website

https://szerencsejatek.hu

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Szerencsejáték Zrt. is Hungary's state-owned national lottery and sports betting monopoly, operating draw lotteries, sportsbook, horse racing, and scratch tickets across retail, online, and mobile channels for Hungarian adult consumers since 1952.

Ownership category

akta.pro rank

Product category

Lottery and Betting Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• National lottery operations
• Sports betting services
• Instant scratch cards
• Horse race wagering
• Mobile lottery applications

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Sales: Revenue generated from various lottery games including Ötöslottó, Hatoslottó, Skandináv lottó, Eurojackpot, Luxor, Joker, Kenó, Puttó, Napi Máttöltött
2. Sports Betting: Revenue from sports betting products including Tippmix, Tippmixpro, Totó, Góltotó, and V-sport
3. Instant Lottery Tickets (Scratch Cards): Revenue from physical and electronic scratch tickets (sorsjegyek, e-sorsjegyek)
4. Horse Racing Betting: Revenue from horse racing betting through Kincsem+ and lóverseny products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Szerencsejáték Zrt. is Hungary's state-owned national lottery operator, running a multi-channel gambling portfolio that includes number-draw lotteries (Ötöslottó, Hatoslottó, Skandináv lottó, Eurojackpot, Joker), fixed-odds sports betting (Tippmix), horse race betting (Kincsem+), and instant scratch cards. Offerings are distributed through a nationwide retail agent network, the szerencsejatek.hu web portal, and dedicated mobile applications (Okoslottó, Tippmix Radar).

Product overview

Szerencsejáték Zrt. operates Hungary's national lottery and betting ecosystem, offering a comprehensive portfolio of gaming products. The core offerings include traditional number lotteries (Ötöslottó, Hatoslottó, Skandináv lottó, Eurojackpot), supplementary games (Luxor, Joker), daily draw games (Kenó, Puttó, Napi Mázli, Lutri), instant lottery products (E-sorsjegy digital tickets, Sorsjegy physical tickets), sports betting (Tippmix, Tippmixpro, V-sport, Totó, Góltotó), and horse racing (Kincsem+). The platform is accessible via dedicated mobile applications (Okoslottó, Tippmix Radar) and supported by the Játékoskártya loyalty program providing automatic prize transfers, notifications, and spending controls.

Differentiator

Problem solved

Functional benefit

Brands

• Ötöslottó: Hungarian 5/90 lottery game - the flagship lottery product
• Hatoslottó
• Skandináv lottó
• Eurojackpot
• Tippmix
• Tippmixpro
• Totó
• Kenó
• Luxor
• Okoslottó
• Tippmixpro Radar

Products and services

• Ötöslottó (5/90 National Lottery) Hungary's flagship number-draw lottery requiring players to pick 5 numbers from 1 to 90, drawn weekly on Saturdays with rollover jackpots available to individual consumers aged 18 and over.
• Hatoslottó (6/45 Lottery) Hungarian number-draw lottery in which players select 6 numbers from 1 to 45, with weekly draws and prize tiers available to adult consumers.
• Skandináv lottó (7/35 Scandinavian-style Lottery) Hungarian version of the Scandinavian-style lottery with 7 numbers drawn from 35, featuring weekly draws and additional prize categories for adult players.
• Eurojackpot Pan-European multi-jurisdictional lottery in which Hungarian players participate alongside other participating countries, offering large cross-border jackpot prizes.
• Joker Supplementary number-prediction game played alongside the major lotteries, allowing players to add a separate wager on a randomly drawn 6-digit number for additional prize tiers.
• Tippmix Sports Betting Fixed-odds sports betting product covering a wide range of international and Hungarian sports, offered pre-match and in-play to adult consumers via retail terminals, online, and the Tippmix Radar mobile app.
• Kincsem+ Horse Racing Betting Horse racing betting product based on Hungarian and international race meetings, allowing players to wager on race outcomes through retail outlets and the online platform.
• Instant Scratch Cards (Kaparj és Nyerj) Physical instant-win scratch tickets sold through retail agents offering fixed-odds prize amounts across multiple price points for adult consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Duna TVcoreOthersTelevision broadcast partner for lottery draw results. Ötöslottó draws broadcast on Duna TV Saturdays at 18:45, Hatoslottó draws on Sundays at 16:00. Provides wide audience reach for lottery results and game promotion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Loterie Nationale (Belgium): Belgian national lottery operator offering draw games, EuroMillions/Eurojackpot participation, and scratch tickets; comparable scope and single-market state role.
• Sazka Group: Czech-origin national lottery operator with similar state-concession model; comparable across lottery draw games, instant tickets, and digital channels, and a relevant geographic/regional peer.
• Veikkaus: Finnish state-owned gambling monopoly with lottery, sports betting, and retail/online channels. Comparable vertical scope and single-market state monopoly model.
• Lottomatica: Italian state-licensed lottery, sports betting, and online gaming operator under the same multi-channel model (retail, online, mobile) as Szerencsejáték Zrt. Most directly comparable as a Southern European national lottery monopoly with adjacent sports betting.
• Nederlandse Loterij: Dutch state-owned lottery operator managing Staatsloterij, Lotto, and Eurojackpot participation. Comparable multi-brand lottery structure and online/app distribution.
• Loterías y Apuestas del Estado (LAE) / SELAE: Spanish state-owned lottery and betting operator with traditional draw games, scratch tickets, and sports betting (Quiniela), structurally analogous to Szerencsejáték's state monopoly.
• Française des Jeux (FDJ): French national lottery and gaming operator with exclusive lottery rights; offers draw-based lottery, scratch tickets, and sports betting (ParionsSport) comparable to Szerencsejáték's portfolio breadth and monopoly positioning.
• Österreichische Lotterien: Austrian state-owned lottery operator offering draw-based lottery, scratch tickets, and sports betting via retail and digital channels, with a similar Central European regulatory profile to Szerencsejáték.

Broad incumbents

• Tippmixpro / Tippmix (internal brands) compared to bet365: Large global online sportsbook that competes with Szerencsejáték's Tippmix/Tippmixpro in the Hungarian sports betting market; useful as a benchmark for digital sportsbook scale and competitive pressure.

Regional players

• Totalizator Sportowy: Polish state-owned lottery and sports betting operator with a similar retail-plus-online footprint in a neighbouring Central European market. Closest regional comparable given shared CEE context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SzerencsejatekZrtHU
• Facebookfacebook.com/szerencsejatek.zrt
• Instagraminstagram.com/szerencsejatekzrt
• LinkedInlinkedin.com/company/szerencsej-t-k-zrt.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Szerencsejáték Zrt.