pickTech
pickTech is a Russian B2B marketplace, founded in 2020, that catalogs over 9,000 software products and 1,500+ system integrators, connecting Russian software buyers with vendors via listings, reviews, comparisons, and free expert consultation on a freemium, bootstrapped model.
- Company typePrivate
- Founded2020
- HeadquartersRussia, Russia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What pickTech does
pickTech is a privately held Russian B2B software catalog and system-integrator marketplace operated by ООО «Технологии благополучия» (LLC Technologies of Well-being), founded in 2020 and headquartered in Russia. The platform aggregates listings for over 9,000 software programs across more than 900 categories alongside a directory of 1,500+ (1,604 cited) system integrators, supplemented by 4,000+ user reviews with star ratings and sentiment tags, side-by-side comparison tools, and a dedicated "Foreign Software Substitutes" finder that helps Russian buyers locate domestic alternatives to withdrawn Western products such as Jira, Confluence, and Slack. The technology stack is a web-based catalog and directory platform with review aggregation, comparison, and lead-generation features, plus a free expert consultation service that connects buyer inquiries with vendors and integrators.
The business model is a freemium two-sided (effectively three-sided, counting integrators) marketplace. End-user buyers browse, compare, read reviews, and access expert consultation at no cost. Software vendors and system integrators pay recurring subscription fees for product and profile listings plus promoted placements, while the platform earns affiliate or referral fees on qualified buyer-to-integrator introductions and offers ABM/content marketing services to IT providers. No external funding, parent company, or M&A activity is disclosed, indicating a bootstrapped operation. pickTech monetizes through media coverage in Russian business and IT outlets (vc.ru, Habr, Sostav, Dzen, GlobalCIO, Business Secrets, Spark, WorkSpace) and SEO-driven catalog pages rather than enterprise sales motions. Geographic scope is exclusively Russia, with no disclosed international expansion plans.
pickTech firmographics
Firmographics- Name
- pickTech
- Legal name
- ООО «Технологии благополучия»
- Website
- https://picktech.ru
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- pickTech is a Russian B2B marketplace, founded in 2020, that catalogs over 9,000 software products and 1,500+ system integrators, connecting Russian software buyers with vendors via listings, reviews, comparisons, and free expert consultation on a freemium, bootstrapped model.
- Ownership category
- akta.pro rank
pickTech industry classification
Industry- Product category
- B2B Software Marketplace
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where pickTech is headquartered
LocationHeadquarters
- HQ city
- Russia
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
pickTech business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Vendor Listings: Software vendors pay to list their products on the platform with detailed profiles, screenshots, and contact information
- Promoted Product Placements: Featured/promoted placement of software products in category listings and search results
- System Integrator Listings: System integrators pay for enhanced profiles and visibility in the integrator directory
- Lead Generation to Integrators: Platform connects buyers with system integrators, generating referral/lead fees for qualified connections
- Content Marketing Services: ABM marketing services for IT solution providers, including promotion and lead generation support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free browsing for software buyers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
pickTech product offering
Product offeringCore offering
pickTech operates a B2B catalog and marketplace platform that aggregates Russian business software and system integrators into a single searchable directory, supported by user reviews, side-by-side comparison tools, and a free expert consultation service. Software buyers use the platform at no cost to discover, evaluate, and select software and implementation partners, while software vendors and system integrators pay for listings, promoted placements, and qualified lead referrals.
Product overview
pickTech is a unified B2B catalog platform that aggregates software solutions and system integrators. The core offering consists of the pickTech catalog platform which includes a software directory (over 9,000 programs across 900+ categories), a system integrators directory (1,500+ integrators), live implementation case studies, expert blog content with comparisons and reviews, and a free IT solution selection service. The platform serves businesses from startups to corporations, providing honest ratings based on real user reviews (4,000+ reviews) and practical implementation stories.
Differentiator
Problem solved
Functional benefit
Products and services
- pickTech Platform — Software and Integrator Catalog A unified B2B catalog and marketplace platform for Russian businesses that aggregates 9,000+ software programs across 900+ categories alongside a directory of 1,500+ system integrators, supported by 4,000+ verified user reviews, a side-by-side comparison tool, and a Russian alternatives finder for withdrawn Western software.
- Expert IT Solution Selection Service (Подбор IT-решений) A free expert consultation service where pickTech specialists help Russian businesses select appropriate software products and system integrators based on their specific business requirements, tasks, and constraints, and connect them with vetted implementation partners.
Quantifiable outcome
- Platform serves monthly B2B software buyers audience
Companies that use pickTech
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
pickTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
pickTech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Media Partners (vc.ru, Habr, Sostav, Dzen, GlobalCIO, Business Secrets, Spark, WorkSpace)minorpickTech is covered by major Russian business and IT media outlets including vc.ru, Habr, Sostav, Dzen, GlobalCIO, Business Secrets, Spark, and WorkSpace
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
pickTech competitors and assessment
Company assessmentBroad incumbents
- G2: G2 is one of the largest B2B software review and comparison platforms globally, monetizing vendor profiles, promoted placements, and lead generation. It overlaps directly with pickTech's software catalog, comparison tools, and review-based value proposition.
- Capterra (Gartner): Capterra, owned by Gartner, is the global leader in B2B software discovery and reviews. It is directly comparable as a software marketplace/directory, serving both software buyers (free) and vendors (paid listings), and represents pickTech's primary global competitive benchmark.
- GetApp: GetApp is a Gartner-owned B2B software discovery site targeting SMBs, with software listings, reviews, and category rankings. Its buyer-segment and monetization model closely mirror pickTech's free-buyer / paid-vendor structure.
- Software Advice: Software Advice (Gartner) connects business software buyers with vendors through advisor-led consultation and a software directory. Its free consultation + directory model directly parallels pickTech's expert consultation and catalog offering.
Emerging players
- Crozdesk: Crozdesk is a B2B software comparison and review marketplace that helps buyers shortlist software and vendors generate leads. Its discovery, comparison, and lead-gen mechanics are closely aligned with pickTech's catalog and consultation model.
Direct peers
- Tadviser: Tadviser is a leading Russian enterprise IT catalog and information portal, featuring software, integrator, and vendor profiles alongside news and research. It is the closest direct competitor to pickTech within the Russian market.
- TrustRadius: TrustRadius is a B2B software review platform focused on in-depth, verified user reviews and vendor profile monetization. It competes head-on with pickTech on the review-quality positioning and vendor listing revenue model.
- SourceForge: SourceForge is a long-running software discovery and review platform with vendor listings and user reviews. It is comparable to pickTech as a software directory that monetizes vendor visibility and aggregates buyer reviews.
- PeerSpot (formerly IT Central Station): PeerSpot is a peer-review-driven platform for enterprise software and integrators, monetizing vendor profiles and lead generation. It overlaps with pickTech's combination of software + system-integrator directories and verified reviews.
Regional players
- ICT2: ICT2 is a Russian-language directory and information resource for IT vendors, products, and service providers. It competes with pickTech for Russian software buyers and vendor visibility, with a similar catalog-and-content structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
pickTech social profiles
Digital presencepickTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
pickTech leadership team
Management profileNumber of profiles
pickTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pickTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pickTech
What does pickTech do?
pickTech operates a B2B catalog and marketplace platform that aggregates Russian business software and system integrators into a single searchable directory, supported by user reviews, side-by-side comparison tools, and a free expert consultation service. Software buyers use the platform at no cost to discover, evaluate, and select software and implementation partners, while software vendors and system integrators pay for listings, promoted placements, and qualified lead referrals.
Is pickTech a public or private company?
pickTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pickTech founded?
pickTech was founded in 2020. It employs 1 to 10 people.
Where is pickTech based?
pickTech is headquartered in Russia, Russia, in the Europe region.
How does pickTech make money?
Five revenue lines are on record. Software Vendor Listings are the primary driver. The others are promoted Product Placements, system Integrator Listings, lead Generation to Integrators and content Marketing Services.
Who are pickTech's main competitors?
Broad incumbents on record are G2, Capterra (Gartner), GetApp and Software Advice. Crozdesk is listed as an emerging player. Direct peers are Tadviser, TrustRadius, SourceForge and PeerSpot (formerly IT Central Station). ICT2 is listed as a regional player.
Does pickTech have an API?
No public API is recorded for pickTech.
What industry is pickTech in?
pickTech's product category is B2B Software Marketplace. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 519 and its SIC code is 7370.