Pied de poule

What Pied de poule does

Pied de Poule (legal entity PIED DE POULE, a Paris-registered SARL with €5,000 of social capital and 9 employees) is a French direct-to-consumer e-commerce brand specializing in artisanal tableware, kitchen textiles, and gourmet food products. Its core catalog includes hand-painted Breton bowls (produced with Faïencerie de Pornic), vintage-style Duralex tempered glass mugs and canteen glasses, ceramic bird carafes from Manufacture Royale de St Clément, screen-printed kitchen towels, personalized beech wood napkin rings and salad servers, zodiac-decorated porcelain tumblers, and an épicerie fine line (PDO Siurana olive oil, Italian balsamic vinegar, and a Bloody Mary hot sauce co-developed with Adonde Fermentation Lab). Underlying technology is artisanal rather than digital: hand-painting, high-temperature enamel firing, laser engraving, and small-batch fermentation, with limited production sourcing in Portugal and China for some components.

The company monetizes through one-time unit-priced D2C sales on pieddepoule.com (with free shipping over €70 in mainland France) and a parallel B2B retailer/reseller program that funnels boutiques to a dedicated contact. Pricing spans approximately €11.90 (wooden napkin rings) to €68.90 (ceramic bird carafes), with a ~€20-25 sweet spot for most bowls, mugs, and textiles. Customer segments are horizontal: French and international gift buyers, home entertainers, and design-conscious consumers seeking humorous, Made-in-France objects for everyday use and gifting. Brand storytelling is delivered through an Instagram-first organic channel and newsletter, supported by SEO-optimized product pages. Ownership is founder-controlled (Gabrielle Franck as Directrice de la publication), with no external investors, parent company, or disclosed funding; the PIED DE POULE trademark is registered with INPI (#4600108).

Name

Pied de poule

Legal name

PIED DE POULE

Website

https://pieddepoule.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pied de Poule is a Paris-based French e-commerce brand selling artisanal tableware, kitchen textiles, and gourmet foods (Breton bowls, Duralex glassware, ceramic carafes, hot sauces) to gift buyers and design-conscious consumers via its own DTC website and boutique reseller program.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through their e-commerce website pieddepoule.com, offering products across categories including tableware, kitchen textiles, gourmet foods, and gift items. Sales are one-time purchases with individual product transactions.
2. Wholesale to Retailers: Pied de Poule offers a retailer program allowing boutiques and physical stores to stock their products, suggesting a B2B wholesale revenue stream alongside direct sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pied de Poule designs, curates, and sells a portfolio of artisanal French-made everyday objects and tableware — including hand-painted Breton bowls, Duralex glassware, ceramic carafes, screen-printed kitchen towels, personalized napkin rings, and gourmet food items (olive oil, balsamic vinegar, hot sauce) — through its own direct-to-consumer e-commerce website, complemented by a small wholesale program for boutique resellers.

Product overview

Pied de Poule is a French e-commerce company specializing in unique design objects and tableware. The product portfolio centers on artisanal French pottery (Breton bowls, plates, fish dishes, ceramic bird carafes), retro-reinterpreted Duralex glassware, and gourmet food products (olive oil, balsamic vinegar, hot sauce). Key collections include: the Breton bowls series (Les Petits Noms, La Famille s'éclate, Les Anglais, Rainbow arc-en-ciel), tableware (dessert plates, mugs, salad servers, napkin rings), kitchen textiles (screen-printed towels), and a delicatessen line. Products are primarily made in France through partnerships with artisans in Pornic, Mayenne, Savoie, Saint-Clément, and Jura, with some components (bowls, mugs) manufactured in Portugal or China. The company operates a direct-to-consumer e-commerce platform with B2B resale opportunities and maintains a strong focus on humor, personalization, and French craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Petits Noms Breton Bowl Hand-painted earthenware Breton bowl (12cm diameter, 6cm height, 30cl capacity) decorated with tender nicknames (Bichette, Biquet, Chaton, etc.) and colorful spongeware. Biscuit from Portugal, hand-painted in Pornic, France. Targeted at children, families, and gift buyers.
• Les Anglais Modern Breton Bowl Modern Breton bowl (12cm diameter, 30cl) with English slang messages and contemporary typography, hand-painted blue net, fired enamel decoration. Targeted at adults seeking witty, contemporary tableware.
• La Famille s'éclate Breton Bowl Humorous Breton bowl collection featuring family relationship messages with hand-painted blue mesh and red hearts, handcrafted in Pornic, France. Targeted at families and gift buyers.
• Rainbow Breton Bowl (Bol arc-en-ciel) Rainbow-colored Breton bowl celebrating LGBTQIA+ pride, featuring rainbow ears with messages like Drama Queen and Proud. Created in collaboration with TÊTU magazine. Targeted at consumers seeking pride-themed tableware.
• Mômes Duralex Canteen Glasses XL Duralex tempered glass canteen glasses in 18 colorful models (Chou, Polisson, Rebelle, etc.) with organic ink printing in Mayenne, France. Targeted at parents, children, and gift buyers.
• Decorative Fish Dish (Plat Poisson) Barbotine earthenware fish-shaped decorative dish (26.5cm diameter) inspired by seaside family meals, with bold colors and red hearts on white enameled background. Targeted at design-conscious consumers and gift buyers.
• Les Petits Noms Kitchen Towels Kitchen towels (80cm x 50cm) blending retro and modern styles with large woven checks and tender graphic messages, in two versions (cotton/polyester or cotton/linen). Designed, woven, made and screen-printed in France. Targeted at home cooks and gift buyers.
• La Famille s'éclate Dessert Plates Hand-painted dessert plates (22cm diameter) with centered red hearts and family messages (Amore, Drama Queen, Papounet, etc.), earthenware with blue mesh. Complements the La Famille s'éclate bowl collection.
• Personalized Wooden Napkin Rings Personalized beech wood napkin rings with family messages. PEFC-certified sustainable wood, machined in Savoie and printed in Charentes, France. Targeted at home entertainers seeking sustainable, custom table accessories.
• Astro Porcelain Tumblers Porcelain cups (7cm diameter, 8.5cm height, 16cl capacity) decorated with all 12 astrological signs in gold and black enamel, fired at high temperatures. Decorated in Picardie, France. Targeted at astrology-themed gift buyers.
• Extra Virgin Olive Oil (PDO Siurana) PDO Siurana extra virgin olive oil in 100ml Lourdes glass bottle. Olives hand-picked and cold-pressed within 24 hours in Catalonia, Spain; bottled in Paris. Targeted at gourmet food enthusiasts.
• Black Virgin Balsamic Vinegar Italian balsamic vinegar in 50ml bottle, aged in fine wooden barrels. Targeted at gourmet food enthusiasts and gift buyers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Faïencerie de PorniccoreStrategic or Co-development PartnerLong-term collaboration with Faïencerie de Pornic in Pays de la Loire for Breton bowls, plates, and fish dishes. Each piece follows meticulous process: molding, drying, first firing, enameling, hand decoration, and final firing.
• Manufacture Royale de St ClémentcoreStrategic or Co-development PartnerCeramic bird carafes (Volatiles collection) manufactured at the Manufacture Royale de St Clément, in existence since the 18th century, featuring sculptural, molded, cast, and enameled production.
• Adonde Fermentation LabcoreStrategic or Co-development PartnerDeveloped Bloody Mary artisanal hot sauce in partnership with Adonde Fermentation Lab in Paris, France. Product is fermented, unpasteurized, made with avanejo and jalapeno peppers grown in Île-de-France.
• DuralexcoreTechnology or IntegrationCollaboration with Duralex for tempered glass canteen glasses and vintage mugs, leveraging their heritage glass-making expertise from Loiret, France. Duralex glass is recognized for its resistance, durability, and safety.
• TÊTU MagazineminorStrategic or Co-development PartnerExclusive collaboration with TÊTU magazine to create two rainbow-themed Breton bowl designs (Drama Queen and Proud) for LGBTQIA+ pride collection.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caravane: Parisian home goods and lifestyle concept store offering curated tableware, textiles, and decorative objects. Comparable as a French design home retailer with artisanal partnerships and a similar gifting/entertaining customer segment.
• Jars Céramistes: French ceramics manufacturer (since 1857) producing hand-decorated stoneware plates, bowls, and tableware. Directly comparable in ceramic tableware category, artisan production, and Made-in-France branding.
• Sabre Paris: French bistro-style cutlery and tableware brand offering playful, design-forward flatware, glassware, and home accessories. Comparable product mix (tableware + gifts) and Made-in-France positioning for the same gifting and home entertaining customer.
• Astier de Villatte: Paris-based artisanal tableware and ceramics maker producing hand-decorated earthenware, plates, and home objects with a similar French craft heritage and personalization ethos. Closest direct competitor to Pied de Poule's Breton bowls and ceramic lines.
• Oliviers & Co: French specialty retailer of olive oils, balsamic vinegars, and gourmet condiments with strong Made-in-France and artisanal positioning. Directly comparable to Pied de Poule's gourmet product line (olive oil, balsamic, hot sauce).

Broad incumbents

• Le Creuset: Iconic French cookware and stoneware brand producing premium enameled cast iron, ceramics, and tableware. Comparable in French heritage and premium home/kitchen positioning but at vastly larger scale and broader category depth.
• La Redoute: Major French general retailer with a sizable home and tableware assortment (including La Redoute Intérieur). Comparable as a French home goods retailer carrying tableware, textiles, and gift items, but at vastly broader scale and category coverage.
• Villeroy & Boch: Large European tableware and ceramics manufacturer offering broad assortments of plates, bowls, and home objects. Overlaps with Pied de Poule's tableware category as a much larger incumbent serving mass and premium markets globally.

Regional players

• Marimekko: Finnish design house offering bold-patterned tableware, textiles, and home accessories with a similar emphasis on joyful, expressive everyday objects. Comparable product DNA (patterned tableware + textiles) and gifting angle, but primarily operating in a different geography.
• Seletti: Italian design brand known for playful, art-driven tableware and home objects. Comparable as a European lifestyle/tableware peer pushing witty, design-forward everyday objects, though based in Italy rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pieddepouledesign
• LinkedInlinkedin.com/company/pied-de-poule-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pied de poule