Piedmont Pediatric Clinic

What Piedmont Pediatric Clinic does

Piedmont Pediatric Clinic (DBA Piedmont Pediatrics) is a private pediatric primary care practice organized as Piedmont Pediatrics, LLC under Georgia law and founded in 1970. Headquartered at 2021 Peachtree Rd NE, Suite 400, Atlanta, GA, the practice serves children from birth through 22 years of age across the Atlanta metropolitan area via an in-office visit model and a HIPAA-compliant Doxy.me telemedicine platform.

The clinical team comprises 6 board-certified pediatricians (all American Board of Pediatrics certified and AAP members), 3 nurse practitioners (including a certified lactation consultant), and 1 registered dietitian nutritionist, supported by RNs, LPNs, medical assistants, billing/scheduling staff, and a practice manager. Total staffing is approximately 9 per firmographics with broader clinical headcount noted in operational sources. The practice's core delivery is Well Child Visits following AAP-recommended schedules and same-day Sick Visits, with differentiated specialty modules including in-office allergy testing and an Allergy Shot Clinic for immunotherapy, prenatal and postpartum lactation consultations, registered-dietitian nutrition counseling, sports and camp physicals, adolescent care, telemedicine visits for ADHD medication rechecks and behavioral health, and a Medication Dosage Calculator. Operational infrastructure runs on a third-party stack: LetsDevelo patient portal (deployed August 2025), JotForm for intake/consent forms, and Mailchimp for monthly newsletters.

Revenue is generated through insurance-based medical services (the practice accepts most plans and collects co-pays at time of service), augmented by self-pay administrative fees including an Annual Administrative Fee, $50 missed-appointment charges, and Saturday urgent care surcharges. Patient acquisition is direct-to-consumer and largely organic, anchored by an exclusive partnership with Piedmont Hospital under which Piedmont Pediatrics is the only private practice to see newborns daily during the hospital stay until discharge - the practice's primary newborn acquisition funnel. Children's Healthcare of Atlanta provides after-hours nurse-line and on-call support. The 50+ year brand reputation in Atlanta, community word-of-mouth, and a modest digital presence (website, Facebook, Instagram, Mailchimp newsletter) round out the go-to-market motion. The practice is physician-owned with no disclosed external investment and announced an office relocation for 2026.

Name

Piedmont Pediatric Clinic

Legal name

Piedmont Pediatrics, LLC

Website

https://piedmontpediatrics.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Piedmont Pediatric Clinic is a physician-owned pediatric primary care practice in Atlanta, GA, founded in 1970, serving children from birth through age 22 with well/sick visits, allergy and lactation services, nutrition counseling, and telemedicine via a 6-pediatrician and 3-nurse-practitioner team.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric primary care
• Well child visits
• Pediatric allergy services
• Lactation consulting
• Pediatric telemedicine

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-based medical services: The practice accepts most insurance plans and collects co-pays at time of service. Revenue is generated through well-child visits, sick visits, allergy services, nutrition counseling, and telemedicine consultations covered by insurance.
2. Self-pay and administrative fees: Some services may be self-pay including an Annual Administrative Fee (AAF). Missed appointment fees ($50) and Saturday urgent care fees may not be covered by insurance. Lactation consultations and nutrition services may have associated fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Piedmont Pediatric Clinic operates as a group pediatric primary care practice providing comprehensive medical care for children from birth through 22 years of age, including preventive well-child visits, same-day sick visits, prenatal and postpartum lactation consultations, adolescent care, in-office allergy and asthma testing and immunotherapy, and nutrition counseling. The practice is delivered by six board-certified pediatricians, three pediatric nurse practitioners, and a registered dietitian, supplemented by telemedicine visits for ADHD medication rechecks and behavioral/mental health concerns.

Product overview

Piedmont Pediatrics operates as a unified pediatric primary care practice offering comprehensive healthcare services for children from birth through 22 years of age. The core service delivery centers on Well Child Visits (preventive care following AAP-recommended schedules) and Sick Visits (same-day acute care), supported by specialized add-on modules including Prenatal and Postpartum Lactation Consultations, Adolescent Care, Allergy Testing & Treatment with an in-office Allergy Shot Clinic, Nutrition Counseling, Telemedicine Visits for ADHD/mental health rechecks, a Medication Dosage Calculator, and access to the AAP Parent Education Library. The practice also provides a Patient Portal for 24/7 access to medical records, forms, and billing. Services are delivered by 6 board-certified pediatricians and 3 nurse practitioners collaborating as a group practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Preventive healthcare visits following the American Academy of Pediatrics recommended schedule for children, including growth and development evaluation, vision and hearing screenings, immunizations, blood and urine tests, and discussions on safety, nutrition, and behavioral development.
• Sick Visits Same-day acute illness care appointments for sudden and unexpected pediatric health issues, with a portion of the daily schedule reserved for urgent patient needs.
• Prenatal Lactation Consultations Prenatal consultations to help expecting parents prepare for breastfeeding, covering milk supply, latch techniques, pump selection, work-life balance, and personalized feeding plans.
• Postpartum Lactation Support Postpartum lactation counseling services addressing latch difficulties, breastfeeding pain, milk supply concerns, pumping, bottle introduction, infant weight gain, and tongue/lip tie concerns.
• Adolescent Care Specialized healthcare for teenagers including confidential consultations on alcohol, smoking, substance use, and sexual activity, with transition to adult care after age 18.
• Allergy Testing and Treatment Pediatric asthma and allergy services including environmental allergy testing (prick method skin testing), pulmonary services, allergy serum preparation, allergy injections, and FeNO testing.
• Allergy Shot Clinic In-office allergy immunotherapy clinic operating Monday-Friday with scheduled appointments, requiring a 20-minute observation period post-injection.
• Nutrition Counseling Registered dietitian nutrition services addressing eating disorders, family nutrition, sports nutrition, vegetarian/vegan nutrition, food intolerances, selective eating, GI complications, and tube feeding/blenderized diets.
• Telemedicine Visits Virtual healthcare visits via the Doxy.me platform for ADD/ADHD medicine rechecks and behavioral/mental health concerns, with three-month and nine-month medication follow-ups available virtually.
• Sports and Camp Physicals Annual physical examinations required for school sports and summer camp participation, with form completion available through the patient portal.

Quantifiable outcome

• Continuity of care from birth through age 22, supporting families through childhood, adolescence, and early adulthood
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Piedmont HospitalcoreStrategic or Co-development PartnerPiedmont Pediatrics has an exclusive partnership with Piedmont Hospital where they are the only private practice that will see patients and babies every day during the hospital stay until discharge. The pediatrician meets the family in the nursery immediately after birth and provides care through discharge. This is a key differentiator and primary patient acquisition channel for newborns.
• Children's Healthcare of Atlanta (CHOA)coreStrategic or Co-development PartnerPiedmont Pediatrics partners with Children's Healthcare of Atlanta for the after-hours nurse line, ensuring someone is always available to answer urgent medical questions after hours. One of their physicians is always on call for further questions or emergencies. CHOA is also recommended for urgent care visits when problems are serious enough to be seen outside routine hours.
• American Academy of Pediatrics (AAP)supportingOthersPiedmont Pediatrics provides access to the AAP Parent Education Library containing over 800 handouts covering 200 topics. Their providers are all members of the AAP, and the practice follows AAP-recommended well-child visit schedules and guidelines.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pediatric Associates: Large multi-location pediatric primary care group practice. Comparable as a physician-owned, multi-provider pediatric group offering well-child visits, sick visits, allergy, and behavioral services — the same core service model as Piedmont Pediatrics, but at greater scale across multiple states.
• Roswell Pediatrics: Independent pediatric practice in Roswell, a key part of the Atlanta metro. Comparable as a similarly sized multi-pediatrician group serving the same suburban Atlanta family demographic on a fee-for-service / insurance model.
• Sandy Springs Pediatrics: Independent pediatric primary care practice in the Sandy Springs / north Atlanta corridor. Comparable as a similarly sized physician-owned group offering well-child, sick, and chronic care visits to children in the same metro.
• East Cobb Pediatrics: Metro Atlanta pediatric group practice serving families in Cobb County. Direct competitor in the same broader Atlanta market with the same physician-owned, multi-provider primary care model as Piedmont Pediatrics.
• Peachtree Park Pediatrics: Independent multi-physician pediatric group practice in the Atlanta/Buckhead area. Direct competitor in the same metro with the same model: well-child, sick visits, lactation, and behavioral health for Atlanta families.
• Northside Pediatrics: Independent pediatric practice serving north Atlanta suburbs. Competes directly for pediatric primary care patients in the same geography, with similar service breadth and insurance-based revenue model.

Emerging players

• Blueberry Pediatrics: Direct-to-consumer virtual pediatric primary care platform offering app-based on-demand sick visits and pediatric care. Comparable as a pediatric primary care competitor targeting the same digitally native parent demographic, with nationwide reach rather than single-market location.

Broad incumbents

• Privia Health: National medical group platform supporting independent primary care and specialty practices with technology, payer contracting, and population health tools. Comparable as a partner/owner of independent pediatric practices — a likely sponsor or acquirer type for Piedmont Pediatrics.
• Children's Healthcare of Atlanta: Dominant pediatric health system in the Atlanta metro and an active partner of Piedmont Pediatrics. Comparable as the regional pediatric care provider in the same Atlanta market, with overlapping primary care, allergy, and behavioral health offerings, though operating at inpatient scale rather than standalone practice.
• Atrium Health Levine Children's: Pediatric arm of a large regional health system, with primary care pediatrics, specialty services, and hospital partnerships. Comparable as a hospital-affiliated pediatric network that competes with independent practices for both primary and specialty pediatric patients in the broader Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piedmontpedsATL
• Instagraminstagram.com/piedmontpediatrics
• LinkedInlinkedin.com/company/piedmont-pediatric-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Pediatric Clinic