Pier 76 Fish Grill
Pier 76 Fish Grill is a single-location, founder-owned artisanal seafood restaurant in Riverside, California, serving dine-in, online ordering, catering, and pickup customers with a West Coast-influenced sustainable seafood menu via SpotOn and Toasttab platforms.
- Company typePrivate
- Founded-
- HeadquartersRiverside, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pier 76 Fish Grill does
Pier 76 Fish Grill is a privately held, single-location full-service seafood restaurant operating from 3555 Riverside Plaza Drive in Riverside, California. Founded in 2012 by Christopher Krajacic and Michael Santos, both born in 1976 (the source of the brand's "76" identity), the restaurant offers an artisanal, West Coast-influenced American seafood menu including appetizers, soups, salads, grilled plates, tacos, burritos, steaks, and lobster items at price points ranging from approximately $4 to $25. The business is built on a direct-to-consumer model spanning dine-in service, online ordering through SpotOn and Toasttab platforms, third-party delivery, corporate catering, and a Pier Points loyalty rewards program. Founded without institutional capital, the company remains founder-owned and operates with approximately 10 employees.
The underlying technology stack is conventional for an independent restaurant: a Squarespace-built website, SpotOn as the primary online ordering and loyalty platform, and Toasttab as a secondary ordering and fulfillment integration. There is no proprietary technology, no mobile app, no API surface, and no AI/ML capability disclosed. The company's marketing channels are equally traditional: a content blog authored primarily by co-founder Krajacic, an email newsletter ("Pier 76 Family"), organic social media under the #Seafooddomination hashtag, and on-site ordering integrations.
Pier 76 generates revenue through four streams — dine-in restaurant sales, online ordering and takeout, corporate and event catering, and a subscription-style loyalty rewards program — all transacted on a pay-as-you-go basis. The customer base is split between individual health-conscious consumers (primary) and corporate/event catering clients (secondary), with no named enterprise anchors and no disclosed revenue figures. The business is positioned as a sustainable, responsibly-sourced seafood alternative to corporate-inspired dining, with all food prepared in-house daily from fresh, local ingredients.
Pier 76 Fish Grill firmographics
Firmographics- Name
- Pier 76 Fish Grill
- Website
- https://pier76fishgrill.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pier 76 Fish Grill is a single-location, founder-owned artisanal seafood restaurant in Riverside, California, serving dine-in, online ordering, catering, and pickup customers with a West Coast-influenced sustainable seafood menu via SpotOn and Toasttab platforms.
- Ownership category
- akta.pro rank
Pier 76 Fish Grill industry classification
Industry- Product category
- Casual Dining Seafood Restaurant
- NAICS
- Fish and Seafood Retailers (44525)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Pier 76 Fish Grill is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pier 76 Fish Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in restaurant sales: Revenue generated from customers dining in-person at the Riverside Plaza location, covering lunch and dinner service.
- Online ordering and takeout: Online ordering through Spoton platform for takeout and delivery orders, including catering services.
- Catering services: Corporate and event catering services providing seafood menu options for business functions.
- Pier Points Rewards Program: Loyalty program generating repeat customer engagement and data collection through reward points for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pier Bites appetizers ranging from $6 to $14 |
| Unit Pricing | Pay-as-you-go | Soups and Salads from $6.50 to $16 |
| Unit Pricing | Pay-as-you-go | Grilled Plates with protein and two sides from $13 to $22 |
| Unit Pricing | Pay-as-you-go | Steak plates from $12 to $25 |
| Unit Pricing | Pay-as-you-go | Tacos priced at $4 to $4.50 each |
| Unit Pricing | Pay-as-you-go | Burritos including Shrimp, Fish, and Steak options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pier 76 Fish Grill product offering
Product offeringCore offering
Pier 76 Fish Grill is a single-location artisanal seafood restaurant that prepares and serves a contemporary American seafood menu with West Coast flair, using fresh, responsibly-sourced ingredients cooked daily in-house. The restaurant generates revenue primarily from dine-in service, complemented by takeout, delivery, and corporate/event catering, with online ordering enabled through SpotOn and Toasttab and customer retention supported by the Pier Points rewards program.
Product overview
Pier 76 Fish Grill is a single-location artisanal seafood restaurant brand offering a unified dining experience. The restaurant operates as a full-service eatery providing dine-in, catering, delivery, and pickup services through integrated online ordering platforms (SpotOn and Toasttab). The menu features a diverse portfolio including seafood appetizers (Pier Bites), soups and salads, grilled plates, steaks, lobster items, tacos, burritos, and specialty dishes. The company emphasizes sustainably-sourced, fresh, responsibly-sourced ingredients prepared daily in-house using traditional techniques with a contemporary American culinary approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Pier 76 Fish Grill Restaurant (Dine-in, Takeout, Delivery) Full-service seafood restaurant offering dine-in lunch and dinner service, takeout, and delivery from the Riverside Plaza location. Serves individual consumers and groups in the Riverside, CA market with a sustainably-sourced seafood menu.
- Corporate and Event Catering Seafood catering service for corporate meetings, team lunches, and events, providing the restaurant's seafood menu options to business and group customers. Ordered via the Toasttab catering platform.
- Pier Points Rewards Program Customer loyalty rewards program that gives repeat customers points for purchases, operated through the SpotOn platform, designed to drive repeat visits and customer data collection.
Companies that use Pier 76 Fish Grill
Customer profileSegments2 records
Ideal customer profiles2 records
Pier 76 Fish Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Pier 76 Fish Grill partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Pier 76 Fish Grill competitors and assessment
Company assessmentBroad incumbents
- Legal Sea Foods: Established New England-based casual seafood restaurant group with a similar fresh-seafood positioning and full lunch/dinner service. Comparable product offering and customer segment to Pier 76, with broader geographic reach.
- Bonefish Grill: National polished-casual seafood chain owned by Darden with broad menu of wild-caught and specialty fish. Comparable to Pier 76 in casual seafood dining positioning, though materially larger and broader in footprint and price tier.
- Captain D's: National QSR seafood chain focused on affordable fish and shrimp meals. Compares to Pier 76 in seafood-led menu and broad-appeal pricing, though at a much faster-service and value tier than Pier 76's artisanal positioning.
- McCormick & Schmick's: Casual upscale seafood chain historically focused on fresh, daily-changing menus sourced broadly. Similar value proposition to Pier 76 — fresh seafood, full dining experience — but a larger incumbent operator.
- Bubba Gump Shrimp Co. Theme-driven casual seafood chain centered on shrimp and American seafood. Similar casual seafood dining target customer, although primarily mall/tourist locations and a themed concept rather than Pier 76's artisanal positioning.
Regional players
- The Boiling Crab: Southern California-originated casual seafood chain focused on shrimp, crab, and Cajun-style seafood boils. Comparable casual seafood positioning and California base, though narrower format than Pier 76's grill/casual concept.
- King's Fish House: Southern California-based casual seafood restaurant group with a wide fresh-fish menu. Most geography-comparable peer to Pier 76's Riverside, CA catchment, with overlapping fish-focused menus and lunch/dinner dayparts.
Others
- SpotOn (online ordering/POS platform): Pier 76's online ordering and Pier Points rewards program run on SpotOn. Direct technology/infrastructure partner, not a competitor, but adjacent to the business model.
Emerging players
- Slapfish: Small, sustainability-positioned casual seafood concept that has grown from food truck to brick-and-mortar units. Comparable artisanal, responsibly-sourced seafood positioning to Pier 76 but at a smaller, more emerging scale.
- Hook & Reel: Cajun-style seafood boil casual-dining chain growing from an East Coast base. Comparable casual seafood category overlap with Pier 76, though different preparation style and earlier-stage chain footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Pier 76 Fish Grill social profiles
Digital presencePier 76 Fish Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pier 76 Fish Grill leadership team
Management profileNumber of profiles
Profiles2 records
Pier 76 Fish Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pier 76 Fish Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pier 76 Fish Grill
What does Pier 76 Fish Grill do?
Pier 76 Fish Grill is a single-location artisanal seafood restaurant that prepares and serves a contemporary American seafood menu with West Coast flair, using fresh, responsibly-sourced ingredients cooked daily in-house. The restaurant generates revenue primarily from dine-in service, complemented by takeout, delivery, and corporate/event catering, with online ordering enabled through SpotOn and Toasttab and customer retention supported by the Pier Points rewards program.
Is Pier 76 Fish Grill a public or private company?
Pier 76 Fish Grill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pier 76 Fish Grill founded?
Pier 76 Fish Grill was founded in -1. It employs 1 to 10 people.
Where is Pier 76 Fish Grill based?
Pier 76 Fish Grill is headquartered in Riverside, United States, in the North America region.
How does Pier 76 Fish Grill make money?
Four revenue lines are on record. Dine-in restaurant sales are the primary driver. The others are online ordering and takeout, catering services and pier Points Rewards Program.
Who are Pier 76 Fish Grill's main competitors?
Broad incumbents on record are Legal Sea Foods, Bonefish Grill, Captain D's, McCormick & Schmick's and Bubba Gump Shrimp Co.. Regional players are The Boiling Crab and King's Fish House. SpotOn (online ordering/POS platform) is listed as an others. Emerging players are Slapfish and Hook & Reel.
Does Pier 76 Fish Grill have an API?
No public API is recorded for Pier 76 Fish Grill.
What industry is Pier 76 Fish Grill in?
Pier 76 Fish Grill's product category is Casual Dining Seafood Restaurant. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers. Its NAICS code is 44525 and its SIC code is 5810.