Pierre Augustin Rose
Pierre Augustin Rose is a privately held French luxury furniture atelier, founded in 2017 and based in Paris, that designs and sells bespoke handmade sofas, tables, lighting, and décor. The brand serves affluent residential consumers through two Paris galleries, a New York flagship, and a global Shopify e-commerce platform with white-glove delivery.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pierre Augustin Rose does
Pierre Augustin Rose is a privately held French luxury furniture atelier founded in 2017, headquartered in Paris and operating with approximately 15 employees. The company designs, produces, and sells bespoke handmade furniture and lighting — including sofas, armchairs, chairs, tables, desks, cabinets, beds, lighting, and rugs — drawing on Art Deco, Bauhaus, and Scandinavian influences and combining them with traditional French craftsmanship such as lacquered finishes, gouged oak (chêne gougé), and Jesmonite plaster techniques. The catalog spans 108+ SKUs across named collections (Duo, Eole, Cadillac, Saint Honoré, Vendôme, Fumoir, Mini & Minotaure, Pietra, Polus, Craft, Atlas, Palais Royal) with unit prices ranging from approximately €3,100 to €68,800 and extensive customization across 70+ colors and 40+ premium materials including Spinneybeck leather, Pierre Frey fabrics, marble, travertine, and onyx.
The business operates a gallery-led go-to-market model with two Paris showrooms (Hérold near Bourse de Commerce and Bonaparte in Saint-Germain-des-Prés) and a New York flagship at 224 Centre Street, supplemented by a Shopify-based e-commerce platform with global shipping, white-glove delivery, and warehouse pickup through logistics partner Charvin Logistique. Brand positioning is built on prestige location-based campaigns (Pavillon Mies van der Rohe, Pavillon Suisse/Le Corbusier Foundation, Musée Bourdelle, Eltham Palace, Palau de Casavells, Castello di Montecalvello) and artist collaborations (notably the Le Takbe modular sofa with Alex de Betak, debuted January 2025). The customer base is concentrated in affluent residential consumers seeking bespoke, made-to-order pieces, with no disclosed enterprise or contract channel.
Pierre Augustin Rose firmographics
Firmographics- Name
- Pierre Augustin Rose
- Legal name
- Pierre Augustin Rose
- Website
- https://pierreaugustinrose.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pierre Augustin Rose is a privately held French luxury furniture atelier, founded in 2017 and based in Paris, that designs and sells bespoke handmade sofas, tables, lighting, and décor. The brand serves affluent residential consumers through two Paris galleries, a New York flagship, and a global Shopify e-commerce platform with white-glove delivery.
- Ownership category
- akta.pro rank
Pierre Augustin Rose industry classification
Industry- Product category
- Luxury Furniture
- NAICS
- Upholstered Household Furniture Manufacturing (337121), Furniture Retailers (449110)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Pierre Augustin Rose is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Pierre Augustin Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Furniture Sales: One-time purchase model for bespoke furniture pieces including sofas, armchairs, tables, cabinets, lighting, and decorative accessories. Products sold with extensive customization options for dimensions, materials, and finishes. Pricing in EUR excl. tax with HT (hors taxes) format.
- White-Glove Delivery Services: Premium delivery services including doorstep delivery, white-glove installation, and specialized logistics for high-value pieces. Offered as add-on service alongside furniture purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sofas and Daybeds |
| Unit Pricing | Pay-as-you-go | Armchairs and Lounge Chairs |
| Unit Pricing | Pay-as-you-go | Tables and Desks |
| Unit Pricing | Pay-as-you-go | Storage and Cabinets |
| Unit Pricing | Pay-as-you-go | Chairs |
| Unit Pricing | Pay-as-you-go | Lighting |
| Unit Pricing | Pay-as-you-go | Decor and Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pierre Augustin Rose product offering
Product offeringCore offering
Pierre Augustin Rose is a French luxury furniture atelier that designs, manufactures, and sells handcrafted, made-to-order furniture and lighting. The portfolio spans sofas, armchairs, chairs, ottomans, tables, desks, cabinets, beds, rugs, mirrors, columns, shelving, and a Jesmonite-plaster lighting collection (Eole), all available with extensive customization in dimensions, materials (over 40 including solid oak, travertine, marble, onyx, Spinneybeck leather, Pierre Frey fabrics), and 70+ color finishes.
Product overview
Pierre Augustin Rose is a French luxury furniture brand offering a comprehensive portfolio of handcrafted furniture and lighting. The collection spans seating (sofas, chairs, armchairs, ottomans), tables (dining, coffee, side), storage (cabinets, columns, shelving), beds, lighting (Eole collection), and rugs across multiple named product lines (Duo, Eole, Cadillac, Fumoir, Pietra, Polus, Craft, Atlas, Palais Royal, Saint Honoré, Vendôme, Mini & Minotaure). Products feature premium materials including solid oak, marble (Calacatta Viola, Kracatoa, Taiga, Rojo), travertine, onyx, Jesmonite plaster, leather (Spinneybeck), and luxury fabrics (Teddy Mohair, Pierre Frey, Opio boucle). The brand operates through Shopify e-commerce with global shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofas
- Chaises (Dining Chairs)
- Fauteuils (Armchairs)
- Ottomans
- Tables (Dining, Coffee, Side)
- Desks (Bureaux)
- Beds (Lits)
- Cabinets and Storage
- Lighting (Luminaires)
- Rugs (Tapis)
- Mirrors (Miroirs)
- Shelving (Étagères)
- Columns (Colonnes de rangement)
- Le Takbe Modular Sofa
- Outdoor Collection (Divan 190 Outdoor)
- White-Glove Delivery and Installation
Companies that use Pierre Augustin Rose
Customer profileSegments1 record
Ideal customer profiles1 record
Pierre Augustin Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pierre Augustin Rose partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Alex de BetakcoreArtist collaboration for Le Takbe modular sofa collection. First edition published by the gallery. The modular sofa accompanied de Betak through different geographies and creative phases, making its first public steps in New York flagship gallery.
- Pavillon Mies van der RoheflagshipSpring 2023 campaign showcasing Stone Collection in iconic Barcelona pavilion. Strategic positioning of brand in modernist architectural heritage site.
- Le Corbusier Foundation (Pavillon Suisse)flagshipCampaign location at mythical Pavillon Suisse, masterwork of Le Corbusier. Fusion of architectural heritage with contemporary furniture design.
- Musée BourdellecorePreferred cultural institution of the house. Inherited from sculptor Antoine Bourdelle. Furniture positioned alongside classical plasters and bronzes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pierre Augustin Rose competitors and assessment
Company assessmentDirect peers
- B&B Italia: Italian luxury contemporary furniture brand with strong designer collaborations and global showroom network. Comparable on premium positioning, modular/upholstered seating, and gallery-led retail.
- Ligne Roset: French luxury furniture manufacturer with extensive customization options, premium materials, and global showroom presence. Comparable on product breadth, customization model, and gallery-led distribution.
- Poltrona Frau: Italian luxury furniture maison with heritage leather expertise and bespoke seating. Comparable on artisanal positioning, premium leather focus (akin to Spinneybeck use), and gallery retail.
- Minotti: Italian luxury furniture maison with mono-brand stores in major luxury capitals and high-end customizable seating. Comparable on gallery distribution model, premium materials, and target HNW clientele.
- Christian Liaigre: French luxury furniture brand specializing in bespoke minimalist casegoods and seating. Highly comparable on atelier-scale production, Paris-based heritage, and HNW clientele.
- Flexform: Italian luxury furniture maker known for understated high-end upholstered seating and casegoods. Comparable on material quality, customization, and quiet-luxury aesthetic.
- Roche Bobois: French luxury furniture maison with global gallery network, offering high-end customizable sofas, tables, and casegoods. Closely comparable on brand positioning, gallery distribution, and bespoke premium pricing.
- Cassina: Italian luxury furniture brand known for designer collaborations and high-end contemporary seating/casegoods. Comparable on architect/designer collaborations, premium pricing, and iconic campaign imagery.
Broad incumbents
- Hermès Maison: Heritage luxury maison with growing furniture and home collections positioned at the highest price tier. Comparable as a broader luxury incumbent expanding into furniture and the same HNW audience.
- Louis Vuitton Objets Nomades: Designer furniture and lighting collection by Louis Vuitton featuring collaborations with international designers. Comparable on luxury designer-edition furniture model and ultra-premium brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Pierre Augustin Rose social profiles
Digital presencePierre Augustin Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pierre Augustin Rose leadership team
Management profileNumber of profiles
Pierre Augustin Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pierre Augustin Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pierre Augustin Rose
What does Pierre Augustin Rose do?
Pierre Augustin Rose is a French luxury furniture atelier that designs, manufactures, and sells handcrafted, made-to-order furniture and lighting. The portfolio spans sofas, armchairs, chairs, ottomans, tables, desks, cabinets, beds, rugs, mirrors, columns, shelving, and a Jesmonite-plaster lighting collection (Eole), all available with extensive customization in dimensions, materials (over 40 including solid oak, travertine, marble, onyx, Spinneybeck leather, Pierre Frey fabrics), and 70+ color finishes.
Is Pierre Augustin Rose a public or private company?
Pierre Augustin Rose is a private company. It is classified as unknown and is currently operating.
When was Pierre Augustin Rose founded?
Pierre Augustin Rose was founded in -1. It employs 11 to 50 people.
Where is Pierre Augustin Rose based?
Pierre Augustin Rose is headquartered in Paris, France, in the Europe region.
How does Pierre Augustin Rose make money?
Two revenue lines are on record. Furniture Sales are the primary driver. The others are white-Glove Delivery Services.
Who are Pierre Augustin Rose's main competitors?
Direct peers on record are B&B Italia, Ligne Roset, Poltrona Frau, Minotti, Christian Liaigre, Flexform, Roche Bobois and Cassina. Broad incumbents are Hermès Maison and Louis Vuitton Objets Nomades.
Does Pierre Augustin Rose have an API?
No public API is recorded for Pierre Augustin Rose.
What industry is Pierre Augustin Rose in?
Pierre Augustin Rose's product category is Luxury Furniture. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 337121 and its SIC code is 2510.