Pier 7

What Pier 7 does

Pier 7 Restaurant + Bar is a privately operated, full-service restaurant at 25 Wallace Mews on the Lower Lonsdale waterfront in North Vancouver, British Columbia. It serves families, couples, local residents and workers, and groups seeking leisure dining, celebrations, corporate meals, and private events. Its offering combines West Coast-inspired food, Ocean Wise-certified seafood, cocktails, and a waterfront setting with views of Lonsdale Quay, the Shipyards District, the Vancouver skyline, and the harbour.

The menu spans weekend brunch, daily lunch and dinner, drinks and desserts, a daily happy hour, and a $49 Sunday-and-Monday three-course menu; private dining supports groups of up to 50. Food pricing is unit-based and generally ranges from $12 to $98, while brunch dishes are priced from $13 to $29. Its disclosed operating technology is a conventional restaurant point-of-sale and reservation-management system integrated with OpenTable. The input identifies no mobile app, proprietary AI or software architecture, patents, or disclosed API. Revenue comes primarily from pay-as-you-go food and beverage transactions, supplemented by private-event and group bookings, with customer acquisition through walk-ins, phone reservations, OpenTable, the restaurant website, earned media, organic social, and email.

Name

Pier 7

Legal name

Pier 7 Restaurant + Bar

Website

https://pierseven.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pier 7 Restaurant + Bar is a privately operated full-service waterfront restaurant in North Vancouver serving leisure diners, local customers, and private-event groups with West Coast-inspired cuisine, weekend brunch, beverages, and group dining.

Ownership category

akta.pro rank

Product category

Waterfront Dining Restaurant

NAICS

Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Waterfront dining
• Weekend brunch
• Private events
• Cocktail bar
• Seafood restaurant

Headquarters

HQ city

Sallisaw, Oklahoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from dine-in restaurant service including brunch, lunch, dinner menus, cocktails, beer, wine, and specialty beverages. Additional revenue from private events and group dining bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pier 7 Restaurant + Bar is a waterfront dining establishment in North Vancouver, BC that serves West Coast-inspired cuisine featuring Ocean Wise certified sustainable seafood, handcrafted cocktails, and seasonal dishes. The restaurant operates daily for lunch and dinner from 11:30am, offers weekend brunch on Saturdays, Sundays, and holiday Mondays from 10:30am, runs a daily happy hour from 2:30-5:30pm, and hosts private events for groups of up to 50 guests in its Upper Deck space.

Product overview

Pier 7 Restaurant + Bar is a West Coast-inspired waterfront dining establishment in North Vancouver, British Columbia. Located on the revitalized Lower Lonsdale waterfront at 25 Wallace Mews, the restaurant offers comprehensive dining services including all-day lunch and dinner, weekend brunch on Saturdays, Sundays, and holiday Mondays, handcrafted cocktails and beverages through its drinks menu, daily happy hour specials, and an extensive dessert selection. The venue provides private event spaces accommodating up to 50 guests with customizable menus for celebrations, corporate events, and private gatherings. Pier 7 is recognized for its 180-degree waterfront views of Vancouver's skyline, sustainable Ocean Wise-certified seafood, and signature dishes including the Pier 7 Omelette, Cedar Plank Salmon, Prawn Pomodoro, Pacific Cod & Chips, and various seafood towers and platters.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterfront Dining Experience

Quantifiable outcome

• Recognized among Canada's Top 100 for Outdoor Dining by Curiocity (2024)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• OpenTablecoreGTM or Marketing PartnerOpenTable integration for online restaurant reservations. Diners can book tables directly through the OpenTable platform linked on Pier 7's website, enabling seamless reservation management and diner acquisition.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Joe Fortes Seafood & Chop House: Iconic downtown Vancouver seafood-focused chop house with oyster bar, cocktails, brunch and private dining — comparable upscale seafood positioning, similar menu structure and event business.
• The Teahouse Restaurant: Stanley Park waterfront restaurant with panoramic views, full-service seafood and West Coast menu — comparable West Coast-inspired waterfront dining experience and tourist/local dual customer base.
• Cardero's Restaurant + Bar: Coal Harbour waterfront restaurant and bar featuring seafood, weekend brunch, cocktails and patio seating — closely comparable waterfront casual-upscale format serving the same Metro Vancouver clientele.
• Bridges Restaurant: Granville Island waterfront restaurant with patio seating, casual-upscale seafood and brunch service — comparable waterfront brunch-and-dining concept in the same Metro Vancouver market.
• Lift Bar Grill View: Coal Harbour waterfront restaurant offering premium steaks, seafood, cocktails and panoramic Vancouver harbour views — directly comparable upscale waterfront dining concept with strong cocktail program.
• Blue Water Cafe: Yaletown destination restaurant specializing in sustainable seafood, raw bar and cocktails with private event space — comparable premium seafood positioning and sustainability credentials.
• The Boathouse Restaurant: BC-based waterfront restaurant chain (Kitsilano, English Bay, White Rock) with full-service seafood menus, patios and private event space — comparable full-service seafood format and event-driven revenue model.
• The Sandbar Seafood Restaurant: Granville Island waterfront seafood restaurant offering oyster bar, casual-upscale menu and harbour views — comparable seafood-focused waterfront casual format serving tourists and locals.
• Mahony & Sons: Waterfront-casual restaurant and pub group with multiple Vancouver-area locations (False Creek, Yaletown, Stamps Landing) serving seafood, beer and casual fare with harbour views — directly comparable positioning to Pier 7's waterfront seafood-and-cocktails concept.

Broad incumbents

• Cactus Club Cafe: Established BC-based upscale-casual restaurant chain with multiple waterfront and downtown locations, full bars and broad menus — comparable pricing tier and daypart structure but broader, less specialized offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pier-7

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pier 7