Pier Sixty-Six
Pier Sixty-Six is a luxury waterfront resort and integrated hospitality platform in Fort Lauderdale, operating 325 rooms, a 164-slip superyacht marina, 12 dining venues, a 13,000 sq ft spa, 43,000+ sq ft of event space, and residential real estate, serving leisure travelers, families, corporate groups, wedding parties, boaters, and club members.
- Company typePrivate
- Founded1965
- HeadquartersFort Lauderdale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pier Sixty-Six does
Pier Sixty-Six is a luxury waterfront resort and integrated hospitality platform operating on a 32-acre site along the Intracoastal Waterway in Fort Lauderdale, Florida. The property reopened on January 10, 2025 after a $1 billion redevelopment that expanded and repositioned its physical footprint. The core offering centers on 325 guest rooms and suites (ranging from 450 sq ft king rooms to a 3,000 sq ft Presidential Suite, plus resort residences), supported by 12 distinct dining venues, a 13,000 sq ft Zenova Spa & Wellness facility with a co-ed Via Aquae thermal circuit including the region's first authentic snow room, multilevel pools, a 164-slip superyacht marina accommodating vessels up to 400 feet, and more than 43,000 sq ft of indoor event space (with approximately 38,000 sq ft of outdoor event space). Notable experiential differentiators include the 17th-floor Pier Top revolving lounge (the only revolving rooftop bar in South Florida, completing one rotation every 66 minutes), floating pickleball courts in the marina, an IGFA School of Sportfishing program, the Pier Explorers Kids' Club, and the Lewis Collection sculpture program.
The business operates across multiple revenue streams: lodging, food and beverage, spa and wellness, marina slip rentals (with up to 40% off for hotel guests arriving by boat), corporate meetings and weddings, water activities (snorkeling, paddleboard/kayak rentals, private yacht charters), kids programming, and one-time residential real estate sales (62 condominiums and 31 resort residences, with a final penthouse listed at $16M). Go-to-market combines direct consumer booking through the website and phone, OTA distribution via SynXis, OpenTable for restaurant reservations, and Resort Pass for day-use pool access, alongside a dedicated group sales team for corporate meetings and events. An explicit no-resort-fee policy and multiple package programs (Florida Resident, Beyond by CoralTree, family, spa, and iconic-stay packages) anchor the pricing posture. The property is operated by CoralTree Hospitality under the Pier Sixty-Six brand, with the iconic 17-story tower — originally opened in 1965 — serving as the visual and experiential anchor of the resort.
Pier Sixty-Six firmographics
Firmographics- Name
- Pier Sixty-Six
- Legal name
- Pier Sixty-Six
- Website
- https://piersixtysix.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pier Sixty-Six is a luxury waterfront resort and integrated hospitality platform in Fort Lauderdale, operating 325 rooms, a 164-slip superyacht marina, 12 dining venues, a 13,000 sq ft spa, 43,000+ sq ft of event space, and residential real estate, serving leisure travelers, families, corporate groups, wedding parties, boaters, and club members.
- Ownership category
- akta.pro rank
Pier Sixty-Six industry classification
Industry- Product category
- Luxury Resort Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Marinas (71393)
- akta.pro primary industry
- Marina & Waterfront Full-Service Hotels (THAGAAAK)
- akta.pro secondary industries
- Destination Spa Resorts (THAGAMAA), Luxury Beachfront & Waterfront Villas (THAMAEAE)
Keywords
Where Pier Sixty-Six is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pier Sixty-Six business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Lodging/Accommodations: 325 guest rooms and suites ranging from standard king rooms (450 sq ft) to Presidential Suite (3,000 sq ft, 2 bedrooms). Also offers resort residences (2-3 bedroom units) for extended stays. No resort fee policy.
- Food & Beverage: 12 distinct culinary destinations including fine dining (Calusso, Sotogrande), casual (Garni, Elate), poolside (Saltbreeze, Nectar Room), rooftop bar (Pier Top), and lounge (Windows on 66). Pelican Landing opening 2026.
- Spa & Wellness: Zenova Spa & Wellness (13,000 sq ft) with treatments, Via Aquae thermal experience, snow room, fitness center, and salon services. Available to resort guests and club members.
- Marina Services: 164 deep-water slips accommodating vessels 40-400 feet. Marina services include up to 40% off slip rates for hotel guests arriving by boat.
- Events & Weddings: Over 43,000 sq ft of meeting/event space including 16 meeting rooms and 3 signature ballrooms. Outdoor event space approximately 38,000 sq ft.
- Water Activities: Charter fishing, snorkeling, paddleboard/kayak rentals, yacht charters, and IGFA School of Sportfishing programs.
- Kids Programming: Pier Explorers Kids Club (ages 4-12) and in-room childcare through partner itavi.
- Residential Sales: 62 condominium residences and 31 resort residences available for purchase. Final penthouse listed at $16M.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valet Parking |
| Unit Pricing | Pay-as-you-go | Pier Explorers Kids Club |
| Unit Pricing | Pay-as-you-go | In-Room Childcare (itavi) |
| Unit Pricing | Pay-as-you-go | Snorkeling Experience |
| Unit Pricing | Pay-as-you-go | Floating Pickleball |
| Unit Pricing | Pay-as-you-go | IGFA School of Sportfishing |
| Unit Pricing | Pay-as-you-go | Become A Mermaid Experience |
| Unit Pricing | Pay-as-you-go | Restaurant Parking Validation |
| One time/ perpetual license | Pay-as-you-go | Pet Fee |
| One time/ perpetual license | Pay-as-you-go | Smoking Violation Fee |
| Subscription | Pay-as-you-go | Waterfront Summer Family Escape Package |
| Subscription | Pay-as-you-go | Poolside in Paradise Package |
| Subscription | Pay-as-you-go | Zenova Spa Escape Package |
| Subscription | Pay-as-you-go | Iconic Pier Package |
| Subscription | Pay-as-you-go | Florida Love Package |
| Subscription | Pay-as-you-go | Beyond by CoralTree Membership |
| Unit Pricing | Pay-as-you-go | Paddleboard & Kayak Rentals |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Pier Sixty-Six product offering
Product offeringCore offering
Pier Sixty-Six is a 325-room luxury waterfront resort on a 32-acre property along the Intracoastal Waterway in Fort Lauderdale, offering guest rooms and suites, a 164-slip superyacht marina for vessels up to 400 feet, 12 dining venues, a 13,000 sq ft Zenova Spa & Wellness with Via Aquae thermal experience, 43,000+ sq ft of meeting and event space, residential condominiums and resort residences, a private club, and water activities. The resort reopened January 10, 2025 following a $1 billion transformation, operating with a no resort fee policy.
Product overview
Pier Sixty-Six is a luxury waterfront resort complex in Fort Lauderdale offering a comprehensive hospitality portfolio centered on its 325-room resort, world-class marina, and diverse dining. The core product ecosystem includes the main resort with accommodations (King rooms, suites, Presidential Suite, and Resort Residences), Zenova Spa & Wellness (13,000 sq ft spa with thermal Via Aquae area), multiple dining venues (Calusso, Sotogrande, Garni Café, Pier Top revolving lounge, Windows on 66, and more), a 164-slip superyacht marina accommodating vessels up to 400 feet, over 43,000 sq ft of meeting/event space, water activities (snorkeling, fishing, yacht charters), Pier Explorers kids' club, and a private Club. The resort reopened in January 2025 following a $1 billion transformation, positioning itself as a landmark luxury destination in South Florida.
Differentiator
Problem solved
Functional benefit
Brands
- Zenova Spa & Wellness: A 13,000-square-foot spa oasis offering ancient healing rituals and world-class spa techniques, featuring nine luxury treatment rooms, a Couples Spa Suite, a full-service salon, and the Co-Ed Via Aquae with a Snow Room, Ceremonial Sauna, Sensory Shower, and Vitality Pool.
- Pier Top
- Pier Explorers
- Calusso
- Sotogrande
- Via Aquae
Products and services
- Pier Sixty-Six Resort A 325-room luxury waterfront resort on the Intracoastal Waterway in Fort Lauderdale featuring guest rooms, suites, multiple dining venues, spa, marina, pools, and event spaces. Reopened January 10, 2025 following a $1 billion transformation.
- Resort Accommodations 325 guest rooms and suites including King Guest Rooms (450 sq ft), Two Queen Guest Rooms, Junior King Suites, One Bedroom King Suites, One Bedroom Two Queen Suites, One Bedroom Harbour Villa King Suites, Presidential Suite (3,000 sq ft), and Resort Residences. No resort fee policy.
- Zenova Spa & Wellness A 13,000 sq ft spa featuring nine luxury treatment rooms, a Couples Spa Suite, a full-service salon, and the Co-Ed Via Aquae thermal area with a Snow Room (region's first at 10-14°F), Ceremonial Sauna, Sensory Shower, and Vitality Pool.
- Pier Sixty-Six Marina A superyacht marina with 164 deep-water slips accommodating vessels from 40 to 400 feet. Features 5,000 feet of deep-water dockage and direct ocean access. Up to 40% off slip rates for hotel guests arriving by boat.
- Pier Top Revolving Rooftop Lounge The iconic revolving rooftop lounge on the 17th floor offering 360-degree ocean and skyline views. Completes one full rotation every 66 minutes and features champagne-and-caviar service and signature cocktails.
- Calusso Restaurant Fine-dining Riviera-inspired restaurant offering intimate meals and milestone celebrations. Features Harbour Hour Tuesday through Saturday with Caymus offerings.
- Sotogrande Restaurant Southern Spain and Eastern Mediterranean-inspired restaurant with bright spaces, shareable plates, communal tables, and live entertainment. Features Harbour Hour daily from 5-7 PM.
- Garni Café French-inspired brunch café offering à la carte dishes, continental breakfast, and Sunday brunch buffet with French pastries, charcuterie, and bottomless mimosas.
- Windows on 66 Lounge Light-filled lounge featuring curated selection of vodkas and gins, with Hour 66 happy hour daily from 5-7 PM.
- Water Activities Water-based experiences including snorkeling excursions to the third-largest reef system, private fishing charters aboard HammerCat 35 catamaran, private yacht charters via Propel Yachts, paddle board and kayak rentals through Las Olas Paddle Boards, IGFA School of Sportfishing, and Become A Mermaid Experience.
- Pier Explorers Kids' Club Children's program for ages 4-12 offering creative arts, outdoor adventures, and educational sessions. Available Thursday through Sunday, 10 AM - 5 PM. Half-day at $90, full-day at $130. In-room childcare also available through partner itavi.
- Meetings & Events Over 43,000 square feet of flexible indoor and outdoor event space with 16 meeting rooms, three signature ballrooms, and approximately 38,000 square feet of outdoor event space. Dedicated sales team handles corporate meetings, conferences, team events, and incentive trips.
- Weddings & Celebrations Waterfront wedding services with dedicated event team, transforming celebrations into elegant and romantic experiences. Both indoor and outdoor venues available.
- Resort Residences 62 condominium residences and 31 resort residences on the waterfront, offering full living rooms, dining areas, gourmet kitchens, and spa-inspired bathrooms. Includes the Indigo penthouse at $16M.
- The Club at Pier 66 Private membership club offering exclusive dining, fitness, spa, and social events. Membership is by invitation only.
- Lewis Collection Art Program Masterworks from the Lewis Collection, one of the world's largest private art collections, displayed throughout the property. Upon completion, Pier Sixty-Six will house the nation's largest curated sculpture collection within a resort setting.
- Pelican Landing Restaurant Scheduled dockside eatery offering casual waterfront dining featuring local flavors and favorites like conch fritters.
Quantifiable outcome
- Only revolving rooftop bar in South Florida
- +3 more outcomes
Companies that use Pier Sixty-Six
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Pier Sixty-Six technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Pier Sixty-Six partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- itaviminorPreferred childcare partner providing in-room babysitting and pet care services. itavi professionals trained in 'itavi Method' blending play, exercise, learning and arts & crafts inspired by local culture. All professionals complete emotional intelligence assessments, background checks, and CPR certification.
- International Game Fish Association (IGFA)minorIGFA School of Sportfishing program at Pier Sixty-Six, blending dockside instruction with time on the water aboard HammerCatch. Each participant receives IGFA membership and record book.
- Sea ExperienceminorPartnered snorkeling excursions departing directly from marina, operated by one of North America's most respected dive and snorkel operators. Snorkel trips explore Fort Lauderdale's natural reef system.
- Las Olas Paddle BoardsminorPaddle board and kayak rental partner providing water activity experiences for resort guests exploring Fort Lauderdale's 'Venice of America' waterways.
- Propel YachtsminorPrivate yacht charter partner offering tailored experiences for groups of 6 to 12 guests, from sunset cruises to full-day Intracoastal experiences.
- CoralTree HospitalitycoreManagement and operating company for Pier Sixty-Six resort. CoralTree Hospitality manages resort operations, hospitality services, and development.
- Jeffrey Beers InternationalminorInterior design firm responsible for the resort's $1 billion transformation and redesign of interiors with vibrant, tropical paradise aesthetic.
- Fort Lauderdale Water TaximinorWater taxi stop #5 located directly at Pier Sixty-Six, with service every 35-45 minutes along the Intracoastal from 10 AM to 10 PM.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Pier Sixty-Six competitors and assessment
Company assessmentDirect peers
- The St. Regis Bal Harbour Resort: Beachfront luxury resort with large event space, multiple restaurants, and a residential component. Closely comparable in targeting affluent leisure, family, and group travelers in the South Florida luxury segment.
- The Breakers Palm Beach: Historic, iconically-redeveloped luxury Florida resort with 500+ rooms, multiple restaurants, spa, beach club, and extensive event space. Comparable in legacy positioning, scale of redevelopment, and luxury amenity breadth.
- The Boca Raton: Multi-property luxury South Florida resort with extensive F&B, spa, marina, and private club amenities, on a comparable scale to Pier Sixty-Six. Target customer and operating model closely aligned with Pier Sixty-Six's leisure, group, and resident base.
- Mandarin Oriental, Miami: Luxury waterfront hotel with strong spa, dining, and corporate group business along Biscayne Bay. Comparable premium positioning, customer mix, and South Florida luxury transient demand.
- The Setai Miami Beach: Iconic luxury oceanfront resort with renowned spa, multiple dining venues, and comparable room count and ADR profile. Closely comparable in South Florida luxury positioning and amenity depth.
- The Ritz-Carlton, Fort Lauderdale: Direct luxury competitor on Fort Lauderdale beachfront, targeting the same affluent leisure, corporate, and wedding segments. Both are full-service luxury properties vying for high-end transient and group business in the same local market.
- 1 Hotel South Beach: Beachfront luxury lifestyle resort in South Florida with strong F&B, spa, and event programming for affluent leisure and corporate guests. Comparable in price point, customer demographic, and amenity breadth.
- Four Seasons Hotel at The Surf Club, Surfside: Iconic, rebranded luxury South Florida waterfront resort with comparable legacy positioning, residential component, and full-service amenities. Directly comparable in targeting affluent leisure and group travelers in the South Florida luxury market.
- Faena Hotel Miami Beach: Ultra-luxury beachfront resort with distinctive design, large event and entertainment programming, and acclaimed F&B. Comparable in targeting affluent experience-driven guests and high-end group business in South Florida.
Regional players
- Las Olas Marina / Bahia Mar Marina: Direct marina peer in Fort Lauderdale competing for the same transient and seasonal superyacht slip demand. Both serve as yachting hubs with proximate resort amenities, making them direct competitors for the high-end boating guest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pier Sixty-Six social profiles
Digital presencePier Sixty-Six financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pier Sixty-Six leadership team
Management profileNumber of profiles
Pier Sixty-Six funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pier Sixty-Six M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pier Sixty-Six
What does Pier Sixty-Six do?
Pier Sixty-Six is a 325-room luxury waterfront resort on a 32-acre property along the Intracoastal Waterway in Fort Lauderdale, offering guest rooms and suites, a 164-slip superyacht marina for vessels up to 400 feet, 12 dining venues, a 13,000 sq ft Zenova Spa & Wellness with Via Aquae thermal experience, 43,000+ sq ft of meeting and event space, residential condominiums and resort residences, a private club, and water activities. The resort reopened January 10, 2025 following a $1 billion transformation, operating with a no resort fee policy.
Is Pier Sixty-Six a public or private company?
Pier Sixty-Six is a private company. It is classified as unknown and is currently operating.
When was Pier Sixty-Six founded?
Pier Sixty-Six was founded in 1965. It employs 101 to 250 people.
Where is Pier Sixty-Six based?
Pier Sixty-Six is headquartered in Fort Lauderdale, United States, in the North America region.
How does Pier Sixty-Six make money?
Eight revenue lines are on record. Lodging/Accommodations are the primary driver. The others are food & Beverage, spa & Wellness, marina Services, events & Weddings, water Activities, kids Programming and residential Sales.
Who are Pier Sixty-Six's main competitors?
Direct peers on record are The St. Regis Bal Harbour Resort, The Breakers Palm Beach, The Boca Raton, Mandarin Oriental, Miami, The Setai Miami Beach, The Ritz-Carlton, Fort Lauderdale, 1 Hotel South Beach, Four Seasons Hotel at The Surf Club, Surfside and Faena Hotel Miami Beach. Las Olas Marina / Bahia Mar Marina is listed as a regional player.
Does Pier Sixty-Six have an API?
No public API is recorded for Pier Sixty-Six.
What industry is Pier Sixty-Six in?
Pier Sixty-Six's product category is Luxury Resort Hospitality Services. Its primary akta.pro industry code is THAGAAAK, Marina & Waterfront Full-Service Hotels, with a secondary code of THAGAMAA, Destination Spa Resorts. Its NAICS code is 721110.