What Pig Trail Harley-Davidson does

Pig Trail Harley-Davidson is a privately held, authorized Harley-Davidson motorcycle dealership operating two retail locations in Rogers and Eureka Springs, Arkansas, with a workforce of 27 employees. The company sells the full Harley-Davidson 2026 lineup across five categories — Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport — with base MSRPs ranging from approximately $14,999 (Street Bob) to $54,999 (CVO Street Glide 3 Limited). The technology stack is non-proprietary: the website is built on the Room 58 dealer platform, with Motomate for shop-by-payment, LiveAdmins for live chat, and Google reCAPTCHA on contact forms; there are no in-house software products, AI/ML systems, or patents disclosed.

The business operates a vertically integrated dealership model: new and pre-owned motorcycle sales (with a dedicated "Bikes Under 10K" entry-level segment), financing facilitation through Harley-Davidson Financial Services (HDFS) with online pre-qualification, a service and repair department staffed by certified H-D technicians, an OEM parts and accessories department, a Harley-Davidson Riding Academy (New Rider, 3-Wheel, and Skilled Rider courses), and motorcycle rentals and tours. Ancillary revenue includes MotorClothes apparel and an on-site entertainment venue, The Pig Pen, operated at the Rogers location. The dealership maintains a regional trade area spanning Northwest Arkansas, the Ozarks, and adjacent metros (Tulsa, Joplin, Fort Smith, Springfield).

Pig Trail's go-to-market is a hybrid of physical retail (test rides, showroom, service) and digital channels (website, online pre-qualification, social media, promotional billboards). Customer engagement is reinforced by the affiliated Pig Trail H.O.G. (Harley Owners Group) chapter, recurring events (Rally Off Exit 86, Spring Fling), and a Customer Appreciation Program. Revenue mechanics are split across gross-margin vehicle sales, F&I (financing and insurance through HDFS), service labor, parts and accessories, apparel, riding lesson fees, and rental/tour income — a diversified mix typical of a multi-department motorcycle franchise.

Name

Pig Trail Harley-Davidson

Legal name

Pig Trail Harley-Davidson®

Website

https://pigtrailhd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pig Trail Harley-Davidson is a privately held, authorized Harley-Davidson dealership operating two locations in Rogers and Eureka Springs, Arkansas, selling new and pre-owned motorcycles, parts, accessories, service, financing, riding lessons, and rentals to individual motorcycle consumers in the Northwest Arkansas and Ozarks region.

Ownership category

akta.pro rank

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new Harley-Davidson motorcycles including Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport models. Revenue generated from base vehicle MSRP plus optional color packages, trim upgrades, and freight charges.
2. Pre-owned Motorcycle Sales: Sale of certified pre-owned and general pre-owned motorcycles through dedicated inventory listings.
3. Financing Services: Motorcycle loan financing assistance through Harley-Davidson Financial Services (HDFS), helping customers secure loans for purchases with terms based on qualifications.
4. Service and Maintenance: Harley-Davidson motorcycle repair and service including oil changes, brake service, tire service, transmission work, and general maintenance performed by experienced H-D technicians.
5. Parts and Accessories: Sale of Harley-Davidson parts, MotorClothes accessories, and model-specific accessories with installation services available through service department.
6. Gear and Apparel: Sale of Harley-Davidson branded merchandise including men's and women's motorcycle clothing, décor, and collectibles through the online store.
7. Riding Academy Lessons: Rider training programs including New Rider Course (BRC), 3-Wheel New Rider Course, and Skilled Rider Course (SRC) for new and experienced riders.
8. Rentals and Tours: Motorcycle rental services and tour offerings for customers wanting to experience Harley-Davidson motorcycles before purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pig Trail Harley-Davidson is a full-service authorized Harley-Davidson motorcycle dealership operating two physical locations in Rogers and Eureka Springs, Arkansas. It sells new and pre-owned Harley-Davidson motorcycles across Touring, Cruiser, Trike, Adventure Touring, and Sport categories, and complements sales with financing assistance through HDFS, certified service and repair, OEM parts and accessories, Harley-Davidson Riding Academy training, motorcycle rentals and tours, and the Pig Pen entertainment venue.

Product overview

Pig Trail Harley-Davidson is a full-service Harley-Davidson motorcycle dealership with two locations in Rogers and Eureka Springs, Arkansas. The company offers a comprehensive portfolio of new and pre-owned Harley-Davidson motorcycles across five main product categories: Grand American Touring (Street Glide, Road Glide, CVO models, and Limited variants featuring Milwaukee-Eight VVT motors and Skyline OS infotainment), Cruiser (Street Bob, Low Rider S, Low Rider ST, Breakout, Fat Boy, Heritage Classic, Super Glide, and Deadwood), Trike (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited with three-wheel stability), Adventure Touring (Pan America 1250 ST, Pan America 1250 Special, Pan America 1250 Limited with Revolution Max motors), and Sport (Nightster, Sportster S, Nightster Special). Beyond motorcycle sales, the dealership provides financing assistance, full maintenance and repair services, OEM parts and accessories, rider training through Harley-Davidson Riding Academy, motorcycle rentals and tours, and operates The Pig Pen entertainment venue. The company also offers trade-in valuation and pre-owned motorcycle sales including a Bikes Under 10K category.

Differentiator

Problem solved

Functional benefit

Brands

• The Pig Pen Entertainment Venue: Entertainment venue operated by the dealership, accessible via rockinpig.com

Products and services

• 2026 Harley-Davidson Street Glide 2026 Grand American Touring motorcycle for long-distance riding, featuring a liquid-cooled Milwaukee-Eight 117 motor, 12.3-inch Skyline OS display, and redesigned Batwing fairing; for touring and recreational riders. Base MSRP $24,999.
• 2026 Harley-Davidson Road Glide 2026 Grand American Touring motorcycle with a liquid-cooled Milwaukee-Eight 117 motor, Sharknose fairing design, and Skyline OS 12.3-inch display; for distance touring riders. Base MSRP $25,999.
• 2026 Harley-Davidson CVO Street Glide 2026 Custom Vehicle Operations premium touring bagger with Milwaukee-Eight VVT 121 motor, Torched Orange tri-tone paint, Carbide Collection details, and premium Harley-Davidson audio; for premium touring buyers. Base MSRP $49,999.
• 2026 Harley-Davidson Street Glide Limited 2026 Grand American Touring motorcycle with Milwaukee-Eight VVT 117 motor, new Grand Tour-Pak storage, heated seats and grips, and Rockford Fosgate audio; for long-distance touring. Base MSRP $32,999.
• 2026 Harley-Davidson CVO Road Glide ST 2026 CVO race-inspired performance bagger with Milwaukee-Eight 121 High Output motor, Heavy Breather intake, forged carbon fiber details, and remote-reservoir suspension; for performance bagger buyers. Base MSRP $44,999.
• 2026 Harley-Davidson Road Glide Limited 2026 Grand American Touring motorcycle with Milwaukee-Eight VVT 117 motor, new Grand Tour-Pak, heated seats, and four-speaker 200-watt audio system; for long-distance touring riders.
• 2026 Harley-Davidson CVO Street Glide ST 2026 CVO performance bagger with Heavy Breather intake, floating front rotors, eight selectable ride modes including Track and Track+, remote-reservoir suspension, and Milwaukee-Eight 121 High Output motor; for high-performance bagger buyers.
• 2026 Harley-Davidson CVO Street Glide Limited 2026 CVO luxury touring motorcycle with Milwaukee-Eight VVT 121 motor, split seven-spoke custom wheels, Citrus Heat tri-tone paint, new Grand Tour-Pak with LED lighting, and Skyline OS infotainment; for luxury touring buyers. Base MSRP $51,999.
• 2026 Harley-Davidson Street Bob 2026 Cruiser motorcycle with Milwaukee-Eight 117 motor, torque-tuned 2-into-1 exhaust, 4-inch analog gauge, USB-C charging, and standard Rider Safety Enhancements; for entry-level cruiser riders. Base MSRP $14,999.
• 2026 Harley-Davidson Low Rider S 2026 performance Cruiser with Milwaukee-Eight 117 High Output motor, Heavy Breather intake, performance-tuned 2-into-1 exhaust, and rip-ready suspension; for performance cruiser buyers. Base MSRP $18,999.
• 2026 Harley-Davidson Low Rider ST 2026 performance Cruiser with Milwaukee-Eight 117 High Output motor, FXRT-inspired fairing, performance suspension, Heavy Breather intake, and USB-C charging; for sport touring cruiser buyers. Base MSRP $23,999.
• 2026 Harley-Davidson Breakout 2026 Cruiser with long-and-low chopper styling, 240mm rear tire, Milwaukee-Eight 117 Custom motor, USB-C charging, and Rider Safety Enhancements; for chopper styling buyers. Base MSRP $22,999.
• 2026 Harley-Davidson Fat Boy 2026 Cruiser with iconic steamroller stance, wide tires, Lakester cast aluminum wheels, Milwaukee-Eight 117 motor, and LED lighting; for buyers seeking classic muscle styling. Base MSRP $22,599.
• 2026 Harley-Davidson Heritage Classic 2026 Cruiser blending vintage styling with modern muscle, featuring Milwaukee-Eight 117 motor, performance-tuned 2-into-1 exhaust, lockable saddlebags, and LED lighting; for heritage styling buyers. Base MSRP $19,999.
• 2026 Harley-Davidson Super Glide 2026 Cruiser with White Onyx Pearl paint, vintage 1971 FX tank graphics, chrome details, tubeless laced wheels, mini-ape hangers, and Milwaukee-Eight 117 Classic motor; for heritage-style cruiser buyers. Base MSRP $15,999.
• 2026 Harley-Davidson Deadwood 2026 Cruiser with Denim Black paint, black tubeless laced wheels, smoked chopped windshield, blacked-out powertrain, solo seat, Milwaukee-Eight 117 Classic motor, and modern Softail chassis; for dark-style cruiser buyers. Base MSRP $17,999.
• 2026 Harley-Davidson CVO Street Glide 3 Limited 2026 Trike with Milwaukee-Eight VVT 121 motor, redesigned suspension, electric reverse system, heated seats, trunk, Grand Tour-Pak, 12.3-inch TFT display with Skyline OS, and premium H-D audio; for premium three-wheel touring buyers. Base MSRP $54,999.
• 2026 Harley-Davidson Road Glide 3 2026 Trike with redesigned Sharknose fairing, Milwaukee-Eight VVT 117 motor, new rear suspension, 12.3-inch TFT with Skyline OS, LED lighting, and four selectable ride modes; for three-wheel touring buyers. Base MSRP $35,399.
• 2026 Harley-Davidson Street Glide 3 Limited 2026 Trike with redesigned Batwing fairing, re-engineered suspension, Milwaukee-Eight VVT 117 power, heated seats, new Grand Tour-Pak storage, and Skyline OS connectivity; for three-wheel touring buyers. Base MSRP $39,199.
• 2026 Harley-Davidson Pan America 1250 ST 2026 Adventure Touring motorcycle with 150 hp Revolution Max motor, clutchless Quick Shifter, Adaptive Ride Height, all-new ride modes, and 17-inch street wheels; for adventure and on-road touring riders. Base MSRP $17,899.
• 2026 Harley-Davidson Pan America 1250 Special 2026 Adventure Touring motorcycle with 150 hp Revolution Max motor, Adaptive Ride Height, Rider Safety Enhancements, and 6.8-inch touchscreen display; for premium adventure touring riders. Sub-570-lb weight.
• 2026 Harley-Davidson Pan America 1250 Limited 2026 Adventure Touring motorcycle with SW-MOTECH aluminum luggage, Adaptive Ride Height, Screamin Eagle Quickshifter, factory-installed guarding and auxiliary lighting; for premium adventure touring buyers. Base MSRP $26,499.
• 2026 Harley-Davidson Nightster 2026 Sport motorcycle with 481 lbs wet weight, 27-inch seat height, blacked-out 975T Revolution Max motor, selectable ride modes, and LED lighting; for sport riders.
• Motorcycle Financing Assistance Dealership financing assistance helping customers find loan options and terms for new and pre-owned Harley-Davidson motorcycles through Harley-Davidson Financial Services (HDFS), with online pre-qualification in less than 60 seconds and no impact on credit score.
• Motorcycle Service & Repair Full-service Harley-Davidson motorcycle maintenance and repair including oil changes, brake service, tire service, transmission work, and general maintenance performed by certified H-D technicians.
• Parts & Accessories Dealership parts department offering model-specific Harley-Davidson parts and accessories including wheels, handlebars, light kits, and other customization components with professional installation available.
• Harley-Davidson Riding Academy Rider training program including New Rider Course (BRC), 3-Wheel New Rider Course (3WBRC), and Skilled Rider Course (SRC) for both new and experienced riders.
• Motorcycle Rentals & Tours Harley-Davidson motorcycle rental services and tour offerings for customers wanting to experience riding without purchasing.
• Pre-Owned Motorcycle Sales Certified pre-owned and general pre-owned Harley-Davidson motorcycle sales including a Bikes Under 10K inventory category.
• Trade-In Valuation Customer motorcycle trade-in valuation service allowing customers to determine the value of their current motorcycle toward a new or pre-owned purchase.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Harley-Davidson Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Harley-Davidson dealership franchise selling new and pre-owned Harley-Davidson motorcycles, parts, accessories, and providing factory-authorized service. Operates under H-D brand identity and HDFS financing programs.
• Pig Trail H.O.G. ChapterminorStrategic or Co-development PartnerHarley Owners Group chapter affiliated with the dealership, providing community and events for motorcycle enthusiasts who own or are interested in Harley-Davidson motorcycles.
• Rockin Pig Entertainment VenueminorStrategic or Co-development PartnerRestaurant and entertainment venue connected to the dealership location, offering dining and events for dealership customers and community.
• BBB (Better Business Bureau)minorOthersBBB accreditation demonstrates commitment to customer satisfaction and transparent business practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Cycle Trader: Leading online marketplace for new and used motorcycle listings, including dealer inventory. Represents a digital channel that competes with dealership inventory listings for buyer attention and constrains dealer pricing power on pre-owned units.
• American Motorcyclist Association: Industry and rider advocacy organization that supports motorcycle culture, training, and dealer engagement. While not a competitor, it represents the broader ecosystem in which Harley-Davidson dealerships operate and benefit from rider development and event infrastructure.

Broad incumbents

• A&S Powersports: A multi-brand California-based powersports dealer group with new and pre-owned motorcycle sales, full service departments, and parts and accessories. Similar full-service dealership model to Pig Trail but with broader geographic reach and multi-brand inventory.
• Polaris Inc. Polaris is the parent of Indian Motorcycle, Slingshot, and the broader powersports portfolio (including Victory's legacy). It competes with Harley-Davidson across multiple vehicle categories and represents the most direct corporate competitor to H-D in the cruiser market.
• RideNow Powersports: One of the largest U.S. powersports dealer groups, operating multi-brand motorcycle, ATV, and side-by-side dealerships across multiple states. Comparable dealership model (sales, service, parts, financing, F&I) but with greater scale and multi-brand exposure.
• BMW Motorrad USA: BMW's motorcycle division operates an authorized dealer network in the U.S. with comparable sales, service, parts, and financing structure. Particularly competitive in the adventure touring and sport segments where Harley-Davidson's Pan America and Nightster models compete.

Emerging players

• Zero Motorcycles: Leading electric motorcycle manufacturer building dealer and direct-sales channels in the U.S. Represents the emerging EV shift that could disrupt the internal-combustion Harley-Davidson dealer model over the long term, particularly in the sport and commuter segments.

Direct peers

• Triumph Motorcycles America: Triumph operates an authorized dealer network in the U.S. selling cruiser, touring, adventure, and sport motorcycles that directly compete with Harley-Davidson's category mix. Dealer business models, financing partner structure, and customer demographics are highly comparable.
• Indian Motorcycle (Polaris Inc.): Indian Motorcycle is Harley-Davidson's primary direct competitor in the American cruiser and touring segment, with a comparable model lineup (Chief, Chieftain, Roadmaster, Challenger) and an authorized dealer network structure. Both brands compete for the same enthusiast customer and lifestyle purchase.
• San Diego Harley-Davidson: Another authorized Harley-Davidson dealership operating as a full-service franchise with sales, service, parts, financing, riding academy, and rentals. Identical operational model and product offering; comparison illustrates the variability of execution and regional demand within the H-D dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pigtrailhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pig Trail Harley-Davidson