Pike Hills Golf Club

Name

Pike Hills Golf Club

Legal name

Pike Hills Golf Club

Website

https://pikehillsgolfclub.co.uk

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf club membership
• Parkland golf course
• Golf coaching lessons
• Society golf packages
• Golf equipment retail

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions ranging from £65 to £1,110 depending on age category and playing privileges. Membership year runs 1st July to 30th June with pro-rated fees for mid-year joiners.
2. Visitor Green Fees: Revenue from non-member visitors playing the 18-hole parkland course. Green fees are published annually and booked online or via phone.
3. Society and Corporate Bookings: Groups of 12 or more can book packages Monday to Friday and Sunday afternoons. Packages range from £40 to £65 per person including golf and food options.
4. Pro Shop Sales: Professional shop operated in partnership with Snainton Golf selling golf equipment, apparel, and accessories from major manufacturers with price guarantee.
5. Golf Coaching and Lessons: PGA-qualified teaching professional provides individual lessons at £25-45, joint lessons, and coaching packages including 6-lesson deals.
6. Clubhouse Catering and Bar: Restaurant seating 80-90, bar facilities, Sunday carvery, and function room hire for private events including weddings and celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pike Hills Golf Club operates an 18-hole parkland golf course (par 71, 6,212 yards) near York, supported by a 10-bay driving range and practice facilities. It sells annual golf memberships across multiple age tiers, pay-as-you-go green fees to visitors, society and corporate golf packages, PGA coaching using TrackMan 4 technology, a Snainton Golf-branded professional shop, and clubhouse catering plus function room hire for events.

Product overview

Pike Hills Golf Club operates as a traditional golf club offering a unified portfolio of golf-related products and services centered around its 18-hole parkland golf course. The core product is the 6,212-yard, par-71 golf course, supplemented by a Professional Shop in partnership with Snainton Golf offering equipment and custom fitting, PGA-led coaching using Trackman 4 technology, and a 10-bay driving range with practice facilities. Additional services include Functions and Events Venue (weddings, celebrations, conferences for up to 90 guests), Catering and Dining (restaurant, bar, Sunday carvery), and a Halfway House refreshment station. The club offers Golf Membership packages across multiple tiers (Full Adult, 5-Day, Off Peak, Young Adult, Junior, Rookie) with benefits including reciprocal club access, and Society Golf Packages for group bookings. Online booking systems are available for both visitor and member tee time reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course An 18-hole parkland golf course (6,212 yards, par 71) with tree-lined fairways, ponds and dykes, set within Askham Nature Reserve (SSSI) about two miles from York. Open to members, visitors, and society groups.
• Golf Membership Annual membership subscription across Full Adult 7-Day (£1,110), Adult 5-Day (£930), Off Peak (£675), Young Adult tiers 18-29 (£375–£810), Junior 16-17 (£255), Junior 12-15 (£130) and Rookie Under 12 (£65), including driving range discount, pro shop benefits and reciprocal arrangements with approximately 30 other golf clubs.
• PGA Golf Coaching PGA-qualified golf coaching led by Mark Robson, offering 30-minute (£25) and 60-minute (£45) individual lessons, joint lessons at £50 per hour, and a 6-lesson package priced at the cost of 5, all using TrackMan 4 launch monitor technology for swing and ball-flight analysis.
• Professional Shop (Snainton Golf) An on-site golf retail shop run in partnership with Snainton Golf, selling equipment, apparel and accessories from Taylormade, Callaway, Titleist, Ping and other major manufacturers, with custom fitting, demo facilities, lowest-price guarantee and interest-free payments on purchases over £300. Click-and-collect from snaintongolf.co.uk is available.
• Driving Range and Practice Facilities A 10-bay driving range with a practice bunker, full-size putting green, and short game development area, offering swipe card discounts for members and pay-as-you-go access for visitors.
• Society Golf Packages Tailored group golf packages for societies and corporate groups of 12 or more, combining 18 or 27/36 holes with catering options ranging from bacon rolls and coffee through to two-course dinners, priced from £40 to £65 per person.
• Functions and Events Venue Function venue hire offering three well-sized rooms, licensed bar, restaurant seating for up to 90, professional chef, and conference facilities for up to 50 delegates, used for weddings, christenings, celebrations and corporate events with an outside balcony overlooking the course.
• Catering and Dining On-site clubhouse catering and bar service offering restaurant seating for 80, a main bar, the George Lounge available for private hire, bar meals, and a Sunday carvery, with daily service from 8:30am under a professional chef.

Quantifiable outcome

• Annual membership approximately £21-22 per week for full members
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Snainton GolfcoreChannel Partner/ Reseller/ DistributorPartnership between Pike Hills Professional Shop and Snainton Golf to deliver top quality golf equipment at industry low prices. Snainton Golf provides product supply, inventory management, and e-commerce platform (snaintongolf.co.uk) while Pike Hills Pro Shop handles local sales and customer service. Customers can buy online through Snainton and collect in-store at Pike Hills, with 'Lowest Price' guarantee and interest-free payments on purchases over £300.
• England GolfcoreStrategic or Co-development PartnerEngland Golf provides the World Handicap System (WHS) platform for handicap management. Members register on the WHS platform using their email and CDH/England Golf number. The club participates in WHS and associated competitions and policies.
• York Union of Golf ClubsminorStrategic or Co-development PartnerPike Hills participates in York Union of Golf Clubs fixtures, allowing members to play at other courses within the union. The club also participates in East Riding Alliance for inter-club competition.
• Harrogate Area Rabbits Golf Association (HARGA)minorStrategic or Co-development PartnerPike Hills Rabbits Section is one of 14 clubs making up HARGA, which is one of 6 areas forming the Yorkshire Rabbits Golf Association (YRGA) consisting of 99 clubs. This provides competitive match opportunities for higher handicap members.
• BRS GolfcoreTechnology or IntegrationBRS Golf provides the online tee time booking system for both visitor and member bookings. Online booking portal at brsgolf.com/pikehills handles green fee payments, open day entries, and member tee time reservations.
• SafeGolf PartnershipcoreStrategic or Co-development PartnerSafeGolf is a national partnership working to safeguard children and young people, as well as adults at risk, in golf. Pike Hills achieved SafeGolf venue status through the Junior Committee working through the SafeGolf process.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ilkley Golf Club: Yorkshire moorland/parkland private members club. Directly comparable in membership-led GTM, age-tiered subscription pricing, and dependence on reciprocal arrangements and society bookings within Yorkshire.
• Fulford Golf Club: Long-established private members parkland club on the outskirts of York. Directly comparable as a regional private members club competing for the same Yorkshire golfers, societies, and corporate outing demand as Pike Hills.
• York Golf Club (Strensall): Yorkshire-based private members course near York. Closely comparable in geography, member-only model, and tiered subscription structure; competes directly for the same North Yorkshire member and visitor pool.
• Ganton Golf Club: Historic members-only parkland course in North Yorkshire (notably Mark Robson's former employer per management_team data). Comparable in heritage, member-driven revenue model, and tournament-quality conditioning in the same regional market.
• Scarborough South Cliff Golf Club: Yorkshire coast private members golf club founded in the late 1800s. Comparable as a regional UK private members club with similar subscription tiers, society package offerings, and dependent on visitor green-fee revenue from coastal tourism.

Others

• BRS Golf: UK-wide tee-time booking and club-management technology platform that powers Pike Hills' visitor and member booking system. Adjacent enabler providing distribution infrastructure common across UK golf clubs and a benchmarking peer for digital GTM in the sector.
• Snainton Golf: Pike Hills' commercial partner operating the on-site pro shop; a North Yorkshire specialist golf retailer. Relevant as a partner/peer in monetising equipment sales, custom fitting, and price-leadership positioning for golf club retail.

Broad incumbents

• The Belfry Hotel & Resort: Largest golf resort operation in England with multiple courses, hotel, F&B and functions. Comparable as a UK golf-course operator competing for society and corporate bookings, though at significantly larger scale and with integrated lodging that Pike Hills lacks.
• Wentworth Club: Premier UK private members golf club and resort. Comparable in the private-members model and member-tiered subscription structure, but with luxury pricing tiers, multiple courses, and significantly larger member base.

Regional players

• Royal Troon Golf Club: Scottish private members links club operating an Open Championship rota. Comparable in the traditional private-members membership model and tiered subscription structure, though serving a different geography and market tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PikeHillsGC
• Facebookfacebook.com/pikehillsgolfclub
• LinkedInlinkedin.com/company/pike-hills-golf-club

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pike Hills Golf Club