What 245 PILOT SERVICES COMPANY does

Pilot Company operates North America's largest travel center network, with over 900 Pilot, Flying J, and One9-branded locations spanning 44 U.S. states and 5 Canadian provinces and serving approximately 1.2 million guests per day. Founded in 1958 by Jim Haslam in Gate City, Virginia, the company sells diesel, gasoline, biodiesel, renewable diesel, and EV charging through its network and supplies approximately 12 billion gallons of fuel per year via North America's third-largest fuel tanker fleet. Its core customers are professional truck drivers and commercial fleets, supplemented by everyday auto travelers and RV road-trippers. The platform integrates fuel distribution, convenience retail, proprietary and franchised food, truck maintenance, EV charging, showers, parking, mobile fueling, and DEF.

The company's product surface centers on a physical travel-center platform augmented by a digital ecosystem. Proprietary food brands (Pilot eats at ~400 locations and Pilot eats Express at ~200 locations) sit alongside 350+ quick-service restaurant franchises from Wendy's, Dunkin', Subway, Arby's, Cinnabon, and Taco Bell. Truck care and tire service is operated through Southern Tire Mart at more than 80 locations, augmented by a Bridgestone tire-monitoring partnership spanning 300+ sites. EV charging is deployed at 130+ locations across 25+ states, with a forward-looking Tesla Megacharger rollout targeting up to 1.2 MW per stall for heavy-duty electric trucks. The myRewards Plus mobile app anchors customer engagement, with PushForPoints Elite monthly loyalty tier (4 points/gallon unlocked by fueling 1,200 diesel gallons) and mobile ordering across the network.

Pilot generates revenue across six primary streams: fuel sales, food and beverage, fleet solutions and commercial services (credit, direct bill, factoring, wholesale fuel), convenience store merchandise, loyalty and subscription programs, and truck care and maintenance. Go-to-market is primarily direct-to-consumer through owned and dealer/licensee travel centers, with a dedicated enterprise field-sales motion for commercial fleet customers served via credit offerings, direct bill applications, and wholesale fuel programs. Fleet customers can save up to 65 cents per gallon and owner-operators up to an average of $3,876 per year on diesel. The company is a wholly owned subsidiary of Berkshire Hathaway Inc. (full ownership achieved 2024 following the initial 2017 minority investment), is led by CEO Adam Wright, and is headquartered in Knoxville, Tennessee.

Name

245 PILOT SERVICES COMPANY

Legal name

Pilot Travel Centers LLC

Website

https://pilotcompany.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Pilot Company operates North America's largest travel center network with 900+ locations across 44 U.S. states and 5 Canadian provinces, serving 1.2 million daily guests with fuel, food, EV charging, and fleet services. A wholly owned Berkshire Hathaway subsidiary.

Ownership category

akta.pro rank

Product category

Travel Center Services

NAICS

Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Trucking (No Local) (4213)

akta.pro primary industry

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

akta.pro secondary industries

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Travel center services
• Fuel distribution
• Fleet solutions
• Convenience retail
• Mobile loyalty rewards

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fuel Sales: Pilot generates revenue primarily through selling diesel, gasoline, and alternative fuels (biodiesel, renewable diesel, EV charging) at its travel centers. The company operates North America's third-largest fuel tanker fleet supplying approximately 12 billion gallons annually.
2. Food & Beverage: Revenue from proprietary food brands (Pilot eats, Pilot eats Express), quick-service restaurant franchises (Wendy's, Dunkin', Subway, Arby's, Cinnabon, Taco Bell), Pilot Pizza, coffee, snacks, and beverages. Over 350 quick-serve restaurants are operated across the network.
3. Fleet Solutions & Commercial Services: Fleet customers receive fuel programs, credit card processing, direct billing, and factoring services. Revenue is generated through credit offerings, wholesale fuel programs, and transaction fees for commercial customers.
4. Convenience Store & Retail Merchandise: Sales of snacks, drinks, travel accessories, personal care items, and other retail merchandise at travel center convenience stores.
5. Loyalty & Subscription Programs: The myRewards Plus app and PushForPoints Elite reward program drive customer retention and frequency, with elite tiers unlocked through fuel volume, supporting increased per-visit revenue.
6. Truck Care & Maintenance Services: Truck maintenance and tire service shops (Southern Tire Mart at Pilot locations) providing commercial fleet tire monitoring, service, and repairs. Over 80 locations nationwide.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Pilot Company operates North America's largest travel center network with 900+ locations across 44 states and 5 Canadian provinces, providing diesel and gasoline fuel, EV charging, food and beverage (including proprietary Pilot eats and 350+ quick-service restaurant franchises), showers, truck parking, mobile fueling, fleet credit programs, and truck care services. The company serves 1.2 million guests daily and operates the third-largest fuel tanker fleet in North America, supplying approximately 12 billion gallons of fuel per year. Its digital ecosystem integrates the award-winning myRewards Plus app, PushForPoints Elite loyalty tiers, mobile food ordering, and fleet customer portals.

Product overview

Pilot Company operates a platform-plus-modules business model centered on its network of 900+ travel centers across North America. The core offering is the Pilot Travel Centers platform providing fuel, convenience retail, and food services. On top of this, Pilot offers proprietary food sub-brands (Pilot eats, Pilot eats Express, Pilot Coffee, Pilot Pizza), technology products (Pilot Mobile App with myRewards Plus loyalty), fleet management solutions, EV charging infrastructure, and maintenance services. The company also operates sub-brands including One9 Fuel Network and Flying J. Recent initiatives include the New Horizons $1+ billion store modernization program and strategic partnerships for EV charging (Tesla Megachargers) and autonomous trucking (Kodiak Robotics). The company is expanding its digital capabilities through mobile ordering and a redesigned app, while maintaining its core travel center services.

Differentiator

Problem solved

Functional benefit

Brands

• Pilot eats: Proprietary food brand offering Southern Chicken Sandwich, Hand-Roped Pizza with Mega Cheese and pepperoni, and freshly prepared deli entrees such as roasted chicken, meatloaf, and mac & cheese. Available at approximately 400 travel centers.
• Pilot eats Express
• Miles of Good™
• PushForPoints

Products and services

• Pilot Travel Centers Full-service travel centers providing diesel, gasoline, and EV charging; convenience retail stores; quick-service restaurants and proprietary Pilot eats food; showers; truck parking; and maintenance services for travelers and professional drivers across North America.
• Pilot Mobile App (myRewards Plus) Award-winning loyalty and mobile ordering application enabling guests to earn points on fuel purchases, access PushForPoints Elite status, browse deals, find locations, place mobile food orders, and manage rewards for both pro drivers and auto/RV travelers.
• Pilot eats

Quantifiable outcome

• Drivers can save up to 65 cents per gallon through loyalty and fleet programs.
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TeslacoreTechnology or IntegrationPilot and Tesla partnered to create a charging network for electric semi-trucks using Tesla Megacharger technology. The collaboration places high-power charging stalls (up to 1.2 MW per stall) at select Pilot travel centers along major freight corridors (I-5, I-10) in CA, GA, NV, NM, TX, with expected locations also in IL, AZ, CO, LA, and OK. Tesla Semi trucks can regain most of their 500-mile range in about 30 minutes. The network is designed to be compatible with other heavy-duty EV truck manufacturers.
• NASCARminorGTM or Marketing PartnerPilot has an ongoing partnership with NASCAR, highlighted through press coverage in 2026 focusing on teamwork themes. The partnership provides brand visibility to truck drivers and road trip enthusiasts who are core to NASCAR's audience.
• Diesel BrothersminorGTM or Marketing PartnerPilot partnered with TV and YouTube personalities Diesel Brothers for the annual Road Warrior contest during Driver Appreciation Month. The collaboration awards a custom-built truck and additional prizes to celebrate professional drivers.
• Women in Trucking AssociationminorGTM or Marketing PartnerPilot Company is a fuel sponsor for the Women in Trucking Association's Driver Ambassador Program, which promotes career opportunities for women in the trucking industry.
• Bridgestone AmericascoreTechnology or IntegrationBridgestone and Pilot partnered to create a service network for commercial fleets using Bridgestone's advanced tire monitoring technology at more than 300 Pilot locations. The partnership surpassed expansion goals one year after launch.
• Kodiak RoboticsminorStrategic or Co-development PartnerPilot Company and Kodiak Robotics partnered to bring self-driving truck services to Pilot and Flying J travel centers, providing infrastructure support for autonomous trucking operations.
• Folds of HonorminorOthersPilot donated $100,000 to Folds of Honor, a nonprofit providing scholarships to spouses and children of fallen or disabled military members and first responders. This is part of Pilot's Miles of Good initiative and Military Appreciation Month efforts, adding to the more than $2.7 million Pilot has given to support military and veteran-focused organizations since 2020.
• Call of Duty EndowmentminorOthersPilot has been instrumental in supporting the Call of Duty Endowment, funding thousands of high-quality jobs for veterans. Pilot's partnership was quoted as having funded thousands of veteran jobs.
• Wendy's, Dunkin', Subway, Arby's, Cinnabon, Taco BellcoreChannel Partner/ Reseller/ DistributorPilot hosts over 350 quick-serve restaurant franchise locations operating 24/7 within its travel centers across North America. These franchise partners provide diverse food options for travelers and are a key component of Pilot's food and beverage strategy.

Scale indicators17 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Sheetz: Sheetz operates 700+ convenience-store/fuel locations primarily across the Mid-Atlantic and Midwest. While not a travel-center operator, Sheetz competes with Pilot on fuel, made-to-order food, and digital ordering (Sheetz app) and is an established broader-incumbent in the c-store/fuel category.
• Casey's General Stores: Casey's operates 2,900+ convenience stores across 17 Midwestern states, with growing fuel, food service (pizza, donuts), and a recently expanded private-label offering. Comparable to Pilot on c-store/fuel/food strategy, but anchored in smaller-town retail rather than highway travel centers.
• Wawa: Wawa operates 1,000+ convenience-store/fuel locations across the East Coast and is widely known for fresh prepared food and a strong loyalty app. Comparable to Pilot in fuel + food + digital loyalty, though focused on commuter/traveler rather than long-haul trucking traffic.
• 7-Eleven / Speedway: 7-Eleven (including the former Speedway network) operates 13,000+ c-store/fuel locations globally and is the dominant US c-store chain. Overlaps with Pilot on fuel retail and convenience, though 7-Eleven's footprint is overwhelmingly urban/suburban rather than highway-corridor.
• QuikTrip (QT): QuikTrip operates 1,000+ convenience stores and fuel locations across the Midwest, South, and Southeast. Competes with Pilot on fuel, food service, and store-format design, though QT is concentrated more in metro markets than highway corridors.

Others

• Kodiak Robotics: Kodiak is an autonomous-trucking technology company that has partnered with Pilot to integrate self-driving truck services at Pilot and Flying J travel centers. While not a competitor, Kodiak is a strategic partner whose success directly affects future freight volumes and infrastructure requirements at Pilot's network.

Direct peers

• Buc-ee's: Buc-ee's operates mega travel centers with hundreds of fuel pumps, extensive convenience retail, and proprietary food offerings (brisket, fudge). While focused more on consumer travelers than commercial trucking, Buc-ee's directly competes with Pilot on the auto/RV travel segment and is rapidly expanding across the Sun Belt.
• Love's Travel Stops & Country Stores: Love's operates more than 650 travel centers across the US, directly competing with Pilot on diesel, food, truck services, and loyalty programs. Closest like-for-like competitor in scale, customer mix (pro drivers and travelers), and product portfolio.
• Sapp Bros Travel Centers: Sapp Bros operates a smaller chain of full-service travel centers across the Midwest and West, offering fuel, food, truck services, and lodging for professional drivers. Directly comparable to Pilot in core offering, though at materially smaller scale.
• TravelCenters of America (TA): TA operates a network of full-service travel centers (TA and Petro brands) along US highways, serving professional drivers and travelers with fuel, food, truck care, and parking. Acquired by BP in 2023, TA is Pilot's most direct competitor in the travel-center segment.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PilotCompany
• YouTubeyoutube.com/@PilotCompany
• Facebookfacebook.com/PilotFlyingJ
• LinkedInlinkedin.com/company/245-pilot-services-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 245 PILOT SERVICES COMPANY