What Pilulka.sk does

Pilulka.sk is a direct-to-consumer online pharmacy serving the Slovak market with a catalog spanning over-the-counter medicines, prescription-adjacent products, dietary supplements, dermocosmetics, sports nutrition, health electronics, baby care, and personal care. The platform operates through a website, native iOS and Android applications, and an extensive logistics network of 1,247+ pickup points (odberné miesta) across Slovakia, offering next-day delivery to home or pickup locations. It sells products from hundreds of branded manufacturers alongside its own Daily private-label supplement line, and adds an editorial/content layer via the proprietary NutraRating quality scoring system that rates dietary supplements from A+ to D.

The platform is built on a multi-channel e-commerce stack combining product catalog, account management, order tracking, an advisory content section (Poradňa), and category navigation organized around health goals (sleep, immunity, digestion, longevity, sports performance). Product recommendations, seasonal merchandising, and campaign-driven promotions (e.g., summer sale with up to 60% off, 2,413+ active promotional SKUs) form the merchandising backbone. Brand-anchor campaigns with A-Derma, La Roche-Posay, Avène, Vichy, and Niceboy suggest category-level commercial partnerships.

The business model combines transactional e-commerce margins across a broad assortment with two monetization layers: (i) the Daily private-label brand, which captures premium positioning through NutraRating quality differentiation, and (ii) the Pilulka PRO annual membership program, which offers free delivery, 10% off medicines, 20% off Daily supplements, and 50% off DNA tests, with claimed average member savings of €380 per year. Pilulka.sk is regulated by the Slovak ŠÚKL and ÚSKVBL authorities and is operationally linked to the Czech parent Pilulka Lékárny a.s. (which runs Pilulka.cz), implying shared services and a regional Central European footprint, although ownership and capital structure details are not disclosed in the source material.

Name

Pilulka.sk

Legal name

Pilulka.sk

Website

https://pilulka.sk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pilulka.sk is a Slovak direct-to-consumer online pharmacy offering OTC medicines, dietary supplements, dermocosmetics, and sports nutrition via website, mobile apps, and 1,247+ pickup points with next-day delivery, monetizing through retail margins, the Daily private-label brand, and the Pilulka PRO annual membership program.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

akta.pro secondary industry

Mail-Order & Home Delivery Pharmacies (HLAFALAD)

Keywords

• Online pharmacy
• Health supplements
• Dermocosmetics retail
• Sports nutrition
• E-commerce pharmacy

Headquarters

HQ city

Not specified

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Revenue from direct sales of pharmacy products, dietary supplements, cosmetics, health electronics, sporting nutrition, and consumer goods through online marketplace. Products sourced from hundreds of branded manufacturers and sold to end consumers with margins on retail pricing.
2. Private Label (Daily Brand): Revenue from proprietary Daily brand nutritional supplements including vitamins, minerals, probiotics, and specialty formulations. Private label products command premium positioning through NutraRating quality differentiation.
3. Pilulka PRO Subscription: Annual membership program with reported average member savings of €380 per year. Generates recurring subscription revenue while driving customer loyalty and higher purchase frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pilulka.sk operates a Slovak online pharmacy platform that sells prescription and over-the-counter medicines, dietary supplements (including its proprietary Daily private-label brand), cosmetics, sports nutrition, health electronics, and personal care products directly to consumers. Orders are fulfilled through a network of more than 1,247 pickup points across Slovakia or via home delivery, supported by iOS and Android mobile apps, the Pilulka PRO membership program, and the NutraRating supplement quality-rating system.

Product overview

Pilulka.sk is a comprehensive online pharmacy platform operating across Slovakia with more than 1247 pickup points. The platform offers a diverse product portfolio spanning OTC medications, prescription medicines, dietary supplements (including the proprietary Daily brand with NutraRating scoring), cosmetics, sports nutrition, health electronics, food and beverages, and personal care. The business model combines an e-commerce marketplace with a subscription-based Pilulka PRO membership program offering exclusive discounts and free delivery. The platform also provides a mobile application for iOS and Android with real-time order tracking and app-exclusive pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Pilulka PRO: Premium membership program offering free shipping, 10% discount on medicines, 20% discount on Daily dietary supplements, and exclusive deals including 50% off DNA test worth €480

Products and services

• Pilulka.sk Online Pharmacy Platform Slovakia's online pharmacy storefront selling OTC and prescription medicines, dietary supplements, cosmetics, sports nutrition, health electronics, and personal care items to consumers, with home delivery and a 1,247+ pickup-point network.
• Pilulka PRO Membership Paid annual loyalty membership granting free delivery, 10% off medicines, 20% off Daily supplements, and 50% off DNA tests for individual Slovak consumers shopping on Pilulka.sk.
• Daily Private-Label Supplements Proprietary Daily brand of dietary supplements (vitamins, minerals, probiotics, specialty formulations) sold to health-conscious consumers through Pilulka.sk and quality-rated using the NutraRating system.
• Pilulka Mobile Application Native iOS and Android mobile application providing Pilulka.sk shoppers with quick repeat purchases, exclusive app-only prices, and real-time order tracking.

Quantifiable outcome

• Average Pilulka PRO member saves €380 annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pilulka.cz: Sister online pharmacy operated by Pilulka Lékárny a.s. for the Czech market. Runs the same model (PRO membership, Daily brand, NutraRating, pickup network) and shares the same mobile app codebase, making it the most directly comparable peer.
• Lekarna.cz (Pears Health Cyber): Czech online pharmacy with similar assortment of medicines, supplements and cosmetics and home delivery. Direct competitor in the cross-border Czech-Slovak e-pharmacy segment.

Broad incumbents

• Dr.Max: Largest pharmacy chain in Slovakia and the broader CEE region, operating hundreds of physical stores and an online pharmacy. Competes across OTC, supplements and cosmetics with its own loyalty program and private-label products, but with a primarily offline identity.
• Benu Lekáreň: Major European pharmacy chain with significant Slovak footprint and online ordering. Overlaps with Pilulka in OTC, supplements and dermocosmetics but is anchored in physical pharmacy retail across multiple countries.
• Alza.sk: Large general-merchandise online retailer in Slovakia with extensive electronics and growing health category. Competes for share of wallet in health-adjacent categories and sets the bar for last-mile delivery in the Slovak market.

Regional players

• Notino.sk: Leading Central European beauty and perfumery e-retailer operating in Slovakia. Directly comparable in the dermocosmetics, skincare and fragrance categories that form a meaningful slice of Pilulka's assortment.

Emerging players

• GymBeam: Central European sports nutrition and supplement e-commerce brand operating in Slovakia. Overlaps with Pilulka's sports nutrition segment and competes for the same fitness/wellness consumer cohort.
• Möbelix-style chain pharmacies (e.g., Sunpharma): Online pharmacy platforms focused on the Slovak and Czech markets offering OTC, supplements and selected Rx dispensing. Compete on price and assortment overlap with Pilulka's core catalog.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pilulkask
• Facebookfacebook.com/pilulka.sk
• LinkedInlinkedin.com/company/pilulka-sk
• Instagraminstagram.com/pilulkask

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilulka.sk