Pincéis Roma

What Pincéis Roma does

Pinc\u00e9is Roma is a privately held Brazilian industrial manufacturer of painting tools and accessories, founded in 1989 in Nova Roma do Sul, Rio Grande do Sul. The company operates two production facilities — its headquarters plant in RS (20,000 m², 130 employees) established in its current form in 2007, and a second plant in Nazar\u00e9 da Mata, Pernambuco (now 50,000 m², 180 employees), established in 2012 and expanded four times through 2024. Across both sites the company employs roughly 310 people and produces more than 600 SKUs spanning paint brushes (Trinchas, including Gold, M\u00e9dias, Duplas, Angular, and Pads variants), paint rollers (Rolos in natural wool, polyester, microfiber, foam, leather, anti-drip, and texture variants), accessories (roller supports, trowels, spatulas, mixers, paint trays and buckets), artistic brushes, a Plastics division, cleaning products, and retail display units. Customers include professional painters, construction firms, contractors, hardware stores, building material retailers, individual DIY consumers, and international distributors, with a clearly stated primary segment of construction-industry users in Brazil.

The technical core of the business is two proprietary manufacturing processes. The Monobloc System produces brushes by fusing bristles to the handle using a special adhesive resin, ensuring bristles do not loosen even under prolonged continuous use. The Thermo-Fusion Process produces paint rollers (natural wool, mixed, or synthetic) by heating a polypropylene core until the wool fuses directly into the plastic, eliminating adhesive and conferring solvent resistance and durability. Both processes target product longevity as a differentiated functional benefit. The RS plant also houses the Plastics division, while the PE plant runs all other product lines. Both facilities generate on-site photovoltaic power, supporting a sustainability positioning that emphasizes waste recycling and renewable energy.

Pinc\u00e9is Roma's revenue model is straightforward hardware sales through a B2B2C channel: finished goods flow from its plants to hardware stores, building material retailers, and international distributors, with a restricted ERP-based dealer portal (erp.pinceisroma.com.br) handling direct ordering for registered business customers in RS and PE. Pricing is not publicly disclosed and the company offers no direct e-commerce to consumers. Marketing runs through a trilingual (Portuguese/English/Spanish) website, downloadable catalogs, an Instagram page (@pinceisromaoficial), a Facebook page, and participation in industry events. Founded as Roma Pinc\u00e9is e Acess\u00f3rios and operating legally as Pinc\u00e9is Roma Ltda., the firm is privately held with no disclosed parent company, institutional investors, funding rounds, M&A history, or executive leadership team, and it does not publish financial results.

Name

Pincéis Roma

Legal name

Pincéis Roma Ltda.

Website

https://pinceisroma.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Pincéis Roma is a Brazilian manufacturer of paint brushes, rollers, and accessories, offering 600+ SKUs through hardware retailers, building material suppliers, and international distributors. Founded in 1989, the company operates two plants totaling 80,000+ m² using proprietary Monobloc and Thermo-Fusion processes.

Ownership category

akta.pro rank

Headquarters

HQ city

Nova Roma do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Painting Tools and Accessories Sales: Pincéis Roma manufactures and sells painting brushes, rollers, and accessories through distribution channels to hardware stores, building material suppliers, and directly to consumers in Brazil and internationally. Revenue is generated through product sales with the company offering over 600 SKUs across multiple product categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pincéis Roma manufactures and sells painting brushes, paint rollers, and related painting accessories for professional painters, construction contractors, hardware retailers, and individual consumers. The company produces over 600 SKUs across categories including Trinchas (brushes), Rolos (rollers), Acessórios (accessories), Pincéis Artísticos (artistic brushes), Plásticos (plastics), Limpeza (cleaning), and Expositores (displays), using proprietary Monobloc and Thermo-fusion manufacturing processes.

Product overview

Pincéis Roma is a Brazilian manufacturer of paint brushes and painting accessories founded in 1989, producing a comprehensive portfolio of over 600 products across two manufacturing facilities totaling more than 80,000 square meters. The product line centers on Trinchas (paint brushes) including Gold, Médias, Duplas, Pads para Pintura, and Trincha Angular variants; Rolos (paint rollers) in materials including natural wool, polyester, microfiber, foam, leather, and anti-drip/texture types; Acessórios (accessories) such as roller supports, trowels, spatulas, and paint trays; plus Artistic Brushes, Plastics division products, Cleaning products (brooms and accessories), and Exhibitors. The company operates a monobloc system for brushes and thermo-fusion process for rollers, and produces its own solar energy for manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Trinchas (Paint Brushes) Paint brushes with natural or synthetic bristles and monobloc system ensuring uniform painting and prolonged durability. Includes Gold, Médias, Duplas, Pads para Pintura, and Trincha Angular variants with anatomical handles for user comfort.
• Rolos (Paint Rollers) Paint rollers available in natural wool, polyester, microfiber, foam, leather, anti-drip, and texture variants. Produced using thermo-fusion system for durability and solvent resistance.
• Acessórios (Painting Accessories) Painting accessories including roller supports, plastering trowels (Desempenadeiras), mixers, spatulas, paint trays, buckets, and various other painting accessories.
• Pincéis Artísticos (Artistic Brushes) Artistic brushes designed for fine art and creative applications.
• Plásticos (Plastics Division) Plastic division products functional and practical for construction and painting applications, developed to facilitate and reduce costs.
• Limpeza (Cleaning Products) Cleaning products including brooms (Vassouras) and cleaning accessories for general cleaning applications.
• Expositores (Exhibitors/Display Stands) Display stands and exhibitors for product presentation at retail locations.

Quantifiable outcome

• Product durability guaranteed through Monobloc system preventing bristle loosening even after prolonged continuous use
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Stanley Black & Decker: Global diversified tool and hardware manufacturer with broader product categories including surface-preparation and painting accessories. Comparable as a broad incumbent with overlapping painting-tools exposure, but not focused on the brush-and-roller niche.
• 3M: Global diversified manufacturer with painting accessories, masking products, and surface-preparation solutions. Comparable as a broad incumbent with adjacent product offerings, but not a specialist in paint brushes and rollers.

Direct peers

• Harris Brushes: UK-based manufacturer of decorating brushes and painting tools with a long heritage. Comparable to Pincéis Roma in product category (decorating brushes and rollers) and trade-channel distribution approach.
• Condor: Brazilian manufacturer of paint brushes, rollers, and painting accessories with a similar product mix and Brazilian distribution focus. Direct domestic competitor to Pincéis Roma in hardware-store and building-material channels.
• Wooster Brush Company: US-based manufacturer of paint brushes, rollers, and painting tools serving professional and DIY channels. Directly comparable to Pincéis Roma in core product category (brushes and rollers) and in the mix of trade-channel distribution.
• Corona Brushes: US-based manufacturer of paint brushes, rollers, and related accessories. Directly comparable as a brush-and-roller specialist with a broad multi-SKU portfolio across material types and a similar professional/DIY channel mix.
• Purdy: US brand of professional paint brushes, rollers, and accessories owned by The Sherwin-Williams Company. Comparable to Pincéis Roma in product focus on professional-grade brushes and rollers and in brand-positioning strategy aimed at painters and contractors.

Regional players

• Anza: Nordic brand of paint brushes and rollers owned by Orkla. Comparable in product category and channel approach, but primarily serves Northern European markets rather than Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinceisromaoficial
• Instagraminstagram.com/pinceisromaoficial
• LinkedInlinkedin.com/company/pinc%C3%A9is-roma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pincéis Roma