Pine Bluff Animal Hospital

What Pine Bluff Animal Hospital does

Pine Bluff Animal Hospital is a full-service small-animal veterinary clinic located at 7995 Pine Bluff Road in Morris, Illinois, serving dogs and cats of Morris and surrounding communities continuously since 1975. The hospital is part of Dwight-Pine Bluff-Lakewood Animal Hospitals, LLC, a four-clinic group (Dwight Veterinary Clinic, Pine Bluff Animal Hospital, Lakewood Animal Hospital, and Skinner Animal Clinic) in which Pine Bluff functions as the referral center for orthopedic and soft-tissue surgery. The practice is operated under a corporate relationship with Veterinary Practice Partners, LLC, a Pennsylvania-based veterinary practice management company. Co-ownership sits with Dr. Brian D. Schmidt and other veterinarian partners; the practice is private with no institutional or public equity ownership disclosed.

The hospital's clinical portfolio covers preventative care (wellness exams, vaccinations, parasite control, microchipping), diagnostic care (in-house laboratory, digital X-ray, ultrasound, EKG, certified PennHip screening), surgery (spay/neuter, orthopedic, soft-tissue, laparoscopy, laser therapy), dental services with digital dental radiography, internal medicine, and structured puppy/kitten and senior pet care programs. A distinguishing technical asset is Dr. Schmidt's laparoscopically assisted gastropexy technique, with over 1,400 procedures performed since January 2005 using a 1-1.5 inch incision, an offering more commonly associated with specialty referral hospitals. The hospital also operates an online store (shop.pinebluffvet.com) and integrates the PetDesk mobile app for scheduling, medical records, medication reminders, and the Paw Perks loyalty program.

Commercially, Pine Bluff runs a direct-to-consumer, pay-as-you-go model targeting local pet owners. Revenue is generated through service fees, in-house pharmacy sales, and online product sales, with financing facilitated through CareCredit and Scratchpay. Customer acquisition relies on community presence, a $16 first-exam promotion for new clients, a $5 senior-citizen discount, a $100 dental promotion with Dr. Radley, and a $50/$50 referral credit program. The hospital is AAHA-accredited (held by roughly 15% of North American veterinary hospitals) and partners with regional 24-hour emergency hospitals for after-hours and critical care referrals.

Name

Pine Bluff Animal Hospital

Legal name

Pine Bluff Animal Hospital

Website

https://pinebluffvet.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Pine Bluff Animal Hospital is a full-service veterinary clinic in Morris, Illinois, serving dogs and cats since 1975 with preventative care, diagnostics, surgery, and dental services. It operates as the referral center within a four-location group managed by Veterinary Practice Partners.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary services
• Pet healthcare
• Small animal care
• Veterinary diagnostics
• Pet surgery

Headquarters

HQ city

Morris

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Services: Primary revenue from comprehensive veterinary services including wellness exams, vaccinations, diagnostic care, surgical procedures, dental services, and preventive care for dogs and cats.
2. In-House Pharmacy and Products: Revenue from in-house pharmacy and online store sales including prescription medications, flea/tick/heartworm prevention products, dental care products, and pet supplies.
3. Financing Services: Accepts CareCredit and Scratchpay financing options, enabling customers to pay over time for services and procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pine Bluff Animal Hospital is a state-of-the-art, full-service veterinary clinic that provides comprehensive medical, surgical, dental, and preventive care for dogs and cats. Its service portfolio spans wellness exams, vaccinations, in-house diagnostics (digital radiography, ultrasound, EKG, PennHip screening, lab work), general and specialty surgery (including laparoscopically assisted gastropexy), dental services with digital dental radiography, laser therapy, and an in-house pharmacy/online store for medications and preventatives.

Product overview

Pine Bluff Animal Hospital operates as a full-service veterinary clinic offering comprehensive companion animal care. The practice provides a unified portfolio of services centered around preventive wellness, diagnostics, surgery, and ongoing medical care for dogs and cats. Core offerings include Preventative Care (exams, vaccinations, parasite control, microchipping), Diagnostic Care (in-house lab, digital X-ray, EKG, PennHip screening), Veterinary Pet Surgery (orthopedic, soft-tissue, dental, laser therapy), Pet Dental Services, Gastropexy, Internal Medicine (dermatology, allergy testing), Puppy & Kitten Care, and Senior Pet Care. The hospital also offers an Online Store for pet products and the PetDesk App for client engagement including appointment management, medical records access, medication reminders, and a loyalty rewards program. Same-day urgent appointments are available during business hours.

Differentiator

Problem solved

Functional benefit

Brands

• PetDesk App: Mobile application for storing vaccination records, appointment schedules, and receiving pet care reminders
• Paw Perks Loyalty Program

Products and services

• Full Service Veterinary Clinic Comprehensive veterinary care services including wellness exams, vaccinations, diagnostic imaging, surgical procedures, dental services, and emergency care for dogs and cats.
• Preventative Care Routine wellness exams, vaccinations, parasite control (flea, tick, heartworm), microchipping, and nutrition and weight management services.
• Diagnostic Care In-house laboratory for fecal exams, urinalysis, skin scrapings, and bloodwork; digital X-ray imaging; electrocardiography (EKG); and certified PennHip provider for hip dysplasia screening.
• Veterinary Pet Surgery General and specialized surgical procedures including spay/neuter, orthopedic surgery, soft-tissue surgery, tumor and growth removal, hernia repair, foreign body removal, and laser therapy.
• Pet Dental Services Dental examinations using digital dental radiography, dental cleanings under general anesthesia, and at-home dental care recommendations.
• Gastropexy Laparoscopically assisted gastropexy surgery to prevent gastric torsion (bloat) in at-risk breeds, particularly large and deep-chested dogs like Great Danes.
• Internal Medicine Diagnosis and treatment of dermatological issues, allergies (with blood-sample allergen testing), and immunology conditions in pets.
• Puppy & Kitten Care Specialized examinations, staged vaccination protocols, heartworm testing for puppies, and feline leukemia/AIDS testing for kittens.
• Senior Pet Care Semi-annual wellness visits for older pets focusing on monitoring age-related conditions including weight changes, dental disease, arthritis, and cancer.
• Urgent Pet Care Same-day urgent appointments during business hours for emergency situations including accidents, injuries, and sudden illness.
• Online Store E-commerce platform for purchasing pet products including prescription medications, preventatives, and health items.

Quantifiable outcome

• Patients typically able to go home same day after gastropexy procedure
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetDeskcoreTechnology or IntegrationPetDesk provides a mobile app platform enabling pet owners to store vaccination records, schedule appointments, receive medication reminders, and communicate via two-way texting with the clinic. The app links directly to Pine Bluff's practice management systems and is free for clients.
• ASPCA Poison ControlminorStrategic or Co-development PartnerASPCA Poison Control Hotline (888-426-4435) is referenced as the primary resource for animal poison-related emergencies, available 24/7/365.
• Veterinary Practice Partners (VPP)coreOthersVeterinary Practice Partners, LLC operates Pine Bluff Animal Hospital as part of their network of partner veterinary hospitals. VPP provides mobile messaging platform (CSR Workbench), operational support, and corporate governance including Terms of Use and Privacy Policy.
• Emergency Veterinary Hospitals (VCA Aurora, VEG, others)minorChannel Partner/ Reseller/ DistributorNetwork of 24-hour emergency veterinary hospitals (VCA Aurora, Veterinary Emergency Group Naperville, Animal Emergency Clinic of McLean County, Animal Care Center of Plainfield, Animal Emergency of Mokena, University of Illinois) for referral when Pine Bluff cannot accommodate emergencies.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• PetVet Care Centers: PetVet Care Centers operates a network of general practice and specialty veterinary hospitals across the U.S. It is a direct peer to the Dwight-Pine Bluff-Lakewood group in terms of multi-location companion animal service delivery and partnership model.
• Community Veterinary Partners: Community Veterinary Partners owns and operates general practice and specialty veterinary hospitals across multiple U.S. states. It is comparable as a multi-location companion animal operator with a partnership model aligned to Pine Bluff's VPP structure.
• Rarebreed Veterinary Partners: Rarebreed is a veterinary partnership group focused on companion animal hospitals in the Northeast and Midwest, with a similar hospital-partner model. Its density in the Midwest makes it a direct competitor in the same regional labor and acquisition markets.
• AmeriVet Veterinary Partners: AmeriVet acquires and partners with general practice veterinary clinics, offering operational support while preserving clinical autonomy. It is a direct peer to VPP and Pine Bluff's ownership structure, serving similar small-animal hospital operators.
• Heartland Veterinary Partners: Heartland is a veterinary partnership network that acquires and operates companion animal hospitals in secondary and rural U.S. markets. It is directly comparable to VPP (Pine Bluff's operator) in business model and footprint, making it a like-for-like peer.
• Lakefield Veterinary Group: Lakefield Veterinary Group is a family of companion animal hospitals in the Midwest, operating general practice clinics with a partnership model. It is a direct peer in both geography and service mix.

Broad incumbents

• BluePearl Pet Hospital: BluePearl operates specialty and emergency veterinary hospitals nationwide and is one of the referral destinations Pine Bluff sends after-hours emergencies to. It is comparable as a specialty/emergency veterinary provider, though focused on referral rather than general practice.
• Banfield Pet Hospital: Banfield is the largest general practice veterinary chain in North America, located inside PetSmart stores. It competes for the same primary care pet owner customers as Pine Bluff, though through a corporate retail-anchored model rather than community independent practice.
• VCA Animal Hospitals: VCA is a large North American veterinary hospital network with general practice, specialty, and emergency services. It is comparable to Pine Bluff as a competitor and a potential acquisition partner for the same small-animal primary care market, although it operates at vastly greater scale.

Regional players

• Veterinary Emergency Group (VEG): VEG operates 24/7 emergency veterinary hospitals and is one of the after-hours emergency referral partners for Pine Bluff. It is comparable in the companion animal space but does not directly compete in primary care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pine-bluff-animal-hospital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Bluff Animal Hospital