Pinocchio's Restaurant
Pinocchio's Restaurant is a family-owned Italian pizzeria founded in 1955 in Media, PA, serving local families and craft beer enthusiasts through dine-in service, takeout, delivery, an award-winning craft beer bottle shop, catering, and a mobile food truck.
- Company typePrivate
- Founded1955
- HeadquartersMedia, PA, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pinocchio's Restaurant does
Pinocchio's Restaurant is a single-location, family-owned Italian pizzeria founded in 1955 in Media, Pennsylvania, operating as the first pizzeria in Delaware County and the oldest restaurant in Media. The business has been owned by the Volikas family for three generations, with Tom and Athena Volikas acquiring the restaurant in 1965; it is currently operated by Tim and Athena Volikas. The restaurant serves lunch, dinner, and late-night service to local families and craft beer enthusiasts, with a menu spanning handcrafted pizza, strombolis, Italian favorites, burgers, salads, and 25 rotating draft beers, plus a curated retail craft beer program of 1,000+ SKUs from 200+ breweries.
The business operates a diversified, multi-channel model: dine-in restaurant service, takeout, in-house delivery (since 1978), the award-winning Beer Garden To Go retail bottle shop (launched 2009), on-site and off-site catering, private party hosting for up to 40 guests, a mobile Pizza & Beer Van food truck, merchandise sales, and gift cards. There is no proprietary technology platform; orders are processed through a third-party Food Tec Solutions online ordering system and the company relies on conventional marketing channels including social media, an email newsletter, and the Dine & Donate community fundraising program.
The company employs 11-50 staff and operates from a single location at 131 E Baltimore Ave, Media, PA 19063, with delivery extending into surrounding Delaware County. The business has demonstrated operational longevity and incremental product diversification — most recently the food truck concept, online ordering platform, and community fundraising program — but does not disclose revenue and shows no indicators of rapid scaling or geographic expansion; growth is organic, supported by multi-generational ownership continuity, long-tenured community loyalty, and continued investment in adjacent revenue channels such as craft beer retail, catering, and mobile events.
Pinocchio's Restaurant firmographics
Firmographics- Name
- Pinocchio's Restaurant
- Legal name
- Pinocchio's Restaurant
- Website
- https://pinpizza.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinocchio's Restaurant is a family-owned Italian pizzeria founded in 1955 in Media, PA, serving local families and craft beer enthusiasts through dine-in service, takeout, delivery, an award-winning craft beer bottle shop, catering, and a mobile food truck.
- Ownership category
- akta.pro rank
Pinocchio's Restaurant industry classification
Industry- Product category
- Italian Restaurant & Pizzeria
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Pinocchio's Restaurant is headquartered
LocationHeadquarters
- HQ city
- Media, PA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pinocchio's Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining & Bar: Revenue from dine-in service, bar sales including 25 rotating draft beers, cocktails, and wine. Serves lunch, dinner, and late-night customers.
- Takeout & Delivery: Revenue from pizza, Italian food, and craft beer takeout and delivery orders. Order online through foodtecsolutions.com platform.
- Beer Garden To Go: Retail bottle shop and craft beer sales. Features over 1,000 specialty craft beers, imports, and domestic selections. Growler fills and individual bottle/can purchases.
- Catering Services: Off-site and on-site catering for corporate events, family gatherings, school events, and private parties. Menu includes appetizer trays, hoagie platters, salads, stromboli trays, and Italian entrées. 24-hour advance notice required.
- Private Event Hosting: Revenue from private dining room rentals for events up to 40 guests. No room reservation fee with 15-guest minimum.
- Food Truck Events: Mobile pizza and beer catering service using custom 1955 Ford Vanette. Fully equipped with pizza ovens and beer taps for on-site event catering.
- Merchandise Sales: Sale of branded merchandise including glassware, growlers, t-shirts, hats, and hooded sweatshirts through the Pinocchio's Store.
- Gift Cards: Restaurant gift cards sold online and in-store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Food Specials |
| Unit Pricing | Pay-as-you-go | Happy Hour Specials |
| Unit Pricing | Pay-as-you-go | Tuesday Pizza Special |
| Unit Pricing | Pay-as-you-go | Daily Beer Specials |
| Other | Pay-as-you-go | Dine & Donate Program |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Pinocchio's Restaurant product offering
Product offeringCore offering
Pinocchio's Restaurant is a family-owned, full-service pizzeria and Italian restaurant founded in 1955 in Media, PA. It offers dine-in, takeout, delivery, and catering of handcrafted pizza, strombolis, Italian favorites, sandwiches, and salads, alongside a bar with 25 rotating draft beers. The business also operates Beer Garden To Go, an award-winning craft beer bottle shop stocking over 1,000 specialty beers, and a Pizza & Beer Van food truck for mobile event catering.
Product overview
Pinocchio's Restaurant is a single-location family-owned restaurant offering a unified dining experience centered on handcrafted pizza and Italian cuisine, supplemented by several distinct service offerings: the award-winning Beer Garden To Go (craft beer bottle shop), Pizza & Beer Van (mobile food truck service), Catering Service, Online Ordering, VIP Club membership program, Dine & Donate community fundraising, Private Party Hosting, Gift Cards, and a Merchandise Store. The core restaurant operates as a full-service dine-in establishment with bar service, while the Beer Garden To Go operates as a separate retail location for take-out craft beer purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Beer Garden To Go: Award-winning bottle shop featuring over 1,000 craft beers, imports, and domestic selections; operated as a separate website at pinbeer.com
- Pinocchio's Pizza & Beer Van
Products and services
- Pinocchio's Dine-In Restaurant & Bar Full-service family dining restaurant offering handcrafted pizza, strombolis, Italian favorites, cheesesteaks, burgers, sandwiches, wraps, appetizers, fresh salads, and pasta dishes, complemented by bar service with 25 rotating draft beers, cocktails, and wine for lunch, dinner, and late-night customers.
- Beer Garden To Go Award-winning retail bottle shop and growler filling station offering over 1,000 specialty craft beers, imports, and domestic selections sourced from more than 200 American Craft and International breweries, including Belgians, Trappists, Lambics, and Abbey styles.
- Pizza & Beer Van (Food Truck) Mobile pizza and craft beer catering service using a custom 1955 Ford Vanette equipped with pizza ovens, beer taps, hydraulics, and air horns, providing on-site gourmet pizza making and craft beer service at events.
- Catering Service Off-site and on-site catering for corporate events, family gatherings, school events, and private parties. Menu includes appetizer trays, hoagie and sandwich platters, crisp salads, stromboli trays, and Italian entrées. Requires 24-hour advance notice.
- Private Party Hosting Private dining room rental seating up to 40 guests for birthday parties, business meetings, family gatherings, sports teams, and tailgate celebrations. No room reservation fee with a 15-guest minimum.
- Gift Cards Digital and physical restaurant gift cards available for purchase online and in-store for redemption at Pinocchio's Restaurant.
- Pinocchio's Merchandise Store Online merchandise store selling branded apparel and drinkware including glassware, growlers, t-shirts, hats, and hooded sweatshirts.
Companies that use Pinocchio's Restaurant
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Pinocchio's Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pinocchio's Restaurant partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 200+ American Craft and International BreweriescoreBeer Garden To Go features products from over 200 American Craft and International breweries, including wide selection of Belgians (Trappists, Lambics, Abbey), seasonal releases, and limited offerings.
- Local Craft BreweriescoreBeer Garden To Go features a large selection from favorite local breweries alongside national and international offerings.
- AG Marketing SolutionsminorWebsite design and development partner for pinpizza.com
- Food Tec SolutionscoreOnline ordering platform provider for takeout and delivery orders at pinocchiospizza.foodtecsolutions.com
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Pinocchio's Restaurant competitors and assessment
Company assessmentDirect peers
- La Porta Ristorante: Independent Italian restaurant located in Media, PA offering traditional Italian cuisine in a full-service format. Competes directly for the same Media trade area customers and similar Italian family-dining occasions.
- Iron Hill Brewery & Restaurant: PA-based craft brewery and full-service restaurant chain combining house-brewed beer with a broader American menu. Comparable to Pinocchio's Beer Garden To Go craft beer emphasis and full-service dining model, with a PA operating footprint.
- Victory Brewing Company: PA-headquartered craft brewery operating brewpub-style restaurants with food service. Directly comparable in the combination of craft beer selection (which Pinocchio's showcases via Beer Garden To Go) and casual sit-down dining.
- Fellini's Cafe: Independent Italian restaurant in Media, PA offering pizza, pasta, and a full bar — directly competing for the same Media/Delaware County family dining occasions as Pinocchio's with a similar independent, locally-owned format.
- Teresa's Cafe & Pizza: Long-standing family-owned Italian/pizza restaurant in Wayne, PA operating a casual dine-in, takeout, delivery, and bar model closely parallel to Pinocchio's. Comparable in heritage, suburban PA family-casual positioning, and Italian/pizza menu focus.
Broad incumbents
- &pizza: Regional fast-casual pizza chain with a modern, design-forward concept and chip-based loyalty. Comparable pizza-led menu and dine-in/takeout channels, useful as a benchmark for what a more digitally native pizza operator looks like.
- Yard House: National casual dining chain recognized for an extensive rotating craft beer selection alongside an American menu. Directly comparable to Pinocchio's "Beer Garden To Go + full kitchen" proposition but at multi-state scale.
- Jet's Pizza: Regional pizza franchise chain with deep menu variety and delivery-led model. Comparable to Pinocchio's on pizza-centric menu and delivery/takeout emphasis but operates at scale across multiple states.
- MOD Pizza: National fast-casual pizza chain with a build-your-own model and strong digital/app infrastructure. Comparable on pizza category and dine-in/takeout channels; relevant as a competitive benchmark for Pinocchio's digital and loyalty gaps.
- Anthony's Coal Fired Pizza: Regional pizza chain specializing in coal-fired oven pizza with a broader menu of Italian-American favorites. Comparable to Pinocchio's pizza-led menu and casual dining format but operating at multi-unit scale rather than as a single family restaurant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinocchio's Restaurant social profiles
Digital presencePinocchio's Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinocchio's Restaurant leadership team
Management profileNumber of profiles
Profiles3 records
Pinocchio's Restaurant subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pinocchio's Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinocchio's Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinocchio's Restaurant
What does Pinocchio's Restaurant do?
Pinocchio's Restaurant is a family-owned, full-service pizzeria and Italian restaurant founded in 1955 in Media, PA. It offers dine-in, takeout, delivery, and catering of handcrafted pizza, strombolis, Italian favorites, sandwiches, and salads, alongside a bar with 25 rotating draft beers. The business also operates Beer Garden To Go, an award-winning craft beer bottle shop stocking over 1,000 specialty beers, and a Pizza & Beer Van food truck for mobile event catering.
Is Pinocchio's Restaurant a public or private company?
Pinocchio's Restaurant is a private company. It is classified as family owned and is currently operating.
When was Pinocchio's Restaurant founded?
Pinocchio's Restaurant was founded in 1955. It employs 11 to 50 people.
Where is Pinocchio's Restaurant based?
Pinocchio's Restaurant is headquartered in Media, PA, United States, in the North America region.
How does Pinocchio's Restaurant make money?
Eight revenue lines are on record. Restaurant Dining & Bar is the primary driver. The others are takeout & Delivery, beer Garden To Go, catering Services, private Event Hosting, food Truck Events, merchandise Sales and gift Cards.
Who are Pinocchio's Restaurant's main competitors?
Direct peers on record are La Porta Ristorante, Iron Hill Brewery & Restaurant, Victory Brewing Company, Fellini's Cafe and Teresa's Cafe & Pizza. Broad incumbents are &pizza, Yard House, Jet's Pizza, MOD Pizza and Anthony's Coal Fired Pizza.
Does Pinocchio's Restaurant have an API?
No public API is recorded for Pinocchio's Restaurant.
What industry is Pinocchio's Restaurant in?
Pinocchio's Restaurant's product category is Italian Restaurant & Pizzeria. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 722511 and its SIC code is 5810.