Pioneer Greens Dentistry

What Pioneer Greens Dentistry does

Pioneer Greens Dentistry is a privately held, veteran-owned dental practice operating from a single office at 4444 S 86th St Ste 101 in Lincoln, Nebraska. The practice was originally established in 1992 by the Haags family and transferred to current owner Dr. Justin Shirk in June 2023, with Dr. Stephanie McAndrew joining as co-owner in January 2024. It serves individual and family dental patients in Lincoln and surrounding communities (Hickman, Crete, Seward, Milford, Waverly), offering a comprehensive service mix spanning routine cleanings, fillings, root canals, and extractions; cosmetic dentistry (veneers, whitening, bonding, clear aligners); dental implants including All-On-4; CEREC same-day crowns; IV sedation dentistry; emergency dental care; pediatric dentistry; TMJ/TMD treatment; and periodontal therapy. The practice maintains approximately 10 team members including two dentists, hygienists, dental assistants, and front-office staff.

The practice differentiates on the strength of an in-house dental laboratory and modern digital workflow. Equipment includes a 5-axis mill, SprintRay 3D printer, CAD/CAM system, ConeBeam Computed Tomography (CBCT) 3D imaging, intra-oral scanners and cameras, FREEDOM UHD desktop scanner, soft tissue laser, and portable digital X-ray, enabling same-day crown and restoration fabrication, faster turnaround versus outsourced labs, and tighter clinical quality control. Dr. Shirk's background, combining aerospace engineering, Air Force dental service (including roles as Chief of Dental Services and Director of Clinical Operations), and advanced training in IV sedation, implants, and surgical procedures, supports the expanded service scope.

Revenue is generated on a fee-for-service basis through direct patient visits, with payment collected at time of service or via insurance claims. The practice is in-network with multiple PPO insurers including Blue Cross Blue Shield and Delta Dental Premier, accepts cash and major credit cards, partners with financing providers, and offers an in-house dental membership plan for uninsured patients. Patient acquisition relies on the practice website, 600+ Google reviews, Yelp and Facebook presence, video testimonials, community engagement including Kansas and Nebraska Dental Mission of Mercy volunteering, and 24/7 online appointment booking through PatientsReach. Same-day emergency appointments, early morning, and lunch-time slots address convenience demand.

Name

Pioneer Greens Dentistry

Legal name

Pioneer Greens Dentistry

Website

https://pioneergreensdentistry.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Pioneer Greens Dentistry is a veteran-owned, private dental practice in Lincoln, Nebraska, offering general, cosmetic, implant, sedation, and emergency dentistry to individuals and families across Lincoln and surrounding communities. It differentiates through an in-house dental laboratory and digital workflow enabling same-day restorations under a single location and ~10-person team.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant solutions
• Same-day dental crowns
• Sedation dentistry services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services (Fee-for-Service): Traditional dental practice revenue generated from providing clinical dental procedures including cleanings, fillings, extractions, crowns, bridges, implants, cosmetic dentistry, emergency care, and other dental treatments. Services are billed individually with payment collected at time of service or through insurance claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pioneer Greens Dentistry is a veteran-owned, locally-operated dental practice in Lincoln, Nebraska that provides comprehensive general, cosmetic, restorative, surgical, and sedation dental care to individuals and families. Services are delivered in a single physical office and span routine preventive care (cleanings, fillings, exams), advanced procedures (CEREC same-day crowns, dental implants, root canals, wisdom teeth removal, periodontal therapy, TMJ treatment), cosmetic treatments (veneers, teeth whitening, bonding, clear aligners), and emergency dental care. The practice differentiates through a fully digital clinical workflow supported by an in-house dental laboratory with 5-axis milling, 3D printing, CBCT 3D imaging, and CAD/CAM systems.

Product overview

Pioneer Greens Dentistry is a veteran-owned dental practice in Lincoln, NE offering a comprehensive suite of dental services as a single unified offering. Core services include general dentistry (cleanings, fillings, extractions, root canals), cosmetic dentistry (veneers, teeth whitening, bonding, clear aligners), dental implants (single/multi-tooth, snap-in dentures, All-On-4), CEREC same-day crowns, sedation dentistry, emergency care, and specialized treatments including periodontal therapy, TMJ treatment, wisdom teeth removal, and pediatric dentistry. The practice differentiates through advanced in-house technology including an onsite dental lab with 5-axis milling, 3D printing (SprintRay), CBCT 3D imaging, CAD/CAM, intra-oral scanners, and digital X-rays. They also offer an in-house dental membership plan for uninsured patients.

Differentiator

Problem solved

Functional benefit

Products and services

• CEREC Same-Day Dental Crowns Full-coverage porcelain crowns designed, milled, and placed in a single visit using the in-house CEREC digital workflow, eliminating the need for temporary crowns and multiple appointments. Targeted at patients with damaged, decayed, or cosmetically compromised teeth in the Lincoln, NE area.
• Cosmetic Dentistry Comprehensive cosmetic dental treatments including porcelain veneers, teeth whitening, dental bonding, and clear aligners, plus full smile makeover treatment plans. Targeted at adult patients in Lincoln, NE seeking to improve the appearance of their smile.
• Dental Implants Titanium dental implant solutions including single-tooth implants, multi-tooth implants, snap-in implant-supported dentures, and All-On-4 permanent teeth-in-a-day options, supported by free 3D x-ray consultation. Targeted at Lincoln, NE patients with missing teeth seeking permanent replacement.
• Sedation Dentistry Sedation options including IV sedation, oral conscious sedation, and nitrous oxide (laughing gas) for anxious patients or those undergoing longer procedures such as wisdom teeth extractions. Targeted at dental-anxious patients in the Lincoln, NE area.
• Emergency Dental Care Same-day emergency dental appointments for toothaches, cracked teeth, abscesses, lost crowns, knocked-out teeth, and other urgent dental issues, including after-hours emergency care coordination. Targeted at Lincoln, NE area patients with acute dental emergencies.
• General Dentistry Routine preventive and general dental services including teeth cleanings, dental fillings, tooth extractions, root canals, periodontal therapy, and oral exams. Targeted at families and individuals in the Lincoln, NE area seeking ongoing preventive dental care.
• Dental Bridges Fixed dental prosthetics including traditional porcelain bridges, Maryland-bonded bridges, porcelain-fused-to-metal bridges, and implant-supported bridges to replace one or more missing adjacent teeth. Targeted at Lincoln, NE patients with missing teeth.
• Dentures and Partials Traditional and immediate full dentures, partial dentures (cast metal and flexible base), and snap-in implant-supported dentures for full or partial tooth loss. Targeted at Lincoln, NE patients needing removable or implant-supported tooth replacement.
• Clear Aligner Orthodontics Orthodontic treatment that straightens teeth using a series of clear removable aligners as an alternative to traditional metal braces. Targeted at adult and teen patients in Lincoln, NE seeking discreet teeth straightening.
• Pediatric Dentistry Dental care tailored for children delivered in a welcoming, non-threatening environment, including preventive and basic restorative care for younger patients. Targeted at families with children in the Lincoln, NE area.
• Custom Oral Appliances Custom-fabricated oral appliances including mouth guards for teeth grinding, night guards, TMJ/TMD treatment appliances, and oral appliances for sleep apnea. Targeted at Lincoln, NE patients with bruxism, TMJ disorders, or sleep apnea.
• Wisdom Teeth Removal Extraction of impacted or problematic wisdom teeth, including surgical removal with IV sedation. Targeted at Lincoln, NE patients needing wisdom tooth extraction, often performed under sedation dentistry.
• CEREC Inlays and Onlays Same-day ceramic inlays and onlays fabricated via CEREC for damaged teeth requiring more coverage than a filling but less than a full crown, designed to increase tooth strength and last 10–30 years. Targeted at Lincoln, NE patients with moderate tooth damage.
• TMJ/TMD Treatment Diagnosis and treatment of temporomandibular joint disorders using custom oral appliances and adjunctive therapy. Targeted at Lincoln, NE patients with jaw pain, TMJ dysfunction, or related symptoms.
• Periodontal Therapy Treatment for gum disease including scaling, root planing, and ongoing maintenance therapy to manage periodontal health. Targeted at Lincoln, NE patients with gingivitis or periodontitis.

Quantifiable outcome

• Same-day crown restorations completed in single visit without temporaries
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered minor.

• Blue Cross Blue ShieldminorOthersInsurance provider accepted by Pioneer Greens Dentistry. The practice is in-network with Blue Cross Blue Shield and can bill directly on behalf of patients to help maximize benefits.
• Delta Dental PremierminorOthersInsurance provider accepted by Pioneer Greens Dentistry. The practice accepts Delta Dental Premier and can provide estimates of coverage and bill directly on behalf of patients.
• Kansas and Nebraska Dental Mission of MercyminorOthersDr. Shirk regularly volunteers at the Kansas and Nebraska Dental Mission of Mercy, providing charitable dental care to underserved communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: DSO that supports technology-enabled dental practices across the US; comparable as a competitor for patients and as a benchmark for the in-house digital workflow / modern dental practice operating model Pioneer Greens has built.
• 42 North Dental: DSO supporting affiliated dental practices with full-service offerings including general, specialty, and lab services; relevant comparable for the practice-support and growth-partnership model.
• MB2 Dental: DSO that partners with doctor-owned practices to provide back-office support while preserving clinical autonomy; relevant comparable both as a competitor model and as a potential strategic partner for a doctor-owned single-location practice.
• Heartland Dental: Largest US dental support organization (DSO) supporting hundreds of affiliated practices; comparable as an indirect competitor in the Lincoln trade area and as a potential roll-up acquirer for a single-location tech-forward practice.
• Aspen Dental: Large multi-location dental brand offering general, cosmetic, implants, and denture services; competes for the same value-conscious and cosmetic patient segments and represents the 'corporate chain' alternative that Pioneer Greens explicitly positions against.
• Jefferson Dental & Orthodontics: Multi-location dental group offering general, specialty, and orthodontic services under one roof; comparable to Pioneer Greens' comprehensive multi-disciplinary service model.
• Affordable Care (Affordable Dentures & Implants): National dental brand specializing in dentures, extractions, and implants; directly competes for Pioneer Greens' denture and implant patient segment.

Direct peers

• Tend: Tech-forward modern dental practice chain that differentiates on patient experience, digital workflow, same-day services, and contemporary branding — directly comparable to Pioneer Greens' positioning around in-house tech and premium patient experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pioneergreensdds
• LinkedInlinkedin.com/company/pioneer-greens-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pioneer Greens Dentistry