PISCINE DISCOUNT

What PISCINE DISCOUNT does

Piscine Discount is a French designer, manufacturer, and direct-to-consumer retailer of residential swimming pools, founded in 2000 and headquartered in Estrablin, France. The company produces and distributes a comprehensive range of in-ground and above-ground pools — polystyrene block (kit béton), Magnelis® steel (in-ground and above-ground), fiberglass shells, and wooden above-ground pools — including permit-free mini-pool formats under 10m². Its core technology stack comprises polystyrene block construction, Magnelis marine-grade coated steel with structural warranties of up to 25 years, and one-piece fiberglass shell manufacturing carried out in France.

The company runs an extensive accessory and equipment ecosystem alongside the core pools: filtration systems (sand, cartridge, diatomaceous earth, integrated filtration blocks), water treatment (UV, electrolyzers, pH/ORP regulation), heating (heat pumps, solar), safety equipment compliant with NF P90-307/A1 alarms and NF P90-308 shutters, rolling covers, cleaning robots, liners and reinforced PVC, polyethylene and stainless-steel access stairs, plus adjacent leisure lines (rigid spas, saunas, pergolas, outdoor furniture). All chemistry-pool consumables ship free under the current Club Piscine+ loyalty promotion.

The business model is manufacturer-direct, with three distribution legs: (1) DTC e-commerce on piscine-discount.info with detailed product catalog and online ordering, (2) 4 physical warehouse-style retail/display stores across France, and (3) a B2B partner installer/reseller network ("Devenez partenaire") that absorbs installation capacity. Pricing is unit-based: pool kits span roughly €2,911 (4×2.5m mini) to €8,031 (12×6m Olympic format); polyethylene stairs €970–€1,290; coping kits €632–€1,786; free delivery above €300. Revenue is transactional one-time sale for pools and equipment, supplemented by recurring consumables revenue via the loyalty program. The customer base is split between residential end-buyers (primary) and professional installers/resellers (secondary); no enterprise anchor accounts or institutional customers are disclosed.

Name

PISCINE DISCOUNT

Legal name

Piscine Discount

Website

https://piscine-discount.info

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Piscine Discount is a French designer, manufacturer, and direct-to-consumer retailer of residential swimming pool kits, equipment, and accessories, serving homeowners and professional installers through e-commerce, four retail stores, and a partner installer network.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing and Equipment

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro industry

PRIMARYCRAIAIAK

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAB

Water Testing & Chemical Balancing

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Swimming pool kits
• Pool equipment
• Above-ground pools
• Pool filtration systems
• Pool accessories

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pool Kit Sales: Sale of complete pool kits including in-ground pools (polystyrene blocks, steel, shell), above-ground pools (wood, steel), and mini-pools. Revenue generated from one-time product sales with various customization options and add-ons.
2. Pool Equipment and Accessories: Sales of filtration systems, pumps, water treatment equipment (UV, electrolyzers, pH/ORP regulation), heating systems (heat pumps, solar heating), covers, safety equipment, robots, maintenance products, and liner/PVC materials.
3. Professional Installation Services: Through partner network of certified installers and resellers across France, offering professional pool installation services.
4. Delivery and Logistics: Transportation and delivery services for pools and large equipment, including crane services for shell pool placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Piscine Discount designs, manufactures, and sells complete swimming pool kits (in-ground polystyrene block, Magnelis steel, and fiberglass shell pools, plus wooden and steel above-ground pools, and permit-free mini pools under 10m²) alongside a full ecosystem of filtration, water treatment, heating, safety, cover, robotic cleaning, and outdoor leisure products. The company sells primarily direct-to-consumer through its e-commerce site and 4 French physical stores, with a secondary B2B partner installer and reseller network offering professional installation services.

Product overview

Piscine Discount operates as a designer and manufacturer of swimming pools and pool equipment, founded in 2000 and headquartered in France with 4 physical stores. The company offers a comprehensive portfolio centered around its core manufactured pools (in-ground polystyrene block, steel, and shell pools; above-ground wood and steel pools; and permit-free mini pools) complemented by an extensive ecosystem of proprietary and third-party pool equipment including filtration systems, water treatment (UV, electrolyzers, pH/ORP regulation), heating (heat pumps, solar), safety (alarms, barriers, rolling shutters, covers), cleaning robots, liners, pool access stairs, and outdoor leisure products (spas, saunas, pergolas, furniture). The company positions itself as a value-oriented manufacturer selling directly to consumers through its website and physical locations, with stated experience of over 50 years and more than 8,000 pools installed.

Differentiator

Problem solved

Functional benefit

Products and services

• Polystyrene Block In-Ground Pool Kits (Piscine blocs polystyrène / Kit piscine béton) Polystyrene block in-ground pool kits designed for DIY installation; interlocking insulating blocks are filled with concrete to form a durable, custom-shaped pool structure. Available in sizes from a 4m x 2.50m permit-free mini-pool up to a 12m x 6m Olympic-format pool. Target customers are French residential homeowners seeking a self-buildable in-ground pool.
• Steel In-Ground Pool Kits (Piscine acier enterrée) In-ground pool kits using Magnelis® steel structure with a 20-year structural warranty, designed for installation within approximately 7 days. Targets residential customers seeking a durable, affordable in-ground pool with marine-grade corrosion-resistant steel construction.
• Fiberglass Shell Pools (Piscine coque polyester) One-piece fiberglass shell pools manufactured in France, available in multiple designs including standard, integrated local technical room, and mini versions. Carry an anti-osmosis warranty and 10-year structural waterproofing guarantee. Targets homeowners seeking a fast-install molded shell pool.
• Wooden Above-Ground Pool Kits (Piscine bois hors sol) Above-ground pools from the Océanide range in wood construction, intended to integrate into garden environments with a natural aesthetic. Targets residential customers seeking a non-permanent above-ground pool with a premium visual finish.
• Steel Above-Ground Pool Kits (Piscine acier hors sol Océanide) Above-ground pools with Magnelis® steel structure carrying a 25-year structural warranty, delivered as a kit with simple and rapid home installation. The 4x2.5m variant qualifies as a permit-free mini-pool under 10m². Targets residential customers seeking a quick-to-install, durable above-ground pool.
• Permit-Free Mini Pools (Mini piscine sans permis) Compact pools with a surface area under 10m² that do not require a building permit or planning permission in France. Available in shell, polystyrene block, steel, and above-ground configurations. Targets French homeowners who want a pool without going through the permit process.
• Pool Filtration Systems (Filtration complète) Complete pool filtration offering including sand filters, cartridge filters, diatomaceous-earth filters, filtration pump stations, equipped technical rooms, wall filters, autonomous filtration groups, and PVC plumbing accessories. For residential pool owners and partner installers seeking complete filtration packages.
• Pool Water Treatment Equipment (UV, Electrolyzers, pH/ORP Regulation) Water treatment equipment for residential pools, including UV treatment systems, electrolytic chlorinators (salt-water chlorination), automatic pH regulation, ORP/redox regulation, and water analysis instruments. For pool owners needing automated water-chemistry management.
• Pool Heat Pumps (Pompe à chaleur piscine) Energy-efficient heat pumps sized for residential pools that maintain comfortable water temperatures to extend the swimming season. For residential pool owners wanting to lengthen their usable season.
• Solar Pool Heating (Chauffage solaire piscine) Solar pool heating systems that use solar energy to warm pool water, marketed as an eco-friendly and cost-effective alternative or complement to heat pumps. For residential pool owners seeking low-energy heating solutions.
• Pool Covers (Bâches piscine) - Winter, Bubble, and Bar Covers Pool covers including winter covers (hivernage), bubble covers for summer heat retention, and bar covers (à barres), with custom-made options. 100% French manufacturing at competitive prices. For residential pool owners needing off-season protection and heat retention.
• Pool Rolling Shutters (Volets roulants piscine) Rolling shutter covers for residential pools available in submerged, above-ground, and protection-cover variants. Provide NF P90-308-compliant security, reduced debris, and heat preservation. 100% French manufacturing. For pool owners seeking automated safety and conservation covers.
• Pool Safety Alarms and Barriers (Alarmes et barrières de sécurité) Pool safety alarms compliant with the NF P90-307/A1 standard, plus safety barriers designed to prevent unauthorized access and accidents involving children or pets. For residential pool owners required to meet French pool-safety regulations.
• Pool Enclosures (Abris de piscine) Custom-designed pool enclosures providing comfort, privacy, security, debris protection, and heat retention regardless of weather conditions. For residential pool owners seeking year-round usability and additional safety.
• Pool Cleaning Robots (Robots piscine) Automatic pool cleaning robots offered in battery-powered, cable-connected, and solar-powered variants, including Dolphin S200/S300/M600 and Zodiac models. For residential pool owners wanting automated cleaning.
• Pool Liners and Reinforced PVC (Liner et PVC armé) Pool liners in 75/100° thickness and reinforced (PVC armé) options, including decorative strips and liner-installation accessories. For pool owners needing watertight pool shell finishes.
• Pool Stairs and Ladders (Escaliers et échelles piscine) Pool access solutions including polyethylene stairs designed to be installed on liner pools (3-step and 4-step models, colors white/sand/grey) and traditional stainless-steel ladders. For pool owners needing safe pool entry and exit.
• Spas Rigid spas sized from 3 to 7 seats, marketed as luxury wellness and relaxation products at reduced prices. For residential customers wanting home spa and hot-tub functionality.
• Saunas Home sauna units for residential wellness and relaxation experiences. For residential customers seeking home sauna installations.
• Pool Coping Tiles (Margelles piscine) Pool edging/coping tiles in various materials, colors, and textures including Tenere Talon, flat, and Sahara grey variants. Sold in kits priced €632 to €1,786 depending on pool size. For owners of steel or polystyrene kit pools finishing the pool surround.
• Club Piscine+ Loyalty Program (Programme de fidélité) Customer loyalty program that rewards repeat purchases with points and exclusive benefits to Club Piscine+ members. Free shipping on pool chemistry products and loyalty points for purchases. For repeat residential customers of Piscine Discount.
• "Devenez Partenaire" Professional Installer and Reseller Program Wholesale partner program ("Espace pro" / "Devenez partenaire") that recruits certified pool installers and resellers throughout France. Partners access the product catalog at wholesale pricing, plus technical support and marketing materials, and deliver professional installation to end customers. For pool installation professionals and resellers in France.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Partner Installers and ResellerscoreChannel Partner/ Reseller/ DistributorProfessional pool installation network called 'Devenez partenaire' recruiting pool installers and resellers throughout France. Partners receive access to product catalog at wholesale pricing, technical support, and marketing materials. The program enables the company to scale installation capacity without directly employing installers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Leroy Merlin France: Major French home improvement retailer carrying above-ground pools, equipment, and accessories. Comparable as a broad-line retailer competing for the same French residential pool-equipment shopper with the advantage of much larger store footprint and marketing reach.
• Fluidra: Spanish-headquartered global pool and wellness equipment manufacturer and distributor with a strong European presence. Comparable as a broad incumbent across the same pool equipment, treatment, and accessory categories that Piscine Discount retails.
• Castorama France: Large French home improvement retailer offering above-ground pools and pool equipment. Comparable as a broad-line retailer where shoppers cross-shop Piscine Discount's pool kits and equipment.
• Hayward Pool Products: Global manufacturer of pool equipment including pumps, filters, heaters, and automation. Comparable as a broad incumbent whose products (e.g., pool pumps and filters referenced in Piscine Discount's catalog) compete in the same accessory categories.
• SCP France: European distributor of pool equipment and accessories serving professional installers and retailers across France. Comparable as a broad incumbent supplying filtration, pumps, and treatment equipment that overlaps with Piscine Discount's accessory categories.

Direct peers

• Cash Piscines: One of the largest French pool and spa retail chains, with ~140 stores focused on pool equipment, chemicals, and accessories. Directly comparable as a value-positioned multi-store retailer serving French residential pool owners.
• Magiline Pools: French manufacturer of in-ground pools with a dealer network across France and Europe. Comparable as a French pool manufacturer selling through certified installer-resellers with proprietary construction technology.
• Irrijardin: French direct-to-consumer pool and spa equipment retailer operating a network of physical stores across France with e-commerce. Directly comparable as a multi-channel French pool retailer targeting residential buyers with similar equipment, accessory, and pool kit offerings.
• Piscines Waterair: French designer and manufacturer of kit pools sold directly to consumers with a long-standing DIY pool-kit model. Highly comparable in product category (steel-structured kit pools), business model (direct-to-consumer manufacturer), and target customer (French residential DIY buyers).
• Piscines Desjoyaux: French manufacturer and franchisor of in-ground pools with proprietary cassette filtration technology and a large franchise network. Comparable as a French pool manufacturer with direct/franchise sales of complete pool kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piscine-discount

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PISCINE DISCOUNT