Piselli
- Company typePrivate
- Founded2004
- HeadquartersSão Paulo, São Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
Piselli firmographics
Firmographics- Name
- Piselli
- Legal name
- RESTAURANTE PISELLI LTDA
- Website
- https://piselli.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Piselli industry classification
Industry- Product category
- Italian Restaurants
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)
Keywords
Where Piselli is headquartered
LocationHeadquarters
- HQ city
- São Paulo, São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Piselli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Restaurant Dining Services: Piselli generates primary revenue through its five Italian restaurant locations offering dine-in services. Each location features a curated menu of Italian dishes with regional specialties (Piemonte, Tuscany, Southern Italy). Customers make reservations through the website or by contacting individual locations directly.
- Mercato Piselli E-commerce: In 2023, Piselli launched Mercato Piselli, an online platform for gourmet products including wines, specialty coffees, and artisan items. This extends the restaurant experience into e-commerce, allowing customers to purchase curated Italian products for home consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Restaurant dining - prices not publicly listed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Piselli product offering
Product offeringCore offering
Piselli operates a chain of five authentic Italian restaurants across Brazil, each specializing in a different regional Italian cuisine (Piedmont, Southern Italy, Tuscany). The company also runs Mercato Piselli, an online e-commerce platform launched in 2023 offering curated gourmet products including wines, specialty coffees, and artisanal items. Founded in 2004 by Juscelino Pereira, the chain operates upscale dining locations primarily within premium shopping centers (Iguatemi malls) and urban business districts in São Paulo, Brasília, and Campinas.
Product overview
Piselli is an Italian restaurant group operating five physical restaurant locations across Brazil (Jardins, Sud, Boa Vista, Campinas, and Brasília) plus the Mercato Piselli online marketplace. The restaurant portfolio includes the flagship Piselli Jardins (opened 2004, featuring Piedmont-inspired cuisine), Piselli Sud at Iguatemi São Paulo (2015, focused on southern Italian cuisine), Piselli Boa Vista at Associação Comercial (2021, weekday lunch service), Piselli Campinas at Iguatemi Campinas (2025), and Piselli Brasília at Iguatemi Brasília (2021, combining São Paulo classics with Tuscan specialties). The digital product ecosystem consists of the Mercato Piselli e-commerce platform (2023) offering curated gourmet products including wines and specialty coffees, along with the Casa Russo homeware brand (2023) for table settings and décor.
Differentiator
Problem solved
Functional benefit
Brands
- Mercato Piselli: An online platform with curated gourmet products including wines, specialty coffees, and artisanal items. Customers can purchase items to enjoy the Piselli experience at home.
- Casa Russo
Products and services
- Piselli Jardins The flagship Italian restaurant located in São Paulo's Jardins neighborhood, featuring classic Italian cuisine inspired by Piedmont region traditions. Includes dining room, bar, balcony seating, and parklet area. Displays Michelin recognition.
- Piselli Sud Italian restaurant located at Shopping Iguatemi São Paulo, specializing in southern Italian culinary traditions. Features lounge, main dining hall, bar, and outdoor garden areas designed by French architecture firm Carbondale.
- Piselli Boa Vista Italian restaurant located on the 12th floor of the Associação Comercial de São Paulo, serving weekday lunch service Monday to Friday with views of historic São Paulo sites including Pátio do Colégio. Offers a private Salão Nobre for events with capacity for up to 70 people.
- Piselli Campinas Italian restaurant located at Shopping Iguatemi Campinas, marking the brand's expansion into the interior of São Paulo state. Features dining room, bar, wine cellar with Italian import selections, and an emporium with selected Mercato Piselli products.
- Piselli Brasília
Companies that use Piselli
Customer profileSegments2 records
Ideal customer profiles1 record
Piselli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piselli partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- JadLogminorDelivery logistics partner for home delivery services, providing access to customer name, address, ID, CPF, email, and phone number for order fulfillment.
- UellominorDelivery logistics partner for home delivery services, providing access to customer name, address, ID, CPF, email, and phone number for order fulfillment.
- BarLogminorDelivery logistics partner for home delivery services, providing access to customer name, address, ID, CPF, email, and phone number for order fulfillment.
- All In Marketing Cloud / LocalWebminorEmail marketing service provider that sends promotional emails about products to customers, with access to customer name and email address.
- I7 MídiaminorDigital advertising partner for monitoring and managing personalized ad content across media channels.
- Carbondale (Architecture Firm)coreFrench architecture firm that designed the Piselli Sud restaurant interior at Shopping Iguatemi São Paulo, creating the distinctive atmosphere with wood panels, brass mesh installations, and outdoor garden ambiance.
Scale indicators3 records
Recent moves13 records
Expansion highlights5 records
Piselli competitors and assessment
Company assessmentBroad incumbents
- Cipriani: International fine-dining Italian restaurant and hospitality group with century-old heritage. Comparable as a premium Italian dining brand with global recognition; not a direct Brazil competitor but represents the category benchmark Piselli aspires to.
- Eataly: Global Italian food marketplace combining restaurants with retail of Italian gourmet products. The closest analog to Piselli's combined dine-in + Mercato retail model, though operating at much larger scale across multiple countries.
Direct peers
- Due Cuochi: Upscale Italian restaurant in São Paulo known for traditional cuisine and a refined dining room. Comparable to Piselli on Italian cuisine focus, premium pricing, and São Paulo business-lunch clientele.
- Fasano: Brazil's most famous Italian fine-dining group, founded in 1902, with multiple premium restaurants and hotels across São Paulo and other major cities. Most direct comparable: similar premium Italian positioning, Iguatemi-area real estate, business-lunch and special-occasion clientele.
- Família Mancini: Long-running family-owned Italian restaurant group in São Paulo with multiple units and a strong traditional Italian menu. Comparable on cuisine authenticity and São Paulo fine-dining market overlap, though with a more casual family-style positioning.
- Cantina do Cameriere: Italian restaurant in São Paulo serving regional Italian cuisine in an upscale setting. Directly comparable on cuisine category, customer demographic, and Brazilian fine-dining market.
Regional players
- Serafina: Italian restaurant chain originally from New York with multiple international locations serving upscale thin-crust pizza and Italian fare in design-forward spaces. Comparable on the restaurant-plus-lifestyle-brand positioning, though operating in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Piselli social profiles
Digital presencePiselli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piselli leadership team
Management profileNumber of profiles
Profiles1 record
Piselli subsidiaries and ownership
Company hierarchySubsidiaries1 record
Piselli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piselli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piselli
What does Piselli do?
Piselli operates a chain of five authentic Italian restaurants across Brazil, each specializing in a different regional Italian cuisine (Piedmont, Southern Italy, Tuscany). The company also runs Mercato Piselli, an online e-commerce platform launched in 2023 offering curated gourmet products including wines, specialty coffees, and artisanal items. Founded in 2004 by Juscelino Pereira, the chain operates upscale dining locations primarily within premium shopping centers (Iguatemi malls) and urban business districts in São Paulo, Brasília, and Campinas.
Is Piselli a public or private company?
Piselli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piselli founded?
Piselli was founded in 2004. It employs 101 to 250 people.
Where is Piselli based?
Piselli is headquartered in São Paulo, São Paulo, Brazil, in the Latin America region.
How does Piselli make money?
Two revenue lines are on record. Restaurant Dining Services are the primary driver. The others are mercato Piselli E-commerce.
Who are Piselli's main competitors?
Broad incumbents on record are Cipriani and Eataly. Direct peers are Due Cuochi, Fasano, Família Mancini and Cantina do Cameriere. Serafina is listed as a regional player.
Does Piselli have an API?
No public API is recorded for Piselli.
What industry is Piselli in?
Piselli's product category is Italian Restaurants. Its primary akta.pro industry code is THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 445 and its SIC code is 5810.