PIS Fitness

What PIS Fitness does

PIS Fitness, operating under the legal entity Peratitis Innovation Systems Ltd. (HE297815), is a Cyprus-based distributor and educator specializing in functional training, sports performance, and rehabilitation equipment. The company was founded in 2011 and is headquartered in Nicosia, operating with a team of approximately 7 employees. Its core business is multi-brand equipment distribution: PIS Fitness holds official distributor status in its territories for at least eight premium global brands, including BLACKROLL, Concept2, NOHRD, Assault Fitness, Intenza, LEBERT Fitness, Aerobis, and EXXENTRIC.

The technology stack is built on a Shopify-based e-commerce storefront that supports multi-currency pricing (USD, EUR, GBP, AED), country-specific shipping to 150+ countries, and a broad payment stack including PayPal, Klarna, credit card, and crypto. The catalog spans cardio equipment (Concept2 rowers, AirBikes, NOHRD wooden treadmills, curved runners), strength and functional training (Invincbl bumper plates, Wall Balls, Exxentric kBox flywheel devices, LEBERT Equalizer), bodyweight and suspension training (aeroSling, Revvll), and recovery equipment (BLACKROLL rollers, compression boots, fascia guns), plus Align-Pilates reformers for the Pilates segment. The company additionally operates two service lines beyond hardware resale: Functional Playground (studio design and turnkey facility build with 2D/3D concept design) and PIS Academy (in-person and online certifications, summits, and conferences for trainers, physiotherapists, and performance coaches).

PIS Fitness operates a hybrid go-to-market combining direct-to-consumer e-commerce with B2B direct sales targeting gyms and fitness studios, professional and national sports teams (including official partnership with the Cyprus National Football Team and major Cypriot football clubs), physiotherapy and rehabilitation clinics, Pilates and yoga studios, hotels and hospitality, and corporate wellness buyers. Education and certification programs add a services revenue stream. Revenue is generated from unit-priced hardware sales (ranging from under €50 accessories to over €19,000 specialty treadmills), quote-based custom studio design projects, and event-based professional education fees. The business is bootstrapped, privately held under founder ownership, and ships to 150+ countries from a single Cyprus headquarters.

Name

PIS Fitness

Legal name

Peratitis Innovation Systems Ltd.

Website

https://pisfitness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PIS Fitness is a Cyprus-based distributor of premium functional training, sports performance, and rehabilitation equipment, serving gyms, sports teams, physiotherapy clinics, hotels, and consumers in over 150 countries. The company also operates PIS Academy for fitness professional education and Functional Playground for studio design services.

Ownership category

akta.pro rank

Product category

Fitness Equipment Distribution

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Fitness equipment distribution
• Functional training equipment
• Rehabilitation recovery equipment
• Sports performance gear
• Professional fitness education

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fitness Equipment Sales: One-time sales of fitness equipment including strength training, cardio machines, recovery tools, and accessories through e-commerce platform. Revenue generated per transaction with various price points from budget items under $100 to premium equipment over $5,000.
2. Studio Design & Facility Build Services: Full-service gym design and build including needs analysis, 2D/3D concept design, equipment procurement, flooring installation, and project management for functional training studios, rehabilitation clinics, and performance centers.
3. Education & Certification Programs: Seminars, conferences, and certification courses for fitness professionals delivered through PIS Academy. Includes product-based seminars (Blackroll, Lebert Equalizer, Aerosling), summits (Functional Training Expedition, Rehab & Movement Summit), and ongoing professional education.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PIS Fitness is a Cyprus-based distributor of functional training, sports performance, and rehabilitation fitness equipment, operating as official partner for premium global brands such as BLACKROLL, Concept2, NOHRD, Intenza, Assault Fitness, LEBERT, Aerobis, and EXXENTRIC. The company sells through a Shopify e-commerce storefront for individual consumers and a direct sales motion for commercial gyms, sports teams, physiotherapy clinics, hotels, and corporate wellness programs. It complements equipment distribution with two service lines: Functional Playground (in-house studio design and build) and PIS Academy (seminars and certification courses for fitness professionals).

Product overview

PIS Fitness is a fitness equipment distributor and education provider based in Cyprus, specializing in functional training, sports performance, and rehabilitation equipment. Their product portfolio encompasses cardio equipment (treadmills, bikes, rowers, ski ergs), strength training (barbells, kettlebells, racks), suspension and bodyweight training (Lebert Equalizers, aeroSling), flywheel training (Exxentric kBox, kPulley), recovery equipment (BLACKROLL rollers, compression boots, fascia guns), and Pilates equipment (Align-Pilates Reformers). The company also operates PIS Academy for fitness education and seminars. They serve sports teams, physiotherapy clinics, functional training studios, and individual fitness enthusiasts across Cyprus and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Treadmills and Curved Runners Curved self-powered treadmills and high-end professional treadmills including Invincbl Performance Runner, Assault Air Runner, K-Well Speed Runner Pro, NOHRD Sprintbok, and NOHRD Citius Treadmill, designed for elite gyms, CrossFit facilities, and professional athletic centers.
• Indoor Cycling Bikes Air-resistance indoor cycling bikes including the Concept2 BikeErg and Assault Air Bike, designed for full-body cardio workouts using fan-based air resistance, suited for commercial gyms and home training.
• Indoor Rowers and Ski Ergs Concept2 Rower and Concept2 SkiErg for cardio training and endurance building, suitable for commercial and home gym use with full-body engagement.
• Bodyweight and Suspension Training Equipment Lebert Equalizer parallel bars for calisthenics, aeroSling ELITE suspension trainer, and Revvll Pro and Revvll One variable-resistance rope trainers for versatile bodyweight and resistance training.
• Strength and Functional Training Equipment Invincbl Rubber Bumper Plates for Olympic lifting, Invincbl Wall Balls, Aerobis Fitness Sandbag, and Exxentric kBox Active and kPulley Go flywheel training devices for eccentric overload and HYROX-style workouts.
• Recovery and Fascia Equipment BLACKROLL foam rollers (Standard, PRO Hard, Mini), BLACKROLL Compression Boots, BLACKROLL Recovery Pillow, and BLACKROLL Fascia Gun for myofascial release, percussive therapy, sleep recovery, and circulation enhancement.
• Pilates Reformers Align-Pilates reformer range including H1 entry-level reformer, R8 Pro and C8 Pro commercial-grade reformers with Cadillac and leg extension capabilities, and F3 folding reformer for home studios and boutique gyms.
• PIS Academy Education and Certification Online and in-person educational platform offering functional training, Pilates matwork and reformer courses, certifications, and diplomas for fitness professionals, physiotherapists, and trainers. Includes Functional Training Expedition, Rehab & Movement Summit, Soccer Performance Conference, and product-specific certifications such as Blackroll Trainer Education and Lebert Equalizer Certification.
• Functional Playground Studio Design and Build Full-service gym design and build offering including needs analysis, 2D/3D concept design, equipment selection, flooring installation, and project execution for functional training studios, rehabilitation clinics, and performance centers.

Quantifiable outcome

• Over 40 sports teams, 40+ physiotherapist clinics, and 30+ functional training studios served
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Cyprus Football Association (CFA)flagshipStrategic or Co-development PartnerOfficial partners of the Cyprus National Football Team. PIS Fitness provides BLACKROLL recovery equipment for activation, mobility, strength training, and recovery programs. Partnership reflects commitment to supporting Cypriot sports community with professional-grade functional training equipment.
• BLACKROLLcoreChannel Partner/ Reseller/ DistributorOfficial distributor of BLACKROLL products in Cyprus. BLACKROLL is a leading brand in fascia training, recovery, and myofascial tools used by world-class athletes globally.
• Concept2coreChannel Partner/ Reseller/ DistributorOfficial distributor of Concept2 products including rowers, ski ergs, and bike ergs. Concept2 is known worldwide for robust, perfectly designed cardio equipment.
• NOHRDcoreChannel Partner/ Reseller/ DistributorOfficial distributor of NOHRD products including treadmills, bikes, and fitness furniture. NOHRD specializes in wooden fitness equipment with aesthetic design.
• Assault FitnesscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Assault Fitness products including air bikes and treadmills known for commercial-grade durability.
• IntenzacoreChannel Partner/ Reseller/ DistributorOfficial distributor of Intenza commercial gym equipment including treadmills, ellipticals, and bikes for commercial fitness facilities.
• LEBERT FitnesscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Lebert Fitness products including Equalizer, Parallettes, and Srt Barbell. Lebert Equalizer won Men's Health Best Bodyweight Training Tool Award 2021.
• AerobiscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Aerobis products including suspension trainers, fitness sandbags, and workout stations. Aerobis products are known for versatility and robustness.
• EXXENTRICcoreChannel Partner/ Reseller/ DistributorOfficial distributor of EXXENTRIC kBox and kPulley flywheel training equipment. KBox was nominated for FIBO Innovation Award 2018.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Rogue Fitness: Large US-based strength and conditioning equipment manufacturer and DTC retailer dominating the functional training and CrossFit/HYROX space. Comparable as a peer in target customer (functional athletes, CrossFit boxes, sports teams) though significantly larger and primarily a manufacturer, not a multi-brand distributor.
• Technogym: Global premium commercial fitness equipment manufacturer with full-service solutions for gyms, hotels, and physio clinics. Comparable to PIS Fitness in serving commercial gyms, hospitality, and rehabilitation verticals with premium equipment.

Direct peers

• Perform Better: US-based functional training and sports performance equipment distributor offering a multi-brand catalog (BOSU, TRX, Jump Rope, etc.) to trainers, physios, and sports teams. Closely comparable to PIS Fitness as a multi-brand distributor serving both B2B (teams, clinics) and DTC consumers with education content.
• Gopher Sport: US-based distributor of fitness, sports, and PE equipment to schools, sports teams, and recreation facilities. Comparable to PIS Fitness in multi-vertical B2B distribution (sports teams, education, facilities) with a broad catalog approach.
• Escape Fitness: Global functional training equipment brand and distributor offering products, programming, and education to commercial gyms. Comparable to PIS Fitness in combining equipment distribution with professional education and B2B commercial fitness focus.
• Power Systems: Distributor of functional training, strength, and conditioning equipment to gyms, sports teams, and educational institutions. Comparable to PIS Fitness in product breadth across cardio, strength, recovery, and training accessories for B2B customers.
• Primal Strength: UK-based distributor of commercial and functional fitness equipment serving gyms, sports teams, and physio clinics. Comparable to PIS Fitness in B2B+education model and product mix spanning strength, functional training, and conditioning.
• BH Fitness: European fitness equipment brand and distributor with home and commercial product lines. Comparable to PIS Fitness in offering a mixed B2B/DTC model across home gym, commercial, and cardio equipment in EMEA markets.

Regional players

• Pilates Equipment Alliance: Distributor of Align-Pilates and other pilates equipment brands to studios and home users, primarily in English-speaking markets. Comparable to PIS Fitness as a multi-brand distributor with Pilates reformer + accessories offerings, though focused on a narrower product category.

Emerging players

• physiotutors: Education/influencer platform for physiotherapists with associated product reviews and affiliate distribution. Comparable to PIS Fitness as an education-first channel serving physiotherapy clinics in the recovery and rehab equipment category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pisfitness
• YouTubeyoutube.com/user/PISFITNESS
• Facebookfacebook.com/pisfitness
• Instagraminstagram.com/pisfitness
• Pinterestpinterest.com/pisfitness
• TikToktiktok.com/@pisfitness
• LinkedInlinkedin.com/company/pis-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIS Fitness