Pismo Beach Veterinary Clinic

What Pismo Beach Veterinary Clinic does

Pismo Beach Veterinary Clinic is a privately held, AAHA-accredited small animal general practice located at 990 Price Street in Pismo Beach, California, founded in 1996. The clinic serves dog and cat owners across the California Central Coast, providing comprehensive veterinary care seven days a week, including extended Monday–Friday evening hours. It is currently owned and operated by Drs. Joel Conn and Sarah Conn, who acquired the practice in 2009 and have since modernized the facility from its early-1920s building origins.

The clinic's service portfolio spans preventive wellness, urgent care, soft tissue and minimally invasive surgery (including its signature LOVE Spay laparoscopic ovariectomy with 65% pain reduction and 3-day recovery), dental services, in-house diagnostics (digital radiography, ultrasound, digital cytology, microscopy, rhinoscopy, electrocardiography, Alicam capsule endoscopy, and a full in-house laboratory), therapeutic laser therapy, an in-house pharmacy, boarding (cats year-round, dogs limited to medical patients), grooming, house calls, and end-of-life care including aquamation. Revenue is generated through a mix of transactional services and tiered Wellness Plans (VCP Preventive Care Plans) priced from $49.50 to $193 per month, covering puppies, kittens, adult dogs, and adult cats.

Distribution is centered on direct in-clinic visits, supplemented by house-call services, a VetSource/VetFirstChoice-owned online pharmacy storefront, and a referral network into PETS Hospital (a 24/7 emergency facility founded by Dr. Joel Conn in 2016) plus specialty partners including Advanced Veterinary Specialists, Animal Surgical Group, Atascadero Pet Hospital, and VCA CARE. The clinic's commercial posture is community-led, with active participation in local events, nonprofit partnerships (Rotary, EcoSlo, Diversity Coalition of SLO County, Lumina Alliance, YMCA), a veterinary student externship pipeline, and SLO Green Business certification alongside its AAHA accreditation and multi-year "Best in SLO" recognition.

Name

Pismo Beach Veterinary Clinic

Legal name

Pismo Beach Veterinary Clinic

Website

https://pismobeachvet.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pismo Beach Veterinary Clinic is a privately held, AAHA-accredited small animal veterinary clinic in Pismo Beach, California, founded in 1996. It provides comprehensive wellness, surgical, dental, diagnostic, and end-of-life care to dog and cat owners on California's Central Coast.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary clinic services
• Small animal healthcare
• Pet wellness plans
• Veterinary surgery
• Pet pharmacy retail

Headquarters

HQ city

Pismo Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Consultation and Examination Services: Office visits, wellness exams, and urgent care appointments for pets. Fees charged per visit or consultation.
2. Wellness Plans (VCP Preventive Care Plans): Subscription-based monthly payment plans providing preventive care services including exams, vaccinations, lab work, and dental cleanings. Tiered plans from Silver to Platinum for puppies, kittens, adult dogs, and adult cats.
3. Surgical Procedures: LOVE Spay (laparoscopic ovariectomy), gastropexy, soft tissue surgeries, mass removals, biopsies, wound repairs, and abdominal procedures. One-time procedures with associated anesthesia and monitoring fees.
4. Dental Services: Dental cleanings, extractions, and oral surgeries with full anesthesia and monitoring.
5. In-house Pharmacy: Full-service pharmacy carrying prescription medications, parasite prevention products, and pet health products. Pets must have physical exam within past 12 months.
6. Boarding Services: Year-round cat boarding in indoor cages with private litter box suites, roaming time, and TV. Dog boarding limited to medical patients only.
7. Grooming Services: Bathing, nail trims, ear cleaning, anal gland expression, full body clips, and medicated soaks for skin conditions.
8. Therapeutic Laser Therapy: Pain-free, drug-free treatments for post-surgical recovery, trauma, arthritis, and skin infections.
9. House Call Services: In-home veterinary visits for families with multiple pets, those with transportation challenges, or pets more comfortable at home.
10. Compassionate End-of-Life Care: In-clinic and at-home euthanasia services with aquamation pet remains care through Central Coast Pet Aquamation partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pismo Beach Veterinary Clinic is a small animal general practice hospital that delivers comprehensive veterinary medical, surgical, and preventive care services for dogs and cats. Core offerings include wellness exams, vaccinations, the signature minimally invasive LOVE Spay (Laparoscopic Ovariectomy) procedure, soft tissue surgery, dental cleanings and extractions, diagnostic imaging (digital X-ray, ultrasound, Alicam capsule endoscopy), therapeutic laser therapy, an in-house pharmacy, grooming, boarding, house calls, and compassionate end-of-life care including aquamation. The clinic sells tiered monthly subscription wellness plans (Silver, Gold, Platinum) covering exams, vaccinations, lab work, dental, and bundled surgical procedures.

Product overview

Pismo Beach Veterinary Clinic is a small animal general practice offering comprehensive veterinary services through multiple integrated offerings. The core service portfolio includes Complete Wellness Services, surgical procedures (with a signature minimally invasive LOVE Spay laparoscopic surgery), diagnostic imaging (X-ray, ultrasound, Alicam capsule endoscopy), dental services, therapeutic laser therapy, pharmacy, and urgent care. The clinic supplements core services with wellness plan programs (Puppy, Kitten, Adult Dog, Adult Cat tiers) offering monthly payment options through VCP Preventive Care Plans, as well as boarding, grooming, house calls, and compassionate end-of-life care. Online pharmacy access is provided through VetSource integration. The clinic operates as a single-location practice with no modular/separate product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• LOVE Spay: A minimally invasive laparoscopic ovariectomy (spay) procedure that reduces pain by 65%, minimizes bleeding, and speeds up recovery compared to traditional spay surgery.

Products and services

• Complete Wellness Services Comprehensive wellness care for dogs and cats including physical exams, vaccinations, routine bloodwork, and personalized wellness plans. Focuses on preventative medicine with client education.
• LOVE Spay (Laparoscopic Ovariectomy) Minimally invasive spay procedure using 2-3 tiny incisions with a camera and specialized instruments; reduces pain by 65%, minimizes bleeding, and shortens recovery to 3 days versus 10-14 days for traditional spay surgery.
• Laparoscopic-Assisted Gastropexy Preventive surgery attaching the stomach to the body wall to prevent gastric dilatation and volvulus (bloat) in large breed dogs, using a 2-3 inch incision instead of a traditional 10-14 inch incision.
• Surgery, Dentistry and Anesthesia Skilled surgical and dental services including dental cleanings, extractions, mass removals, biopsies, wound repairs, and abdominal procedures, performed with full anesthesia, sedation, and continuous vital signs monitoring by a dedicated technician.
• Sick and Urgent Patient Care Urgent care services supported by full in-house diagnostics including complete laboratory, digital X-rays, ultrasound, digital cytology, microscopy, rhinoscopy, electrocardiography, and a fully stocked pharmacy.
• Alicam Capsule Endoscopy Non-invasive, non-anesthetic capsule-sized camera imaging of the gastrointestinal tract, particularly useful for chronic GI issues in dogs and cats.
• Therapeutic Laser Therapy Pain-free, drug-free laser therapy to reduce pain and speed healing for post-surgical recovery, trauma, arthritis, and skin infections.
• Grooming Services Bathing, nail trims, ear cleaning, anal gland expression, and full body clips, including sedated clips for animals with special behaviors and medicated soaks for skin conditions.
• Boarding Services Year-round boarding for cats in indoor customizable cages with private litter box suite, roaming time, and TV; dog boarding limited to medical patients only with doctor approval.
• House Call Services In-home veterinary visits for families with multiple pets, those with transportation challenges, or pets more comfortable at home; subject to staffing availability.
• Compassionate End of Life Care Gentle end-of-life care including in-clinic and at-home euthanasia services, with aquamation pet remains care offered as an eco-friendly alternative to traditional cremation through partnership with Central Coast Pet Aquamation.
• In-House Pharmacy / Rx Refills Full-service pharmacy carrying a wide variety of pet medications, parasite prevention products, and pet health products; prescription refill requests handled via online form with designated pickup times. Pets must have had a physical exam within the past 12 months.
• Puppy Wellness Plans Monthly subscription preventive care plans for puppies including Silver ($61/month), Gold Neuter ($103.50/month), and Gold Spay ($193/month) tiers covering exams, vaccinations, parasite prevention, deworming, nail trims, and optional spay or neuter surgery.
• Adult Dog Wellness Plans Monthly subscription plans for adult dogs with Silver ($50/month), Gold ($114.50/month), and Platinum ($139/month) tiers covering lab work, dental cleaning, radiographs, vaccinations, and senior screening.
• Kitten Wellness Plans Monthly subscription plans for kittens with Silver ($83/month) and Gold ($110/month) tiers covering FeLV/FIV testing, vaccinations, parasite prevention, and spay/neuter surgery.
• Adult Cat Wellness Plans Monthly subscription plans for adult cats with Silver ($49.50/month), Gold ($116/month), and Platinum ($140/month) tiers covering dental cleaning, lab work, BNP testing, vaccinations, and senior care.
• VetSource Online Pharmacy Storefront Own online pharmacy operated through the VetSource platform, providing home delivery of prescription medications, over-the-counter products, and pet food as an alternative to third-party catalog pharmacies.

Quantifiable outcome

• LOVE Spay reduces pain by 65% compared to traditional spay surgery
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PETS HospitalcoreStrategic or Co-development Partner24/7 emergency and specialty hospital in Orcutt, CA. Partnership for veterinary student externship program where externs split time between Pismo Beach Veterinary Clinic and PETS Hospital for well-rounded small animal and emergency medicine experience. Founded in 2016 by Dr. Joel Conn.
• VetSourcecoreTechnology or IntegrationOnline pharmacy platform providing home delivery of prescriptions, over-the-counter products, and pet food. Serves as the clinic's own online pharmacy alternative to third-party discount houses.
• CareCreditminorChannel Partner/ Reseller/ DistributorHealthcare credit card offered since 2012 for veterinary expenses. Provides promotional financing (6, 12, or 18 months interest-free) for pet healthcare costs not covered by standard credit.
• Central Coast Pet AquamationminorChannel Partner/ Reseller/ DistributorEco-friendly pet remains care service providing aquamation (water-based cremation alternative) offered through the clinic for end-of-life care services.
• Rotary Club of Pismo Beach/Five CitiesminorGTM or Marketing PartnerCommunity service organization. Clinic doctors participate in service projects and educational events, community fundraising, and Rise Against Hunger food packaging events.
• Diversity Coalition of SLO CountyminorGTM or Marketing PartnerLocal nonprofit focused on diversity and inclusion. Dr. Sarah Conn serves as Events and Programs Chair since 2017. Clinic supports community initiatives.
• EcoSlominorGTM or Marketing PartnerEnvironmental organization. Clinic demonstrates commitment to sustainability and environmental stewardship through partnership and support.
• Lumina AllianceminorGTM or Marketing PartnerOrganization providing support to end domestic and intimate partner violence in SLO County. Dr. Joel Conn serves on board of directors since late 2019, elected Vice President in 2020.
• YMCA of SLO CountyminorGTM or Marketing PartnerCommunity organization focused on diversity and inclusion. Dr. Sarah Conn appointed to 2019-2021 Board of Directors. Clinic supports community programs.
• Emergency/Referral Hospital NetworkminorOthersReferral network including PETS Hospital (Orcutt), Advanced Veterinary Specialists (Santa Barbara), Animal Surgical Group (Arroyo Grande), Atascadero Pet Hospital, VCA CARE Specialty Hospital, and other specialty hospitals for client referrals.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Banfield Pet Hospital: National veterinary chain (subsidiary of Mars) operating inside PetSmart stores and as standalone clinics. Comparable as a large-scale primary care and preventive wellness provider for companion animals.
• NVA (National Veterinary Associates): Large veterinary hospital consolidator owning hundreds of companion-animal clinics across the U.S. Comparable as a multi-location operator of similar primary care clinics that represents a competitive and consolidation threat to independents.
• BluePearl Pet Hospital: National chain of emergency and specialty veterinary hospitals (Mars Veterinary). Comparable as a multi-specialty companion-animal care provider competing for emergency and referral cases.
• VCA Animal Hospitals: Largest U.S. chain of veterinary hospitals with broad primary, specialty, and emergency services. Comparable as a multi-location companion-animal clinical services provider serving similar pet-owner needs.
• VCA CARE Specialty Hospital: Specialty referral hospital in the Central Coast area, part of the referral network. Comparable as a regional specialty companion-animal provider linked to the clinic for down-referrals.

Regional players

• Advanced Veterinary Specialists: Specialty veterinary hospital in Santa Barbara, CA. Comparable as a regional companion-animal specialty and referral provider in the broader Central Coast region.
• Animal Surgical Group: Surgical specialty practice in Arroyo Grande, CA, in the same referral network. Comparable as a regional companion-animal surgical provider in close geographic proximity.

Direct peers

• Atascadero Pet Hospital: Independent companion-animal practice in nearby Atascadero, CA, part of the local referral network. Comparable as a similarly sized small animal general practice serving the Central Coast.

Emerging players

• PETS Hospital: 24/7 emergency and specialty animal hospital in Orcutt, CA, founded in 2016 by Dr. Joel Conn (same owner as Pismo Beach Veterinary Clinic). Directly comparable as a companion-animal clinical services provider in the same Central Coast region.

Others

• VetSource: Online veterinary pharmacy and home-delivery platform used by Pismo Beach Veterinary Clinic. Comparable as an enabling technology/distribution partner serving companion-animal clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pismobeachvet
• LinkedInlinkedin.com/company/pismo-beach-veterinary-clinic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pismo Beach Veterinary Clinic