Pitching Performance Lab

What Pitching Performance Lab does

Pitching Performance Lab (PPL) is a Kentucky-based, privately-held specialized baseball pitching instruction company operating three physical facilities (Lexington HQ, Louisville, Marion) under Pitching Performance Lab LLC, alongside a related Velocity Matters LLC entity. PPL delivers data-driven pitching coaching for competitive pitchers spanning Little League through professional ranks, with a youth sub-brand (PPL Youth) serving athletes aged 9-12 and onward transition into the main program at age 13.

The company's core technical stack integrates third-party sports-analytics hardware and software: Edgertronic high-speed cameras capture ball release during a 10-25 pitch assessment bullpen, TrackMan radar collects ball-flight metrics (velocity, movement, command), and Pitchbucket organizes and grades the resulting data. Movement screening plus this assessment feeds a 4-week phased custom program delivered through a proprietary mobile app, with integrated physical therapy oversight and unlimited coach communication on remote subscriptions. All products are billed weekly with 12-week minimum commitments and tiered cancellation fees.

PPL monetizes primarily through weekly subscription memberships (ranging from $40 youth 1x/week to $80 standard pitching 2-3x/week to $120-$180 unlimited), a $300 one-time onboarding fee, plus optional strength training and remote/app add-ons. Go-to-market is community-led, leveraging small-group 3:1-4:1 player-to-coach ratio training, professional-athlete video testimonials (Miami Marlins, Houston Astros, San Francisco Giants), and organic social media presence across Instagram, TikTok, YouTube, Facebook, and X. A bundled unlimited pitching + hitting partnership with Hitting Performance Lab extends the offering, and a separate partnership ecosystem (Power Performance Lab, Armored Heat) is also referenced. No institutional funding, M&A activity, public revenue figures, or AI/ML capabilities are disclosed.

Name

Pitching Performance Lab

Legal name

Pitching Performance Lab LLC

Website

https://pitchingperformancelab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitching Performance Lab is a privately-held Kentucky sports-training company operating three facilities that deliver data-driven pitching coaching, using TrackMan, Edgertronic, and Pitchbucket analytics, to competitive pitchers from age 9 through professional baseball via weekly subscriptions.

Ownership category

akta.pro rank

Product category

Baseball Pitching Coaching and Athletic Development

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

akta.pro secondary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Baseball pitching coaching
• Pitcher development
• Movement screening
• Pitching mechanics training
• Strength and conditioning

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Person Pitching Training: Weekly subscription-based training sessions at PPL facilities. Athletes select desired training frequency (1x, 2x, or 3x per week). Includes access to coaches and facility during training hours. Subject to 12-week minimum commitment with cancellation fees.
2. Onboarding Fee: One-time $300 fee for new athletes covering movement screening, data analysis, customized program creation, and performance review with video recording.
3. Remote/App Training: Remote coaching services allowing athletes to complete training independently while maintaining daily communication with pitching coaches. Includes feedback beyond facility visits.
4. Strength Training Add-on: Optional customized strength training programs available as add-on to pitching or hitting memberships.
5. Youth Programs: Specialized youth pitching, hitting, and athletic development programs for ages 9-12 through PPL Youth brand, with separate pricing structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Pitching Performance Lab delivers personalized, data-driven baseball pitching coaching through a structured process of movement screening, Edgertronic camera and Trackman assessment bullpens, and individualized training programs adjusted in 4-week phases. Athletes subscribe to weekly in-person sessions at PPL Kentucky facilities (Lexington, Louisville, Marion) or to remote/app-based coaching, with add-on strength training and a separate PPL Youth program for ages 9-12.

Product overview

Pitching Performance Lab (PPL) offers a unified coaching platform providing personalized, data-driven baseball instruction centered on pitching development. The core product is the Pitching Training Program, which integrates TrackMan radar metrics, Edgertronic high-speed video capture, and Pitchbucket analytics to deliver individualized assessment, custom programming, and ongoing coach support. The program is available in multiple tiers: 1x/week in-person sessions, unlimited pitching membership (up to 6 sessions weekly), and remote training for athletes who cannot attend the facility. Optional add-ons include Strength Training and Position Player Throwing Programs. The company operates PPL Youth (a sub-brand for ages 9-12) and maintains a partnership with Hitting Performance Lab to offer combined unlimited pitching and hitting memberships. All programs include access to the proprietary App for program viewing, video instruction, and coach communication.

Differentiator

Problem solved

Functional benefit

Brands

• PPL Youth: Youth pitching program for athletes ages 9-12

Products and services

• Pitching Training Program Personalized, data-driven pitching coaching program utilizing TrackMan metrics, Edgertronic high-speed video capture, and Pitchbucket analytics to assess movement, command, and velocity, combined with custom programs, movement screening, and ongoing coach support. Delivered in small groups (3:1–4:1 player-to-coach ratio) at PPL Kentucky facilities.
• Remote Training Remote coaching subscription that allows athletes to complete training independently while maintaining daily communication with pitching coaches for feedback, enabling continued development during weeks when facility visits are not possible.
• Strength Training Customized strength training program offered as an add-on to pitching or hitting memberships, with lifting plans based on the athlete's movement screen and assessment bullpen results.
• PPL Youth Program Youth pitching development program serving athletes ages 9-12 with age-appropriate programming, graduated difficulty levels, and transition to the main PPL program at age 13.
• Hitting Performance Lab Partnership (Combined Pitching + Hitting Membership) Combined unlimited pitching and hitting membership offered in partnership with Hitting Performance Lab, providing athletes access to both pitching and hitting training programs under a single arrangement.
• Position Player Throwing Programs Throwing program specifically designed for position players, offered as an additional training option beyond pitching-specific programming.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hitting Performance Lab (HPL Lex)coreStrategic or Co-development PartnerPPL offers an unlimited pitching + hitting membership in partnership with Hitting Performance Lab, allowing athletes to access both pitching and hitting training services under a combined membership.
• PitchbucketcoreTechnology or IntegrationThird-party technology platform used to organize Trackman data. Pitchbucket provides grades for movement and command for all pitches, organizing the ball flight data collected during assessment bullpens.
• PPL YouthcoreChannel Partner/ Reseller/ DistributorSeparate youth brand (pplyouth.com) serving athletes ages 9-12. Youth program graduates transition to main PPL at age 13. Different levels of programs based on difficulty with coaches trained for varying motivation levels.
• PPL Partner College/University ProgramsminorStrategic or Co-development PartnerAthletes at PPL Partner College/University programs can register as returning athletes. Limited recruiting assistance provided to athletes who meet performance criteria.
• Armored HeatminorStrategic or Co-development PartnerIntellectual property partner referenced in user agreement. Videos and supplemental materials are property of PPL and Armored Heat.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tread Athletics: Pitcher-focused training brand offering in-person labs, remote coaching, and a tech-enabled pitch-design curriculum. Competes in the same niche of premium pitchers targeting velocity gains and pitch design, with comparable subscription and remote tiers.
• TopVelocity: Velocity-focused pitching development program with online training, camps, and 3X Pitching follow-on products. Overlaps with PPL's velocity-gain use case for serious amateur and college pitchers and competes for the same remote coaching buyer.
• ShutDown Academy: Premium pitching instruction brand combining video analysis, mechanical coaching, and mental performance for serious youth through college pitchers. Comparable methodology and target athlete segment to PPL's main program.
• Driveline Baseball: Industry-leading data-driven baseball pitch development facility. Uses TrackMan, high-speed video, biomechanics, and remote app delivery — the same tech and methodology stack as PPL — but at a national scale with significantly larger coach headcount, partner-facility network, and broader service line.
• The Hitting Performance Lab (HPL): Lexington-based hitting training co-marketed to PPL athletes as a combined unlimited membership. Closely adjacent in category and geography — partly partner, partly competitor for athlete share-of-wallet on the hitting side.

Broad incumbents

• Baseball Factory: National youth baseball development and recruiting exposure brand offering clinics, showcases, and training programs. Competes with PPL Youth for parent-driven youth development spend and for the college-bound athlete segment.
• Cressey Sports Performance: Established, multi-location baseball athletic development facility network combining strength, biomechanics, and pitching coaching. Broader than PPL's pitching focus but operates in the same data-driven, premium-priced coaching segment.

Regional players

• Florida Pitching Lab: Regional pitching development facility using TrackMan, Rapsodo, and biomechanical assessments in a similar mid-premium coaching model. Comparable in service structure to PPL but located in Florida, illustrating the regional-player pattern PPL currently sits inside.

Emerging players

• ARMory Pitching Lab: Velocity and pitching development facility focused on college and professional athletes using motion and force analytics. Comparable data-driven methodology to PPL's assessment bullpen and TrackMan-based workflow.
• 3X Pitching: Velocity-focused pitching training brand spun out of TopVelocity, offering online programs and in-person camps. Competes directly with PPL on velocity gains and serves a similar amateur-to-college athlete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PPL_Main
• YouTubeyoutube.com/@ppllexington
• Instagraminstagram.com/ppl_main
• TikToktiktok.com/@pitchingperformancelab
• LinkedInlinkedin.com/company/pitching-performance-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitching Performance Lab