Piteå IF DFF
Piteå IF DFF is a Swedish women's professional football club based in Piteå that competes in the top-tier OBOS Damallsvenskan and Svenska Cupen, generating revenue from tickets, memberships, regional sponsorships, and merchandise.
- Company typePrivate
- Founded-
- HeadquartersPiteå, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Piteå IF DFF does
Piteå IF DFF (Piteå IF Damfotbollsförening) is a Swedish women's professional football club based in Piteå in northern Sweden, competing in the OBOS Damallsvenskan — the top tier of Swedish women's football — and in the Svenska Cupen. The club operates as a non-profit sports association (ideell förening) under its parent organization, Piteå IF, and plays its home matches at LF Arena, which is currently undergoing redevelopment with completion targeted for 2029. The club's principal sporting achievements are the 2018 SM-Guld (Swedish Championship) and the 2024 Svenska Cupen title. The roster draws on a regional pipeline, with several long-serving players, and the broader ecosystem includes the parent club's youth and men's operations.
The club's revenue model is diversified across match-day, membership, retail, and commercial streams. Match-day income comes from single-match tickets priced at 120 SEK (80 SEK for students and seniors), season tickets at 1,000-1,500 SEK, and on-site hospitality and F&B. Membership fees are 400 SEK (individual) and 600 SEK (family), with merchandise as an additional retail line. Commercial revenue is anchored by a concentrated group of regional sponsors and partners: Sparbanken Nord, Piteå Municipality, PiteEnergi, Smurfit Kappa, Sunpine, SCA, InnoFreight, and Tjintokk, with newer commercial relationships reported with Adidas and Team Sportia. Broadcasting revenue is not negotiated at the club level but flows through the league-wide Viaplay arrangement, and the club additionally engages in community programming via the Piteå Summer Games.
Operationally, the club runs with a small back-office team — approximately 16 employees listed across coaching, sporting, and administrative functions — and a recent technical staff refresh includes Head Coach Fredrik Bernhardsson (appointed November 2024), Assistant Coach Zohair Tehini, and Sofia Viklund in a full-time role from late 2025. The competitive base is constrained by Piteå's small northern Swedish catchment, making the club the only Damallsvenskan franchise north of Stockholm, which simultaneously defines both its geographic moat and its scale ceiling.
Piteå IF DFF firmographics
Firmographics- Name
- Piteå IF DFF
- Legal name
- Piteå IF Damfotbollsföande förening
- Website
- https://piteaifdff.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Piteå IF DFF is a Swedish women's professional football club based in Piteå that competes in the top-tier OBOS Damallsvenskan and Svenska Cupen, generating revenue from tickets, memberships, regional sponsorships, and merchandise.
- Ownership category
- akta.pro rank
Piteå IF DFF industry classification
Industry- Product category
- Professional Women's Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Piteå IF DFF is headquartered
LocationHeadquarters
- HQ city
- Piteå
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Piteå IF DFF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket and Season Ticket Sales: The club generates revenue through match-day ticket sales (single tickets and season passes) for OBOS Damallsvenskan, Svenska Cupen, and friendly matches at LF Arena. Children and youth up to age 19 receive free entry courtesy of Sparbanken Nord. Season tickets range from 1000 SEK (regular) to 1500 SEK (with reserved seat). Single tickets are priced at 120 SEK regular and 80 SEK for students/pensioners.
- Sponsorship and Partnership Revenue: The club derives significant revenue from sponsorship agreements with multiple main partners (Sparbanken Nord, Piteå Municipality, PiteEnergi, Smurfit Kappa, Sunpine, SCA, InnoFreight, Tjintokk) and additional partners (Pitebo, Wibax, Peab, Rawi, Viking Piteå). League partners include OBOS (title sponsor of Damallsvenskan), Svenska Spel, and Viaplay (broadcasting rights).
- Membership Fees: The club collects annual membership fees: 400 SEK per individual member and 600 SEK per family. Managed through the SportAdmin platform.
- Merchandise and Supportershop: The club sells merchandise including scarves, caps, jackets, and souvenirs through the Supportershop at match-days and potentially via online channels.
- Match-Day Hospitality and Food/Beverage: Revenue is generated through food, beverage, and kiosk sales during home matches at LF Arena, including branded partnerships with Ångbryggeriet for afterwork and brunch events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual match tickets - regular admission |
| One time/ perpetual license | Pay-as-you-go | Individual match tickets - reduced (students/pensioners) |
| Subscription | Annual | Season Ticket - standard |
| Subscription | Annual | Season Ticket - reduced (students/pensioners) |
| Subscription | Annual | Season Ticket with reserved seat |
| Subscription | Pay-as-you-go | Brunch + Match package |
| Subscription | Annual | Annual membership - individual |
| Subscription | Annual | Annual membership - family |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Piteå IF DFF product offering
Product offeringCore offering
Piteå IF DFF is a professional women's football club competing in OBOS Damallsvenskan, Sweden's top-tier women's football league. The club fundamentally sells live football matchday experiences at LF Arena in Piteå through single match tickets and season passes, supported by an annual membership program, supportershop merchandise, and match-day hospitality (food, beverage, brunch packages) tied to home fixtures.
Product overview
Piteå IF DFF is a women's professional football club competing in OBOS Damallsvenskan, Sweden's top-tier women's league. The club's product portfolio centers on live match events at LF Arena, supported by season tickets and individual match tickets for matchday attendance. Additional offerings include membership programs with digital cards, the Halva Potten fundraising initiative, and merchandise sales through the supportershop. The club also participates in Svenska Cupen and partners with Piteå Summer Games for youth football events.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Match Tickets (Biljetter)
- Season Tickets (Säsongskort)
- Club Membership (Medlemskap)
- Match-Day Hospitality (Brunch + Match)
- Supportershop Merchandise
Quantifiable outcome
- Svenska Cupen winners 2024 — defeated FC Rosengård in dramatic semifinal
- +2 more outcomes
Companies that use Piteå IF DFF
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Piteå IF DFF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piteå IF DFF partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and minor.
- OBOS (OBOS Damallsvenskan)coreOBOS is the title sponsor of OBOS Damallsvenskan, Sweden's top-tier women's football league. The partnership provides league-wide visibility and revenue sharing for all member clubs including Piteå IF DFF.
- Svenska SpelcoreSvenska Spel is a league partner of the OBOS Damallsvenskan, providing regulatory and financial backing to Swedish elite football clubs.
- ViaplaycoreViaplay holds the broadcasting rights for OBOS Damallsvenskan, streaming all matches live. The partnership provides Piteå IF DFF with nationwide media exposure and revenue through rights deals.
- Sparbanken NordflagshipSparbanken Nord is a main partner of Piteå IF DFF and sponsors free entry for children and youth up to 19 years at all home matches, increasing family accessibility and youth engagement.
- Piteå Municipality (Piteå kommun)flagshipPiteå Municipality is a main partner of the club, providing civic support and visibility as the primary local government stakeholder in the region.
- PiteEnergiflagshipPiteEnergi is a main partner and match-day host. The company also partners with the club on Pre Camp events (PiteEnergi Pre Camp 2026) and sponsors the summer match festival.
- Smurfit Kappa (Smurfit Westrock)flagshipSmurfit Kappa (also appearing as Smurfit Westrock) is a main partner of the club and serves as match-day host, contributing giveaways, side prizes in Halva Potten raffle, and activity sponsorship.
- SunpineflagshipSunpine is a main partner of Piteå IF DFF, providing local business support and visibility at home matches.
- SCAflagshipSCA (Svenska Cellulosa Aktiebolaget) is a main partner providing regional corporate support and brand visibility.
- InnoFreightflagshipInnoFreight is a main partner of the club.
- TjintokkflagshipTjintokk is a main partner of Piteå IF DFF.
- Team SportiacoreTeam Sportia is a partner of the club, likely providing sports equipment and merchandise distribution.
- AdidascoreAdidas is a partner supplying official kit and equipment for the team.
- StepincoreStepin is a partner of Piteå IF DFF.
- ÅngbryggerietcoreÅngbryggeriet is a partner that co-hosts afterwork events and brunch packages on match days, combining hospitality with match attendance. The venue donates its space and all brunch revenue goes to the club.
- PirevaminorPireva served as match-day host and contributed to family activities and children's entertainment at LF Arena.
- PitebominorPitebo is listed as a partner of Piteå IF DFF.
- WibaxminorWibax is a partner of the club.
- PeabminorPeab is a partner of the club, likely contributing to arena development and construction projects.
- RawiminorRawi is listed as a partner of Piteå IF DFF.
- Viking PiteåminorViking Piteå is listed as a partner of the club.
- BygmaminorBygma was match-day host for a home match against Vittsjö GIK in April 2026, offering paint activities, entrance offers, and gift card prizes.
- BilbolagetminorBilbolaget served as match-day host, distributing car care vouchers to the first 200 visitors at a home match.
- EYminorEY provided free admission for the first 200 visitors at a home match as a promotional activity.
- Piteå Summer GamesflagshipPiteå Summer Games is one of Europe's largest youth football tournaments. Piteå IF DFF partners with PSG by hosting the official opening match of the tournament at LF Arena, with thousands of youth participants receiving free entry to the match. The event creates a major football festival combining elite and youth football.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Piteå IF DFF competitors and assessment
Company assessmentDirect peers
- Linköpings FC: Linköpings FC is a historical Damallsvenskan women's club with prior championship pedigree, operating from a similar mid-sized Swedish city. Comparable as a top-tier women's club reliant on a regional sponsorship base and league broadcasting revenue.
- Eskilstuna United DFF: Eskilstuna United is a Damallsvenskan women's club based in central Sweden. Direct league peer and recent opponent of Piteå IF DFF; operates with a similar scale of operations and sponsorship mix from regional employers.
- BK Häcken FF: BK Häcken's women's team competes in OBOS Damallsvenskan from Gothenburg. It is a direct league peer with a similar community-anchored operating model and reliance on regional corporate sponsors.
- Växjö DFF: Växjö DFF competes in OBOS Damallsvenskan from a regional Swedish city. Comparable as a top-tier women's club with similar community-driven GTM and reliance on local/regional sponsorship partnerships.
- FC Rosengård: FC Rosengård is the historically dominant club in OBOS Damallsvenskan, based in Malmö. It is the most direct comparable to Piteå IF DFF as a fellow top-tier Swedish women's football club competing for league titles and cup honors, and was the opponent Piteå defeated in the 2024 Svenska Cupen semifinal.
- AIK Dam: AIK's women's section competes in Damallsvenskan and shares the same parent-club umbrella structure that Piteå operates under (Piteå IF). Direct league peer with overlapping talent recruitment geography in northern Sweden via prior coaching connections.
- IFK Norrköping DFK: IFK Norrköping's women's section competes in OBOS Damallsvenskan. Recent Piteå opponent (away 2-1 win in 2026) and a direct league peer operating from a similarly-sized Swedish city with a comparable sponsorship-driven commercial model.
- Hammarby IF Dam: Hammarby's women's team competes in OBOS Damallsvenskan and is among the league's most well-supported clubs. Direct competitor to Piteå in league play and was the league-leading opponent in the 2026 PSG opening match at LF Arena.
- Djurgårdens IF Dam: Djurgårdens IF's women's team plays in OBOS Damallsvenskan and is a regular league opponent of Piteå IF DFF. Comparable as a Stockholm-based top-tier women's club with a large supporter base and similar sponsorship-driven revenue model.
- KIF Örebro DFF: KIF Örebro is a Damallsvenskan women's football club based in Örebro. Direct comparable as a mid-sized Swedish women's elite club with similar reliance on regional corporate sponsors and league broadcasting revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Piteå IF DFF social profiles
Digital presencePiteå IF DFF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piteå IF DFF leadership team
Management profileNumber of profiles
Profiles5 records
Piteå IF DFF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piteå IF DFF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piteå IF DFF
What does Piteå IF DFF do?
Piteå IF DFF is a professional women's football club competing in OBOS Damallsvenskan, Sweden's top-tier women's football league. The club fundamentally sells live football matchday experiences at LF Arena in Piteå through single match tickets and season passes, supported by an annual membership program, supportershop merchandise, and match-day hospitality (food, beverage, brunch packages) tied to home fixtures.
Is Piteå IF DFF a public or private company?
Piteå IF DFF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Piteå IF DFF founded?
Piteå IF DFF was founded in -1. It employs 11 to 50 people.
Where is Piteå IF DFF based?
Piteå IF DFF is headquartered in Piteå, Sweden, in the Europe region.
How does Piteå IF DFF make money?
Five revenue lines are on record. Ticket and Season Ticket Sales are the primary driver. The others are sponsorship and Partnership Revenue, membership Fees, merchandise and Supportershop and match-Day Hospitality and Food/Beverage.
Who are Piteå IF DFF's main competitors?
Direct peers on record are Linköpings FC, Eskilstuna United DFF, BK Häcken FF, Växjö DFF, FC Rosengård, AIK Dam, IFK Norrköping DFK, Hammarby IF Dam, Djurgårdens IF Dam and KIF Örebro DFF.
Does Piteå IF DFF have an API?
No public API is recorded for Piteå IF DFF.
What industry is Piteå IF DFF in?
Piteå IF DFF's product category is Professional Women's Football Club. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.