Bilbolaget
- Company typePrivate
- Founded1932
- HeadquartersÖstersund, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
Bilbolaget firmographics
Firmographics- Name
- Bilbolaget
- Legal name
- Bilbolaget Nord AB
- Website
- https://bilbolaget.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Bilbolaget is headquartered
LocationHeadquarters
- HQ city
- Östersund
- HQ country
- Sweden
- HQ region
- Europe
Offices14 records
Markets served
Bilbolaget business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- New Car Sales: Sale of new vehicles from Volvo, Ford, Polestar, Lynk & Co, Renault, and Dacia brands. The company sells approximately 10,000 cars per year.
- Used Car Sales: Sale of pre-owned vehicles with quality certification and warranty packages.
- Service and Repair: Full-service workshops providing maintenance, repairs, tire services, and damage assessment for all vehicle brands.
- Financing Services: Commission revenue from facilitating financing through Volvofinans/Ziklo Bank, including car loans, leasing, and Volvo Inclusive packages.
- Insurance Services: Commission revenue from Volvia insurance partnerships for vehicle coverage.
- Parts and Accessories: Sale of spare parts, accessories, tires, and car care products through workshop and retail operations.
- Hertz Rental Services: Partnership with Hertz for vehicle rental services including passenger cars and transport vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Volvo EX30 Single Motor - Compact electric SUV |
| Subscription | Monthly | Ford Explorer Nordic Edition RWD Long Range |
| Subscription | Monthly | Bilbolaget Komplett Package |
| Subscription | Monthly | Volvo Business Lease |
| Subscription | Monthly | Bilbolaget e-Komplett for Used Electric Volvos |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Bilbolaget product offering
Product offeringCore offering
Bilbolaget Nord AB is a privately held automotive retail group operating 14 dealership locations across northern Sweden, selling approximately 10,000 new and used cars per year from brands including Volvo, Ford, Polestar, Lynk & Co, Renault, and Dacia. The company provides an integrated vehicle ownership ecosystem encompassing vehicle sales, certified pre-owned programs, financing through Volvofinans/Ziklo Bank, Volvia-branded insurance, full-service workshops, parts and accessories, tire storage, fuel stations, car wash, Hertz rental, and CarPay payment services.
Product overview
Bilbolaget is Norrland's leading car dealership operating since 1932, selling approximately 10,000 new and used cars annually through 14 locations in northern Sweden. The company distributes Volvo, Ford, Polestar, Lynk & Co, Renault, and Dacia vehicles. Their product portfolio centers on vehicle sales supported by comprehensive ownership services including Bilbolaget Komplett and Bilbolaget e-Komplett (bundled warranty, insurance, service, and financing packages), Volvo Selekt (certified pre-owned program), PlusGaranti (extended warranty), Volvofinans/Ziklo Bank financing, and Volvokort/CarPay payment cards. Additional services include full-service workshops, fuel stations (Tanka), car wash (Tvätta), Hertz rental cars, and home charging solutions via Vattenfall partnership. The company also offers corporate leasing through Volvo Business Lease and Ziklo Företag packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Bilbolaget Komplett Comprehensive used car package offering up to 24-month warranty (PlusGaranti or Volvo Selekt), 6 months free insurance via Volvia, service plans from 269 kr/month, favorable financing via Volvofinans, CarPay benefits, and 30-day exchange rights for used car buyers.
- Bilbolaget e-Komplett Comprehensive package specifically designed for used Volvo electric vehicles, including up to 60-month Volvo Selekt warranty, 12 months free insurance via Volvia, battery health certificate, service plans from 99 kr/month, and assistance with purchasing a Green Technology charging box.
- Bilbolaget PlusGaranti Extended warranty product for used cars offering up to 2 years of coverage depending on vehicle age and mileage, including 30-day exchange rights and CarPay discounts on fuel and car wash.
- Volvo Selekt Certified Pre-Owned Volvo's certified pre-owned vehicle program offering comprehensive inspections, software updates, and warranties adapted to vehicle age, including 30-day exchange rights and access to Volvo Cars app.
- Volvofinans / Ziklo Bank Financing Integrated financing solutions including Volvo Inclusive Billån (50,000-80% of car price, up to 96 months), Volvo Billån, Ziklo Billån, Volvo Inclusive Privatleasing (36 months), and Ziklo Privatleasing (12-48 months) with bundled insurance and service.
- Volvokort / CarPay Payment card integrated with car services offering fuel discounts, car wash discounts, bonus on all purchases, interest-free 4-month installment for workshop payments, and 60-day interest-free payment on private purchases, with bonus points redeemable at Tanka fuel and Tvätta car wash.
- Volvia Insurance Volvo-branded insurance provider since 1959 offering comprehensive coverage including 100 kr deductible for stone chips, extended machinery and electronics protection up to 8 years or 17,000 miles, and photo inspection via app.
- Bilbolaget Full-Service Workshops Full-service automotive workshops offering service, repair, damage inspection, glass repair, AC service, tire changing, tire storage, wheel alignment, and subscription service plans, available for Volvo, Ford, Renault, Dacia, and Polestar vehicles across 14 locations.
- Bilbolaget Tanka (Fuel Station) Company-owned fuel station offering renewable fuels (HVO), bonus and discount with CarPay, and mobile payment options, part of the integrated car ownership ecosystem.
- Bilbolaget Tvätta (Car Wash) Automated car wash service accessible via app without leaving the vehicle, with wash subscriptions available for regular customers.
- Hertz Rental Cars Hertz car rental service available through Bilbolaget locations for both passenger vehicles and transport vehicles, providing temporary mobility solutions for customers.
- Bilbolaget Paketeringar (Customization Packages) Pre-configured car packages and customization options including winter wheel packages, technology packages, and various equipment bundles offered at promotional prices.
- Volvo EX60 Volvo EX60 electric SUV sold through Bilbolaget, featuring 800V architecture with up to 810 km range, 19-minute fast charging (10-80%), 500 kW performance (680 hp), 3.9 second 0-100 km/h acceleration, available in EX60 Plus (from 689,000 kr) and EX60 Ultra (from 769,000 kr) trims.
- Volvo EX90 Volvo EX90 fully electric 7-seat premium SUV with up to 624 km range, 380 kW dual motor performance (517 hp), 30-minute charging time (10-80% at 250 kW DC), 5G connectivity, Google built-in, and bidirectional charging capability.
- Volvo EX30 Volvo EX30 fully electric compact SUV with up to 476 km range (Extended Range), DC fast charging in 17-26 minutes, Harman Kardon premium sound system, Pilot Assist, and parking assistance, available from 3,895 kr/month with Care by Volvo Privatleasing.
- Electric Ford Explorer Nordic Edition Ford Explorer Electric Nordic Edition fully electric SUV with 79 kWh battery, up to 602 km range, 26-minute charging (10-80%), 14.6 inch adjustable SYNC Move touchscreen, Google Built-in integration, and access to over 600,000 IONITY charging points across Europe, starting from 4,495 kr/month private leasing.
Quantifiable outcome
- Approximately 10,000 cars sold per year
- +2 more outcomes
Companies that use Bilbolaget
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bilbolaget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature2 records
Bilbolaget partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VattenfallcoreElectricity partner offering free home charging for customers purchasing new fully electric Volvo vehicles. Provides fossil-free electricity and smart charging solutions through Volvo Cars app. Campaign runs October 2025 to June 2026.
- Volvo (Car Brand)coreAuthorized Volvo dealer selling new and used Volvo vehicles. As the leading Volvo dealer in Norrland since 1932, Bilbolaget represents the flagship brand relationship with full sales, service, and parts support.
- Ford (Car Brand)coreAuthorized Ford dealer selling Ford passenger cars and transport vehicles across 14 locations in northern Sweden.
- Polestar (Car Brand)coreAuthorized Polestar dealer for electric performance vehicles in northern Sweden.
- Lynk & Co (Car Brand)coreAuthorized Lynk & Co dealer offering the subscription-based car brand in northern Sweden.
- Renault (Car Brand)coreAuthorized Renault dealer for passenger cars and transport vehicles in northern Sweden.
- Dacia (Car Brand)coreAuthorized Dacia dealer for affordable vehicles in northern Sweden.
- Persson InvestcoreParent company and investor in Bilbolaget Nord AB. The Persson Invest group owns Bilbolaget and other automotive businesses across northern Sweden.
- HertzcoreCar rental partnership offering passenger cars and transport vehicles at select Bilbolaget locations. Operated under the Hertz brand at Bilbolaget facilities.
- Vilhelmina LärcentrumminorEducational partnership providing apprenticeship training programs for automotive mechanics (servicetekniker) and collision repair technicians (bilskadereparatör). Students receive practical training at Bilbolaget workshops with guaranteed job interviews upon completion.
- Wist Last & BussminorTruck and bus company operating under Persson Invest group. Bilbolaget lastbilsverksamhet (truck business) was transferred to Wist Last & Buss in 2000.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Bilbolaget competitors and assessment
Company assessmentDirect peers
- Bilia AB: Sweden's largest publicly listed multi-brand car dealer, with a material Volvo franchise footprint and bundled ownership/financing/service model that directly mirrors Bilbolaget's Norrland business. Operates showrooms, workshops, and certified pre-owned programs across Sweden, making it the closest structural comparable.
- Hedin Mobility Group: Large Swedish and European dealer conglomerate with multi-brand retail, service, and distribution operations. Comparable to Bilbolaget in offering full ownership solutions across premium and volume brands and operating at scale through dealerships.
- Holmgrens Bil: Swedish multi-brand dealer focused on Volvo, Ford, and related brands in northern and central Sweden. Direct franchise overlap with Bilbolaget on Ford and Volvo, and operates a comparable full-service dealership model.
- Toveks Bil: Swedish Ford-focused dealer group with multi-site operations, parts, and service. Highly comparable in its Ford franchise and tiered product/service approach, even though it concentrates on Volvo's mainstream competitor brand.
- Din Bil (Volkswagen Group Retail Sweden): Swedish authorised retailer for Volkswagen Group brands (VW, Audi, Skoda, SEAT, Cupra) operating across multiple locations. Comparable in dealership scale, OEM-tied service operations, and bundled financing/insurance offerings, though focused on a different brand family.
Broad incumbents
- Volvo Car Sverige (Retail Operations): Volvo Cars' Swedish retail and brand operations; as Bilbolaget's flagship OEM, Volvo's broader consumer-facing programs (Volvo Selekt, CarPay, Volvofinans) define the ecosystem that Bilbolaget monetizes. Not a direct competitor but the incumbent shaping the dealer's commercial terms.
Regional players
- Finn Bil (Norway/Sweden): Nordic dealer with new and used vehicle sales, service, and financing solutions across multiple brands. Operates in adjacent geographies and provides cross-border benchmarking for Bilbolaget's integrated ownership model.
- Møller Mobility Group (Møller Bil): Nordic automotive retail group with multi-brand dealerships in Norway and neighboring markets, including Volvo franchises. Provides a useful Nordic counterpart for regional dealer benchmarking even though it does not operate in Norrland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bilbolaget social profiles
Digital presenceBilbolaget compliance and trust
Trust signalCompliance2 records
Bilbolaget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bilbolaget leadership team
Management profileNumber of profiles
Profiles1 record
Bilbolaget subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bilbolaget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bilbolaget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bilbolaget
What does Bilbolaget do?
Bilbolaget Nord AB is a privately held automotive retail group operating 14 dealership locations across northern Sweden, selling approximately 10,000 new and used cars per year from brands including Volvo, Ford, Polestar, Lynk & Co, Renault, and Dacia. The company provides an integrated vehicle ownership ecosystem encompassing vehicle sales, certified pre-owned programs, financing through Volvofinans/Ziklo Bank, Volvia-branded insurance, full-service workshops, parts and accessories, tire storage, fuel stations, car wash, Hertz rental, and CarPay payment services.
Is Bilbolaget a public or private company?
Bilbolaget is a private company. It is classified as corporate owned and is currently operating.
When was Bilbolaget founded?
Bilbolaget was founded in 1932. It employs 51 to 100 people.
Where is Bilbolaget based?
Bilbolaget is headquartered in Östersund, Sweden, in the Europe region.
How does Bilbolaget make money?
Seven revenue lines are on record. New Car Sales are the primary driver. The others are used Car Sales, service and Repair, financing Services, insurance Services, parts and Accessories and hertz Rental Services.
Who are Bilbolaget's main competitors?
Direct peers on record are Bilia AB, Hedin Mobility Group, Holmgrens Bil, Toveks Bil and Din Bil (Volkswagen Group Retail Sweden). Volvo Car Sverige (Retail Operations) is listed as a broad incumbent. Regional players are Finn Bil (Norway/Sweden) and Møller Mobility Group (Møller Bil).
Does Bilbolaget have an API?
No public API is recorded for Bilbolaget.