Piwigo

What Piwigo does

Piwigo, operated by PigoLabs SAS and founded in 2010 in Nantes, France, is an image library and Digital Asset Management (DAM) software company serving organizations that need to centralize, organize, and share photos, videos, logos, and documents under European data sovereignty. The platform operates on a dual-distribution model: an open-source self-hosted version (piwigo.org) that has been under continuous community development since 2002, and a cloud-hosted SaaS subscription (piwigo.com) running on dedicated OVH servers in Roubaix, Strasbourg, and Gravelines, France. Built on PHP/MySQL with an extensible plugin architecture, the product supports granular user access controls, GDPR-compliant hosting, FTP bulk uploads, and a public REST API for automation. The portfolio includes core DAM functionality plus specialized plugins for migration (Flickr2Piwigo, Properties Mass Update, Piwigo Remote Sync), enterprise rights management (Expiry Date), AI-powered tagging and OCR (Piwigo AI, launched May 2025), and metadata round-tripping (Write Metadata).

The company serves five primary segments — Tourism and Travel, Public Sector, Companies, Nonprofits, and Photographers/Private Users — with named enterprise and government customers including BNP Paribas, Thomas Cook, Pomona, Oceanopolis, INRAE, London Legacy Development Corporation, Grand Paris Seine et Oise, Indre County Council, and the Urban Planning Agency Brest Bretagne. Revenue is generated through three streams: tiered SaaS subscriptions (monthly self-serve and annual VIP/enterprise), professional services for custom data migration billed at 1,300-3,000 EUR per project, and a usage-based credit system for AI features. The go-to-motion combines product-led growth (30-day free trial, self-serve signup) with enterprise field sales for VIP contracts that include custom migration and dedicated support. Operating with a five-person team, Piwigo emphasizes zero vendor lock-in through full data portability and explicit avoidance of GAFAM infrastructure as core differentiators in regulated European markets.

Name

Piwigo

Legal name

PigoLabs SAS

Website

https://piwigo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Piwigo, operated by PigoLabs SAS in France, provides open-source and SaaS Digital Asset Management software for organizations needing European-hosted photo and media libraries, serving tourism, public sector, corporate, nonprofit, and photographer customers with GDPR-compliant hosting.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Rights, Access Control & Clearance for Archives (Permissions, Audit, Policy) (MPAHAGAL)

Keywords

• Digital asset management
• Image library software
• Photo gallery platform
• Media management SaaS
• Open source DAM

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscriptions: Subscription-based SaaS model with tiered plans including self-serve and VIP/enterprise options. Revenue generated from recurring monthly or annual subscriptions with data hosting and support
2. Professional Services: Custom data migration and import services for enterprise clients. Includes custom CSV mapping, data cleanup, and album structure recreation. Pricing varies by project complexity (e.g., 1300-3000 EUR for custom imports)
3. AI Credits System: Credit-based system for Piwigo AI features including auto-tagging, description generation, and OCR. Free credits provided for testing, additional credits purchasable

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Piwigo provides an image library and Digital Asset Management (DAM) platform delivered as a SaaS subscription (piwigo.com) and as free open-source software (piwigo.org). The platform centralizes photos, videos, logos, and documents within a single portal with album organization, tagging, metadata, and granular user access controls. Enterprise customers receive VIP plans with custom data migration, dedicated support, and add-on plugins such as Expiry Date, Piwigo AI, and Write Metadata.

Product overview

Piwigo is an image library software and Digital Asset Management (DAM) platform for organizations, available in two deployment forms: the open-source self-hosted version at piwigo.org and the SaaS offering at piwigo.com. The piwigo.com subscription provides fully managed hosting on French OVH dedicated servers with automated backups, while the open-source version lets organizations self-host on any web server. The core platform enables centralization, organization, and sharing of photos, videos, logos, and documents with granular user access controls. The product portfolio includes the Piwigo AI plugin for AI-powered auto-tagging, description generation, and OCR; the Flickr2Piwigo plugin for migrating from Flickr; the Piwigo Remote Sync plugin for automated folder-based import; the Properties Mass Update plugin for CSV-based metadata import; the Expiry Date plugin for managing photo usage rights and consent deadlines; the Write Metadata plugin for writing metadata back to files; and the Tag Recognition plugin for external AI tagging. All products emphasize data sovereignty, GDPR compliance, and avoidance of vendor lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Piwigo SaaS (piwigo.com) Cloud-hosted Digital Asset Management and image library software delivered as a SaaS subscription. Organizations create an account, upload files, and manage photos, videos, logos, and documents with full control over access rights and data. Data is hosted on dedicated OVH servers in France with 15-minute synchronization backups.
• Piwigo Open Source (piwigo.org) Free open-source photo gallery software for self-hosting on a server of the user's choice. Users manage their own hosting, backups, and infrastructure. The same codebase powers both piwigo.com and self-hosted deployments.
• Piwigo AI AI-powered plugin for Piwigo providing auto-tagging, automatic description generation, and OCR using open-source AI models hosted on GPU-equipped servers managed by Pigolabs. Available via credit-based pricing with free test credits. Supports triggering from upload, batch management, or individual photo editing.
• Flickr2Piwigo plugin Plugin enabling bulk import of Flickr albums and photos into a Piwigo gallery with associated metadata including titles, descriptions, tags, and album structure. Authenticates via Flickr OAuth.
• Piwigo Remote Sync Plugin that automatically imports a folder tree stored locally into Piwigo, preserving the directory structure as albums. Designed for self-hosted and piwigo.com clients to synchronize existing file systems into Piwigo without manual album creation.
• Properties Mass Update plugin Plugin that imports metadata from CSV files into Piwigo. Supports one CSV file per property type (title, description, author, tags). Files must already be imported into Piwigo and filenames must match exactly between the CSV and the gallery.
• Expiry Date plugin Enterprise plugin that adds an expiry date field to each photo for managing image usage rights and consent policies. Supports individual and batch date setting via batch manager with automatic deletion, archiving, or notification when expiry date is reached.
• Write Metadata plugin Plugin enabling Piwigo to write metadata back to files. AI-generated tags are written to IPTC metadata when this plugin is activated, and AI descriptions copied to the standard description field are also written to IPTC.

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OVHcoreOthersFrench cloud hosting provider renting dedicated servers for Piwigo.com infrastructure. Servers located in Roubaix, Strasbourg, and Gravelines data centers in France. Explicitly chosen over AWS, Google Cloud, or Azure for data sovereignty and cost reasons.
• MailjetminorOthersEmail service provider for transactional emails from Piwigo.com servers (account notifications, subscription alerts). Originally French company, acquired by Mailgun (USA) in 2019, then Sinch (Sweden) in 2021. GDPR compliant.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cloudinary: Cloudinary is a cloud-based media management platform offering image and video DAM with AI-powered tagging, transformation, and optimization. It targets developers and marketing teams with similar DAM functionality to Piwigo, including AI tagging overlapping with Piwigo AI.
• Widen (Acquia): Widen, now part of Acquia, is a DAM platform serving mid-market and enterprise marketing organizations. Its strong focus on brand asset management, AI tagging, and integrator partnerships places it as a direct competitor in the same mid-market DAM segment.
• Canto: Canto is a direct DAM competitor offering centralized media libraries, AI-powered tagging, and brand asset management for mid-market and enterprise customers. It targets similar use cases (marketing teams, brand management) to Piwigo's SaaS offering.
• Brandfolder (Smartsheet): Brandfolder is a DAM platform owned by Smartsheet that focuses on brand asset management for marketing teams. It offers AI-powered tagging, advanced permissions, and analytics — directly comparable to Piwigo's enterprise DAM offering.
• Bynder: Bynder is a direct DAM competitor offering cloud-based digital asset management for marketing teams and brands. It is one of the most-cited private DAM platforms serving enterprise marketing, brand, and creative teams — directly comparable to Piwigo's enterprise positioning.
• ResourceSpace: ResourceSpace is an open-source DAM platform that competes directly with Piwigo's self-hosted open-source offering (piwigo.org). Both target nonprofits, NGOs, and public-sector organizations that need a self-hosted DAM with no per-user fees.

Emerging players

• Filecamp: Filecamp is a cloud-based DAM platform targeting small and mid-market businesses with a focus on simplicity and affordability. It is a comparable, smaller-scale SaaS DAM player competing in similar segments to Piwigo's self-serve tier.
• ImageKit: ImageKit is a cloud-based image and video management platform with DAM features, AI tagging, and real-time transformation. It overlaps with Piwigo's image-centric DAM use cases, particularly for digital teams needing developer-friendly DAM and CDN.

Others

• OVHcloud: OVHcloud is Piwigo's hosting infrastructure partner, providing dedicated servers in France. While not a competitor, OVH is the enabling infrastructure provider that makes Piwigo's European data sovereignty story possible and is a comparable European cloud proposition.

Broad incumbents

• Adobe Experience Manager Assets: Adobe Experience Manager Assets is the enterprise DAM offering within Adobe's Experience Cloud. It is a broad incumbent serving large enterprises with deep Creative Cloud and Marketing Cloud integration — competing with Piwigo for larger enterprise DAM deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piwigo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piwigo