Pixel & Tonic
Pixel & Tonic is a privately held software company that develops Craft CMS, a PHP-based content management system serving web developers, agencies, content editors, publishers, and businesses through annual subscription licensing sold directly via its website.
- Company typePrivate
- Founded-
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Pixel & Tonic firmographics
Firmographics- Name
- Pixel & Tonic
- Legal name
- Pixel & Tonic
- Website
- https://pixelandtonic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixel & Tonic is a privately held software company that develops Craft CMS, a PHP-based content management system serving web developers, agencies, content editors, publishers, and businesses through annual subscription licensing sold directly via its website.
- Ownership category
- akta.pro rank
Pixel & Tonic industry classification
Industry- Product category
- Content Management System
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industry
- Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)
Keywords
Where Pixel & Tonic is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Pixel & Tonic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Craft CMS Licensing: Craft CMS is a commercial content management system that operates on a licensing model. The company generates revenue through the sale of Craft CMS licenses to agencies, developers, and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | — |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pixel & Tonic product offering
Product offeringCore offering
Pixel & Tonic develops and maintains Craft CMS, a commercial content management system built with PHP. The platform is designed for flexibility and customizability, serving developers, web agencies, content editors, and businesses that need to build and manage websites and web applications. The company sells Craft CMS licenses on a recurring/annual subscription basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft CMS
Companies that use Pixel & Tonic
Customer profileSegments3 records
Ideal customer profiles3 records
Pixel & Tonic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pixel & Tonic partnerships and signals
Strategic signalScale indicators1 record
Pixel & Tonic competitors and assessment
Company assessmentRegional players
- Kentico: Kentico is a commercial CMS and digital experience platform with strong roots in the European market. It competes in the same customizable CMS category as Craft CMS, particularly for mid-market and enterprise websites, with a primarily .NET-based architecture.
Direct peers
- ExpressionEngine: ExpressionEngine is a commercial PHP-based content management system sold via licensing, similar to Craft CMS in technology stack, business model, and target market of developers and content teams building custom sites.
- Drupal: Drupal is an open-source CMS platform used for building complex websites and applications, with a strong developer and agency ecosystem. It is directly comparable to Craft CMS as a developer-oriented, customizable CMS used by agencies and enterprise teams.
Broad incumbents
- Automattic (WordPress): Automattic is the company behind WordPress, the dominant open-source CMS with both commercial and community offerings. It is comparable to Pixel & Tonic as a peer in the CMS publishing category, but operates at vastly greater scale with a much broader product portfolio.
- Adobe Experience Manager: Adobe Experience Manager is an enterprise CMS and digital asset management platform within Adobe's broader Experience Cloud. It competes for large-organization CMS deals that Craft CMS also targets, though with a much larger feature footprint and price point.
- Sitecore: Sitecore is an enterprise digital experience platform that includes CMS capabilities as part of a broader marketing and personalization stack. It is comparable as a CMS provider for large organizations, though it operates at significantly greater scale and breadth.
Emerging players
- Contentful: Contentful is a headless, API-first CMS platform focused on delivering content to digital products via APIs. It competes for the same developer audience that adopts Craft CMS, but takes a decoupled, SaaS-native architecture rather than a coupled PHP framework.
- Strapi: Strapi is an open-source headless CMS built on Node.js, popular with developers building custom digital experiences. It targets the same developer-led content management use cases as Craft CMS but via a headless, JavaScript-based architecture.
- Ghost: Ghost is an open-source publishing platform focused on professional publishing, newsletters, and membership sites. It overlaps with Craft CMS's content publishing use cases, particularly for content-driven websites and creator-led media.
- Sanity: Sanity is a structured content platform with a customizable studio, used by developers and content teams to build content-driven digital products. It competes for developer mindshare with Craft CMS, particularly among teams building custom front-ends.
Market position
Customer concentration
Pixel & Tonic social profiles
Digital presencePixel & Tonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixel & Tonic leadership team
Management profileNumber of profiles
Profiles4 records
Pixel & Tonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixel & Tonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixel & Tonic
What does Pixel & Tonic do?
Pixel & Tonic develops and maintains Craft CMS, a commercial content management system built with PHP. The platform is designed for flexibility and customizability, serving developers, web agencies, content editors, and businesses that need to build and manage websites and web applications. The company sells Craft CMS licenses on a recurring/annual subscription basis.
Is Pixel & Tonic a public or private company?
Pixel & Tonic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixel & Tonic founded?
Pixel & Tonic was founded in -1. It employs 1 to 10 people.
Where is Pixel & Tonic based?
Pixel & Tonic is headquartered in Bend, United States, in the North America region.
How does Pixel & Tonic make money?
One revenue line is on record: craft CMS Licensing.
Who are Pixel & Tonic's main competitors?
Kentico is listed as a regional player. Direct peers are ExpressionEngine and Drupal. Broad incumbents are Automattic (WordPress), Adobe Experience Manager and Sitecore. Emerging players are Contentful, Strapi, Ghost and Sanity.
Does Pixel & Tonic have an API?
No public API is recorded for Pixel & Tonic.
What industry is Pixel & Tonic in?
Pixel & Tonic's product category is Content Management System. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAH, Digital Newsroom/CMS Platforms for Publishers. Its NAICS code is 5132 and its SIC code is 7371.