Hotel Piz Buin Klosters

What Hotel Piz Buin Klosters does

Hotel Piz Buin Klosters is a privately operated, traditional alpine retreat located in the centre of Klosters-Serneus, Switzerland, between the mountains, river, and village square, approximately two minutes' walk from Klosters railway station. The property comprises 53 hotel rooms, studios and suites branded under the Alpenchic line, ranging from a 28 m² double room to a 120 m² six-person apartment, plus seven independent chalet apartments (Chalet Piz Buin) located roughly 200 metres from the main building. Ancillary facilities include the BÄR's Restaurant (regional cuisine), Grizzly's Bar, a spa and wellness area with pool and saunas, a 40 m² seminar room, and an event venue used for meetings, workshops, and private celebrations.

The business operates on a direct-to-consumer hospitality model, generating revenue primarily from per-night room and apartment rental (60 accommodation units in total), supplemented by food and beverage, event venue hire, and bundled seasonal packages (Christmas Package, AlpenTraum Deal, Midweek Magic, Chalet for Friends). Pricing is not publicly disclosed and is quoted on enquiry; the hotel is part of the Meili Selection portfolio of seven Swiss hotels, which provides group-level brand and cross-marketing support. Distribution relies principally on the hotel's own website with a SimpleBooking engine, supported by walk-ins, telephone enquiries, the Meili Selection group site, and regional tourism platforms (davos.ch, davosklostersmountains.ch). Marketing is handled via ADDITIVE+ Marketing Automation and the ADDITIVE GmbH agency, with the website designed by allink; no proprietary technology, AI, or data platforms are developed in-house.

Name

Hotel Piz Buin Klosters

Legal name

Hotel Piz Buin Klosters

Website

https://pizbuin-klosters.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Piz Buin Klosters is a privately operated Swiss alpine hotel in Klosters-Serneus, offering 53 Alpenchic rooms and studios, 7 chalet apartments, an on-site restaurant and bar, spa facilities, and event space. It serves leisure travellers (winter ski and summer hiking/golf) as a Meili Selection group member.

Ownership category

akta.pro rank

Product category

Alpine Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Alpine hotel accommodation
• Spa wellness services
• Ski holiday packages
• Chalet apartment rentals
• Alpine event venues

Headquarters

HQ city

Klosters-Serneus

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel room revenue: The hotel generates primary revenue from renting 53 rooms, studios, suites, and apartments under the Alpenchic brand. Room types include: Double Room Alpenchic (28 m², up to 2 persons), Studio Alpenchic (43–46 m², up to 2–4 persons), Studio Superior Alpenchic (60 m², up to 2–4 persons), Apartment Alpenchic (80 m², up to 4 persons), and Apartment Alpenchic Piz Buin (120 m², up to 6 persons with two balconies). These are offered on a per-night basis with seasonal and weekday/weekend pricing. Cancellation policy: free up to 14 days before arrival; 50% from 13–7 days; 100% from 6 days or no-show. Check-in from 15:00, check-out by 11:30.
2. Chalet apartment revenue: Seven chalet apartments located approximately 200 metres from the hotel provide additional accommodation revenue. Chalet types include: Studio (33 m², up to 2 persons), 2-room apartment (55 m², up to 4 persons), and 3-room apartment (70 m², up to 6 persons). Chalets offer hotel-like amenities with independent living (kitchenettes). Check-in at hotel from 16:00. Cleaning fee of CHF 50 charged at departure or for mid-stay cleaning.
3. Food & beverage revenue: On-site dining at BÄR's Restaurant and Grizzly's Bar generates food and beverage revenue. The restaurant features regional, fresh cuisine with dishes described as pleasing both heart and palate. Catering is also provided for business meetings, seminars, and private events held at the hotel.
4. Event venue hire revenue: The hotel rents out its meeting and event spaces for business meetings (seminar room, 40 m², up to 16 persons), workshops, and private celebrations. Facilities include a bright meeting room, projector, microphone, seminar kit, flipchart, and in-house restaurant catering. The hotel lobby, BÄR's Restaurant, and Grizzly's Bar also serve as event venues for private gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hotel Piz Buin Klosters is a boutique alpine hotel in Klosters, Switzerland, operating 53 rooms, studios, suites, and apartments under the Alpenchic brand alongside seven self-catering chalet apartments. The property offers on-site dining at BÄR's Restaurant and Grizzly's Bar, spa and wellness facilities, and event spaces for meetings and private celebrations, supported by regional activity partnerships and the Davos Klosters Premium Card guest programme.

Product overview

Hotel Piz Buin Klosters is a traditional Alpine hotel offering a unified hospitality experience comprising the main hotel property (53 rooms/studios/suites), seven Chalet apartments, two dining venues (BÄR's Restaurant and Grizzly's Bar), spa and wellness facilities, and event spaces. The product portfolio includes diverse accommodation types ranging from 28 m² double rooms to 120 m² apartments, with additional services such as ski packages, golf packages, and the Davos Klosters Premium Card for access to 700+ summer activities. The hotel markets seasonal special packages including Christmas, Midweek Magic, AlpenTraum Deal, and various Chalet for Friends offerings. The property also hosts annual events including the DEBUT22 Film Festival and Tennis Senior Champion Trophy.

Differentiator

Problem solved

Functional benefit

Brands

• Chalet Piz Buin: Seven charming chalet apartments located a few metres from the main hotel, offering independent living combined with hotel amenities.

Products and services

• Hotel Piz Buin Accommodation
• Chalet Piz Buin Apartments
• BÄR's Restaurant
• Grizzly's Bar
• Spa & Wellness Centre
• Event Venue Hire
• Davos Klosters Premium Card
• Ski and Snowboard Packages
• Golf Packages
• Christmas Package 2026
• AlpenTraum Deal
• Midweek Magic
• Chalet for Friends (3 Nights)
• 4 for 3 at Chalet Piz Buin
• 7 Days Chalet for Friends

Quantifiable outcome

• Direct bookers receive free access to Golfclub Klosters 9-hole course (worth approximately CHF 40–60 green fee)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hotel Sport KlosterscoreStrategic or Co-development PartnerHotel Sport Klosters is a key partner providing complimentary recreational facilities exclusively to Hotel Piz Buin guests. These include two clay tennis courts, a minigolf course, an indoor playground, and an outdoor play area — all free of charge for Hotel Piz Buin guests. This partnership significantly enhances the hotel's summer activity offering without requiring the hotel to own these facilities.
• Golfclub KlosterscoreGTM or Marketing PartnerGolfclub Klosters offers an exclusive benefit for Hotel Piz Buin guests who book directly: free access to the club's 9-hole golf course, normally subject to green fees. The course is located a short distance from the hotel and is promoted as a key summer season differentiator. The hotel also hosts an annual Golf Tournament at Golfclub Klosters each September.
• Golfclub DavosminorGTM or Marketing PartnerGolfclub Davos operates an 18-hole championship course near the hotel. Hotel Piz Buin guests receive a 20% discount on green fees at Golfclub Davos and other Graubünden golf courses as part of the hotel's golf package benefits.
• Golfclub Alvaneu BadminorGTM or Marketing PartnerGolfclub Alvaneu Bad offers an 18-hole championship course among the most scenic in Switzerland. Hotel Piz Buin guests receive a 20% discount on green fees at this course as part of the hotel's golf package benefits.
• Swiss Ski and Snowboard School KlosterscoreGTM or Marketing PartnerThe Swiss Ski and Snowboard School Klosters provides ski and snowboard instruction referenced on Hotel Piz Buin's website as a key winter activity partner. The school offers individual courses, group lessons, and private tuition for all ages and ability levels, supporting the hotel's positioning as a ski holiday base.
• Swiss Ski and Snowboard School SaasminorGTM or Marketing PartnerAn additional ski and snowboard school (Saas) available to Hotel Piz Buin guests, providing lessons and instruction as part of the hotel's winter holiday offering.
• Andrist SportminorGTM or Marketing PartnerSki and snowboard equipment rental shop in Klosters. Hotel Piz Buin guests receive a 15% discount on equipment rentals at Andrist Sport as part of the hotel's winter package benefits.
• Bardill SportminorGTM or Marketing PartnerSki and snowboard equipment rental shop in Klosters. Hotel Piz Buin guests receive a 15% discount on equipment rentals at Bardill Sport as part of the hotel's winter package benefits.
• Gotschna SportminorGTM or Marketing PartnerSki and snowboard equipment rental shop in Klosters. Hotel Piz Buin guests receive a 15% discount on equipment rentals at Gotschna Sport as part of the hotel's winter package benefits.
• Arena KlostersminorGTM or Marketing PartnerArena Klosters is referenced as an additional source of tennis courts located a few minutes' walk from Hotel Piz Buin, complementing the tennis facilities available at partner Hotel Sport.
• Meili SelectioncoreStrategic or Co-development PartnerHotel Piz Buin is a member of Meili Selection, a Swiss hotel portfolio that includes Hotel Sport Klosters, Opera Zürich, Felix Zürich, Ambassador Zürich, Roessli Hotel, and Seehof Hotel. The group provides brand identity, cross-marketing, and operational synergies. The hotel's website and marketing carry the Meili Selection branding.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Hotel Villa Honegg: Iconic 5-star boutique alpine hotel above Lake Lucerne with similar intimate scale, premium positioning, and spa-led experiential offering. Represents the upper bound of the Swiss boutique alpine segment.
• Badrutt's Palace: Legendary luxury hotel in St. Moritz with substantially larger scale but overlapping Swiss alpine premium leisure, F&B, and event segments. Sets the price ceiling for the broader category in which Hotel Piz Buin competes.
• The Omnia: Design-led boutique alpine hotel in Zermatt with comparable room count, premium positioning, spa, and F&B. Operates in the same Swiss premium alpine experiential segment but in a different canton.

Direct peers

• Silvretta Parkhotel Klosters: Long-established 4-star superior alpine hotel in Klosters with comparable room counts, spa, and direct ski-region positioning. Competes for the same leisure ski/summer traveller in the Davos Klosters market.
• Hotel Sport Klosters: Sister property under the same Meili Selection group, located in Klosters. Same Swiss alpine 4-star segment with overlapping guest demographic, and provides complementary recreational facilities (tennis, minigolf) to Hotel Piz Buin guests under their existing partnership.
• Sunstar Hotel Klosters: Mid-sized 4-star alpine hotel in Klosters with spa, restaurant, and ski-region positioning. Directly competes for the same Davos Klosters winter and summer guest segments at a similar price tier.
• Cresta Palace Hotel: Historic 4-star alpine hotel in the Engadin/St. Moritz region offering similar room/suite configurations, spa, multiple F&B outlets, and event facilities. Targets the same premium alpine leisure and corporate event guest profile.
• Hotel Guarda Golf: Boutique 5-star alpine hotel in Crans-Montana with comparable size, premium positioning, spa, and golf partnerships. Targets the same high-end experiential alpine traveller in the Swiss market.
• Hotel Alpina Klosters: 3-star superior alpine hotel in Klosters with similar room configuration and direct ski-area positioning. Competes in the same village for the same Davos Klosters leisure segment at a slightly lower price point.
• Hotel Walserhof: Boutique alpine hotel in Vals (Graubünden) offering comparable size, premium positioning, spa, and experiential activity packages. Similar Swiss alpine premium-leisure segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelPizBuinKlosters
• LinkedInlinkedin.com/company/hotel-piz-buin-klosters
• Instagraminstagram.com/hotelpizbuin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Piz Buin Klosters