PIZZA Domenica

What PIZZA Domenica does

PIZZA Domenica is a privately held, casual Italian restaurant concept operating two dine-in locations in New Orleans, Louisiana — the original Uptown flagship at 4933 Magazine Street and a newer Lakeview store at 117 W. Harrison Avenue. The concept is owned by BRG Hospitality, a diversified local hospitality group that also runs other restaurant brands and a catering/events platform. Revenue is generated almost entirely through direct-to-consumer channels: walk-in dine-in service (first-come, first-served, no reservations), takeout via the ToastTab online ordering platform, full-service catering for events, and digital plus physical gift cards. The Lakeview location has slightly extended weekend hours, while both locations operate Mon-Thurs 3-9pm and Fri-Sat 11am-10pm.

The core product is Neapolitan-style pizza cooked in a custom-made wood-fired oven shipped from Italy, supported by a secondary menu of antipasti (garlic knots, meatballs, baked ziti, carbonara, burrata caprese), salads (Caesar, Italian Chop, arugula), Italian-inspired desserts (banana Nutella stromboli, cannoli, gelato), and a craft bar program featuring local and national beers and specialty cocktails. The technology stack is intentionally minimal: third-party ToastTab handles POS, online ordering, catering, digital gift cards, and the Dough Points loyalty program (10% payback: $5 saved per $50 spent), while Workstream supports frontline hiring. There is no proprietary software, no mobile app, and no AI/ML automation.

The commercial model is straightforward: unit pricing on a la carte items (pizzas $16-$24, antipasti $13-$14, salads $18, desserts $7-$17), catering priced per platter/serving size, and a Happy Hour discount (Wed-Fri 3-5pm, half-price pizza, draft beer, wines by the glass, well cocktails) aimed at weekday off-peak volume. Catering requires 2-day advance ordering and operates as pickup-only daily 10:30am-9pm. The TripExpert Experts' Choice 2024 award to the Uptown location is the primary external recognition signal. The brand is positioned as a neighborhood pizzeria rather than a premium destination, with average check likely in the $20-$30 per person range.

Name

PIZZA Domenica

Website

https://pizzadomenica.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PIZZA Domenica is a casual New Orleans wood-fired pizza restaurant operating two dine-in locations (Uptown and Lakeview) under BRG Hospitality, serving individual diners, takeout customers, and event catering clients via ToastTab online ordering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Wood-fired pizza
• Italian restaurant
• Catering services
• Casual dining
• Craft cocktails

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-In Restaurant Sales: Revenue generated from customers dining in at either the Lakeview or Uptown location, including food, beverages, and craft drinks.
2. Takeout and Online Ordering: Revenue from takeout orders placed through ToastTab online ordering platform, featuring the restaurant's full menu of pizzas, appetizers, salads, and desserts.
3. Catering Services: Full-service catering for events including antipasti, pizzas, salads, panini trays, and desserts, with 2-day advance ordering and pickup available daily 10:30am – 9pm.
4. Gift Card Sales: Digital gift cards sold through ToastTab and physical gift cards available through BRG Hospitality, generating prepaid revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pizza Domenica operates two wood-fired pizza restaurant locations in New Orleans (Lakeview and Uptown), serving specialty gourmet pizzas prepared in a custom Italian-imported wood-fired oven alongside antipasti, salads, desserts, and a craft bar program. The restaurants offer dine-in (first-come, first-served), online takeout ordering via ToastTab, catering for events with 2-day advance ordering, and a Dough Points loyalty program.

Product overview

Pizza Domenica is a casual Italian wood-fired pizza restaurant with two New Orleans locations (Uptown and Lakeview). The core offering centers on specialty gourmet pizzas prepared in a custom Italian-imported wood-fired oven, complemented by antipasti, salads, pasta dishes, desserts, and a craft bar program. Additional revenue streams include catering services for events (with 2-day advance ordering), a loyalty program called Dough Points (earning $5 back per $50 spent), and daily Happy Hour specials (Wed-Fri 3-5pm). The restaurant operates on a first-come, first-served basis without reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood-Fired Pizzas Specialty gourmet pizzas cooked in a custom-made wood-fired oven imported from Italy, featuring unique topping combinations including Margherita, Tutto Carne, White, Calabrese, Fungi, Mortadella, Heirloom Tomato, Pepperoni, and Cheese varieties, priced from $16 to $24.
• Catering Service Full-service catering for events offering antipasti, salads, pizzas, panini trays, and desserts with 2-day advance ordering required and pickup available daily 10:30am – 9pm. Platter sizes serve 8-10 people or by the dozen.
• Dough Points Loyalty Program Customer loyalty rewards program where members earn $5 back for every $50 spent, accessed via the ToastTab platform.
• Antipasti and Small Plates Italian-style appetizers including Garlic Knots, Wood-Roasted Cauliflower, Baked Ziti, Wood Roasted Wings, Meatballs, Spaghetti Carbonara, and Burrata Caprese, priced at $13-$14.
• Salads Fresh salads including Caesar Salad, Italian Chop Salad, and Arugula Salad with spiced pecans, strawberries, and goat cheese, priced at $18.
• Desserts Italian-inspired desserts including Banana Nutella Stromboli, Cinnamon Knots, Cannoli Distrutti with ricotta cream, and Gelato, priced from $7 to $17.
• Craft Drinks and Bar Program Bar program featuring national and local craft beers, specialty brews, and craft cocktails available at both restaurant locations.
• Digital and Physical Gift Cards Prepaid gift cards available as digital cards through ToastTab and physical cards through BRG Hospitality store, generating prepaid revenue.
• Private Event Bookings Private event hosting at both the Uptown and Lakeview locations, managed by Sales and Catering Manager Reese Collins for gatherings, celebrations, and corporate functions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• BRG HospitalitycoreOthersParent company of Pizza Domenica. BRG Hospitality operates multiple restaurant concepts and provides corporate support including gift card infrastructure, careers page hosting, and events management platform.
• ToastTabcoreTechnology or IntegrationOnline ordering and point-of-sale platform used for takeout orders, catering orders, and digital gift cards. Provides the technology infrastructure for online transactions and reservation/event booking systems.
• WorkstreamminorChannel Partner/ Reseller/ DistributorRecruiting and hiring platform used for managing job applications and recruiting staff for both Lakeview and Uptown locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• &pizza: East Coast fast-casual pizza chain built around oven-fired custom pies in a contemporary counter-service format. Comparable wood-fired oven technology and fast-casual positioning.
• MOD Pizza: Large national fast-casual pizza chain with an artisan, oven-baked menu and counter-service ordering. Operates at much greater scale but competes in the same casual pizza eating-out occasion.
• Blaze Pizza: National fast-casual pizza chain using wood-fired ovens with a build-your-own model. A scaled incumbent in the same fast-casual pizza category, offering broader geographic reach and marketing power.
• California Pizza Kitchen: National casual-dining chain with a wood-fired pizza-centric menu and full table service. A broader incumbent whose full-service experience and bar program overlap with Pizza Domenica's dine-in offering.

Direct peers

• Slice Pizzeria: New Orleans-based casual pizza and Italian eatery offering wood-fired pies and a similar antipasti/salad menu. Comparable concept competing for the same local casual-dining occasions.
• Roberta's (Bluestone Lane): Brooklyn-born wood-fired pizza brand now operating in multiple U.S. markets with a similar Neapolitan-style, casual full-menu positioning. Comparable concept operating in the same artisanal wood-fired pizza niche.
• Old World Pizza NOLA: New Orleans casual pizza restaurant focused on traditional and wood-fired style pies with a full Italian menu. Directly competes for the same neighborhood casual-dining pizza occasions in the New Orleans market.
• Theo's Pizza: New Orleans-based pizza restaurant chain serving Neapolitan-style pizzas in a casual setting. Direct competitor in the same city with a comparable product offering and similar casual Italian-pizza positioning.
• Pizza Delicious: Long-running New Orleans pizza spot known for thin-crust and specialty pies in a casual counter-service format. Competes directly for dine-in and takeout pizza occasions in the same metro.

Others

• BRG Hospitality sibling concepts (e.g., Borgne, Willa Jean): Sibling restaurant concepts under Pizza Domenica's parent company BRG Hospitality. Useful comparators for shared back-office economics, brand-building patterns, and cross-concept catering/leverage opportunities within the same parent portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pizzadomenica
• Facebookfacebook.com/pizzadomenica
• LinkedInlinkedin.com/company/pizza-domenica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIZZA Domenica