Internacional Restaurantes Do Brasil

Name

Internacional Restaurantes Do Brasil

Legal name

Internacional Restaurantes Do Brasil

Website

https://pizzahutsp.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pizza Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Pizza restaurant chain
• Food delivery services
• Quick service restaurants
• Casual dining
• Online food ordering

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

Internacional Restaurantes Do Brasil operates the Pizza Hut Brasil pizza restaurant chain in Brazil, offering dine-in, takeout, and delivery services. The company runs a digital platform at pizzahut.com.br that enables customers to browse menus, access promotional offers, manage accounts, and place orders online.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Hut Brasil Pizza Hut Brasil is a pizza restaurant chain operating in Brazil under Internacional Restaurantes Do Brasil, offering dine-in, takeout, and delivery services. The brand features a digital platform for ordering, account management, and accessing promotional offers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Regional players

• Bob's: Bob's is a long-standing Brazilian QSR chain focused on burgers and milkshakes with strong regional concentration. Comparable as a domestic Brazilian QSR peer competing for similar lunch, snack, and delivery occasions.

Broad incumbents

• Subway Brazil: Subway operates a Brazilian franchise network competing for lunch and delivery occasions. Comparable on global brand franchising model, multi-channel service, and broad price-point accessibility.
• Starbucks Brazil: Starbucks Brazil is a global brand-led beverage QSR operator with a mature digital ordering and loyalty stack. Comparable as a multi-channel, brand-driven foodservice peer with strong authentication and mobile-first ordering integration.
• McDonald's Brazil: McDonald's operates the largest QSR footprint in Brazil across burgers, sides, and breakfast. It competes with Pizza Hut Brasil for share-of-stomach and family dining occasions, and is comparable on multi-channel service and national brand scale.
• Burger King Brazil: Burger King Brazil is a scaled QSR incumbent competing for the same dine-in and delivery occasions as Pizza Hut Brasil. Comparable on multi-channel operations, digital ordering, and aggressive promotional activity in the Brazilian market.
• Outback Steakhouse Brazil: Outback Brazil is a leading casual dining chain competing for family dining occasions and delivery orders. It is comparable as a brand-led, multi-unit foodservice operator in Brazil with overlapping delivery and digital channels.

Direct peers

• Habib's: Habib's is one of Brazil's largest QSR chains, known for affordable Arabic-style food and a heavily delivery-driven model. It competes directly with Pizza Hut Brasil on price, delivery intensity, and frequency-of-visit occasions.
• Domino's Pizza Brazil: Domino's is the most direct pizza QSR competitor to Pizza Hut Brasil, operating dine-in, takeout, and delivery across Brazil with comparable digital ordering and aggregator partnerships. It targets the same occasion, same customer, and same price tier, making it the closest single comparable.
• Papa John's Brazil: Papa John's is another global pizza QSR brand with Brazilian operations, competing head-to-head with Pizza Hut Brasil on delivery, menu, and digital experience. It is directly comparable on category, customer base, and delivery-led business model.

Others

• iFood: iFood is Brazil's dominant food delivery aggregator and a critical channel partner for Pizza Hut Brasil's delivery business. While not a direct competitor, it is highly relevant as a distribution and customer-acquisition layer shaping the economics of pizza QSR delivery in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/internacional-restaurantes-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internacional Restaurantes Do Brasil