Pizza Madness

What Pizza Madness does

Pizza Madness Maui is a privately held, single-location casual dining pizzeria operating at 1455 S Kihei Rd Unit #103 in Kihei, Hawaii, serving the South Maui market including Kihei, Wailea, Makena, and Central Maui. The restaurant employs 11 people and offers a menu centered on specialty pizzas — Meat Lover, Veggie, BBQ Chicken, Shrimp Alfredo, Hawaiian, Pepperoni, the house Kirk Special, and a Build-Your-Own option — supplemented by Italian pizzeria fare (hot and cold sandwiches, pasta, gyros, salads, appetizers, desserts) and a full bar with craft beer, wine, and cocktails. Its primary differentiator is Kirk's proprietary secret dough recipe, prepared fresh daily and never frozen, with in-house sauces (ranch, buffalo).

The business operates a multi-channel direct-to-consumer model across dine-in, takeout, phone delivery, and direct online ordering, plus off-site catering and a customer loyalty/rewards program. Service operations are supported by an integrated SaaS stack — Chowly and Koala for the website and online ordering, Toast Tab for online ordering and gift cards, and Square for gift card fulfillment — and the restaurant drives traffic through daily Happy Hour (2-5pm) and a recurring slate of event nights (Trivia, NFL Prime/RedZone viewing, Friday Night Magic). Geographic reach is constrained to a single physical unit on Maui, with delivery extended into Central Maui to expand the addressable catchment area without additional real estate. No founding date, ownership structure, revenue figures, funding history, or AI/ML capabilities are publicly disclosed.

Name

Pizza Madness

Legal name

Pizza Madness Maui

Website

https://pizzamadnessmaui.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Madness Maui is a privately held, single-location casual dining pizzeria in Kihei, Hawaii, serving South Maui and Central Maui residents and tourists with specialty pizzas made from a proprietary dough recipe, Italian fare, a full bar, catering, and recurring event nights.

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Casual pizza dining
• Italian pizzeria fare
• Food delivery service
• Restaurant catering services
• Craft beer bar

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the restaurant, including full bar service with beer, wine, spirits, and cocktails. Includes Happy Hour promotions (2-5pm daily) with discounted drinks and food items.
2. Takeout and Delivery: Revenue from phone orders and online ordering for takeout and delivery within service areas including Kihei, South Maui, Wailea, Makena, and Central Maui.
3. Catering Services: Off-site catering for events including Keiki birthday parties, team celebrations and awards nights, and workplace luncheons.
4. Loyalty/Rewards Program: Customer rewards program where customers earn points toward free pizza through their online account system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pizza Madness Maui is a single-location casual dining pizza restaurant in Kihei, Maui that prepares made-to-order pizzas using a proprietary secret dough recipe alongside Italian pizzeria fare, appetizers, salads, pastas, gyros, sandwiches, and desserts. It also operates a full bar with craft beer pairings, offers dine-in, takeout, delivery, online ordering, off-site catering, recurring event nights (NFL viewing, trivia, live magic), and a customer rewards program.

Product overview

Pizza Madness Maui operates as a casual dining pizza restaurant offering a unified food service experience rather than a platform-plus-modules architecture. The core offering centers on specialty pizzas including Meat Lover Pizza, Veggie Pizza, BBQ Chicken Pizza, Shrimp Alfredo Pizza, Pepperoni Pizza, Hawaiian Pizza, and the signature Kirk Special, alongside a Build Your Own Pizza option. Supporting menu categories include Italian pizzeria fare (hot and cold sandwiches, pasta, gyros), appetizers (wings, cinnamon bites), salads, desserts (ice cream cookie sandwiches), and a full bar with craft beer pairings. Service offerings include dine-in, takeout, delivery, online ordering through the Koala platform, catering services for events, and a loyalty/rewards program. Entertainment is provided through Event Nights featuring trivia, NFL viewing, and live magic shows. A daily Happy Hour (2-5pm) provides discounted food and drink specials.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Madness Dine-In Restaurant Service Full-service casual dining at the Kihei, Maui restaurant with picnic-bench seating, counter/bar service, multiple high-mounted TV monitors, full bar service, and a family-friendly atmosphere for residents and visitors.
• Takeout Service Order-ahead and pickup takeout option allowing customers to collect their prepared pizzas and other menu items from the Kihei restaurant.
• Delivery Service Phone-based delivery service bringing pizzas and full menu items directly to customers across Kihei, South Maui, Wailea, Makena, and Central Maui.
• Online Ordering Website-based ordering channel for pickup and delivery that highlights no extra fees versus third-party platforms and emphasizes the freshest experience when ordering directly.
• Catering Services Off-site catering service for group and corporate events including children's birthday parties, team celebrations, awards nights, and workplace luncheons, providing pizza and Italian fare for South Maui customers.
• Event Nights Recurring entertainment programming at the restaurant featuring trivia nights, NFL game viewing with full sound, and live magic shows, designed to drive repeat visits and community engagement.
• Happy Hour Daily dine-in happy hour running 2-5pm offering discounted 22oz draft beer, cocktails, $1 wings, and a $15 Beer + Pizza combo to drive off-peak traffic.
• Full Bar Service Complete in-house bar service featuring beer, wine, spirits, and cocktails, including craft beer pairings designed to complement the pizza menu.
• Rewards Program Customer loyalty program where members earn points toward free pizzas via their online ordering account, accessed through the restaurant's website.
• Pizza Madness Gift Cards Digital gift card offering redeemable at Pizza Madness Maui, sold through Toast Tab and Square's online gift card platforms.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ChowlycoreTechnology or IntegrationChowly provides the restaurant's website platform and online ordering infrastructure. Their logo appears on the website footer and they handle the e-commerce/online ordering functionality for Pizza Madness Maui.
• Toast TabcoreTechnology or IntegrationToast Tab powers the gift card system and online ordering platform for Pizza Madness. Gift cards are sold through the Toast Tab platform at order.toasttab.com.
• GoogleminorGTM or Marketing PartnerGoogle Maps integration for location directions and customer reviews displayed on the website. Reviews from Google are featured prominently on the website showing verified customer feedback.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• &pizza: Fast-casual pizza concept with strong brand identity and counter-service dining. Comparable as a similarly positioned casual pizza concept with dine-in, takeout, and delivery channels.
• MOD Pizza: Fast-casual pizza chain specializing in build-your-own pizzas. Directly comparable business model overlap: customizable pizza, counter service, dine-in plus takeout/delivery, and a focus on speed and value.
• Blaze Pizza: Fast-casual pizza chain with build-your-own model. Direct competitor in the fast-casual pizza category with similar counter-service, customizable menu, and digital ordering capabilities.

Broad incumbents

• Domino's Pizza: Largest pizza QSR chain globally with dominant delivery and digital ordering infrastructure. Comparable on core product (pizza) and delivery channel, though not on dine-in/service experience.
• Round Table Pizza: Established pizza chain with dine-in and takeout/delivery. Comparable product category and family-friendly positioning, though operating as a larger franchise system rather than a single location.
• California Pizza Kitchen (CPK): Casual dining pizza-focused chain. Comparable as a broader casual dining operator offering pizza, pasta, salads, and full bar service — overlapping menu categories and family-friendly positioning.

Regional players

• Lahaina Pizza Company: Maui-based pizza restaurant. Directly comparable as a regional independent pizza operator on Maui serving locals and tourists, although Lahaina Pizza was materially impacted by the 2023 wildfires.
• Flatbread Company (Maui locations): Pizza-focused casual dining concept with presence in Maui. Comparable as a casual pizza dining experience targeting both locals and visitors in Hawaii with a similar dine-in + takeout model.
• Maui Pizza Company: Local Maui pizza restaurant group operating multiple locations on the island. Directly comparable as a regional pizza competitor serving the same Maui consumer and tourist base with dine-in, takeout, and delivery.

Emerging players

• Papa Murphy's: Take-and-bake pizza chain. Partial overlap: pizza category and customer base, but different model (no dine-in, no bar). Relevant as a category competitor on price and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pizza-madness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Madness