Pizza Na Pedra

What Pizza Na Pedra does

Pizza Na Pedra is a Brazilian food service business headquartered in Joinville, Santa Catarina, operating with a workforce of approximately 62 employees. The company's name — Portuguese for "pizza on the stone" — strongly indicates it operates as a pizzeria concept, likely built around a stone-oven style preparation. It is a privately held entity with no public ticker, and its stated web presence is pizzanapedra.com. The corporate website currently resolves to a verification/loader page rather than an active commercial or corporate site, which materially limits visibility into menu, pricing, operating hours, location count, and customer proposition.

The available firmographic inputs do not include details on the number of operating locations, ownership structure (founders, parent, franchisee relationships), product offering breadth (e.g., dine-in vs. delivery vs. retail product), or revenue mechanics (average ticket, table turnover, delivery mix). No information is disclosed on pricing, distribution channels, delivery platform partnerships, franchise arrangements, marketing channels, customer segments, or technology stack. There is no evidence of funding rounds, investors, M&A activity, leadership hires, restructuring, or strategic transactions in the supplied data, and management team, board, and contact details are all empty. No awards, certifications, patents, or partnerships are listed.

The supplied data characterizes Pizza Na Pedra as a private, sub-100-employee food service operator focused on the Brazilian domestic market, with its specific operational scope (single-unit vs. small chain), financial scale, and competitive positioning not verifiable from public sources in the input set. Any inference beyond this baseline — including revenue magnitude, growth direction, or strategic intent — would exceed the evidentiary support available and is therefore not asserted.

Name

Pizza Na Pedra

Website

https://pizzanapedra.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pizza Na Pedra is a privately held Brazilian pizzeria concept headquartered in Joinville, Santa Catarina, operating with approximately 62 employees and serving domestic consumer diners. Its name suggests a stone-oven style pizza offering.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant
• Casual dining
• Food service
• Pizzeria chain
• Dine-in restaurant

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Core offering

Pizza Na Pedra is a Brazil-based food-service business operating from Joinville, Santa Catarina, with approximately 62 employees. Based on the brand name and restaurant-sized workforce, its core offering is presumed to be the preparation and sale of pizza and related menu items through one or more company-operated restaurant locations serving individual consumers. No menu, product catalog, or service-level details are evidenced in the input data because the corporate website returned only a verification/loader page at the time of capture.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Pizza Hut (Brazil): Pizza Hut operates dine-in, delivery, and takeaway pizza restaurants across Brazil under the broader Yum! Brands portfolio. Comparable on category (pizza), target customer (Brazilian casual diners), and brand-led positioning.
• Pizza Prime: Pizza Prime is a Brazilian pizza chain with broad regional presence and traditional dine-in plus delivery model. Comparable to Pizza Na Pedra on pizza category and Brazilian casual-dining target customer.
• Habib's: Habib's is a large Brazilian fast-food chain with a significant pizza menu and broad footprint. It competes with Pizza Na Pedra for value-oriented casual pizza occasions in Brazil.
• Domino's Pizza (Brazil): Domino's is the dominant delivery-focused pizza chain in Brazil with national footprint, mature digital ordering, and broad menu. It is the closest direct competitor on pizza category and target occasion, even though Pizza Na Pedra is more experiential/dine-in focused.
• Mamma Mia Pizza (Brazil): Mamma Mia is a Brazilian casual-dining pizza chain focused on Italian-style offerings and family/group occasions. Comparable on sit-down pizza dining and Brazilian consumer segment.

Regional players

• Forneza Pizza: Forneza is a Brazilian regional pizza brand focused on the southern markets including Santa Catarina. Comparable on regional pizza positioning in the same southern Brazil geography.

Broad incumbents

• California Pizza Kitchen: CPK is an established international casual-dining pizza chain with an experiential positioning similar to Pizza Na Pedra's stone-served format. Comparable on premium casual pizza dining concept.
• Outback Steakhouse (Brazil): Outback operates experiential casual dining in Brazil with broader menu but similar sit-down, occasion-driven positioning. Comparable on Brazilian casual-dining target customer and dine-in focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/pizza-na-pedra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Na Pedra