Pizza Prime

What Pizza Prime does

Pizza Prime is a Brazilian pizza franchise chain operating 80+ store locations across multiple Brazilian states. The company sells hand-tossed pizzas in 80+ flavor combinations across five categories (meats, cheeses, vegetables, vegan, and sweets) through dine-in, takeout, and delivery channels. A proprietary mobile application on iOS and Android, plus WhatsApp ordering, supplements the in-store experience with direct digital ordering. The legal entity, Pizza Prime Franchising, indicates franchise fees, royalties, and supplier rebates as part of the revenue mix alongside consumer-facing pizza sales.

The business operates a two-sided franchise model: it sells pizzas directly to individual consumers through the franchise network while licensing the Pizza Prime brand and operating system to prospective franchisees and entrepreneurs. Pricing is structured as a combo-offer ladder ranging from R$54.90 to R$148.90, targeting mass-market, transaction-level demand. The franchisor earns from upfront franchise fees, ongoing royalties, and supply-chain economics captured through standardized supplier relationships.

Strategic supplier partnerships anchor the operating model and reinforce unit-level consistency across the network. Named partners include Sadia for protein and ingredient supply, Guaraná Antarctica (Ambev) for beverage supply, Saipos for point-of-sale and operations technology, and DCX Embalagens for packaging. The company has also introduced an "Express" smaller-format store concept alongside traditional dine-in restaurants, signaling format diversification aimed at expanding into lower-capex sites and denser urban catchments.

Name

Pizza Prime

Legal name

Pizza Prime Franchising

Website

https://pizzaprime.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Pizza Prime is a Brazilian pizza franchise chain operating 80+ stores across multiple states, selling 80+ pizza flavor combinations through dine-in, takeout, delivery, and a proprietary mobile app. It also licenses its brand to franchisees and partners with Sadia and Ambev.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices49 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pizza and Food Product Sales: Pizza Prime generates revenue through direct sales of pizzas and food products to consumers at its franchise locations. The business model includes dine-in, takeout, and delivery services. Revenue is generated through individual menu items and combo promotions. The company offers a variety of pizza flavors across categories including meats, cheeses, vegetables, vegan options, and desserts, with over 80 flavor combinations available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pizza Prime operates as Brazil's largest pizza franchise chain, selling hand-tossed pizzas and pre-priced combo meal bundles through dine-in, takeout, and delivery across 80+ franchise locations in multiple Brazilian states. The menu offers over 80 flavor combinations across five categories (meats, cheeses, vegetables, vegan, and sweets), with orders accepted via physical stores, mobile app (iOS/Android), website, and WhatsApp. The company also licenses its brand and operating model to entrepreneurs through a franchise program.

Product overview

Pizza Prime operates as Brazil's largest pizza franchise network, offering a unified product portfolio centered on hand-tossed pizzas and combo meal bundles available for dine-in, takeaway, and delivery. The core offering comprises over 80 pizza flavor combinations across five categories (meats, cheeses, vegetables, vegan, and sweets), bundled into four pre-priced combo packages. A proprietary mobile application (iOS/Android) supports direct ordering with exclusive promotions. The company also markets a franchise model to prospective entrepreneurs, combining its brand, operational support, and delivery infrastructure across more than 80 physical locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Prime Pizzas Hand-tossed pizzas available in over 80 flavor combinations across five categories: Carnes (meats), Queijos (cheeses), Vegetais (vegetables), Vegans, and Doces (sweets). Popular varieties include Portuguesa, Pepperoni, Peru Poró, Caprese, Abobrinha com Cream Cheese, Frango com Catupiry, Calabresa Paulistana, Muçarela, and Carbonara. Sold to individual consumers for dine-in, takeout, and delivery.
• Pizza Prime Combo Meals Pre-priced meal bundles combining pizzas with beverages, sold to consumers. Offerings include Combo Exclusivo (Primezzita + canned drink) at R$54.90, Combo Premium (large pizza + 1.5L drink) at R$83.90, Combo Supremo (large pizza + small dessert pizza + 1.5L drink) at R$118.90, and Combo Extra (2 large pizzas + 1.5L drink) at R$148.90.
• Pizza Prime Franchise Model Franchise opportunity offered to entrepreneurs and prospective franchisees, providing a structured business model, brand recognition, comprehensive operational support, and proven revenue potential. Franchisees can schedule consultations via a dedicated landing page or WhatsApp.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Guaraná Antarctica (Ambev)coreGTM or Marketing PartnerGuaraná Antarctica is featured as a partner brand on Pizza Prime's website. The partnership provides beverage products for pizza meals and combos. Ambev is a major Brazilian beverage company producing the Guaraná Antarctica brand which is prominently featured in Pizza Prime's menu combos and promotional materials.
• SadiacoreGTM or Marketing PartnerSadia is a prominent partner brand featured on Pizza Prime's website with 'Feito com Sadia' (Made with Sadia) badges on select pizza products. Sadia is a major Brazilian food processing company providing ingredients for Pizza Prime's pizza offerings. Several popular pizzas including Portuguesa, Pepperoni, and Calabresa Paulistana are marked as Sadia products.
• DCX EmbalagensminorGTM or Marketing PartnerDCX Embalagens is listed as a partner brand on Pizza Prime's website. DCX Embalagens is a packaging solutions company. The partnership involves packaging supplies for pizza products, delivery packaging, and franchise operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Outback Steakhouse Brasil: Outback is a Brazilian casual-dining incumbent under Bloomin' Brands with a national footprint and dine-in/delivery operations. It competes for Brazilian casual-dining occasions and household delivery spend, though its core category is steakhouse rather than pizza.
• McDonald's Brazil: McDonald's operates the largest QSR footprint in Brazil with deep delivery, app, and drive-thru infrastructure. It is not a direct pizza competitor but overlaps on combo meals, app ordering, family occasions, and real estate in the same trade areas as Pizza Prime stores.

Others

• iFood: iFood is Brazil's dominant food delivery aggregator and a key channel partner for Pizza Prime's delivery orders. It is comparable as a commercial dependency and competitive force rather than a direct peer, shaping unit-level delivery economics for Pizza Prime franchisees.
• Saipos: Saipos is a Brazilian restaurant-management and POS technology provider already integrated with Pizza Prime's franchise network. It is adjacent as a technology vendor rather than a competitor, but its footprint across Brazilian QSRs makes it a relevant ecosystem peer.

Direct peers

• Habib's: Habib's is the largest Arab-Brazilian QSR chain and a major player in the affordable pizza and esfiha segment across Brazil. It competes with Pizza Prime for value-oriented combo meals and family delivery occasions, especially in São Paulo state.
• Domino's Pizza Brazil: Domino's is the largest dedicated pizza delivery chain in Brazil with a national footprint and a heavy focus on app/online ordering. It competes head-to-head with Pizza Prime on delivery speed, combo pricing, and pizza SKU breadth across Brazilian state capitals.
• Papa John's Brazil: Papa John's operates franchised pizza units in major Brazilian cities with an emphasis on premium ingredients and delivery. It competes with Pizza Prime on quality signaling, app-based ordering, and the premium combo tier.
• Pizza Hut Brazil: Pizza Hut operates dine-in, delivery, and takeaway pizza units in Brazil under the global Yum! Brands system. It overlaps directly with Pizza Prime on dine-in pizza, combo meals, and delivery, with comparable price-per-pizza positioning in major metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rede-pizza-prime
• Facebookfacebook.com/Pizza.Prime.Brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Prime