Pizza Plus

What Pizza Plus does

Pizza Plus is a privately held, single-location pizza restaurant operating in the Haret Hreik neighborhood of Dahye, Beirut, Lebanon. Founded in 1990, the company serves local consumers through dine-in and takeaway services, operating 15 hours daily (10:00 AM to 01:00 AM). Its core product is handmade-to-order pizzas prepared from scratch using tomatoes grown in the foothills of Mount Vesuvius, a homemade sauce, and a stone-fired oven heated to 400°C. The company positions itself around premium imported ingredients and traditional preparation methods, referencing independent quality audits and rigorous inspection programs as proof of operational standards.

The business model is straightforward dine-in restaurant sales with takeaway support. Revenue is generated entirely through direct food sales to walk-in customers at the physical Beirut location, with no online ordering, delivery platform integration, or third-party distribution channels mentioned. The company's only digital presence is a basic company website (pizzapluscompany.com) serving as a top-of-funnel information touchpoint with sections for menu, gallery, product, and contact. Pricing is not publicly disclosed. No franchise, licensing, wholesale, or B2B revenue streams are documented. The stated employee count of 239 is unusually high for a single storefront and is not reconciled with the documented single-location footprint in the source data.

The company appears to be an independent, privately operated pizzeria with no disclosed parent company, investors, subsidiaries, partnerships, or alliances. No funding rounds, M&A activity, leadership changes, or strategic transactions are on record. Operating geography is confined to Lebanon, with no international footprint or expansion signals. The overall data profile indicates a small, traditional, consumer-facing food service business with minimal digital infrastructure and no documented growth levers.

Name

Pizza Plus

Legal name

Pizza Plus

Website

https://pizzapluscompany.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Pizza Plus is a privately held single-location pizza restaurant in the Haret Hreik area of Beirut, Lebanon, serving local consumers with handmade-to-order stone-fired pizzas using imported Mount Vesuvius tomatoes.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Handmade pizza
• Pizzeria restaurant
• Stone oven pizza
• Italian-style pizza
• Casual dining

Headquarters

HQ city

Beirut (Haret Hreik, Dahye)

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Pizza Plus generates revenue through direct food sales to dine-in customers at their physical restaurant location. Customers order from the menu and are served freshly prepared, handmade pizzas made to order from scratch.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pizza Plus operates a single dine-in pizzeria in Haret Hreik, Beirut, selling handmade-to-order pizzas prepared from scratch with tomatoes from the foothills of Mount Vesuvius, homemade sauce, and stone-oven baking at 400°C. The restaurant serves walk-in dine-in customers and takeaway orders, operating daily from 10:00 AM to 1:00 AM. No online ordering, delivery, or third-party platforms are used.

Product overview

Pizza Plus is a single-product pizza restaurant offering handmade-to-order pizzas prepared from scratch. The core product is their pizza offering, which features tomatoes from Mount Vesuvius, homemade sauce, and stone-oven baking at 400°C. The company operates as a traditional pizzeria without a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade-to-Order Pizza Handmade-to-order pizzas prepared from scratch using tomatoes grown in the foothills of Mount Vesuvius, homemade sauce, and stone-oven baking at 400°C. Sold to walk-in dine-in and takeaway customers at the company's single Beirut restaurant.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• MOD Pizza: Fast-casual pizza chain centered on made-to-order artisanal-style pizzas cooked at high temperature. Closely comparable to Pizza Plus on the handmade, stone-oven-inspired, made-to-order pizza model in a fast-casual context.
• California Pizza Kitchen: Casual dine-in pizza-focused restaurant chain serving handmade pizzas in a sit-down environment. Comparable to Pizza Plus on dine-in service model, handmade pizza preparation, and premium casual positioning.
• PizzaExpress: Sit-down, handmade-to-order pizza restaurant chain emphasizing artisanal preparation and dine-in experience. Most directly comparable to Pizza Plus on product (handmade pizza), service model (dine-in table service), and brand positioning (Italian-inspired quality).
• Blaze Pizza: Fast-casual build-your-own pizza chain using high-temperature ovens for made-to-order pizzas. Comparable to Pizza Plus on product format (handmade-to-order pizza, high-heat oven), price point positioning, and dine-in service model.

Emerging players

• Papa Murphy's: Take-and-bake pizza chain focused on handmade pizzas prepared for home baking. Partial overlap with Pizza Plus on handmade preparation philosophy, but a different consumption model (off-premise vs. dine-in).
• &pizza: Fast-casual pizza concept with high-temperature ovens, made-to-order pies, and a modern brand identity. Comparable to Pizza Plus on the artisanal fast-casual pizza positioning and high-heat oven preparation technique.

Broad incumbents

• Domino's Pizza: World's largest pizza delivery and dine-in chain with operations across the Middle East. Comparable as a pizza restaurant brand, but its model is heavily delivery- and digital-led — a contrast that highlights Pizza Plus's channel gap.
• Papa John's: Global pizza chain with dine-in, delivery, and takeaway operations active in the Middle East. Comparable category competitor with a stronger emphasis on delivery, contrasting with Pizza Plus's dine-in-only approach.
• Little Caesars: Global pizza QSR with dine-in and carry-out locations in select Middle East markets. Comparable as a pizza category competitor, though its model is more value/QSR-oriented versus Pizza Plus's casual dine-in positioning.
• Pizza Hut: Global pizza QSR and dine-in chain with dine-in restaurants across the Middle East. Comparable to Pizza Plus as a pizza-focused dine-in operator in Lebanon, though it operates at far greater scale and with delivery/digital channels Pizza Plus lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pizza-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Plus