PKSA Karate

What PKSA Karate does

American Family Martial Arts (PKSA Karate) is a privately held, family-owned martial arts school operating a single dojo at 8775 Jefferson Hwy in Baton Rouge, Louisiana. Founded in 1994 and co-owned by husband-and-wife team Michael and Jacky Tullier, the school has been in continuous operation for 37 years and serves the greater Baton Rouge metropolitan area including Shenandoah, Westminster, SouthDowns, Westdale Heights, and Broadmoor/Sherwood Forest. The core product is a tiered, age-differentiated martial arts curriculum delivered in person: Tiny Tigers (ages 3-4), Tiny Titans (ages 4-6), Core SKILLZ (ages 7-9), Extreme SKILLZ (ages 10-14), and Teen & Adult Martial Arts (15+), supplemented by a Summer Camp and a Birthday Party hosting service. The curriculum integrates life-skills instruction alongside physical training, with documented adaptive teaching for children with autism and Down Syndrome.

The business operates on a direct-to-consumer go-to-market with a freemium front-end (free trial class) and a recurring membership model for ongoing enrollment. Customer acquisition is driven by the website, local community events (including a 37th Anniversary Community Open House), online testimonials/reviews, and word-of-mouth referrals. There is no app, no digital product, no franchise system, and no second location; all revenue is generated at the single physical dojo. The customer base is horizontally segmented across preschool, school-age, teen/adult, and event-host personas, with no enterprise or B2B contracts.

The business shows no external funding, no parent company, no institutional investors, no patents or trademarks, no strategic partnerships, and no AI/technology capabilities. Its operating model is a traditional local service business sustained by long-tenured ownership, community reputation, and a distinctive special-needs-inclusive instruction approach that generates strong word-of-mouth referrals.

Name

PKSA Karate

Legal name

American Family Martial Arts

Website

https://pksakarate.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PKSA Karate (American Family Martial Arts) is a family-owned martial arts school operating a single dojo in Baton Rouge, LA, since 1994. It offers age-tiered karate programs for ages 3 through adult, plus summer camp and birthday parties, serving local families in the Baton Rouge metro area.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Martial arts instruction
• Children's karate classes
• Family fitness programs
• Self-defense training
• Birthday party events

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Martial Arts Program Enrollment: Recurring revenue from monthly or term-based enrollment in martial arts classes for various age groups. Programs include Tiny Tigers, Tiny Titans, Core SKILLZ, Extreme SKILLZ, and Adult Martial Arts. Enrollment typically involves ongoing membership with regular class attendance.
2. Summer Camp Programs: Seasonal camp programs providing activity-based martial arts and fitness experiences for children during summer break.
3. Birthday Party Packages: One-time event revenue from hosting martial arts-themed birthday parties at the studio, including decorations, party favors, games, and martial arts drills.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PKSA Karate, operating as American Family Martial Arts, runs a single physical dojo in Baton Rouge, LA delivering age-differentiated martial arts instruction across five curriculum tiers — Tiny Tigers (3-4), Tiny Titans (4-6), Core SKILLZ (7-9), Extreme SKILLZ (10-14), and Teen & Adult Martial Arts (15+). The school also generates ancillary revenue through seasonal Summer Camp programs and martial arts-themed Birthday Party events held on-site. All instruction is delivered in person at the school's Jefferson Highway location.

Product overview

American Family Martial Arts offers a unified suite of martial arts programs and services for all ages, ranging from preschool-age children (Tiny Tigers ages 3-4 and Tiny Titans ages 4-6) through teens and adults (Teen & Adult Martial Arts 15+). The portfolio also includes age-specific skill development programs (Core SKILLZ for ages 7-9 and Extreme SKILLZ for ages 10-14), along with seasonal offerings such as Summer Camp and celebratory Birthday Parties. Programs are designed to develop personal growth, fitness, and self-defense skills in a family-friendly, welcoming environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiny Tigers (Ages 3-4) Martial arts classes for children ages 3-4 focused on developing confidence, focus, and self-control through fun, age-appropriate activities.
• Tiny Titans (Ages 4-6) Martial arts program for children ages 4-6 that builds focus, self-control, confidence, and discipline in a supportive, fun environment.
• Core SKILLZ (Ages 7-9) Martial arts classes for children ages 7-9 that develop confidence, focus, and physical fitness in a fun, supportive instructional setting.
• Extreme SKILLZ (Ages 10-14) Martial arts program for preteens and teens ages 10-14 that builds strength, confidence, and focus in a supportive and empowering environment.
• Teen & Adult Martial Arts (15+) Full-body workout martial arts classes for teens and adults that develop confidence and self-defense skills in a welcoming, beginner-friendly environment.
• Birthday Parties Martial arts-themed birthday party packages hosted at the dojo, including decorations, party favors, structured games, and martial arts drills for children.
• Summer Camp Seasonal martial arts summer camp providing a blend of physical activity, fun, and skill development for children of various ages during school break.

Quantifiable outcome

• Parents report significant improvements in children's self-confidence, discipline, and social skills after enrolling
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• 9Round Fitness: 9Round is a boutique kickboxing-focused fitness franchise targeting busy adults with 30-minute workouts. It is an adjacent competitor for the adult portion of AFMA's teen/adult program offering, though it does not serve the youth market AFMA also targets.
• Title Boxing Club: Title Boxing Club is a national boxing/kickboxing fitness franchise competing for the same adult self-defense and fitness demand as AFMA's Teen & Adult Martial Arts program. It represents an adjacent category competitor rather than a direct youth martial arts peer.

Broad incumbents

• Gracie Barra: Gracie Barra is the world's largest Brazilian Jiu-Jitsu franchise with a globally recognized brand and structured curriculum for kids and adults. It represents a comparable martial arts franchise model with a different discipline focus that nonetheless competes for the same household martial arts budget.
• ATA Martial Arts (American Taekwondo Association): ATA is one of the largest U.S. taekwondo and martial arts franchise networks with thousands of affiliated schools. It is a broad incumbent that competes with AFMA in many regional markets and has stronger national brand recognition and instructor certification infrastructure.
• UFC Gym: UFC Gym is a national fitness and martial arts franchise combining group fitness, MMA, and youth programs under a premium brand. It is a broader incumbent that competes for adult and family martial arts/fitness spend with greater capital and marketing resources than AFMA.

Direct peers

• Premier Martial Arts: Premier Martial Arts is a multi-discipline martial arts franchise with strong youth program offerings, birthday party services, and community-based marketing that closely mirrors AFMA's operating model. It competes for the same family demographic at the same price points.
• American Top Team: American Top Team is a large multi-location martial arts franchise offering MMA, jiu-jitsu, kickboxing, and youth programs. It is a comparable operating model to AFMA's mixed-discipline, family-oriented school structure, though at a meaningfully larger scale.
• SKILLZ Worldwide: SKILLZ Worldwide is the franchisor/curriculum provider behind the age-tiered 'SKILLZ' program framework (Core SKILLZ, Extreme SKILLZ) that AFMA explicitly uses. It is the closest comparable because AFMA's curriculum differentiation is built on top of this platform, and SKILLZ franchisees nationwide operate as direct peers of AFMA.
• Choi Kwang Do Martial Arts International: Choi Kwang Do is a martial arts style with affiliated schools across the U.S. delivering age-appropriate programs similar to AFMA's tiered structure. It competes for the same family customer looking for non-competitive, character-building martial arts training.
• Tiger-Rock Martial Arts: Tiger-Rock is a national martial arts franchise offering taekwondo and kids' programs with age-tiered curricula similar to AFMA's structure. It is a direct competitor for families shopping for youth martial arts instruction in regional U.S. markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pksa-karate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PKSA Karate